|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1096568409 | AUNT JEMIMA | AUNT JEMIMA PANCAKE MIX | MEN JUST CAN'T RESIST 'EM! | GOOD HOUSEKEEPING | 1932 | 01/01 | 000 |
| 2 | 1096996957 | E. R. SQUIBB & SONS | SQUIBB CHOCOLATE VITAVOSE MILK SUPPLEMENT | WHY THREATEN, BEG, BRIBE, SCOLD? | GOOD HOUSEKEEPING | 1932 | 01/01 | 102 |
| 3 | 1096575452 | LAMBERT PHARMACAL | LISTERINE ANTISEPTIC | GARGLE TWICE DAILY ... KEEP WELL ... STAY ON THE JOB | GOOD HOUSEKEEPING | 1932 | 01/01 | 103 |
| 4 | 1097006345 | STANDARD BRANDS INC. | FLEISCHMANN'S YEAST | IT HAS NONE OF THE OBJECTIONS OF HARSH CATHARTICS | GOOD HOUSEKEEPING | 1932 | 01/01 | 105 |
| 5 | 1096911575 | PROCTER & GAMBLE | CRISCO VEGETABLE SHORTENING | WHAT'S MY DARLING EATING NOW? | GOOD HOUSEKEEPING | 1932 | 01/01 | 107 |
| 6 | 1096575131 | GENERAL FOODS | SANKA COFFEE | STOP MAKING THOSE "NO MORE COFFEE" RESOLUTIONS! | GOOD HOUSEKEEPING | 1932 | 01/01 | 113 |
| 7 | 1096581199 | VICKS | VICKS VAPORUB | ASK THE MOTHERS WHAT'S BEST FOR COLDS | GOOD HOUSEKEEPING | 1932 | 01/01 | 114 |
| 8 | 1096659701 | CALIFORNIA PACKING CORP. | DEL MONTE FOODS | IS THERE ANY NEED FOR GUESSING? | GOOD HOUSEKEEPING | 1932 | 01/01 | 117 |
| 9 | 1096659839 | PROCTER & GAMBLE | P AND G WHITE NAPTHA SOAP | MRS. WHITE'S 5 REASONS | GOOD HOUSEKEEPING | 1932 | 01/01 | 118 |
| 10 | 1096575320 | THE FITZGERALD MFG. CO. | STAR-RITE MAGIC MAID MIXER | NOW YOU DARE MAKE ANGEL CAKE | GOOD HOUSEKEEPING | 1932 | 01/01 | 123 |
| 11 | 1096666671 | THE PRESIDENT'S ORGANIZATION ON UNEMPLOYMENT RELIEF | UNEMPLOYMENT RELIEF | KEEP HIS HEAD UP AND WE'LL ALL COME THROUGH! | GOOD HOUSEKEEPING | 1932 | 01/01 | 124 |
| 12 | 1096574966 | BELL TELEPHONE SYSTEM | TELEPHONE SERVICE | WE'LL BE THERE FOR THE HOLIDAYS, MOTHER! | GOOD HOUSEKEEPING | 1932 | 01/01 | 126 |
| 13 | 1096659426 | LIBBY, MCNEILL & LIBBY | LIBBY'S HAWAIIAN PINEAPPLE | INSIST ON LIBBY'S AND YOU'LL GET JUST THE CENTER SLICES! | GOOD HOUSEKEEPING | 1932 | 01/01 | 13 |
| 14 | 1097000508 | LAMBERT PHARMACAL | LISTERINE TOOTHPASTE | WITH THAT $3 YOU SAVE ON YOUR TOOTH PASTE ... | GOOD HOUSEKEEPING | 1932 | 01/01 | 132 |
| 15 | 1096581335 | E. FOUGERA & CO. | VAPEX COLD RELIEF | MANY OF THE ACTRESSES IN THE "TALKIES" USE VAPEX | GOOD HOUSEKEEPING | 1932 | 01/01 | 133 |
| 16 | 1096903755 | THE DRACKETT CO. | DRANO DRAIN CLEANER | I COULD FEEL HIS EYES ACCUSING ME! | GOOD HOUSEKEEPING | 1932 | 01/01 | 135 |
| 17 | 1096659039 | LAND O' LAKES | LAND O' LAKES LIGHTLY SALTED SWEET CREAM BUTTER | CHURNED FROM SWEET (NOT SOUR) CREAM | GOOD HOUSEKEEPING | 1932 | 01/01 | 137 |
