| Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page | |
| 1 | 1184878143 | THE EQUITABLE LIFE ASSURANCE COMPANY | LIFE INSURANCE | THEY BUY LIVING INSURANCE | SATURDAY EVENING POST | 1955 | 03/26 | 53 |
| 2 | 1238705276 | THE EQUITABLE LIFE ASSURANCE COMPANY | LIFE INSURANCE | LOOK AHEAD WITH LIVING INSURANCE | NEWSWEEK | 1964 | 10/12 | 997 |