|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1222275092 | OAKITE | OAKITE | KEEPING YOUR LINENS WHITE IS QUICK AND EASY | GOOD HOUSEKEEPING | 1940 | 01/01 | 1 |
| 2 | 1221758844 | LA CHOY FOOD PRODUCTS | LA CHOY BEAN SPROUTS | CLEVER IS THE WORD FOR WOMEN WHO SERVE SUCH DISHES | GOOD HOUSEKEEPING | 1940 | 01/01 | 1 |
| 3 | 1221699678 | DINTY MOORE | DINTY MOORE BEEF STEW | THE BIG MEAL IN THE BIG CAN | GOOD HOUSEKEEPING | 1940 | 01/01 | 2 |
| 4 | 1222275686 | PILLSBURY MILLS INC. | PILLSBURY'S BEST FLOUR | LISTEN TO THE WOMEN WHO USE PILLSBURY'S BEST | GOOD HOUSEKEEPING | 1940 | 01/01 | 43 |
| 5 | 1221698856 | GEBHARDT'S | GEBHARDT'S EAGLE CHILI POWDER | SEASONING MAKES THE CHILI | GOOD HOUSEKEEPING | 1940 | 01/01 | 48 |
| 6 | 1090504544 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P BAKED GOODS | OVER A MILLION ARE EATEN DAILY! | WOMAN'S DAY | 1940 | 01/01 | 000 |
| 7 | 1221699400 | GENERAL FOODS | BAKER'S SOUTHERN STYLE COCONUT | HE REALLY EMBARRASSED ME! | WOMAN'S DAY | 1940 | 01/01 | 40 |
| 8 | 1090438360 | GEO. A. HORMEL & CO. | SPAM | LET'S HAVE A SPAM BAKE! | WOMAN'S DAY | 1940 | 01/01 | 999 |
| 9 | 1061852904 | WELLINGTON SEARS COMPANY | MARTEX TOWELS | WHAT DID 304 WOMEN MEAN WHEN THEY SAID..."QUALITY COMES FIRST WHEN CHOOSING BATH TOWELS"? | GOOD HOUSEKEEPING | 1940 | 03/01 | 000 |
| 10 | 1061853038 | BRISTOL-MYERS | IPANA TOOTHPASTE | "I MAY BE YOUNG - BUT I DO KNOW THIS - ONLY A FOOL IGNORES ' PINK TOOTH BRUSH'!" | GOOD HOUSEKEEPING | 1940 | 03/01 | 1 |
| 11 | 1062179478 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | QUICK ... QUICK ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 100 |
| 12 | 1062184175 | GENERAL MILLS | GOLD MEDAL FLOUR | WELL CALL IT OUR "BUSY-DAY" CAKE | GOOD HOUSEKEEPING | 1940 | 03/01 | 101 |
| 13 | 1062184618 | THE S.O.S COMPANY | S.O.S MAGIC SCOURING PADS | TRY IT AND YOU'LL BELIEVE ME | GOOD HOUSEKEEPING | 1940 | 03/01 | 102 |
| 14 | 1061853854 | KRAFT FOODS | KRAFT OLD ENGLISH PROCESS CHEDDAR CHEESE | DEFINITELY, I SAY. | GOOD HOUSEKEEPING | 1940 | 03/01 | 11 |
| 15 | 1062183975 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | ANN PAGE FOODS | WHAT'LL I SERVE DURING LENT? | GOOD HOUSEKEEPING | 1940 | 03/01 | 115 |
| 16 | 1062184476 | THE BON AMI CO. | BON AMI CLEANSER | BOTH MY TUB AND MY HANDS LOOK BETTER SINCE I CHANGED TO BON AMI! | GOOD HOUSEKEEPING | 1940 | 03/01 | 116 |
| 17 | 1061853963 | CALIFORNIA PACKING CORP. | DEL MONTE CANNED FOODS | WHO SAYS "BETWEEN-SEASON" MEALS ARE A PROBLEM? | GOOD HOUSEKEEPING | 1940 | 03/01 | 12 |
| 18 | 1062185475 | A. S. BECK | FIFTH AVENUE SHOES | A. S. BECK SHOES ARE AMERICA'S GREAT $3.98 SHOE VALUE | GOOD HOUSEKEEPING | 1940 | 03/01 | 121 |
| 19 | 1062179614 | S. C. JOHNSON & SON INC. | JOHNSON'S WAX | FIX-UP HINTS FOR NEGLECTED CORNERS! | GOOD HOUSEKEEPING | 1940 | 03/01 | 122 |
| 20 | 1062184926 | E. R. SQUIBB & SONS | SQUIBB DENTAL CREAM | IT'S THE TASTE THAT SETS THE PACE OF YOUR DAY ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 123 |
| 21 | 1062180299 | CHARIS CORP. | CHARIS HOME CORSETRY | PROFESSIONAL WOMEN OF AMERICA | GOOD HOUSEKEEPING | 1940 | 03/01 | 124 |
| 22 | 1062179054 | AMERICAN VISCOSE CORP. | RAYON FABRICS & CLOTHING | SEVENTEEN BRINGS A "FIELD" DAY FOR SHOPPERS IN CROWN TESTED RAYON FABRICS | GOOD HOUSEKEEPING | 1940 | 03/01 | 129 |
| 23 | 1062180469 | SHULTON INC. | OLD SPICE TOILETRIES | ROSES-AND-SPICE INSPIRATION FOR HOME DECORATORS | GOOD HOUSEKEEPING | 1940 | 03/01 | 130 |
| 24 | 1062179376 | POND'S EXTRACT COMPANY | DANYA HAND LOTION | WILL YOUR HANDS MAKE SOME MAN WANT TO BUY YOU JEWELS? | GOOD HOUSEKEEPING | 1940 | 03/01 | 131 |
| 25 | 1062179751 | CORNING GLASS WORKS | PYREX OVENWARE-FLAMEWARE | WHY DIDN'T SOMEONE TELL ME 2 YEARS AGO? | GOOD HOUSEKEEPING | 1940 | 03/01 | 132 |
| 26 | 1062178618 | AUNT JEMIMA | AUNT JEMIMA'S MAGIC READY-MIX | ALL YOU NEED IS A WISH AND A FEW PENNIES TO MAKE THE WORLDS'S MOST DELICIOUS PANCAKES ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 133 |
| 27 | 1062183826 | AMERICAN STOVE COMPANY | MAGIC CHEF GAS RANGES | BOY! I WISH I HAD ALL MY TEETH! | GOOD HOUSEKEEPING | 1940 | 03/01 | 134 |
| 28 | 1062779059 | LEVER BROS. | LIFEBUOY SOAP | OH I FEEL SO NERVOUS - I'M THE ONLY GIRL NOT DANCING! | GOOD HOUSEKEEPING | 1940 | 03/01 | 136 |
| 29 | 1062778139 | JOHNSON, STEPHENS & SHINKLE SHOE CO. | FASHION PLATE SHOES | WE'VE ACTUALLY QUILTED YOUR SHINING NEW PATENTS | GOOD HOUSEKEEPING | 1940 | 03/01 | 138 |
| 30 | 1062777896 | CAROLYN FASHIONS | CAROLYN FASHIONS | CAROLYN COMES CONQUERING WITH NAVY BLUE BOTANY WOOLEN | GOOD HOUSEKEEPING | 1940 | 03/01 | 139 |
| 31 | 1062778313 | MINNESOTA VALLEY CANNING CO. | GREEN GIANT BRAND PEAS | A GREEN GIANT RECIPE YOU'LL NEVER TIRE OF | GOOD HOUSEKEEPING | 1940 | 03/01 | 140 |
| 32 | 1062779193 | KNOX GELATINE CO. | KNOX GELATINE | JUICY CHERRY PIE ... NON-RUN! | GOOD HOUSEKEEPING | 1940 | 03/01 | 141 |
| 33 | 1062778797 | LEDERLE LABORATORIES | VI-DELTA EMULSION | I LIKE VI-DELTA BECAUSE IT TASTES LIKE ORANGE CANDY!! | GOOD HOUSEKEEPING | 1940 | 03/01 | 142 |
| 34 | 1062778018 | CHICOPEE SALES CORP. | CHIX DOWN WEVE DIAPERS | FEEL THEM, MOMMY - THEY'RE AS SOFT AS MY CHIX DIAPERS | GOOD HOUSEKEEPING | 1940 | 03/01 | 143 |
| 35 | 1062778407 | PENICK & FORD LTD. | VERMONT MAID SYRUP | WHAT'S THE RUSH DAD? | GOOD HOUSEKEEPING | 1940 | 03/01 | 144 |
| 36 | 1062779402 | LIBBY, MCNEILL & LIBBY | LIBBY'S PEAS | THESE PEAS PICKED YOUNG ARE GLORIOUSLY SWEET AND TENDER! | GOOD HOUSEKEEPING | 1940 | 03/01 | 145 |
