| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1207437677 | THE EQUITABLE LIFE ASSURANCE SOCIETY OF THE U. S. | LIFE INSURANCE | I HAVE TWO CHILDREN ... BIG IDEAS ... AND $75 A WEEK | GOOD HOUSEKEEPING | 1933 | 11/01 | 231 |
| 2 | 1202499506 | METROPOLITAN LIFE INSURANCE CO. | LIFE INSURANCE | PREVENT DIPHTHERIA! | GOOD HOUSEKEEPING | 1935 | 03/01 | 100 |
| 3 | 1200889145 | JOHN HANCOCK INSURANCE CO. | LIFE INSURANCE | LET'S TALK ABOUT LIVING | GOOD HOUSEKEEPING | 1935 | 03/01 | 194 |
| 4 | 1231425791 | NORTH AMERICAN ACCIDENT INSURANCE CO. | LIFE INSURANCE | SEE THAT YOUR FAMILY GETS CASH NOT SYMPATHY | GOOD HOUSEKEEPING | 1935 | 12/01 | 180 |
| 5 | 1156448431 | INSURANCE CO. OF NORTH AMERICA | BUSINESS INSURANCE | BUSINESS INCOME AS USUAL DESPITE THE FIRE? | LIFE | 1937 | 08/09 | 95 |
| 6 | 1061241730 | NORTH AMERICA GROUP AGENTS | INSURANCE | HOW CAN EXPLOSION TOUCH ME? | LIFE | 1937 | 09/06 | 8 |
| 7 | 1160056795 | LUMBERMENS MUTUAL CASUALTY COMPANY | AUTO INSURANCE | GOODBY, MOTHER ... AND WATCH THE LITTLE RED ARROW | LIFE | 1937 | 09/20 | 115 |
| 8 | 1190163916 | JOHN HANCOCK MUTUAL LIFE INSURANCE CO. | LIFE INSURANCE | TIME FOR A MASTER STROKE | LIFE | 1939 | 07/24 | 37 |
| 9 | 1062017722 | METROPOLITAN LIFE INSURANCE COMPANY | LIFE INSURANCE | THE MOST COMMON FORM OF CANCER - AND WHAT YOU SHOULD KNOW ABOUT IT | GOOD HOUSEKEEPING | 1940 | 03/01 | 84 |
| 10 | 1218981536 | LUMBERMENS MUTUAL CASUALTY COMPANY | AUTO INSURANCE | THE PROBLEM OF YOUTH AT THE WHEEL | LIFE | 1940 | 09/16 | 45 |
| 11 | 1214956239 | THE PRUDENTIAL INSURANCE COMPANY OF AMERICA | LIFE INSURANCE | SEE, MOM ... I CAN REALLY WALK AGAIN! | LIFE | 1941 | 09/29 | 26 |
| 12 | 1120591220 | INSURANCE COMPANY OF NORTH AMERICA | INSURANCE | THERE'S A MEETING AT INDEPENDENCE HALL TOMORROW ... I HOPE SOMETHING COMES OF IT | TIME | 1942 | 01/12 | 35 |
| 13 | 1161439415 | THE AETNA FIRE GROUP | FIRE INSURANCE | HOW TROUBLES CAN PILE UP! | TIME | 1942 | 02/16 | 69 |
| 14 | 1161396511 | MARYLAND CASUALTY CO. | CASUALTY INSURANCE | PROTECTION ... NEW STYLE | TIME | 1942 | 02/16 | 70 |
| 15 | 1161394736 | ATLANTIC MUTUAL INSURANCE CO. | FIRE INSURANCE | WHIRLING DERVISH | TIME | 1942 | 06/15 | 82 |
| 16 | 1119389937 | BUSINESS MEN'S ASSURANCE CO. | CIVILIAN WAR INJURY INSURANCE | SUPPOSE IT SHOULD HAPPEN HERE | TIME | 1942 | 08/17 | 72 |
| 17 | 1120590955 | METROPOLITAN LIFE INSURANCE COMPANY | LIFE INSURANCE | SIX THINGS A SERVICE MAN SHOULD DO ABOUT HIS LIFE INSURANCE | TIME | 1942 | 11/02 | 5 |
| 18 | 1121719397 | EMPLOYERS MUTUAL LIABILITY INSURANCE COMPANY OF WISCONSIN | LIFE INSURANCE | VIGILANCE TOO | TIME | 1942 | 11/02 | 50 |
