| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1200518689 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | DON'T LET THE 7 STAINS SPOIL THE BEAUTY OF YOUR TEETH! | GOOD HOUSEKEEPING | 1933 | 11/01 | 7 |
| 2 | 1097178726 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | YOUTH'S CHARM MAY BE YOURS IF YOU KEEP THAT SCHOOLGIRL COMPLEXION | GOOD HOUSEKEEPING | 1933 | 12/01 | 140 |
| 3 | 1098812680 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | WISH I HAD THE NERVE TO TELL HIM ... | GOOD HOUSEKEEPING | 1935 | 06/01 | 122 |
| 4 | 1098890076 | COLGATE-PALMOLIVE | CASHMERE BOUQUET SOAP | SO ALLURINGLY FRAGRANT ... | GOOD HOUSEKEEPING | 1935 | 06/01 | 169 |
| 5 | 1191762512 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | ALL RIGHT! WHAT DID I DO WRONG TONIGHT? | LIBERTY | 1936 | 02/15 | 17 |
| 6 | 1096399850 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | PAUL WINS THE RING AND THE GIRL | GOOD HOUSEKEEPING | 1936 | 04/01 | 106 |
| 7 | 1093364451 | COLGATE-PALMOLIVE | CASHMERE BOUQUET SOAP | NOW THEY WHISPER TO HER ... NOT ABOUT HER | GOOD HOUSEKEEPING | 1936 | 04/01 | 997 |
| 8 | 1191724834 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | TO KEEP YOUR SKIN YOUNG ... | LIBERTY | 1936 | 08/26 | 998 |
| 9 | 1159295691 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | I HEAR SHE AIN'T DOING SO WELL IN THE CITY ... | LIFE | 1937 | 09/20 | 17 |
| 10 | 1190000405 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | HERE'S LONESOME LOU ... KNITTING ONE ... PURLING TWO ... | LIFE | 1938 | 10/17 | 7 |
| 11 | 1165504783 | COLGATE-PALMOLIVE | COLGATE RAPID-SHAVE CREAM | DO AS BARBERS DO ... | LIFE | 1938 | 12/12 | 78 |
| 12 | 1055652009 | COLGATE-PALMOLIVE | COLGATE RAPID-SHAVE CREAM | DO AS BARBERS DO ... USE COLGATE LATHER | LIFE | 1939 | 02/20 | 9 |
| 13 | 1190000271 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | I WANT A MAN! | LIFE | 1939 | 07/24 | 6 |
| 14 | 1052941095 | COLGATE-PALMOLIVE | DENTAL CREAM | IF NURSES COULD ONLY TELL! | LIFE | 1940 | 03/18 | 17 |
| 15 | 1227837802 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | OH, WHAT MRS. GREEN SAID ABOUT YOU! | LIFE | 1940 | 09/16 | 15 |
| 16 | 1170101324 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | SALLY SPILLS THE BEANS! | LIFE | 1940 | 09/30 | 14 |
| 17 | 1167622372 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | IS LOVE JUST A DREAM TO YOU? | LIFE | 1941 | 06/23 | 13 |
| 18 | 1244168416 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | BAD BREATH ALMOST COST SUE HER JOB! | LIFE | 1941 | 08/04 | 8 |
| 19 | 1214871501 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | IF IT'S KISSING YOU'RE MISSING ... | LIFE | 1941 | 09/29 | 15 |
| 20 | 1154475991 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | I PLEDGE MYSELF TO GUARD EVERY BIT OF BEAUTY THAT HE CHERISHES IN ME | LIFE | 1942 | 06/01 | 997 |
| 21 | 1295990282 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | WOMEN ARE FICKLE WHEN MEN HAVE BAD BREATH! | LIFE | 1942 | 06/22 | 11 |