| 37 | 1062778914 | IMPERIAL PAPER AND COLOR CORPORATION | IMPERIAL WASHABLE WALLPAPERS | DOING OVER THE HOME WITHOUT OVERDOING THE COST! | GOOD HOUSEKEEPING | 1940 | 03/01 | 146 |
| 38 | 1061854126 | ARMSTRONG CORK CO. | ARMSTRONG LINOLEUM FLOORS | "AT LAST I'VE FOUND A WAY TO MAKE MY TWO INDIANS BEHAVE...AND THAN, GOODNESS, A WAY TO MAKE MY FLOOR | GOOD HOUSEKEEPING | 1940 | 03/01 | 15 |
| 39 | 1062777726 | ALEXANDER SMITH & SONS | FLOOR-PLAN RUGS | A MAGAZINE PICTURE ROOM - AT AMAZINGLY LITTLE COST! | GOOD HOUSEKEEPING | 1940 | 03/01 | 157 |
| 40 | 1062779262 | CREAM TOP BOTTLE CORP. | CREAM TOP MILK BOTTLES | SOMETHING MORE THAN JUST A BOTTLE OF MILK | GOOD HOUSEKEEPING | 1940 | 03/01 | 158 |
| 41 | 1061854245 | NATIONAL BISCUIT COMPANY | RITZ CRACKERS | YOU'RE INVITING COMPLIMENTS_WHEN YOU SERVE RITZ CRACKERS! | GOOD HOUSEKEEPING | 1940 | 03/01 | 16 |
| 42 | 1062778672 | PEQUOT MILLS | PEQUOT LINENS | SHE'S LEARNING EARLY ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 160 |
| 43 | 1068763591 | BERKSHIRE KNITTING MILLS | BERKSHIRE LADIES' STOCKINGS | MORE THAN MEETS THE EYE | GOOD HOUSEKEEPING | 1940 | 03/01 | 162 |
| 44 | 1068763889 | CRANE CO. | BATHROOM FIXTURES | THEY HAVE TO SAVE FOR A COLLEGE EDUCATION ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 163 |
| 45 | 1068848267 | RADIO CORPORATION OF AMERICA | RCA VICTOR RECORDS | AN EVENING OF SYMPHONY ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 163 |
| 46 | 1068764698 | INTERNATIONAL CELLUCOTTON PRODUCTS CO. | DELSEY TOILET PAPER | I'M ON A SIT DOWN STRIKE TIL MOM GETS DELSEY! | GOOD HOUSEKEEPING | 1940 | 03/01 | 164 |
| 47 | 1068846699 | INTERNATIONAL CELLUCOTTON PRODUCTS CO. | KLEENEX TISSUES | A GIRL CAN'T BE TOO CAREFUL! | GOOD HOUSEKEEPING | 1940 | 03/01 | 165 |
| 48 | 1068848641 | JOHNSON, STEPHENS & SHINKLE SHOE CO. | RHYTHM STEP SHOES | NOW MY TWINKLING LITTLE PATENTS HAVE GLORIOUS EXTRA SUPPORT | GOOD HOUSEKEEPING | 1940 | 03/01 | 166 |
| 49 | 1068849660 | WHITE SEWING MACHINE CO. | WHITE ROTARY ELECTRIC SEWING MACHINES | MY NEW WHITE ELECTRIC IS A REVELATION ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 167 |
| 50 | 1068846559 | JOHNS-MANVILLE | HOME INSULATION | IF I WERE BUYING A NEW HOME FOR MYSELF ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 168 |
| 51 | 1068848864 | NORWICH PHARMACAL | UNGUENTINE ANTISEPTIC | 3-WAY FIRST AID | GOOD HOUSEKEEPING | 1940 | 03/01 | 168 |
| 52 | 1068849371 | UNITED WALL PAPER FACTORIES INC. | WALL PAPER | NOW! END WALLPAPER GUESSWORK | GOOD HOUSEKEEPING | 1940 | 03/01 | 169 |
| 53 | 1068849543 | W. J. CALEY & CO. | VASSER WAVER | ADORABLE CURLS IN COMFORT | GOOD HOUSEKEEPING | 1940 | 03/01 | 170 |
| 54 | 1068846932 | J. C. YARN CO. | KNITTING YARN | YARN FOR SPORTS SUITS - COATS - DRESSES | GOOD HOUSEKEEPING | 1940 | 03/01 | 170 |
| 55 | 1068847794 | PEPIN ACADEMY OF DESIGN | APPAREL DESIGN | STUDY AT HOME! | GOOD HOUSEKEEPING | 1940 | 03/01 | 170 |
| 56 | 1068846372 | H. W. GOSSARD CO. | BUZUM-HI GIRDLE | A PRINCESS WITHOUT ARMOR | GOOD HOUSEKEEPING | 1940 | 03/01 | 170 |
| 57 | 1068847934 | INTERNATIONAL SHOE CO. | POLL-PARROT CHILDREN'S SHOES | I SOLVE THE BIG PROBLEM OF LITTLE FEET! | GOOD HOUSEKEEPING | 1940 | 03/01 | 170 |
| 58 | 1068848085 | Q-TIPS INC. | Q-TIP COTTON SWABS | WORLD'S FINEST SWABS | GOOD HOUSEKEEPING | 1940 | 03/01 | 170 |
| 59 | 1068846469 | LEHN & FINK | HINDS HAND LOTION | WANT THRILL-SOFT HANDS? | GOOD HOUSEKEEPING | 1940 | 03/01 | 171 |
| 60 | 1068848467 | GAYBO | ROYAL SWAN RIBBONS | FASHION FINDS | GOOD HOUSEKEEPING | 1940 | 03/01 | 172 |
| 61 | 1068849270 | UNION PACIFIC RAILWAYS | RAIL TRAVEL | FREE GUIDE TO WESTERN VACATIONLANDS | GOOD HOUSEKEEPING | 1940 | 03/01 | 172 |
| 62 | 1068764042 | CURTIS WOODWORKS | CURTIS SILENTITE INSULATED WINDOWS | LET'S DECORATE YOUR ROOM WITH SUNBEAMS | GOOD HOUSEKEEPING | 1940 | 03/01 | 172 |
| 63 | 1068847349 | LADY ESTHER | LADY ESTHER FACE POWDER | IS GRIT IN YOUR FACE POWDER ROBBING YOU OF YOUR LOVELINESS? | GOOD HOUSEKEEPING | 1940 | 03/01 | 173 |
| 64 | 1068847651 | O-CEDAR | O-CEDAR FURNITURE POLISH | CLEANS AS IT POLISHES | GOOD HOUSEKEEPING | 1940 | 03/01 | 174 |
| 65 | 1068847474 | MENTHOLATUM | MENTHOLATUM OINTMENT | LINK THEM TOGETHER IN YOUR MIND! | GOOD HOUSEKEEPING | 1940 | 03/01 | 174 |
| 66 | 1068763402 | W. F. YOUNG INC. | ABSORBINE JR. | ARMS ACHE? | GOOD HOUSEKEEPING | 1940 | 03/01 | 174 |
| 67 | 1073579052 | HOLEPROOF HOSIERY CO. | HOLEPROOF MAGIC CIRCLE WOMEN'S HOSIERY | AMAZING NEW STOCKINGS GIVES RESERVE STRETCH FOR ACTION | GOOD HOUSEKEEPING | 1940 | 03/01 | 175 |
| 68 | 1073579915 | BLUE SWAN MILLS | BLUE SWAN MINIKINS | FOR VALUE, QUALITY AND LASTING COMFORT | GOOD HOUSEKEEPING | 1940 | 03/01 | 176 |
| 69 | 1073576785 | KOTEX CO. | KURB TABLETS | GOODBYE BLUES | GOOD HOUSEKEEPING | 1940 | 03/01 | 176 |
| 70 | 1073320359 | ARRID DEODORANT | ARRID ANTIPERSPIRANT | NEW UNDER-ARM CREAM DEODORANT SAFELY STOPS PERSPIRATION | GOOD HOUSEKEEPING | 1940 | 03/01 | 176 |
| 71 | 1073322084 | FAULTLESS STARCH | FAULTLESS STARCH | WON'T FREEZE OUT! | GOOD HOUSEKEEPING | 1940 | 03/01 | 176 |
| 72 | 1073321727 | RICHARD HUDNUT SALON | DUBARRY SUCCESS COURSE | IT'S THE SAME WOMAN! | GOOD HOUSEKEEPING | 1940 | 03/01 | 177 |
| 73 | 1073594399 | E. R. WAGNER MFG. CO. | WAGNER KOMB-KLEENED SWEEPER | BUT MOTHER ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 178 |
| 74 | 1073579544 | MILLER GLOVES | MILLER HOLDFAST RUBBER GLOVES | NOT "JUST GLOVES" | GOOD HOUSEKEEPING | 1940 | 03/01 | 178 |
| 75 | 1073320767 | COMET RICE CO. | COMET RICE | RICE IS A FOOD THAT HAS EVERYTHING! | GOOD HOUSEKEEPING | 1940 | 03/01 | 178 |
