| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1098804426 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | SERVE IT AND YOU'LL ALWAYS WIN | GOOD HOUSEKEEPING | 1935 | 06/01 | 156 |
| 2 | 1095108880 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | NOW SERVE UNDERWOOD'S IN THE NEW TABLE JAR | GOOD HOUSEKEEPING | 1936 | 04/01 | 224 |
| 3 | 1132169972 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | THAT'S SOME SANDWICH | LIFE | 1937 | 07/26 | 78 |
| 4 | 1158683262 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | FOR A HIKE OR A BIKE ... HERE'S A SANDWICH THEY'LL LIKE | LIFE | 1937 | 09/13 | 9 |
| 5 | 1190001047 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | SANDWICH CHART FOR PICNICS | LIFE | 1939 | 07/24 | 73 |
| 6 | 1062179478 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | QUICK ... QUICK ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 100 |
| 7 | 1078165472 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | MUDDLE ... HUDDLE ... CUDDLE | WOMAN'S DAY | 1941 | 04/01 | 48 |
| 8 | 1077911885 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | HERE'S ... YEARS ... CHEEERS ... | WOMAN'S DAY | 1941 | 05/01 | 6 |
| 9 | 1075938971 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | MORNING ... NOON ... NIGHT | WOMAN'S DAY | 1941 | 06/01 | 48 |
| 10 | 1244168635 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | GAME ... NAME ... FAME ... | LIFE | 1941 | 08/05 | 80 |
| 11 | 1077562422 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | TAKE ... MAKE ... BAKE | WOMAN'S DAY | 1942 | 09/01 | 7 |
| 12 | 1076514411 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | JUST GRIN AND SPREAD IT THIN! | WOMAN'S DAY | 1943 | 05/01 | 66 |
| 13 | 1136904611 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | ATTENTION YOU "HAM-LOVERS" | LIFE | 1943 | 11/08 | 110 |
| 14 | 1150836762 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | STOP HER SAILOR! I SEE A CAN OF UNDERWOOD'S | LIFE | 1944 | 02/28 | 115 |
| 15 | 1121808687 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | YOU'LL BE SEEING MORE AND MORE OF THIS FAMOUS SPREAD AT YOUR GROCER'S SOON! | WOMAN'S DAY | 1946 | 04/01 | 95 |
| 16 | 1074783502 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | UNDERWOOD DEVILED HAM IS STILL SCARCE BUT THERE'S MORE COMING! | WOMAN'S DAY | 1946 | 06/01 | 74 |
| 17 | 1121453692 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | JUST GRIN AND SPREAD IT THIN | WOMAN'S DAY | 1946 | 07/01 | 78 |
| 18 | 1074093560 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | AMERICA'S FAVORITE SANDWICH SPREAD | WOMAN'S DAY | 1947 | 05/01 | 118 |
| 19 | 1226436820 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | BOY, WHATY DELICIOUS SANDWICHES IT MAKES! | WOMAN'S DAY | 1947 | 06/01 | 93 |
| 20 | 1177996794 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | SO DIFFERENT! | WOMAN'S DAY | 1948 | 09/01 | 115 |
| 21 | 1177996873 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | QUICK AS A WINK | WOMAN'S DAY | 1948 | 10/01 | 122 |
| 22 | 1105479971 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | M-M-M-M! BEST DEVILED HAM I EVER TASTED! | WOMAN'S DAY | 1949 | 04/01 | 114 |
| 23 | 1177996682 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | C'MON JOHNNY, LETS SWAP SANDWICHES! | WOMAN'S DAY | 1949 | 06/01 | 98 |
| 24 | 1177996747 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | GOOD SANDWICHES! WHAT ARE THEY? | WOMAN'S DAY | 1949 | 07/01 | 89 |
| 25 | 1080657776 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | WHO INVENTED DEVILED HAM, MOM? | WOMAN'S DAY | 1949 | 08/01 | 80 |
| 26 | 1105648046 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | YUM, THAT'S CERTAINLY GOOD DEVILED HAM! | WOMAN'S DAY | 1949 | 09/01 | 119 |
| 27 | 1074268258 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | ANY OF THOSE SWELL DEVILED HAM SANDWICHES LEFT? | WOMAN'S DAY | 1949 | 10/01 | 98 |
| 28 | 1061232375 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | ANY LUCK? | LIFE | 1950 | 04/17 | 68 |
| 29 | 1184902830 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | HEY MOM! MAKE SURE THAT DEVILED HAM IS UNDERWOOD'S! | WOMAN'S DAY | 1950 | 05/01 | 127 |
| 30 | 1103053632 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | BESIDES BEING BEAUTIFUL, YOU MAKE THE MOST DELICIOUS SANDWICHES IN THE WORLD | WOMAN'S DAY | 1950 | 06/01 | 104 |
| 31 | 1211417991 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | HOW DO YOU MAKE SUCH DELICIOUS SANDWICHES? | LADIES' HOME JOURNAL | 1950 | 11/01 | 171 |
| 32 | 1071167905 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | LITTLE MURGATROYD IS LOST! | LIFE | 1952 | 06/16 | 104 |
| 33 | 1170188262 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | WHAT'S JIM'S CHARM WITH THE KIDS? | LIFE | 1953 | 07/06 | 88 |
| 34 | 1174789638 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | WHO'S THAT DOWNSTAIRS? | LIFE | 1953 | 09/07 | 96 |
| 35 | 1107984175 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | MUST BE THOSE DEVILED HAM SNACKS SHE MAKES! | WOMAN'S DAY | 1954 | 02/01 | 161 |
| 36 | 1180836878 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | HE JUST COULDN'T RESIST MY DEVILED HAM SANDWICHES! | WOMAN'S DAY | 1954 | 03/01 | 158 |
| 37 | 1246677776 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | GLORIFY PLAIN FOODS | LADIES' HOME JOURNAL | 1954 | 07/01 | 78 |
| 38 | 1184902866 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | GLORIFIED CASSEROLES | WOMAN'S DAY | 1954 | 10/01 | 175 |
| 39 | 1236965225 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | SURPRISE! | GOOD HOUSEKEEPING | 1957 | 05/01 | 172 |