| 18 | 1096568704 | THE CUDAHY PACKING CO. | OLD DUTCH CLEANSER | QUICKER CLEANING AND GOOD CHEER BRING HAPPINESS THROUGHOUT THE YEAR | GOOD HOUSEKEEPING | 1932 | 01/01 | 138 |
| 19 | 1096659760 | PROCTER & GAMBLE | CHIPSO LAUNDRY SOAP | MRS. BROWN MAKES A DISCOVERY | GOOD HOUSEKEEPING | 1932 | 01/01 | 14 |
| 20 | 1096662313 | SHERWIN CODY SCHOOL OF ENGLISH | MASTER GOOD ENGLISH IN 15 MINUTES A DAY | DO YOU MAKE THESE MISTAKES IN ENGLISH? | GOOD HOUSEKEEPING | 1932 | 01/01 | 140 |
| 21 | 1097006701 | E. R. SQUIBB & SONS | SQUIBB COD-LIVER OIL | WELL SPACED SOUND STRAIGHT TEETH ARE BUILT BY BOTTLED SUNSHINE | GOOD HOUSEKEEPING | 1932 | 01/01 | 141 |
| 22 | 1096912082 | STANDARD BRANDS INC. | ROYAL BAKING POWDER | DON'T LET AIR HOLES DRY OUT YOUR CAKE | GOOD HOUSEKEEPING | 1932 | 01/01 | 145 |
| 23 | 1096903699 | SCOTT & BOWNE | SCOTT'S EMULSION OF NORWEGIAN COD LIVER OIL | THE BOY WHO CANNOT KEEP UP ... IS HE YOURS? | GOOD HOUSEKEEPING | 1932 | 01/01 | 146 |
| 24 | 1097000646 | LAMBERT PHARMACAL | LISTERINE RUB | LISTERINE'S NEW SALVE FOR COLDS IS STAINLESS | GOOD HOUSEKEEPING | 1932 | 01/01 | 151 |
| 25 | 1097006797 | METAL SPONGE SALES CORP | GOTTSCHALK'S METAL SPONGE | BE SURE IT'S A GOTTSCHALK IN THE SANITARY CELLOPHANE BAG | GOOD HOUSEKEEPING | 1932 | 01/01 | 152 |
| 26 | 1097007587 | FLAKO PRODUCTS CORP. | FLAKO PIE CRUST MIX | PERFECT PIE CRUST EASILY MADE | GOOD HOUSEKEEPING | 1932 | 01/01 | 152 |
| 27 | 1097007520 | GENERAL ELECTRIC | GENERAL ELECTRIC NEON GLOW LAMP | SAFETY THROUGH THE NIGHT | GOOD HOUSEKEEPING | 1932 | 01/01 | 152 |
| 28 | 1096661813 | R. B. DAVIS CO. | COCOMALT | JEAN'S WEIGHT HAS GONE UP A POUND A WEEK | GOOD HOUSEKEEPING | 1932 | 01/01 | 153 |
| 29 | 1096666314 | DR. SCHOLL'S | DR. SCHOLL'S ZINO-PADS | PUT ONE ON ... THE PAIN IS GONE! | GOOD HOUSEKEEPING | 1932 | 01/01 | 154 |
| 30 | 1096666248 | METHOLATUM | METHOLATUM | GO AFTER THAT COLD! QUICK AND HARD! | GOOD HOUSEKEEPING | 1932 | 01/01 | 154 |
| 31 | 1097179603 | NATIONAL CASKET COMPANY | NATIONAL CASKETS | A DUTY SHE DIDN'T EXPECT WHEN THEY MADE HER CLUB PRESIDENT | GOOD HOUSEKEEPING | 1932 | 01/01 | 157 |
| 32 | 1097007724 | JOHN RITZENTHALER | RITZ CLEANING CLOTHS | THE NATION'S HOMES REFLECT THE WORK OF RITZ CLOTHS | GOOD HOUSEKEEPING | 1932 | 01/01 | 158 |
| 33 | 1097007908 | FEDERAL SCHOOL OF COMMERCIAL DESIGN | FREE ART TEST | GIRLS TAKE THIS FREE ART TEST | GOOD HOUSEKEEPING | 1932 | 01/01 | 158 |
| 34 | 1097006148 | THE BATTLE CREEK FOOD CO. | BATTLE CREEK LACTO-DEXTRIN | THE CHANGE YOUR BODY NEEDS ... | GOOD HOUSEKEEPING | 1932 | 01/01 | 158 |