| 76 | 1073581527 | OLSON RUG CO. | REVERSIBLE BROADLOOM RUGS | SAVE 1/2 AND GET BETTER RUGS | GOOD HOUSEKEEPING | 1940 | 03/01 | 179 |
| 77 | 1073321121 | CROWN CORSET CO. | LADIES' CORSETS | FOR EVERY FIGURE AT EVERY GOOD STORE | GOOD HOUSEKEEPING | 1940 | 03/01 | 180 |
| 78 | 1073320455 | BOTANY WORSTED MILLS | BOTANY FABRIC | THE LABEL THAT PROTECTS YOUR INVESTMENT! | GOOD HOUSEKEEPING | 1940 | 03/01 | 180 |
| 79 | 1073581342 | NOXEMA | NOXEMA MEDICATED CREAM | WONDERFUL FOR CHAPPED HANDS | GOOD HOUSEKEEPING | 1940 | 03/01 | 180 |
| 80 | 1073322324 | THE JULIAN AND KOKENGE COMPANY | FOOT SAVER SHOES | AT LAST ... SHOES THAT FIT LIKE YOUR STOCKINGS | GOOD HOUSEKEEPING | 1940 | 03/01 | 181 |
| 81 | 1073328185 | W. E. MCKAY & CO. | KAYCRAFT FASHION GIRL MUSLIN | STAYS FRESH, NEAT, CRISP-AS-TOAST | GOOD HOUSEKEEPING | 1940 | 03/01 | 182 |
| 82 | 1073594536 | WIDGER | WIDGER NAIL FILES | FOR WELL-GROOMED NAILS! | GOOD HOUSEKEEPING | 1940 | 03/01 | 182 |
| 83 | 1073586176 | SCRANTON LACE CO. | SCRANTON CRAFTSPUN CURTAINS | THIS BOOK TELLS HOW TO ACHIEVE BEAUTIFUL ROOMS THE INEXPENSIVE WAY | GOOD HOUSEKEEPING | 1940 | 03/01 | 182 |
| 84 | 1073321336 | CUTICURA | CUTICURA SOAP AND OINTMENT | BLOTCHY SKIN | GOOD HOUSEKEEPING | 1940 | 03/01 | 182 |
| 85 | 1073320553 | BOURJOIS | EVENING IN PARIS PERFUME | "SO LOVABLE!" WHISPERS THIS PERFUME OF YOU | GOOD HOUSEKEEPING | 1940 | 03/01 | 183 |
| 86 | 1073321443 | HAWAIIAN PINEAPPLE CO. | DOLE PINEAPPLE JUICE | I'LL GIVE YOU THREE GUESSES ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 184 |
| 87 | 1073322157 | FLAKO | FLAKO PIE CRUST | ECONOMICAL. | GOOD HOUSEKEEPING | 1940 | 03/01 | 184 |
| 88 | 1073575676 | KVP | KVP DUSTING PAPER | KVP DUSTING PAPER | GOOD HOUSEKEEPING | 1940 | 03/01 | 184 |
| 89 | 1073320256 | CHURCH & DWIGHT CO. | ARM & HAMMER BAKING SODA | OUR BAKING SODA IS INDISPENSABLE ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 184 |
| 90 | 1073320935 | THE CROSSE & BLACKWELL CO. | THE ORIGINAL DAT & NUT BREAD | MAKES SMART SANDWICHES - AND DOUBLES FOR DESSERT! | GOOD HOUSEKEEPING | 1940 | 03/01 | 185 |
| 91 | 1073580013 | GENERAL FOODS | MINUTE TAPIOCA | TOPS IN LEMON PIE | GOOD HOUSEKEEPING | 1940 | 03/01 | 186 |
| 92 | 1073327984 | METAL SPONGE SALES CORP. | GOTTSCHALK'S METAL SPONGE | 5 MINUTES FROM START TO FINISH | GOOD HOUSEKEEPING | 1940 | 03/01 | 186 |
| 93 | 1073328072 | LEWIS HOTEL TRAINING SCHOOL | HOTEL TRAINING | HOW WOMEN PAST 40 CAN QUALIFY FOR HOTEL POSITIONS | GOOD HOUSEKEEPING | 1940 | 03/01 | 186 |
| 94 | 1073578768 | LAVORIS | LAVORIS | WHEN EPIDEMICS THREATHEN | GOOD HOUSEKEEPING | 1940 | 03/01 | 187 |
| 95 | 1073320629 | HULMAN & CO. | CLABBER GIRL BAKING POWDER | BE SURE OF SUCCESS | GOOD HOUSEKEEPING | 1940 | 03/01 | 187 |
| 96 | 1073577636 | LANE BRYANT | MATERNITY STYLE BOOK | MATERNITY STYLE BOOK FREE ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 187 |
| 97 | 1073399167 | SWIFT & COMPANY | SUNBRITE CLEANSER | THE SAFE, SPEEDY CLEANSER | GOOD HOUSEKEEPING | 1940 | 03/01 | 187 |
| 98 | 1073593123 | SERGEANT'S | SERGEANT'S DOG MEDICINES | I WAS ALLERGIC TO CARS | GOOD HOUSEKEEPING | 1940 | 03/01 | 188 |
| 99 | 1073586035 | THE HYGIENIC PRODUCTS COMPANY | SANI-FLUSH TOILET BOWL CLEANER | THIS HAS BEEN EASY FOR 28 YEARS | GOOD HOUSEKEEPING | 1940 | 03/01 | 188 |
| 100 | 1073585878 | JOHN RITZENTHALER | RITZ CLEANING CLOTHS | A CLEANER HOME WITH RITZ CLEANING CLOTHS | GOOD HOUSEKEEPING | 1940 | 03/01 | 188 |
| 101 | 1073322441 | GENERAL BANDAGES INC. | GAUZTEX - THE SELF ADHERING GAUZE | PAINLESS BANDAGE | GOOD HOUSEKEEPING | 1940 | 03/01 | 188 |
| 102 | 1073322016 | FASTEETH | FASTEETH DENTURE ADHESIVE | EATING IS NO PLEASURE IF DENTURES NO LONGER STAY IN PLACE | GOOD HOUSEKEEPING | 1940 | 03/01 | 188 |
| 103 | 1073594281 | VICKS | VICKS VAPORUB | PLEASE DONT MAKE ME TAKE NASTY MEDICINE FOR MY COLD! | GOOD HOUSEKEEPING | 1940 | 03/01 | 189 |
| 104 | 1073593872 | SURE-FIT PRODUCTS CO. | KNITTED FURNITURE COVERS | MADE TO FIT PRACTICALLY ANY FURNITURE STYLE | GOOD HOUSEKEEPING | 1940 | 03/01 | 189 |
| 105 | 1073593291 | SITROUX | SITROUX CREAMS | CALL FOR SIT-TRUE | GOOD HOUSEKEEPING | 1940 | 03/01 | 189 |
| 106 | 1061854359 | BEST FOODS | NUCOA OLEO MARGARINE | SO IMPORTANT TO YOUR FAMILY NOW - NUCOA'S VITAMIN A! | GOOD HOUSEKEEPING | 1940 | 03/01 | 19 |
| 107 | 1073321545 | DR. SCHOLL'S | DR. SCHOLL'S ZINO-PADS | CORNS GO FAST | GOOD HOUSEKEEPING | 1940 | 03/01 | 190 |
| 108 | 1073593997 | EDMONT MFG. CO. | SWAGGERETTES RUBBER GLOVES | HERE'S WHY 1,000,000 WOMEN ARE USING SWAGGERETTES | GOOD HOUSEKEEPING | 1940 | 03/01 | 190 |
| 109 | 1073585786 | KOTEX CO. | QUEST DEODORANT POWDER | I'M CALLING TO SAY ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 190 |
| 110 | 1073594117 | TAYLOR INSTRUMENT COMPANY | TAYLOR BINOC FEVER THERMOMETER | IT'S 3 TIMES EASIER TO READ! | GOOD HOUSEKEEPING | 1940 | 03/01 | 190 |
| 111 | 1073575973 | KLAD-EZEE | KLAD-EZEE PATENTED DROP SEAT TOGS | LOOK MOTHER - NO BUTTONS! | GOOD HOUSEKEEPING | 1940 | 03/01 | 190 |
| 112 | 1073581944 | HUDSON PRODUCTS INC. | POLIDENT DENTURE CLEANSER | FALSE TEETH WEARERS ARE OFTEN WORST BREATH OFFENDERS | GOOD HOUSEKEEPING | 1940 | 03/01 | 191 |
| 113 | 1073573971 | DE LONG | DE LONG BOB PINS | ALMOST EVERYBODY ASKS FOR DE LONG | GOOD HOUSEKEEPING | 1940 | 03/01 | 191 |
| 114 | 1073573703 | THE JOSEPH BURNETT COMPANY | BURNETT'S PURE VANILLA EXTRACT | WHY EXPERIMENT? | GOOD HOUSEKEEPING | 1940 | 03/01 | 191 |
| 115 | 1073581652 | KRAFT FOODS | PARKAY OLEOMARGARINE | I USE IT ALL 3 WAYS! | GOOD HOUSEKEEPING | 1940 | 03/01 | 192 |
