| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1192328543 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | THE BEER WITH SUNSHINE VITAMIN-D | LIBERTY | 1936 | 08/08 | 7 |
| 2 | 1156954708 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | TODAY ... IT'S SCHLITZ IN STEINIES! | LIFE | 1937 | 08/09 | 997 |
| 3 | 1061479723 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | THE BEER THAT MADE MILWAUKEE FAMOUS | LIFE | 1937 | 09/06 | 69 |
| 4 | 1134495341 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | I WAS CURIOUS ... | LIFE | 1948 | 11/15 | 997 |
| 5 | 1058470553 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | I WAS CURIOUS ... | LIFE | 1948 | 12/27 | 79 |
| 6 | 1061238442 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | I WAS CURIOUS ... | LIFE | 1950 | 04/17 | 74 |
| 7 | 1167699127 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | JUST COULDN'T WAIT ... | LIFE | 1950 | 12/25 | 997 |
| 8 | 1167699048 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | SCHLITZ PLAYHOUSE OF STARS | LIFE | 1951 | 12/24 | 54 |
| 9 | 1073401017 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | HERE'S ONE I CAN UNDERSTAND! | LIFE | 1952 | 01/21 | 57 |
| 10 | 1174777775 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | IF YOU LIKE BEER YOU'LL LOVE SCHLITZ | LIFE | 1953 | 04/13 | 77 |
| 11 | 1174778843 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | IF YOU LIKE BEER YOU'LL LOVE SCHLITZ | LIFE | 1953 | 09/07 | 85 |
| 12 | 1124719067 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | YOUR THIRST CAN "FEEL" THE DIFFERENCE! | LIFE | 1955 | 11/14 | 97 |
| 13 | 1194456285 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | SET UP THE FUN WITH LIGHT REFRESHMENT | LIFE | 1957 | 01/21 | 998 |
| 14 | 1233603344 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | 7TH INNING SCHLITZSTRETCH | LIFE | 1957 | 07/01 | 31 |
| 15 | 1275686481 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | MOVE UP TO QUALITY ... MOVE UP TO SCHLITZ! | LIFE | 1958 | 11/24 | 997 |
| 16 | 1114805197 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | KNOW THE REAL JOY OF GOOD LIVING ... | SPORTS ILLUSTRATED | 1959 | 04/27 | 55 |
| 17 | 1116260326 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | MOVE UP TO QUALITY ... MOVE UP TO SCHLITZ! | SPORTS ILLUSTRATED | 1959 | 05/25 | 80 |
| 18 | 1147725414 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | KNOW THE REAL JOY OF GOOD LIVING ... | SATURDAY EVENING POST | 1959 | 08/15 | 5 |
| 19 | 1233603512 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | KNOW THE REAL JOY OF GOOD LIVING! | SATURDAY EVENING POST | 1960 | 06/04 | 2 |
| 20 | 1275686424 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | ENJOY THE DIFFERENCE | LIFE | 1961 | 03/31 | 998 |
| 21 | 1204857000 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | 72 OUT OF 100 MEN RECOGNIZED THIS SHAPE. DO YOU? | TIME | 1961 | 11/17 | 997 |