| 19 | 1120584497 | NORTHWESTERN NATIONAL LIFE | LIFE INSURANCE | THIS HARD WE WORK TO KEEP THEM FREE ... THE MORE APT WE ARE TO MAKE THEM SECURE | TIME | 1942 | 11/02 | 93 |
| 20 | 1119463888 | ATLANTIC MUTUAL INSURANCE CO. | FIRE INSURANCE | SMOKE-EATER'S CHEATER | TIME | 1942 | 12/28 | 59 |
| 21 | 1119389863 | THE HARTFORD STEAM BOILER INSPECTION AND INSURANCE COMPANY | POWER-PLANT INSURANCE AND SAFETY | PASS THE "PINEAPPLES"! | TIME | 1942 | 12/28 | 70 |
| 22 | 1161394240 | AMERICAN MUTUAL LIABILITY INSURANCE CO. | LIFE INSURANCE | NOT BOMBS ... NOR BULLETS ... NOR BAYONETS | TIME | 1942 | 12/28 | 8 |
| 23 | 1300298437 | THE LINCOLN NATIONAL LIFE INSURANCE COMPANY | LIFE INSURANCE | NOW! YOU CAN AFFORD $10,000 LIFE INSURANCE | LIFE | 1943 | 10/25 | 120 |
| 24 | 1300473584 | THE PRUDENTIAL INSURANCE COMPANY OF AMERICA | LIFE INSURANCE | FORGET-ME-NOTS WHERE HIS BRIDAL BOUQUET | LIFE | 1943 | 10/25 | 24 |
| 25 | 1137874044 | NATIONAL LIFE INSURANCE COMPANY | LIFE INSURANCE | WHEN HELP FAILED ROGERS' RANGERS | LIFE | 1943 | 11/08 | 2 |
| 26 | 1059259171 | JOHN HANCOCK MUTUAL LIFE INSURANCE COMPANY | LIFE INSURANCE | THE FRAMED DIPLOMA ON THE LIVING-ROOM WALL | LIFE | 1943 | 12/20 | 67 |
| 27 | 1115152464 | THE PRUDENTIAL INSURANCE COMPANY OF AMERICA | LIFE INSURANCE | LISTEN, CHIPPER ... | LIFE | 1944 | 02/14 | 20 |
| 28 | 1156979457 | THE MUTUAL LFE INSURANCE COMPANY OF NEW YORK | LIFE INSURANCE | WITH SOCIAL SECURITY AT 65, WILL YOUR LIFE BE WORK, WORRY, AND WEARINESS OR ... | LIFE | 1944 | 02/21 | 27 |
| 29 | 1157567793 | THE LINCOLN NATIONAL LIFE INSURANCE COMPANY | LIFE INSURANCE | WHAT IF MY PAY IS CUT? | LIFE | 1944 | 02/21 | 72 |
| 30 | 1141158895 | INSURANCE COMPANY OF NORTH AMERICA | INSURANCE | WHY ... THAT COULDN'T HAPPEN IN A MILLION YEARS! | SATURDAY EVENING POST | 1945 | 05/19 | 71 |
| 31 | 1141869840 | THE TRAVELERS INSURANCE COMPANY | LIFE INSURANCE | TONIGHT MY LITTLE GIRL GREW UP | SATURDAY EVENING POST | 1945 | 05/19 | 997 |
| 32 | 1146084960 | THE PENN MUTUAL LIFE INSURANCE CO. | LIFE INSURANCE | WE HAVE A DATE WITH THE SPHINX ... IN 1970 | SATURDAY EVENING POST | 1945 | 10/06 | 52 |
| 33 | 1144694854 | NATIONAL BOARD OF FIRE UNDERWRITERS | FIRE INSURANCE | THE FIRE ... THAT MIGHT HAVE HAPPENED | SATURDAY EVENING POST | 1945 | 10/06 | 74 |
| 34 | 1146510171 | THE COMPANION COMPANIES OF OMAHA | LIFE INSURANCE | SATURDAY AFTERNOON ... AND A NEW COWBOY PICTURE AT THE STRAND | SATURDAY EVENING POST | 1945 | 10/06 | 78 |
| 35 | 1145904768 | THE CENTRAL MANUFACTURERS' MUTUAL INSURANCE CO. | FIRE INSURANCE | FIGHT FIRES BEFORE FIRES START! | SATURDAY EVENING POST | 1945 | 10/06 | 81 |
| 36 | 1144695099 | THE TRAVELERS INSURANCE COMPANIES | LIFE INSURANCE | SOMEHOW, THIS PLAY ALWAYS SEEMS TO WORK | SATURDAY EVENING POST | 1945 | 10/06 | 997 |