| 116 | 1073579253 | MILLER'S DOG FOODS | MILLER'S KIBBLES DOG FOOD | MILLERIZE YOUR DOG'S DIET | GOOD HOUSEKEEPING | 1940 | 03/01 | 192 |
| 117 | 1073575815 | KVP | KVP HEAVY WAXED PAPER | KVP HEAVY WAXED PAPER | GOOD HOUSEKEEPING | 1940 | 03/01 | 192 |
| 118 | 1073573223 | G. F. HEUBLEIN & BRO. | A. 1. SAUCE | FANCY SKATER PUTS ZEST INTO PLAIN MEALS | GOOD HOUSEKEEPING | 1940 | 03/01 | 192 |
| 119 | 1073574845 | RICHMOND-CHASE CO. | WHOLE FRUIT NECTARS | FOR ICEBOX RAIDERS | GOOD HOUSEKEEPING | 1940 | 03/01 | 193 |
| 120 | 1073581005 | ALUMINUM GOODS MFG. CO. | MIRRO VACUUM COFFEE MAKER | MIRRO SCORES AGAIN | GOOD HOUSEKEEPING | 1940 | 03/01 | 193 |
| 121 | 1073581765 | WOHL SHOE COMPANY | PERFECT POISE NATURAL ARCH SHOES | WHEN YOU WALK ... WALK COMFORTABLY, SMARTLY | GOOD HOUSEKEEPING | 1940 | 03/01 | 194 |
| 122 | 1073581256 | MOCK, JUDSON, VOEHRINGER CO. | MOJUD HOSIERY | GLAMOUR LEGS BY MOJUD | GOOD HOUSEKEEPING | 1940 | 03/01 | 194 |
| 123 | 1073579166 | MAIDEN FORM BRASSIERE CO. | MAIDENFORM BRA | DESIGNED FOR YOUNG FIGURES | GOOD HOUSEKEEPING | 1940 | 03/01 | 194 |
| 124 | 1073593517 | A. E. STALEY MFG. CO. | STALEY'S GLOSS STARCH CUBES | STOP THIS WITH THIS | GOOD HOUSEKEEPING | 1940 | 03/01 | 194 |
| 125 | 1079464725 | HYGEIA | HYGEIA NURSING BOTTLES AND NIPPLES | NURSING MOTHERS ... CONSULT YOUR DOCTOR REGULARLY | GOOD HOUSEKEEPING | 1940 | 03/01 | 195 |
| 126 | 1079465440 | MEETS-A-NEED MFG CO. | SIFT-CHINE FLOUR SIFTER | NOW! AN AMAZING, NEW TRIPLE SCREEN | GOOD HOUSEKEEPING | 1940 | 03/01 | 195 |
| 127 | 1079464229 | BURLINGTON ROUTE | RAIL TRAVEL | 2 EXTRA DAYS IN COLORADO BY RIDING THE DENVER ZEPHYR! | GOOD HOUSEKEEPING | 1940 | 03/01 | 195 |
| 128 | 1079464964 | CARTER'S CLOTHING | CARTER'S JIFFON NEVABIND SHIRTS | NO TIME LOST WITH JIFFONS ... THEY'RE ON OR OFF IN A JIFFY | GOOD HOUSEKEEPING | 1940 | 03/01 | 196 |
| 129 | 1079464402 | THE ESMOND MILLS | ESMOND PELAGE-PROCESSED BLANKETS | HOW WISE IS THE AUSTRALIAN WOMBAT! | GOOD HOUSEKEEPING | 1940 | 03/01 | 196 |
| 130 | 1079465591 | SOLO CURLERS | SOLO CURLERS | KEEP YOUR HAIR FASHIONABLE | GOOD HOUSEKEEPING | 1940 | 03/01 | 197 |
| 131 | 1079464829 | SHIPMAN & BAKER | JEANNE BARRIE COATS | JEANNE BARRIE COATS ARE HANDSOMER IN FEATHERWEIGHT LYNFIELD TWIST | GOOD HOUSEKEEPING | 1940 | 03/01 | 197 |
| 132 | 1079463640 | 3-IN-ONE OIL | 3-IN-ONE OIL | SEWING MACHINES NEED THIS OIL! | GOOD HOUSEKEEPING | 1940 | 03/01 | 197 |
| 133 | 1079464608 | HAMPDEN'S | HAMPDEN'S POWD'R-BASE MAKE-UP | LOVELY MAKE-UP ALWAYS | GOOD HOUSEKEEPING | 1940 | 03/01 | 198 |
| 134 | 1079465225 | WOHL SHOE COMPANY | PARIS FASHION SHOES | "I FELL IN LOVE WITH THEIR PARISIAN SMARTNESS!" SAYS VIRGINIA GILMORE | GOOD HOUSEKEEPING | 1940 | 03/01 | 198 |
| 135 | 1079465531 | DIRECT PRODUCTS CO. | THYNMOLD PERFORATED RUBBER GIRDLE | WOULD YOU LIKE TO SLENDERIZE YOUR SILHOUETTE? | GOOD HOUSEKEEPING | 1940 | 03/01 | 198 |
| 136 | 1079465079 | BIBERMAN BORS. | L'AIGLON WOMEN'S DRESSES | SMART WINTER ESCAPE | GOOD HOUSEKEEPING | 1940 | 03/01 | 199 |
| 137 | 1079473887 | J. A. WRIGHT & COMPANY | WRIGHT'S SILVER CREAM | THE AIR-FLOATED CLEANER THAT'S KIND TO YOUR SILVER ... KIND TO YOUR HANDS | GOOD HOUSEKEEPING | 1940 | 03/01 | 199 |
| 138 | 1061854566 | PROCTER & GAMBLE | IVORY SOAP | THE YOUNG MARRIED SET | GOOD HOUSEKEEPING | 1940 | 03/01 | 20 |
| 139 | 1061854501 | PROCTER & GAMBLE | IVORY FLAKES | WHAT A THRILL TO GET E-X-T-R-A STOCKING WEAR! | GOOD HOUSEKEEPING | 1940 | 03/01 | 20 |
| 140 | 1079465788 | STRAUB'S VITAMINS | STRAUB'S VITAMIN CAPSULES | NOW! BIOLOGICALLY STANDARDIZED VITAMINS | GOOD HOUSEKEEPING | 1940 | 03/01 | 200 |
| 141 | 1079465705 | AMERICAN THREAD COMPANY | STAR TWIST MERCERIZED SEWING THREAD | DON'T YOU DARE FORGET MY STAR TWIST YOUNG MAN | GOOD HOUSEKEEPING | 1940 | 03/01 | 200 |
| 142 | 1079465143 | THE MOSS CO. | MOSCO CORN SALVE | CORNS AND CALLOUSES QUICKLY REMOVED | GOOD HOUSEKEEPING | 1940 | 03/01 | 200 |
| 143 | 1079464320 | CHEF BOY-AR-DEE | CHEF BOY-AR-DEE SPAGHETTI DINNER | TRY MY SPAGHETTI DINNER ... WITH REAL ITALIAN SAUCE | GOOD HOUSEKEEPING | 1940 | 03/01 | 201 |
| 144 | 1079463773 | BAB-O CLEANER | BAB-O CLEANER | FASTER WAY TO CLEAN | GOOD HOUSEKEEPING | 1940 | 03/01 | 201 |
| 145 | 1079473293 | TOOTSIE ROLL | TOOTSIE ROLL | NOT YET FELLER! | GOOD HOUSEKEEPING | 1940 | 03/01 | 202 |
| 146 | 1079473456 | WISCONSIN ALUMNI RESEARCH FOUNDATION | VITAMIN D | EXTRA VITAMIN D NEEDED NOW TO PREVENT RICKETS NAD TOOTH DECAY | GOOD HOUSEKEEPING | 1940 | 03/01 | 202 |
| 147 | 1079464462 | DURKEE-MOWER INC. | MARSHMALLOW FLUFF | MAKES OVER 100 DESSERTS | GOOD HOUSEKEEPING | 1940 | 03/01 | 202 |
| 148 | 1079463955 | CHICAGO SCHOOL OF NURSING | NURSING SCHOOL | BE A NURSE ... LEARN AT HOME | GOOD HOUSEKEEPING | 1940 | 03/01 | 202 |
| 149 | 1079463871 | BAUER & BLACK | BAUER & BLACK ELASTIC STOCKINGS | I GOT QUICK RELIEF FROM VARICOSE VEINS WITHOUT SACRIFICING APPEARANCE | GOOD HOUSEKEEPING | 1940 | 03/01 | 202 |
| 150 | 1073573355 | BESTFORM | BESTFORM 'SLIM-A-WAIST' GIRDLE | ZIP INTO THIS GIRDLE | GOOD HOUSEKEEPING | 1940 | 03/01 | 203 |
| 151 | 1073574090 | KRIPPENDORF SHOES | FOOT REST SHOES | PRETTIER THAN FEET BUT MADE TO FIT THEM | GOOD HOUSEKEEPING | 1940 | 03/01 | 203 |
| 152 | 1073574755 | GLYCOTHYMOLINE | GLYCOTHYMOLINE | CHILDREN LIKE GLYCOTHYMOLINE | GOOD HOUSEKEEPING | 1940 | 03/01 | 203 |
| 153 | 1073574180 | GENEVA FORGE INC. | GENEVA FORGE CUTLERY | WHY ... OH WHY ... PAY 50 CENTS FOR A PARING KNIFE? | GOOD HOUSEKEEPING | 1940 | 03/01 | 204 |