| 22 | 1170280796 | COLGATE-PALMOLIVE | PALMOLIVE BRUSHLESS SHAVE CREAM | NEW VICTORY JAR! | LIFE | 1942 | 11/30 | 100 |
| 23 | 1300240456 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | AW, GIVE A GUY A CHANCE! | LIFE | 1943 | 10/25 | 14 |
| 24 | 1080316147 | COLGATE-PALMOLIVE | PALMOLIVE BRUSHLESS SHAVE CREAM | NO RAZOR BURN! | LIFE | 1943 | 11/01 | 2 |
| 25 | 1138743212 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | I SAID I'M SORRY ... BUT IT'S STILL TRUE | LIFE | 1943 | 11/08 | 13 |
| 26 | 1115223824 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | IF IT'S KISSIN' YOU ARE MISSIN' ... | LIFE | 1944 | 02/14 | 10 |
| 27 | 1089300783 | COLGATE-PALMOLIVE | PALMOLIVE BRUSHLESS SHAVE CREAM | NO RAZOR BURN! | LIFE | 1944 | 02/14 | 2 |
| 28 | 1115227428 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | DOCTORS PROVE 2 OUT OF 3 WOMEN CAN HAVE MORE BEAUTIFUL SKIN IN 14 DAYS. | LIFE | 1944 | 02/14 | 62 |
| 29 | 1151009733 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | SISTERS ARE THE CRAZIEST PEOPLE | LIFE | 1944 | 02/28 | 15 |
| 30 | 1214327320 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | SHE'S A BOMBSHELL FROM BROOKLYN! | LIFE | 1944 | 10/23 | 16 |
| 31 | 1216148849 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | DOCTORS PROVE 2 OUT OF 3 WOMEN CAN HAVE MORE BEAUTIFUL SKIN IN 14 DAYS. | LIFE | 1944 | 10/23 | 64 |
| 32 | 1216148966 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | DOCTORS PROVE 2 OUT OF 3 WOMEN CAN HAVE MORE BEAUTIFUL SKIN IN 14 DAYS. | LIFE | 1944 | 11/13 | 997 |
| 33 | 1320942277 | COLGATE-PALMOLIVE PALMOLIVE | BRUSHLESS SHAVE CREAM | GUARANTEES YOU 4-WAY SHAVING COMFORT | LIFE | 1945 | 03/12 | 2 |
| 34 | 1246845058 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | DOCTORS PROVE 2 OUT OF 3 WOMEN CAN HAVE MORE BEAUTIFUL SKIN IN 14 DAYS. | LIFE | 1945 | 06/04 | 62 |
| 35 | 1145903575 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | MONKEY BUSINESS YET! | SATURDAY EVENING POST | 1945 | 10/06 | 47 |
| 36 | 1146149830 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | DOCTORS PROVE 2 OUT OF 3 WOMEN CAN HAVE LOVLIER SKIN IN 14 DAYS! | SATURDAY EVENING POST | 1945 | 10/06 | 8 |
| 37 | 1054746271 | COLGATE-PALMOLIVE | COLEO DENTURE CLEANSER | HOLLYWOOD ACTORS AND ACTRESSES SAY ... COLEO CLEANS FALSE TEETH CLEANER! | LIFE | 1947 | 10/27 | 148 |
| 38 | 1134402845 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | IT'S A WOMAN'S PRIVILEGE TO CHANGE HER MIND! | LIFE | 1948 | 11/15 | 25 |
| 39 | 1203168784 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | NOW! THERE'S SOMETHING THRILLINGLY NEW! | GOOD HOUSEKEEPING | 1949 | 07/01 | 24 |
| 40 | 1226436478 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | SORRY, PAL! YOU'RE DISPOSSESSED! | LADIES' HOME JOURNAL | 1949 | 07/01 | 135 |
| 41 | 1105391025 | COLGATE-PALMOLIVE | COLGATE-PALMOLIVE PRODUCTS | SEND A BOX-TOP OR WRAPPER FROM ANY ONE OF THESE SIX FAMOUS COLGATE-PALMOLIVE-PEET PRODUCTS | WOMAN'S DAY | 1949 | 09/01 | 29 |