| 37 | 1226514491 | METROPOLITAN LIFE INSURANCE COMPANY | LIFE INSURANCE | TASTY SUMMER FOODS FOR GOOD HEALTH | LADIES' HOME JOURNAL | 1949 | 07/01 | 58 |
| 38 | 1061232491 | THE HARTFORD INSURANCE COMPANIES | INSURANCE | YEAR IN AND YEAR OUT YOU`LL DO WELL WITH THE HARTFORD | LIFE | 1950 | 04/17 | 14 |
| 39 | 1214139053 | AMERICAN MEDICAL ASSOCIATION | COMPULSORY HEALTH INSURANCE | WHO RUNS AMERICA? | LADIES' HOME JOURNAL | 1950 | 11/01 | 227 |
| 40 | 1214775070 | METROPOLITAN LIFE INSURANCE COMPANY | LIFE INSURANCE | SOME SIMPLE FACTS ABOUT DIABETES | LADIES' HOME JOURNAL | 1950 | 11/01 | 75 |
| 41 | 1089754803 | AMERICAN MUTUAL LIABILITY INSURANCE CO. | AUTOMOBILE INSURANCE | POP AND THE BACKSEAT DRIVERS! | NEWSWEEK | 1951 | 06/11 | 18 |
| 42 | 1095177888 | THE TRAVELERS INSURANCE COMPANIES | THE TRAVELERS INSURANCE | WILL YOU BE IN 9? | NEWSWEEK | 1951 | 06/11 | 49 |
| 43 | 1250971210 | JOHN HANCOCK MUTUAL LIFE INSURANCE CO. | LIFE INSURANCE | HIS NAME IS I. JONES, PROP. | LIFE | 1951 | 07/02 | 84 |
| 44 | 1164925282 | JOHN HANCOCK MUTUAL LIFE INSURANCE COMPANY | LIFE INSURANCE | WHERE SHE IS, THERE IS HOME | LIFE | 1951 | 07/30 | 997 |
| 45 | 1085581488 | THE MUTUAL LIFE INSURANCE COMPANY OF NEW YORK | LIFE INSURANCE | DADDY, WHAT'S A "SON AN' AIR"? | NEWSWEEK | 1951 | 08/20 | 2 |
| 46 | 1092773343 | AMERICAN MUTUAL LIABILITY INSURANCE CO. | AUTOMOBILE INSURANCE | THE FAMILY THAT WASN'T SPEAKING! | NEWSWEEK | 1951 | 09/03 | 8 |
| 47 | 1073329771 | AMERICA FORE INSURANCE GROUP | INSURANCE | INSURANCE AGENTS LIKE AMERICA FORE INSURANCE! | LIFE | 1952 | 06/16 | 50 |
| 48 | 1071168013 | HARTFORD INSURANCE COMPANIES | HARTFORD INSURANCE | YEAR IN AND YEAR OUT YOU'LL DO WELL WITH THE HARTFORD | LIFE | 1952 | 06/16 | 9 |
| 49 | 1066249479 | AMERICA FORE INSURANCE GROUP | INSURANCE | M-M-M LOOKS LIKE YOU'VE BLOWN A GASKET | LIFE | 1952 | 10/13 | 12 |
| 50 | 1069255292 | THE LINCOLN NATIONAL LIFE INSURANCE COMPANY | LIFE INSURANCE | AT THESE LOW RATES YOU CAN AFFORD $10,000 LIFE INSURANCE | LIFE | 1952 | 10/13 | 169 |
| 51 | 1068850882 | THE MUTUAL LIFE INSURANCE COMPANY OF NEW YORK | LIFE INSURANCE | 4TH DOWN AND GOAL TO GO! | LIFE | 1952 | 10/13 | 21 |
| 52 | 1090863930 | LIBERTY MUTUAL INSURANCE COMPANY | HUMANICS INDUSTRIAL INSURANCE PROGRAM | DON'T TELL ME THAT HAPPENED AT WORK! | TIME | 1953 | 06/08 | 15 |
| 53 | 1093285804 | HARTFORD ACCIDENT AND INDEMNITY COMPANY | MEDICAL INSURANCE | IF YOU HAD TO GO TO THE HOSPITAL TODAY ... WHERE WOULD THE MONEY COME FROM TO PAY THE BILLS? | TIME | 1953 | 06/08 | 42 |
| 54 | 1064266595 | THE HOME INSURANCE COMPANY | HOMEOWNERS INSURANCE | IT PAYS TO BRING YOUR INSURANCE MAN INTO YOUR PLANS | TIME | 1953 | 08/17 | 52 |