| 154 | 1073575301 | WORCESTER SALT CO. | WORCESTER IVORY SALT | IT TAKES THE BEST TO MAKE THE BEST | GOOD HOUSEKEEPING | 1940 | 03/01 | 204 |
| 155 | 1073586280 | CALIFORNIA LIMA BEAN GROWERS ASSOCIATION | CALIFORNIA LIMA BEANS | FULL MEAL AHEAD! IT'S THRIFTY LIMA LOAF | GOOD HOUSEKEEPING | 1940 | 03/01 | 204 |
| 156 | 1073585628 | PRATT & LAMBERT | "61" QUICK DRYING FLOOR VARNISH | FOR CAREFREE FLOORS | GOOD HOUSEKEEPING | 1940 | 03/01 | 205 |
| 157 | 1073593728 | ROCK OF AGES | ROCK OF AGES MEMORIALS | EXPRESSIVE AS FLOWERS ... AS AGELESS AS TIME | GOOD HOUSEKEEPING | 1940 | 03/01 | 205 |
| 158 | 1073578858 | LILY MILLS CO. | LILY SEWING THREAD | SEW AND SAVE | GOOD HOUSEKEEPING | 1940 | 03/01 | 205 |
| 159 | 1073593409 | SPRATT'S FOODS | SPRATT'S DOG FOOD AND BISCUITS | FIT AS A FIDDLE | GOOD HOUSEKEEPING | 1940 | 03/01 | 206 |
| 160 | 1073573850 | CHAMBERLAIN LABORATORIES | CHAMBERLAIN'S HAND LOTION | FLASH! HERE IS A LOTION WHICH DRIES QUICKLY - IS NEVER STICKY OR GUMMY | GOOD HOUSEKEEPING | 1940 | 03/01 | 206 |
| 161 | 1073573556 | BAUER & BLACK | BLUE JAY CORN PLASTERS | THE TRUTH ABOUT CORNS | GOOD HOUSEKEEPING | 1940 | 03/01 | 206 |
| 162 | 1079473654 | MOUNT HOPE FINISHING CO. | "WATASET" FABRICS | IMPORTANT NEWS FOR HOMEMAKERS! | GOOD HOUSEKEEPING | 1940 | 03/01 | 211 |
| 163 | 1079473374 | EARNSHAW KNITTING CO. | VANTA GARMENTS FOR INFANTS & CHILDREN | WE THREE ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 212 |
| 164 | 1079466031 | THAYER COMPANY | CHILDREN'S VEHICLES | SOMETHING NEW UNDER YOUR SON! (OR DAUGHTER) | GOOD HOUSEKEEPING | 1940 | 03/01 | 213 |
| 165 | 1079465341 | NEHI CORP. | ROYAL CROWN COLA | THE BROWNS ARE SAVING 50 CENTS A WEEK! | GOOD HOUSEKEEPING | 1940 | 03/01 | 215 |
| 166 | 1079473536 | VITALITY SHOE COMPANY | VITALITY SHOES | GO STEPPING THIS SPRING WITH NEW VITALITY | GOOD HOUSEKEEPING | 1940 | 03/01 | 216 |
| 167 | 1079465903 | LOOSE-WILES BISCUIT COMPANY | SUNSHINE KRISPY CRACKERS | RIGHT THROUGH THE MEAN ... KRISPY CRACKERS MAKE OTHER FOODS TASTE MUCH BETTER! | GOOD HOUSEKEEPING | 1940 | 03/01 | 218 |
| 168 | 1079464133 | BELL TELEPHONE SYSTEM | TELEPHONE SERVICE | WHAT DO YOU MEAN I'M IN COLLEGE? | GOOD HOUSEKEEPING | 1940 | 03/01 | 219 |
| 169 | 1079473798 | THE ALUMINUM COOKING UTENSIL COMPANY | WEAR-EVER ALUMINUM COOKING UTENSILS | SAY, THESE OLD BROKEN DOWN POTS REMIND ME OF YOURS | GOOD HOUSEKEEPING | 1940 | 03/01 | 222 |
| 170 | 1061853133 | LAMBERT PHARMACAL | LISTERINE TOOTHPASTE | WHAT YOU CAN LEARN FROM A GLAMOUR GIRL | GOOD HOUSEKEEPING | 1940 | 03/01 | 3 |
| 171 | 1061853251 | LEVER BROS. | LUX SOAP | LORETTA YOUNG SHOWS YOU HOW TO TAKE AN ACTIVE-LATHER FACIAL | GOOD HOUSEKEEPING | 1940 | 03/01 | 5 |
| 172 | 1062010760 | FORD MOTOR COMPANY | FORD AUTOMOBILES | WATCH THE FORDS GO BY! | GOOD HOUSEKEEPING | 1940 | 03/01 | 64 |
| 173 | 1062009960 | FELS & CO. | FELS-NAPTHA SOAP | IT USED TO MAKE ME HOPPING MAD ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 67 |
| 174 | 1062179950 | SOCONY-VACUUM OIL CO. | TAVERN CANDLES | LOVLINESS REIGNS IN TAVERN CANDLELIGHT | GOOD HOUSEKEEPING | 1940 | 03/01 | 68 |
| 175 | 1062185598 | POND'S EXTRACT COMPANY | POND'S COLD CREAM | MAKING HER DEBUT ... WRITING SALES SLIPS | GOOD HOUSEKEEPING | 1940 | 03/01 | 69 |
| 176 | 1061853404 | SWIFT & COMPANY | SWIFT'S PREMIUM HAM | GAY NEW ORLEANS SWIFT'S PREMIUM "THE BEST" | GOOD HOUSEKEEPING | 1940 | 03/01 | 7 |
| 177 | 1062016330 | STANDARD BRANDS INC. | ROYAL BAKING POWDER | I WAS ASHAMED TO TELL THEM WHICH CAKE I BAKED! | GOOD HOUSEKEEPING | 1940 | 03/01 | 70 |
| 178 | 1062180155 | JOHN H. WOODBURY, INC. | WOODBURY 3-WAY BEAUTY CREAM | THE BEDTIME WAY TO LOVLINESS | GOOD HOUSEKEEPING | 1940 | 03/01 | 71 |
| 179 | 1062010115 | GENERAL ELECTRIC | G. E. MAZDA LAMPS | YOUNG MR. HUBBARD WENT TO THE CUPBOARD ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 72 |
| 180 | 1062017337 | CANNON MILLS INC. | CANNON SHEETS | HEIRESS-BRIDES HAVE PERCALE SHEETS, OF COURSE ... NOW CANNON BRINGS THEM TO BUDGET-BRIDES, TOO! | GOOD HOUSEKEEPING | 1940 | 03/01 | 73 |
| 181 | 1062009513 | KOTEX CO. | FIBS | I'M "CHOOSEY" ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 74 |
| 182 | 1062185739 | CAMAY | CAMAY BEAUTY SOAP | NOW! A GREAT NEW IMPROVEMENT IN BEAUTY SOAPS | GOOD HOUSEKEEPING | 1940 | 03/01 | 75 |
| 183 | 1062017869 | DOROTHY GRAY LTD. | COCKADE MAKE-UP | LIP-LIP HOORAY FOR COCKADE | GOOD HOUSEKEEPING | 1940 | 03/01 | 76 |
| 184 | 1062016166 | SCOTT PAPER COMPANY | SCOTTISUE TOILET TISSUE | PETAL SOFT | GOOD HOUSEKEEPING | 1940 | 03/01 | 77 |
| 185 | 1062010625 | GENERAL MOTORS | BODY BY FISHER | TELECASTING TOMORROW - TODAY! | GOOD HOUSEKEEPING | 1940 | 03/01 | 78 |
| 186 | 1062000907 | PENICK & FORD LTD. | BRER RABBIT MOLASSES | GIVE BRAND NEW FLAVOR TO YOUR EASTER HAM | GOOD HOUSEKEEPING | 1940 | 03/01 | 79 |
| 187 | 1061853584 | SPRY PURE VEGETABLE SHORTENING | SPRY PURE VEGETABLE SHORTENING | BRING SPRING TO YOUR TABLE WITH THIS LOVELY, LUSCIOUS DAFFODIL CAKE | GOOD HOUSEKEEPING | 1940 | 03/01 | 8 |
| 188 | 1061853699 | LEVER BROS. | RINSO | I'M PROUD AS A PEACOCK..OF MY BRIGHT, SNOWY WASH | GOOD HOUSEKEEPING | 1940 | 03/01 | 8 |
| 189 | 1062010282 | BRISTOL-MYERS | MUM DEODORANT | TEN WORDS COST NO MORE ... WHY DIDN'T JIM ADD "LOVE"? | GOOD HOUSEKEEPING | 1940 | 03/01 | 80 |
| 190 | 1062009199 | PROCTER & GAMBLE | CRISCO VEGETABLE SHORTENING | WANT TO MAKE THE BEST CAKE EVER? | GOOD HOUSEKEEPING | 1940 | 03/01 | 81 |
| 191 | 1062017159 | CLOROX CHEMICAL CO. | CLOROX BLEACH | TRUST TREASURED LINENS TO CLOROX ... IT'S GENTLE ON FABICS! | GOOD HOUSEKEEPING | 1940 | 03/01 | 82 |
