| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1097000898 | FELS & CO. | FELS-NAPTHA SOAP | SMELL IT! TWO WORDS THAT HAVE LEAD MILLIONS TO A BARGAIN | GOOD HOUSEKEEPING | 1932 | 01/01 | 97 |
| 2 | 1080147771 | FELS & CO. | FELS-NAPTHA SOAP | IF YOU'RE TIRED OF SEEING WHITE TURN TO GRAY ... CHANGE TO FELS-NAPTHA! | GOOD HOUSEKEEPING | 1933 | 06/01 | 97 |
| 3 | 1097699378 | FELS & CO. | FELS-NAPTHA SOAP | NEVER AGAIN! | GOOD HOUSEKEEPING | 1933 | 12/01 | 93 |
| 4 | 1093903668 | FELS & CO. | FELS-NAPTHA SOAP | "TATTLE-TALE GRAY" MADE HER FRIENDS WHISPER! | GOOD HOUSEKEEPING | 1934 | 12/01 | 97 |
| 5 | 1098732070 | FELS & CO. | FELS-NAPTHA SOAP | BANISH "TATTLE-TALE" GRAY WITH FELS-NAPTHA SOAP! | GOOD HOUSEKEEPING | 1935 | 06/01 | 99 |
| 6 | 1233882220 | FELS & CO. | FELS-NAPTHA SOAP | SALLY IS A LITTLE GOSSIP ... | GOOD HOUSEKEEPING | 1935 | 12/01 | 99 |
| 7 | 1118251700 | FELS & CO. | FELS-NAPTHA SOAP | I MADE A BET WITH MOM ... AND LOOK WHAT I WON! | GOOD HOUSEKEEPING | 1936 | 04/01 | 101 |
| 8 | 1061229302 | FELS & CO. | FELS-NAPTHA SOAP | BANNISH `TATTLE-TALE GRAY` WITH FELS-NAPTHA SOAP! | LIFE | 1937 | 09/06 | 13 |
| 9 | 1162243325 | FELS & CO. | FELS-NAPTHA SOAP | BANISH "TATTLE-TALE GRAY" | LIFE | 1937 | 10/04 | 17 |
| 10 | 1131376182 | FELS & CO. | FELS-NAPTHA SOAP | TRAGEDY WITH A HAPPY ENDING! | LIFE | 1937 | 12/27 | 6 |
| 11 | 1055650061 | FELS & CO. | FELS-NAPTHA SOAP | HOW CAN A MAN FORGET SO SOON? | LIFE | 1939 | 02/20 | 8 |
| 12 | 1062009960 | FELS & CO. | FELS-NAPTHA SOAP | IT USED TO MAKE ME HOPPING MAD ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 67 |
| 13 | 1052935783 | FELS & CO. | FELS-NAPTHA SOAP | I`LL BE THE LAUGHING STOCK OF TOWN ... | LIFE | 1940 | 03/18 | 997 |
| 14 | 1167617306 | FELS & CO. | FELS-NAPTHA SOAP | HEAR THAT, MATILDA? SHE'S STILL CRYING LIKE A BABY! | LIFE | 1940 | 09/30 | 100 |
| 15 | 1100118298 | FELS & CO. | FELS-NAPTHA SOAP | WE DO NOT PAY ANYONE TO ENDORSE NSTANT FELS-NAPTHA FOR AUTOMATIC WASHERS | WOMAN'S DAY | 1955 | 09/01 | 131 |