| 55 | 1170186353 | HARTFORD FIRE INSURANCE CO. | FIRE INSURANCE | ... YOU CAN SLEEP AT MY HOUSE, TOMMY! | LIFE | 1953 | 10/19 | 16 |
| 56 | 1249737957 | METROPOLITAN LIFE INSURANCE COMPANY | LIFE INSURANCE | YOUR HEART NEVER TAKES A HOLIDAY | LADIES' HOME JOURNAL | 1954 | 03/01 | 76 |
| 57 | 1185723087 | METROPOLITAN LIFE INSURANCE COMPANY | LIFE INSURANCE | WHICH BEATS FASTER ... A DRUMMER OR YOUR HEART? | SATURDAY EVENING POST | 1955 | 02/05 | 11 |
| 58 | 1184878143 | THE EQUITABLE LIFE ASSURANCE COMPANY | LIFE INSURANCE | THEY BUY LIVING INSURANCE | SATURDAY EVENING POST | 1955 | 03/26 | 53 |
| 59 | 1188158213 | PENN MUTUAL LIFE INSURANCE CO. | LIFE INSURANCE | SATURDAY ... SUNDAY ... SOMEDAY | SATURDAY EVENING POST | 1955 | 04/09 | 118 |
| 60 | 1186883521 | MASS MUTUAL LIFE INSURANCE CO. | LIFE INSURANCE | FAITH IS A FAMILY MATTER, TOO ... | SATURDAY EVENING POST | 1955 | 04/09 | 59 |
| 61 | 1190259523 | CENTRAL MUTUAL INSURANCE CO. | HOME OWNERS INSURANCE | A DAMAGING STORY! | SATURDAY EVENING POST | 1955 | 06/04 | 108 |
| 62 | 1210789258 | THE PHOENIX INSURANCE COMPANY | FIRE INSURANCE | WHEN YOU BUY INSURANCE BUY INTEGRITY | SATURDAY EVENING POST | 1955 | 06/04 | 124 |
| 63 | 1192063058 | MASSACHUSETTS MUTUAL LIFE INSURANCE CO. | LIFE INSURANCE | NOW YOU CAN GET MORE THAN TWICE THE SECURITY YOU PLANNED ON ... | SATURDAY EVENING POST | 1955 | 06/04 | 2 |
| 64 | 1174787660 | HARTFORD FIRE INSURANCE CO. | HARTFORD FIRE INSURANCE | TRAPPED IN A MIDNIGHT FIRE | SATURDAY EVENING POST | 1955 | 07/23 | 100 |
| 65 | 1113336361 | MUTUAL OF OMAHA | LIFE INSURANCE | WORLD'S SMARTEST BUYER SAYS ... | FAMILY CIRCLE | 1956 | 01/01 | 999 |
| 66 | 1191891954 | HARTFORD FIRE INSURANCE COMPANY GROUP | AUTOMOBILE INSURANCE | I NEVER FELT SO HELPLESS IN MY LIFE ... | LIFE | 1957 | 11/11 | 15 |
| 67 | 1194545763 | THE TRAVELERS INSURANCE COMPANIES | HOME OWNERS INSURANCE | HAVE YOU SET A HIGH ENOUGH VALUE ON THEIR HOME? | LIFE | 1957 | 11/11 | 69 |
| 68 | 1107895768 | THE MUTUAL LIFE INSURANCE COMPANY OF NEW YORK | HEALTH INSURANCE | HOW WOULD YOU PAY FOR UNEXPECTED HOSPITAL BILLS? | TIME | 1958 | 05/05 | 5 |
| 69 | 1081867182 | MASSACHUSETTS MUTUAL LIFE INSURANCE COMPANY | LIFE INSURANCE | HE IS YOUR BABY ... ALREADY DIFFERENT FROM ALL THE REST. | TIME | 1958 | 09/15 | 37 |
| 70 | 1082389590 | CONNECTICUT GENERAL LIFE INSURANCE COMPANY | GROUP LIFE INSURANCE | B. E. U. WORKS ... TO IMPROVE PRODUCTIVITY | TIME | 1958 | 09/15 | 62 |
| 71 | 1151614766 | LIBERTY MUTUAL INSURANCE CO. | AUTO INSURANCE | NEAR CATASTROPHE | SATURDAY EVENING POST | 1959 | 05/02 | 2 |