| 42 | 1090507048 | COLGATE-PALMOLIVE | GOLD RUSH CONTEST | BE A 49'ER ... ENTER COLGATE-PALMOLIVE-PEET'S $100,000 '49 GOLD RUSH CONTEST | WOMAN'S DAY | 1949 | 12/01 | 000 |
| 43 | 1064335936 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | COLGATE DENTAL CREAM STOPS TOOTH DECAY BEST | LIFE | 1950 | 06/05 | 2 |
| 44 | 1167611758 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | THIS IS MY LAST RESORT! | LIFE | 1951 | 07/30 | 31 |
| 45 | 1073333782 | COLGATE-PALMOLIVE | HALO SHAMPOO | "SOAPING" DULLS HAIR - HALO GLORIFIES IT! | LIFE | 1952 | 01/21 | 45 |
| 46 | 1073334735 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | STOPS BAD BREATH AND STOPS DECAY BEST! | LIFE | 1952 | 06/16 | 43 |
| 47 | 1069254521 | COLGATE-PALMOLIVE | OUTGRO | PALMOLIVE AFTER-SHAVE LOTION | LIFE | 1952 | 10/13 | 169 |
| 48 | 1069256256 | COLGATE-PALMOLIVE | COLGATE CHLOROPHYLL TOOTHPASTE | DESTROYS BAD BREATH | LIFE | 1952 | 10/13 | 61 |
| 49 | 1174789422 | COLGATE-PALMOLIVE | HALO SHAMPOO | "SOAPING" DULLS HAIR ... HALO GLORIFIES IT! | LIFE | 1953 | 04/13 | 128 |
| 50 | 1174870426 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | GUESS MY MALE HAS GONE A-STRAY! | LIFE | 1953 | 10/19 | 51 |
| 51 | 1249738608 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | THE CLINICAL PROOF THAT BRINGS HOPE TO MILLIONS | LADIES' HOME JOURNAL | 1954 | 03/01 | 157 |
| 52 | 1062620636 | COLGATE-PALMOLIVE | PALMOLIVE AFTER-SHAVE LOTION | NEW "DOUBLE-ACTION" PALMOLIVE AFTER-SHAVE LOTION | LIFE | 1954 | 07/12 | 106 |
| 53 | 1214871572 | COLGATE-PALMOLIVE | COLGATE INSTANT BARBER SHAVE | LOCKS YOUR WHISKERS IN LATHER ... | SATURDAY EVENING POST | 1955 | 03/26 | 4 |
| 54 | 1054969236 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | WHAT`S NEW IN COLGATE DENTAL CREAM ... | PHOTOPLAY | 1956 | 08/01 | 81 |
| 55 | 1111615316 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | WHAT'S NEW IN COLGATE DENTAL CREAM? | WOMAN'S DAY | 1956 | 10/01 | 119 |
| 56 | 1060703367 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | BRUSH BAD BREATH AWAY! | LIFE | 1957 | 04/08 | 148 |
| 57 | 1238707245 | COLGATE-PALMOLIVE | HALO SHAMPOO | HAIR WITH THE FRESH YOUNG HALO LOOK IS SOFTER, BRIGHTER | GOOD HOUSEKEEPING | 1957 | 05/01 | 29 |
| 58 | 1219713352 | COLGATE-PALMOLIVE | COLGATE-PALMOLIVE PRODUCTS | SPECIAL OFFER | LIFE | 1957 | 09/09 | 997 |
| 59 | 1241887366 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | STOP BAD BREATH ALL DAY! | LIFE | 1958 | 09/15 | 42 |
| 60 | 1056030145 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | STOP BAD BREATH ALL DAY! | LOOK | 1958 | 09/16 | 82 |
| 61 | 1056986751 | COLGATE-PALMOLIVE | VEL POWDER DISHWASHING SOAP | IT`S LIKE HAVING AN AUTOMATIC DISHWASHER! | LIFE | 1959 | 02/02 | 45 |
| 62 | 1060196736 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | STOP BAD BREATH WITH COLGATE ... | LIFE | 1959 | 02/09 | 32 |
| 63 | 1154476136 | COLGATE-PALMOLIVE | PALMOLIVE SOAP | NEW LIFE TO YOUR COMPLEXION SAFELY ... GENTLY! | SATURDAY EVENING POST | 1959 | 08/15 | 56 |