| 35 | 1096996454 | CALIFORNIA PRUNE & APRICOT GROWERS ASSOCIATION | SUNSWEET APRICOTS | MAKE THIS DELICIOUS JAM IN JANUARY | GOOD HOUSEKEEPING | 1932 | 01/01 | 163 |
| 36 | 1097006557 | GOOD HOUSEKEEPING | A PRIMER OF PERSONAL LOVELINESS | BEAUTY FOR YOU | GOOD HOUSEKEEPING | 1932 | 01/01 | 164 |
| 37 | 1097006927 | H. CLAY GLOVER CO. | GLOVER'S IMPERIAL SARCOPTIC MANGE MEDICINE | GROW HAIR | GOOD HOUSEKEEPING | 1932 | 01/01 | 164 |
| 38 | 1097006223 | LANE BRYANT | MATERNITY STYLE BOOK | MATERNITY APPAREL WITH NO MATERNITY LOOK | GOOD HOUSEKEEPING | 1932 | 01/01 | 166 |
| 39 | 1097006646 | QUICK ELASTIC STARCH | QUICK ELASTIC STARCH | STOP BOILING STARCH! | GOOD HOUSEKEEPING | 1932 | 01/01 | 166 |
| 40 | 1097007985 | MILWAUKEE GAS SPECIALTY CO. | THERMOLATOR OVEN HEAR CONTROL | GOOD RESULTS EVERY TIME ... | GOOD HOUSEKEEPING | 1932 | 01/01 | 166 |
| 41 | 1097010590 | MAGGI CO. | MAGGI'S SEASONING | MAKE THIS CONVINCING TEST ... | GOOD HOUSEKEEPING | 1932 | 01/01 | 167 |
| 42 | 1097011247 | ARZEN LABORATORIES INC. | ARZEN NASAL OIL | BE PREPARED FOR COLDS | GOOD HOUSEKEEPING | 1932 | 01/01 | 168 |
| 43 | 1097011151 | RALSTON PURINA CO. | RALSTON WHEAT CEREAL | WHAT A DIFFERENCE AN APPETITE MAKES! | GOOD HOUSEKEEPING | 1932 | 01/01 | 169 |
| 44 | 1097011347 | CRESCENT MFG. CO. | MAPLEINE IMITATION MAPLE FLAVOR | MAPLEINE BAKED ORANGES | GOOD HOUSEKEEPING | 1932 | 01/01 | 170 |
| 45 | 1097010875 | DE LIS | FRENCH HAND MADE BABY CLOTHES | SENT TO YOU DIRECT FROM SKILLED FRENCH NEEDLEWOMEN OF NEW ORLEANS | GOOD HOUSEKEEPING | 1932 | 01/01 | 171 |
| 46 | 1097010528 | SEEDOL LABORATORIES | PSYLLIUM SEED NATURAL LAXATIVE | QUICKLY CHANGING THE HEALTH HABITS OF THE NATION | GOOD HOUSEKEEPING | 1932 | 01/01 | 171 |
| 47 | 1097010675 | GUARD MFG CO. | BABY ALICE THUMB GUARD | STOP THUMB SUCKING | GOOD HOUSEKEEPING | 1932 | 01/01 | 171 |
| 48 | 1097011023 | G. WASHINGTON'S INSTANT COFFEE | G. WASHINGTON'S INSTANT COFFEE | EASY TO USE AS GRANULATED SUGAR | GOOD HOUSEKEEPING | 1932 | 01/01 | 171 |
| 49 | 1096666537 | INFANT WEAR CO. | PANT-EASE SIDE PINNING DIAPER | NEAT, COMFY, EASILY CHANGED | GOOD HOUSEKEEPING | 1932 | 01/01 | 175 |
| 50 | 1096666472 | ERNEST MONNIER INC. | INGRAM'S TRANSPARENT SANITARY NIPPLES | THE ORIGINAL ... NEVER EQUALLED | GOOD HOUSEKEEPING | 1932 | 01/01 | 175 |
| 51 | 1096666403 | JONES DAIRY FARM | JONES DAIRY FARM SAUSAGE | AND AS THE NEW YEAR'S PARTY ENDS ... COMES THE FIRST BREAKFAST OF 1932 | GOOD HOUSEKEEPING | 1932 | 01/01 | 175 |