| 192 | 1062015578 | GENERAL MOTORS | CHEVROLET AUTOMOBILES | EYE IT ... TRY IT ... BUY IT! | GOOD HOUSEKEEPING | 1940 | 03/01 | 83 |
| 193 | 1062017722 | METROPOLITAN LIFE INSURANCE COMPANY | LIFE INSURANCE | THE MOST COMMON FORM OF CANCER - AND WHAT YOU SHOULD KNOW ABOUT IT | GOOD HOUSEKEEPING | 1940 | 03/01 | 84 |
| 194 | 1062016546 | CASHMERE BOUQUET | CASHMERE BOUQUET SOAP | WHICH ODOR IN BATH SOAP IS LUCKY FOR YOU? | GOOD HOUSEKEEPING | 1940 | 03/01 | 85 |
| 195 | 1062008823 | BRILLO | BRILLO SOAP PADS | MILLIONS PREFER BRILLO | GOOD HOUSEKEEPING | 1940 | 03/01 | 86 |
| 196 | 1062008964 | CAMPBELL SOUP CO. | CAMPBELL'S SOUPS | FOUR TEMPTING WAYS TO GIVE YOUR CHILD MORE MILK | GOOD HOUSEKEEPING | 1940 | 03/01 | 86 |
| 197 | 1062009661 | KOTEX CO. | KOTEX | IT'S A "GREEN" GIRL ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 87 |
| 198 | 1062015932 | THE DRACKETT CO. | WINDEX GLASS CLEANER | THE EASY WAY TO MAKE GLASS SPARKLE! | GOOD HOUSEKEEPING | 1940 | 03/01 | 88 |
| 199 | 1062000629 | CAMPBELL SOUP CO. | FRANCO-AMERICAN SPAGHETTI | LANNY ROSS IS RIGHT! IT'S THE SAUCE THAT MAKES THE SPAGHETTI | GOOD HOUSEKEEPING | 1940 | 03/01 | 89 |
| 200 | 1062017603 | SQUIBB | COD LIVER OIL | IF YOU'RE GOING TO HAVE A BABY ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 90 |
| 201 | 1062010503 | LEVER BROS. | LUX SOAP | MOST DRAMATIC TEST EVER | GOOD HOUSEKEEPING | 1940 | 03/01 | 91 |
| 202 | 1062009816 | THE NESTLE COMPANY | NESTLE'S EVER READY INSTANT COCOA | A SONG IN THEIR HEARTS | GOOD HOUSEKEEPING | 1940 | 03/01 | 92 |
| 203 | 1062000365 | ARMOUR & CO. | ARMOUR STAR HAM | WE WANT MORE! MORE! MORE ARMOUR STAR HAM! | GOOD HOUSEKEEPING | 1940 | 03/01 | 93 |
| 204 | 1062009365 | THE R. T. FRENCH COMPANY | FRENCH'S PREPARED MUSTARD | MORE SALMON PLEASE, IT TASTES SWELL! | GOOD HOUSEKEEPING | 1940 | 03/01 | 94 |
| 205 | 1062185121 | SERVEL, INC. | SERVEL ELECTROLUX GAS REFRIGERATOR | WHICH REFRIGERATOR DO PEOPLE CHOOSE WHO'VE HAD EXPERIENCE? | GOOD HOUSEKEEPING | 1940 | 03/01 | 95 |
| 206 | 1062186093 | LEVER BROS. | LUX SOAP | ALMOST UNBELIEVABLE - IT'S SO FAST! | GOOD HOUSEKEEPING | 1940 | 03/01 | 96 |
| 207 | 1062185848 | ANDREW JERGENS CO. | JERGENS LOTION | SUCH SOFT HANDS ARE IRRESISTABLE TO A MAN | GOOD HOUSEKEEPING | 1940 | 03/01 | 97 |
| 208 | 1062185344 | SCOTT PAPER COMPANY | SCOTTOWELS PAPER TOWELS | I WISH I COULD AFFORD A MAID FOR YOU, HONEY | GOOD HOUSEKEEPING | 1940 | 03/01 | 98 |
| 209 | 1062178818 | H. J. HEINZ COMPANY | FINE CUCUMBER PICKLES | HOW TO MAKE THE MOST OUT OF A FINE PICKLE | GOOD HOUSEKEEPING | 1940 | 03/01 | 99 |
| 210 | 1054052418 | L. C. SMITH AND CORONA TYPEWRITERS INC. | TYPEWRITER | TYPISTS! HERE`S YOUR DREAM COME TRUE. | LIFE | 1940 | 03/18 | 100 |
| 211 | 1052750141 | THE BRACER | THE BRACER | BRACE UP WITH THE BRACER | LIFE | 1940 | 03/18 | 105 |
| 212 | 1053726952 | W. A. TAYLOR & CO. | GUINNESS STOUT | ENJOY GUINNESS WHEN YOU'RE TIRED | LIFE | 1940 | 03/18 | 108 |
| 213 | 1054053010 | WIDGER | NAIL CARE PRODUCTS | FOR WELL GROOMED NAILS! | LIFE | 1940 | 03/18 | 108 |
| 214 | 1053725857 | ALLIGATOR | MEN`S RAINCOAT | FUN IN THE RAIN! | LIFE | 1940 | 03/18 | 108 |
| 215 | 1054052628 | RESINOL | SOAP | ITCHING AND BURNING | LIFE | 1940 | 03/18 | 108 |
| 216 | 1054052147 | LUDEN'S | LUDEN'S COUGH DROPS | SANDPAPER THROAT | LIFE | 1940 | 03/18 | 108 |
| 217 | 1053725433 | CARTER'S LITTLE LIVER PILLS | CARTER'S LITTLE LIVER PILLS | WAKE UP YOUR LIVER BILE | LIFE | 1940 | 03/18 | 108 |
| 218 | 1052520174 | KELLOGG COMPANY | KELLOGG'S ALL-BRAN | WHY SO WEAK? | LIFE | 1940 | 03/18 | 11 |
| 219 | 1053547582 | A. E. NETTLETON CO. | MEN`S SHOES | MEN LIKE TO SAY THEY WEAR THEM | LIFE | 1940 | 03/18 | 110 |
| 220 | 1052936367 | BEST FOODS | MUSTARD WITH HORSERADISH | GIVES NEW `PUNCH` TO THE FLAVOR OF HAM | LIFE | 1940 | 03/18 | 12 |
| 221 | 1052935798 | FORTUNA | FLATUMS | FOR PERFECT CURVE CONTROL | LIFE | 1940 | 03/18 | 12 |
| 222 | 1054743951 | MCGRAW ELECTRIC COMPANY | TOASTMASTER HOSPITALITY SET | I`M A PARTY SLAVE NO LONGER! | LIFE | 1940 | 03/18 | 12 |
| 223 | 1053728026 | LA SALLE HAT CO. | THE CHAMP HAT | FEEL THE FELT | LIFE | 1940 | 03/18 | 13 |
| 224 | 1052934945 | BELL & HOWELL CO. | FILMO | HOW TO MAKE BETTER HOME MOVIES | LIFE | 1940 | 03/18 | 13 |
| 225 | 1052941095 | COLGATE-PALMOLIVE | DENTAL CREAM | IF NURSES COULD ONLY TELL! | LIFE | 1940 | 03/18 | 17 |
| 226 | 1052935828 | JERIS | JERIS HAIR TONIC | TAKE GOOD CARE OF YOUR HAIR WHILE YOU HAVE IT ... | LIFE | 1940 | 03/18 | 18 |
| 227 | 1052940266 | B. C. REMEDY CO. | BC POWDER | IT'S TOUGH FIGHTING A HEADACHE WHEN EVERY MOMENT COUNTS ... | LIFE | 1940 | 03/18 | 18 |
| 228 | 1054748978 | YARDLEY`S | YARDLEY`S ENGLISH LAVENDER | LAVENDER FOR YOUR EASTER LADY! | LIFE | 1940 | 03/18 | 19 |
| 229 | 1053540074 | GENERAL FOODS | BIRDS EYE FROZEN VEGETABLES | THEY SAY IT`S SPINACH. I SAY IT`S A MIRACLE! | LIFE | 1940 | 03/18 | 20 |
| 230 | 1054839311 | B. F. GOODRICH CO. | SAFETY SILVERTOWN TIRE | WHY ARGUE? | LIFE | 1940 | 03/18 | 3 |
| 231 | 1054840573 | INTERNATIONAL SILVER CO. | 1847 ROGERS BROS. SILVERPLATE | I'VE JUST DISCOVERED A BEAUTY | LIFE | 1940 | 03/18 | 36 |
| 232 | 1053545898 | CREAM OF WHEAT | CREAM OF WHEAT | START TH` WEDDIN` | LIFE | 1940 | 03/18 | 38 |
| 233 | 1054746745 | WHITE ROCK | MINERAL WATER | ART OF MAKING A GOOD HIGHBALL | LIFE | 1940 | 03/18 | 39 |
| 234 | 1052514795 | BOSCO | BOSCO | WHERE THERE`S PEP THERE`S IRON | LIFE | 1940 | 03/18 | 4 |
| 235 | 1052939816 | OVALTINE | OVALTINE | FOR SOUND SLEEP AND CLEAR-EYED MORNING FRESHNESS | LIFE | 1940 | 03/18 | 44 |