| 72 | 1114706595 | THE MUTUAL BENEFIT LIFE INSURANCE COMPANY | LIFE INSURANCE | NO MATTER WHAT YOUR JOB ... | SPORTS ILLUSTRATED | 1959 | 05/11 | 53 |
| 73 | 1147726437 | INSURANCE COMPANY OF NORTH AMERICA | HOMEOWNER'S INSURANCE | INA'S NEWS WONDERFUL HOMEOWERS POLICY | SATURDAY EVENING POST | 1959 | 08/15 | 81 |
| 74 | 1065220020 | NATIONWIDE MUTUAL FIRE INSURANCE CO. | HOMEOWNERS INSURANCE | NEW FIRST - NATIONWIDE'S $50 DEDUCTABLE | LIFE | 1959 | 12/14 | 59 |
| 75 | 1293802887 | FAMRMERS INSURANCE GROUP | FARMERS AUTO INSURANCE | FAST, FAIR, FRIENDLY | SATURDAY EVENING POST | 1960 | 06/11 | 103 |
| 76 | 1210791263 | STATE MUTUAL OF AMERICA | INSURANCE | SMALL BOY ON A MAN'S ERRAND ... | TIME | 1961 | 11/17 | 7 |
| 77 | 1204857078 | MASSACHUSETTS MUTUAL LIFE INSURANCE CO. | LIFE INSURANCE | LUCKY MAN ... OR IS HE? | TIME | 1963 | 05/03 | 37 |
| 78 | 1218939039 | THE LINCOLN NATIONAL LIFE INSURANCE COMPANY | LIFE INSURANCE | WHAT A WONDERFUL, DIFFERENT GIFT! | TIME | 1963 | 05/23 | 83 |
| 79 | 1218939595 | THE HARTFORD INSURANCE COMPANIES | INSURANCE | THIS MAKES YOUR TV TUBE SAFER | TIME | 1963 | 05/24 | 53 |
| 80 | 1218939146 | THE CONTINENTAL INSURANCE COMPANIES | AUTO INSURANCE | WE'RE WITH YOU ... ALL THE WAY! | TIME | 1963 | 05/24 | 73 |
| 81 | 1205870797 | CONNECTICUT GENERAL LIFE INSURANCE CO. | LIFE INSURANCE | WILL YOU BE READY FOR COLLEGE WHEN YOUR CHILDREN ARE? | TIME | 1963 | 12/06 | 129 |
| 82 | 1205967959 | ROYAL-GLOBE INSURANCE CO. | INSURANCE | OCT. 28, 1962 ... ROYAL-GLOBE IS THERE! | TIME | 1963 | 12/06 | 89 |
| 83 | 1207624410 | THE PRUDENTIAL INSURANCE COMPANY OF AMERICA | INSURANCE | WHERE A NEED EXISTS, A SOLUTION MUST BE FOUND | TIME | 1963 | 12/06 | 997 |
| 84 | 1243442866 | THE TRAVELERS INSURANCE COMPANIES | TRAVELERS HOME INSURANCE | IF YOUR HOUSE IF OVER 2 YEARS OLD, IT'S PROBABLY UNDER-INSURED | LIFE | 1964 | 10/12 | 997 |
| 85 | 1238705276 | THE EQUITABLE LIFE ASSURANCE COMPANY | LIFE INSURANCE | LOOK AHEAD WITH LIVING INSURANCE | NEWSWEEK | 1964 | 10/12 | 997 |
| 86 | 1242002072 | NEW YORK LIFE INSURANCE COMPANY | LIFE INSURANCE | ASK OUR ELECTRONIC COMPUTER ... FREE! | NEWSWEEK | 1964 | 10/12 | 997 |
| 87 | 1293908693 | THE LINCOLN NATIONAL LIFE INSURANCE COMPANY | LIFE INSURANCE | LET A LINCOLN PENNY REMIND YOU | LIFE | 1966 | 11/04 | 16 |
| 88 | 1205285548 | UNITED STATES FIDELITY & GUARANTY CO. | INSURANCE | YOUR USF&G AGENT CAN INSURE THEM ALL | TIME | 1967 | 04/21 | 61 |
| 89 | 1214956101 | NEW YORK LIFE INSURANCE COMPANY | LIFE INSURANCE | A CHRISTMAS PRAYER | LIFE | 1967 | 12/22 | 14 |
| 90 | 1243223587 | UNITED STATES FIDELITY & GUARANTEE CO. | USF&G BUSINESS INSURANCE | THE BALTIMORE ORIOLES OR YOUR BUSINESS TEAM | NEWSWEEK | 1968 | 05/20 | 997 |