| 52 | 1096911576 | JAPAN CRAB PACKERS & EXPORTERS ASSOCIATION | FANCY JAPANESE CRABMEAT | UNIQUE! FOR HOUSWIVES WHO "TAKE NO CHANCES" | GOOD HOUSEKEEPING | 1932 | 01/01 | 177 |
| 53 | 1096581472 | H. J. HEINZ COMPANY | HEINZ RICE FLAKES | HEINZ RICE FLAKES HAVE IT TOO ... AND THAT "IT" IS A GENTLE NATURAL LAXATIVE EFFECT! | GOOD HOUSEKEEPING | 1932 | 01/01 | 179 |
| 54 | 1097000245 | E. R. SQUIBB & SONS | SQUIBB COD-LIVER OIL | WHOOPING COUGH, MEASELS, MUMPS, CHICKEN POX, SCARLET FEVER MAY DO MORE HARM THAN MOST MOTHERS THINK | GOOD HOUSEKEEPING | 1932 | 01/01 | 183 |
| 55 | 1096581389 | ARMOUR & CO. | ARMOUR STAR HAM | 5 WAYS TO USE STAR HAM LEFTOVERS | GOOD HOUSEKEEPING | 1932 | 01/01 | 3 |
| 56 | 1096911482 | SERVEL INC. | ELECTROLUX GAS REFRIGERATORS | BLINDERS ... BECAUSE SHE SHIES AT NEW IDEAS | GOOD HOUSEKEEPING | 1932 | 01/01 | 5 |
| 57 | 1096659982 | CAMPBELL SOUP CO. | CAMPBELL'S SOUPS | VIVID COLOR! SUNNY FLAVOR! HAPPY MEALS! | GOOD HOUSEKEEPING | 1932 | 01/01 | 93 |
| 58 | 1096658921 | GENERAL BAKING CO. | BOND BREAD | TO THE MOTHERS OF GROWING CHILDREN | GOOD HOUSEKEEPING | 1932 | 01/01 | 94 |
| 59 | 1096996512 | GENERAL ELECTRIC | GENERAL ELECTRIC SUNLAMP | DON'T SUN-STARVE YOUR BABY! | GOOD HOUSEKEEPING | 1932 | 01/01 | 96 |
| 60 | 1097000898 | FELS & CO. | FELS-NAPTHA SOAP | SMELL IT! TWO WORDS THAT HAVE LEAD MILLIONS TO A BARGAIN | GOOD HOUSEKEEPING | 1932 | 01/01 | 97 |
| 61 | 1096568554 | SWIFT & COMPANY | SWIFT'S BROOKFIELD BUTTER | BUTTER FROM CREAM RICHER THAN WHIPPING CREAM | GOOD HOUSEKEEPING | 1932 | 01/01 | 998 |
| 62 | 1096568783 | PROCTER & GAMBLE | IVORY SOAP | NEW IVORY FLAKES CURLED FOR QUICK DISSOLVING | GOOD HOUSEKEEPING | 1932 | 01/01 | 999 |
| 63 | 1227923528 | ETHYL CORPORATION | ETHYL GASOLINE | ETHYL MAKES GASOLINE BEHAVE | BETTER HOMES AND GARDENS | 1932 | 03/01 | 000 |
| 64 | 1227657791 | CONGOLEUM-NAIRN INC. | GOLD SEAL CONGOLEUM RUGS | YOUR FEET WILL TREAD ON IT WITH SATISFACTION ... | BETTER HOMES AND GARDENS | 1932 | 03/01 | 000 |
| 65 | 1227796492 | ALUMINUM COMPANY OF AMERICA | ALCOA ALUMINUM | RUST DOESN'T EAT SCREENS AND FENCES OF ALCOA ALUMINUM | BETTER HOMES AND GARDENS | 1932 | 03/01 | 11 |
| 66 | 1227797525 | PROCTER & GAMBLE | CHIPSO SOAP FLAKES | NO ELBOW GREASE FOR ME! | BETTER HOMES AND GARDENS | 1932 | 03/01 | 12 |
| 67 | 1228010043 | SWIFT & COMPANY | VIGORO FERTILIZER | SUCH BEAUTY CAN NOT GROW IN A HALF-STARVED GARDEN | BETTER HOMES AND GARDENS | 1932 | 03/01 | 37 |
| 68 | 1227966707 | WM. TRICKER INC. | WATER LILIES | YOU CAN ENJOY A WATER LILY POOL THIS SUMMER | BETTER HOMES AND GARDENS | 1932 | 03/01 | 38 |