| 236 | 1054836965 | METRO-GOLDWYN-MAYER | YOUNG TOM EDISON | MICKEY ROONEY AS YOUNG TOM EDISON | LIFE | 1940 | 03/18 | 46 |
| 237 | 1054748731 | THE ELECTRIC STORAGE BATTERY CO. | EXIDE HYCAP BATTERY | FROM THE SEA .... A MESSAGE TO CAR OWNERS | LIFE | 1940 | 03/18 | 48 |
| 238 | 1054840218 | CHRYSLER CORPORATION | DE SOTO AUTOMOBILES | HOW MUCH HAVE CARS CHANGED IN 4 YEARS? | LIFE | 1940 | 03/18 | 49 |
| 239 | 1054747237 | CANADA DRY | JOHNNIE WALKER SCOTCH WHISKEY | JOHNNIE WALKER SETS THE PACE! | LIFE | 1940 | 03/18 | 51 |
| 240 | 1054749306 | HICKOK | BAR-H BELTS AND BRACES | GO WESTERN YOUNG MAN | LIFE | 1940 | 03/18 | 52 |
| 241 | 1054850175 | DEWAR`S | WHITE LABEL SCOTCH | FOR DISTINGUISHED SERVICE | LIFE | 1940 | 03/18 | 62 |
| 242 | 1054747583 | NATIONAL DISTILLERS PRODUCTS CORP. | OLD CROW STRAIGHT KENTUCK BOURBON | AMONG AMERICA`S GREAT WHISKIES | LIFE | 1940 | 03/18 | 64 |
| 243 | 1054060223 | GENERAL ELECTRIC | GOLDEN TONE RADIO | HEAR THE RADIO THAT MAKES MUSIC REALLY LIVE! | LIFE | 1940 | 03/18 | 65 |
| 244 | 1054055106 | PORTIS BROS. HAT CO. | MEN`S HATS | BIG LEAGUE STYLES | LIFE | 1940 | 03/18 | 66 |
| 245 | 1054055574 | GEO. E. KEITH CO. | WOMEN`S SHOES | SALUTE TO BLUE | LIFE | 1940 | 03/18 | 66 |
| 246 | 1054850867 | ELGIN NATIONAL WATCH COMPANY | LORD & LADY ELGIN WRISTWATCH | AMAZING NEW ASSURANCE OF ACCURACY | LIFE | 1940 | 03/18 | 7 |
| 247 | 1054743654 | MUNSINGWEAR INC. | FOUNDETTES | WRIGHT ON THE DOWN-BEAT | LIFE | 1940 | 03/18 | 70 |
| 248 | 1053754621 | SQUIBB | DENTAL CREAM | IT`S A WONDERFUL, WIND-SWEPT FEELING ... | LIFE | 1940 | 03/18 | 73 |
| 249 | 1053756094 | SCOVILL MFG CO. | GRIPPERS | THE SNAP FASTENERS THAT END `BUTTON BOTHER` | LIFE | 1940 | 03/18 | 74 |
| 250 | 1054053497 | ESSLEY SHIRT COMPANY | MEN`S SHIRTS | COMPLETELY SATISFACTORY SHIRTS | LIFE | 1940 | 03/18 | 74 |
| 251 | 1052935760 | INTERNATIONAL CELLUCOTTON PRODUCTS CO. | DELSEY TOILET PAPER | OH BOY! THAT DELSEY IS SOFT | LIFE | 1940 | 03/18 | 75 |
| 252 | 1053753657 | GENERAL FOODS | SANKA | SO HE`S PROMISED TO LOVE, HONOR ... AND THROW AWAY HIS FLUTE! | LIFE | 1940 | 03/18 | 88 |
| 253 | 1053540672 | DOUBLE DUTY | D. D. TOOTHBRUSH | THIS TINY TWIST GIVES AMAZING EASE | LIFE | 1940 | 03/18 | 9 |
| 254 | 1054849993 | GENERAL ELECTRIC | MAZDA HEADLIGHT LAMPS | 105 MILES SINCE DARK - AND WE`RE STILL FRESH AS DAISIES! | LIFE | 1940 | 03/18 | 93 |
| 255 | 1052935813 | INECTO | INECTO WITH LUSTRIUM | THEN JANE KNEW HEARTBREAK AGE | LIFE | 1940 | 03/18 | 94 |
| 256 | 1053545496 | SWIFT & COMPANY | PORK SAUSAGE | AMERICA`S FAVORITE PORK SAUSAGE | LIFE | 1940 | 03/18 | 95 |
| 257 | 1054748202 | JOHNSON & JOHNSON | TEK TOOTHBRUSH | LASTS 6 TIEMS LONGER THAN BEFORE | LIFE | 1940 | 03/18 | 96 |
| 258 | 1054748039 | TESTOR CEMENT CO | TESTOR`S CRYSTAL CLEAR CEMENT | MEND IT! | LIFE | 1940 | 03/18 | 97 |
| 259 | 1054745998 | THE MARLIN FIREARMS CO. | MARLIN RAZOR BLADES | FINEST BLADES MONEY CAN BUY ... OR YOUR MONEY BACK! | LIFE | 1940 | 03/18 | 97 |
| 260 | 1052750473 | THE R. T. FRENCH COMPANY | FRENCH'S PREPARED MUSTARD | IT`S GOT `OOMPH` | LIFE | 1940 | 03/18 | 97 |
| 261 | 1054059664 | WILSON & CO. | IDEAL DOG FOOD | A BOY AND HIS DOG ... AND HIGH ADVENTURE | LIFE | 1940 | 03/18 | 98 |
| 262 | 1052939285 | R. J. REYNOLDS TOBACCO CO. | PRINCE ALBERT PIPE TOBACCO | HERE`S YOUR PASS TO THE SMOKE-JOY CIRCLE | LIFE | 1940 | 03/18 | 99 |
| 263 | 1054837254 | THE BORDEN CO. | BORDEN`S DAIRY PRODUCTS | I`M TWINS TOO | LIFE | 1940 | 03/18 | 997 |
| 264 | 1054820529 | HUDSON MOTOR CAR CO. | HUDSON AUTOMOBILES | AMAZING IS THE ONLY WORD FOR THIS NEW HUDSON SIX | LIFE | 1940 | 03/18 | 997 |
| 265 | 1054755180 | PACKARD | PACKARD AUTOMOBILES | STANDING OR RUNNING, THE PACKARD 120 IS THE STANDOUT EIGHT! | LIFE | 1940 | 03/18 | 997 |
| 266 | 1052939117 | NORWICH PHARMACAL | PEPTO-BISMOL | SO YOUNG WITH A TROUBLE SO OLD! | LIFE | 1940 | 03/18 | 997 |
| 267 | 1052935840 | MUNSINGWEAR INC. | BREEX | NEW SHORT CUT TO COMFORT | LIFE | 1940 | 03/18 | 997 |
| 268 | 1054839925 | CANNON MILLS INC. | CANNON TOWELS | CANNON TOWELS COME IN MATCHED SETS, TOO! | LIFE | 1940 | 03/18 | 997 |
| 269 | 1052935783 | FELS & CO. | FELS-NAPTHA SOAP | I`LL BE THE LAUGHING STOCK OF TOWN ... | LIFE | 1940 | 03/18 | 997 |
| 270 | 1104953316 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P JANE PARKER SHORTCAKE | THE SHORTCAKE READY FOR YOUR BERRIES | WOMAN'S DAY | 1940 | 05/01 | 000 |
| 271 | 1105126898 | KNOX GELATINE CO. | KNOX SPARKLING GELATINE | TIRED? TRY THE KNOX GELATINE ENERGY ROUTINE | WOMAN'S DAY | 1940 | 05/01 | 1 |
| 272 | 1105127457 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A-PENN HOUSEHOLD PRODUCTS | MY WIFE MAKES BIG SAVINGS WITH A-PENN HOUSEHOLD PRODUCTS! | WOMAN'S DAY | 1940 | 05/01 | 2 |
| 273 | 1101760622 | NEHI CORP. | ROYAL CROWN COLA | FOUND! A WAY TO SAVE 50 CENTS A WEEK! | WOMAN'S DAY | 1940 | 05/01 | 4 |
| 274 | 1101836917 | FLAKO | FLAKO PIE CRUST MIX | FOR 18 YEARS GOOD COOKS HAVE USED FLAKO | WOMAN'S DAY | 1940 | 05/01 | 44 |
| 275 | 1101840856 | GOLD-N-RICH | GOLD-N-RICH CHEESE | MOTHER, WHAT SHALL I SERVE? | WOMAN'S DAY | 1940 | 05/01 | 44 |
| 276 | 1101760908 | GENERAL FOODS | BAKER'S SOUTHERN STYLE COCONUT | HERE'S A CUP CAKE WITH OOMPH! | WOMAN'S DAY | 1940 | 05/01 | 44 |
| 277 | 1105561963 | THE HILLS BROS. | DROMEDARY GINGERBREAD MIX | GOOD AS GRANDMOTHER'S? YES! | WOMAN'S DAY | 1940 | 05/01 | 45 |
| 278 | 1105562059 | CHR. HANSEN'S LABORATORY INC. | JUNKET BRAND RENNET POWDER | GLOB! GLOB! | WOMAN'S DAY | 1940 | 05/01 | 45 |
