|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1096400511 | MCKESSON & ROBBINS INC. | CALOX TOOTH POWDER | SEE HOW THIS ACTIVE DENTIFRICE CLEANSES "THE FORGOTTEN 60" | GOOD HOUSEKEEPING | 1936 | 04/01 | 174 |
| 2 | 1170101918 | MCKESSON & ROBBINS INC. | CALOX TOOTH POWDER | WHOSE CALOX SMILE IS THIS? | LIFE | 1940 | 09/30 | 72 |
| 3 | 1077912561 | MCKESSON & ROBBINS INC. | CALOX TOOTH POWDER | OLIVIA DE HAVILLAND IS JUST ONE OF MANY ... | WOMAN'S DAY | 1941 | 04/01 | 997 |
| 4 | 1214852671 | MCKESSON & ROBBINS INC. | CALOX TOOTH POWDER | BRIGHTEST IDEA IN HOLLYWOOD | LIFE | 1941 | 09/29 | 90 |
| 5 | 1150142703 | MCKESSON & ROBBINS INC. | CALOX TOOTH POWDER | CLAUDETTE COLBERT SPEAKING: "I THINK HOLLYWOOD'S A FINE CHARM SCHOOL." | LIFE | 1944 | 02/21 | 17 |
| 6 | 1244090696 | MCKESSON & ROBBINS INC. | CALOX TOOTH POWDER | LOOKS LIKE A GLITTERING FUTURE, VERONICA! | LIFE | 1945 | 06/04 | 47 |