| 69 | 1228010152 | VOSS BROS. MFG. CO. | VOSS WASHING MACHINES | THE ONLY WASHER THAT DUPLICATED HAND-WASHING ACTION | BETTER HOMES AND GARDENS | 1932 | 03/01 | 49 |
| 70 | 1227977258 | JOHNS-MANVILLE | JOHNS-MANVILLE RIGID ASBESTOS SHINGLES | I SMELL SMOKE! | BETTER HOMES AND GARDENS | 1932 | 03/01 | 5 |
| 71 | 1227925101 | GENERAL ELECTRIC | GENERAL ELECTRIC HOTPOINT RANGE | RELEASES THE MAGIC SPEED OF ELECTRICITY FOR COOKING | BETTER HOMES AND GARDENS | 1932 | 03/01 | 53 |
| 72 | 1227928341 | H. J. HEINZ COMPANY | HEINZ COOKED SPAGHETTI | THE FAMOUS HEINZ COOKED SPAGHETTI IN THIS TEMPTING THRIFT DINNER | BETTER HOMES AND GARDENS | 1932 | 03/01 | 55 |
| 73 | 1227797656 | CLARK GRAVE VAULT CO. | CLARK GRAVE VAULTS | COURAGE ... FOR THOSE WHO CARRY ON | BETTER HOMES AND GARDENS | 1932 | 03/01 | 58 |
| 74 | 1227976992 | NATURAL GUANO COMPANY | PULVERIZED SHEEP MANURE | MAKES LAWNS GROW! | BETTER HOMES AND GARDENS | 1932 | 03/01 | 58 |
| 75 | 1227967043 | GENERAL ELECTRIC | EDISON MAZDA LAMPS | IT'S ALWAYS DAYLIGHT IN THIS KITCHEN | BETTER HOMES AND GARDENS | 1932 | 03/01 | 59 |
| 76 | 1227924831 | GENERAL ELECTRIC | GENERAL ELECTRIC ALL-STEEL REFRIGERATORS | G-E PLEDGES A LONG LIFE OF CARE-FREE SERVICE | BETTER HOMES AND GARDENS | 1932 | 03/01 | 6 |
| 77 | 1228009924 | UNION PACIFIC RAILWAYS | RAIL TRAVEL | PLAN NOW! VACATION TIME WILL SOON BE HERE | BETTER HOMES AND GARDENS | 1932 | 03/01 | 66 |
| 78 | 1227657922 | ARMSTRONG CORK CO. | ARMSTRONG LINOLEUM FLOORS | SOME DAY YOU'RE GOING TO DO SOMETHING ABOUT THAT UPPER HALL FLOOR | BETTER HOMES AND GARDENS | 1932 | 03/01 | 997 |
| 79 | 1227797031 | BON AMI | BON AMI | THE ONE CLEANSER THAT BELONGS IN YOUR BATHROOM | BETTER HOMES AND GARDENS | 1932 | 03/01 | 998 |
| 80 | 1227922114 | OLD DUTCH CLEANSER | OLD DUTCH CLEANSER | FLOORS ... O. D. C. CLEANS THEM QUICKER | BETTER HOMES AND GARDENS | 1932 | 03/01 | 999 |
| 81 | 1267738231 | LEVER BROS. | LUX SOAP | IS 29 AN AGE TO DREAD? | THE HOME MAGAZINE | 1932 | 05/01 | 000 |
| 82 | 1275927301 | HOUSEHOLD MAGAZINE | HOUSEHOLD MAGAZINE | IF YOU THINK YOU CAN SPELL TRY THIS ONE | THE HOME MAGAZINE | 1932 | 05/01 | 20 |
| 83 | 1275662865 | CAMPBELL SOUP CO. | CAMPBELL'S SOUPS | THERE'S ROOM IN EVERY HOME | THE HOME MAGAZINE | 1932 | 05/01 | 9 |
| 84 | 1275687056 | LAMBERT PHARMACAL | LISTERINE | READ THAT ... IF YOU WANT THE TRUTH! | THE HOME MAGAZINE | 1932 | 05/01 | 998 |
| 85 | 1274818337 | LIGGETT & MYERS TOBACCO CO. | CHESTERFIELD CIGARETTES | I'LL STAND BY TOBACCO ... IT HELPS A WHOLE LOT! | THE HOME MAGAZINE | 1932 | 05/01 | 999 |