| 279 | 1105560844 | GORTON-PEW FISHERIES | GORTON'S READY-TO-FRY COD FISH CAKES | QUICK FEAST! | WOMAN'S DAY | 1940 | 05/01 | 46 |
| 280 | 1105633566 | DINTY MOORE | DINTY MOORE BEEF STEW | THIS DINNER FEASTS MY FAMILY FOR ONLY 13 CENTS APIECE! | WOMAN'S DAY | 1940 | 05/01 | 46 |
| 281 | 1101838116 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | DEXO SHORTENING | NO WONDER ... WISE COOKS ARE SWINGING TO DEXO | WOMAN'S DAY | 1940 | 05/01 | 47 |
| 282 | 1101836713 | CARTER PRODUCTS INC. | ARRID ANTIPERSPIRANT | WHY GOOD GROOMING REQUIRES KEEPING DARK ARCS DRY | WOMAN'S DAY | 1940 | 05/01 | 48 |
| 283 | 1101837189 | THE S.O.S COMPANY | S.O.S MAGIC SCOURING PADS | THERE'S AN EASIER WAY ... TRY IT! | WOMAN'S DAY | 1940 | 05/01 | 48 |
| 284 | 1101837675 | 3-IN-ONE OIL | 3-IN-ONE OIL | WASHING MACHINES NEED 3-IN-ONE | WOMAN'S DAY | 1940 | 05/01 | 48 |
| 285 | 1101837267 | SUPER SUDS LAUNDRY SOAP | SUPER SUDS LAUNDRY SOAP | LISTEN IN ... IF YOU WANT TO LEARN HOW TO GET CLOTHES REALLY WHITE! | WOMAN'S DAY | 1940 | 05/01 | 49 |
| 286 | 1104862725 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P TEA | JUST THINK, DICK, TEA FOR 5 AT THE COST OF 4! | WOMAN'S DAY | 1940 | 05/01 | 5 |
| 287 | 1101841767 | AUTOMATIC PAPER MACHINERY CO. | CUT-RITE WAXED PAPER | NOW MOTHER LIKES TO GO ON PICNICS | WOMAN'S DAY | 1940 | 05/01 | 50 |
| 288 | 1101836786 | THE R. T. FRENCH COMPANY | FRENCH'S BIRD SEED | CHARLIE CHRIP SAYS: "CHANGE TO FRENCH'S!" | WOMAN'S DAY | 1940 | 05/01 | 50 |
| 289 | 1101838388 | LYDIA E. PINKHAM MEDICINE CO. | LYDIA E. PINKHAM'S VEGETABLE COMPOUND | YOUNG GIRLS ENTERING WOMANHOOD ... | WOMAN'S DAY | 1940 | 05/01 | 50 |
| 290 | 1101838284 | THE HYGIENIC PRODUCTS COMPANY | SANI-FLUSH TOILET BOWL CLEANER | ARE YOU 28 YEARS BEHIND THE TIMES? | WOMAN'S DAY | 1940 | 05/01 | 50 |
| 291 | 1105390670 | CANADA DRY | CANADA DRY BEVERAGES | HOW DOES YOUR FAMILY RATE YOU SOCIALLY? | WOMAN'S DAY | 1940 | 05/01 | 52 |
| 292 | 1105137971 | DERBY FOODS INC. | PETER PAN PEANUT BUTTER | I WANT THAT SMOOTH PEANUT BUTTER, PETER PAN! | WOMAN'S DAY | 1940 | 05/01 | 53 |
| 293 | 1104959753 | KEN-L-RATION | KEN-L-RATION DOG FOOD | DOG GONE GOOD | WOMAN'S DAY | 1940 | 05/01 | 55 |
| 294 | 1105560762 | RIVERBANK CANNING CO. | MADONNA TOMATO PASTE | EGG CAKES | WOMAN'S DAY | 1940 | 05/01 | 56 |
| 295 | 1105632709 | SWEETHEART TOILET SOAP | SWEETHEART TOILET SOAP | PURE & MILD! | WOMAN'S DAY | 1940 | 05/01 | 56 |
| 296 | 1101838446 | ARMOUR & CO. | ARMOUR'S TREET | SERVE IT TODAY YOUR FAVORITE WAY | WOMAN'S DAY | 1940 | 05/01 | 57 |
| 297 | 1101837985 | THREE DIAMONDS | THREE DIAMONDS CRABMEAT | FOR MENUS THAT HIT THE BULL'S-EYE! | WOMAN'S DAY | 1940 | 05/01 | 57 |
| 298 | 1101760005 | GRAVY MASTER | GRAVY MASTER | ARE YOU ONE OF THE WOMEN WHO HAVE YET TO TRY GRAVY MASTER? | WOMAN'S DAY | 1940 | 05/01 | 58 |
| 299 | 1101837550 | FLAKO PRODUCTS CORP. | FLAKORN CORN MUFFIN MIX | AN OPEN OVEN DOOR ... A FLOOD OF DELIGHTFUL AROMA | WOMAN'S DAY | 1940 | 05/01 | 58 |
| 300 | 1101838221 | R. J. PEACOCK CANNING CO. | PEACOCK'S BULL DOG SARDINES | SAVE MONEY ... USE DOMESTIC SARDINES | WOMAN'S DAY | 1940 | 05/01 | 58 |
| 301 | 1105648521 | THE SEMINOLE PAPER CORP. | SEMINOLE BATHROOM TISSUE | BATHROOM TISSUE IS SUCH AN INTIMATE THING | WOMAN'S DAY | 1940 | 05/01 | 6 |
| 302 | 1105379954 | SWIFT & COMPANY | SUNBRITE CLEANSER | SUNBRITE OFFERS GENUINE REVERE FRYING PAN | WOMAN'S DAY | 1940 | 05/01 | 997 |
| 303 | 1104862795 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P ANN PAGE SALAD DRESSING | GAY SPRING SALAD FOR FOUR ... 37 CENTS | WOMAN'S DAY | 1940 | 05/01 | 997 |
| 304 | 1104862842 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P COFFEE | DON'T BLAME THE COFFEE POT! | WOMAN'S DAY | 1940 | 05/01 | 998 |
| 305 | 1188052458 | WESSON OIL | WESSON OIL | "STEP UP TO MY SALAD BAR" SAYS JAMES MONTGOMERY FLAGG | WOMAN'S DAY | 1940 | 07/01 | 42 |
| 306 | 1188158772 | NEHI CORP. | ROYAL CROWN COLA | THE LITTLE WOMAN'S SAVING 50 CENTS A WEEK! | WOMAN'S DAY | 1940 | 07/01 | 46 |
| 307 | 1188052028 | CARTER PRODUCTS INC. | NAIR HAIR REMOVER | NEW ... A REALLY COMFORTABLE AND SAFE WAY TO REMOVE HAIR | WOMAN'S DAY | 1940 | 07/01 | 48 |
| 308 | 1188160166 | MCKESSON & ROBBINS INC. | YODORA CREAM DEODORANT | USE A CREAM DEODORANT THAT'S ACTUALLY SOOTHING | WOMAN'S DAY | 1940 | 07/01 | 54 |
| 309 | 1188047740 | KELLOGG COMPANY | KELLOGG'S CORN FLAKES | HALF-EATEN BREAKFASTS WORRIED ME FRANTIC | WOMAN'S DAY | 1940 | 07/01 | 997 |
| 310 | 1188052156 | NATIONAL BISCUIT COMPANY | NATIONAL BISCUIT SHREDDED WHEAT | THE FACT IS ... IT'S GOT WHAT'S GOOD FOR MY FAMILY | WOMAN'S DAY | 1940 | 07/01 | 997 |
| 311 | 1188045024 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P COFFEE | BEAT THE HEAT WITH THIS ICY TREAT! | WOMAN'S DAY | 1940 | 07/01 | 997 |
| 312 | 1188044962 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | JANE PARKER POUND CAKE | TRULY DELICIOUS | WOMAN'S DAY | 1940 | 07/01 | 997 |
| 313 | 1090438756 | GEO. A. HORMEL & CO. | SPAM | FLIPPITY, FLOP - IT'S DONE ... SPAM BURGER ON A BUN! | WOMAN'S DAY | 1940 | 07/01 | 999 |
| 314 | 1090508299 | NATIONAL BISCUIT COMPANY | NATIONAL BISCUIT SHREDDED WHEAT | IN THIS BREAKFAST WE GET WHAT WE NEED | WOMAN'S DAY | 1940 | 08/01 | 000 |
| 315 | 1188158539 | CORNING GLASS WORKS | PYREX OVENWARE | IT'S THRIFTY ... IT'S CLEAN ... IT'S MODERN | WOMAN'S DAY | 1940 | 08/01 | 5 |
| 316 | 1188045078 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P COFFEE | WEATHER FORECAST ... COLD TONIGHT! | WOMAN'S DAY | 1940 | 08/01 | 51 |
| 317 | 1188158832 | NEHI CORP. | ROYAL CROWN COLA | THE BROWNS ARE SAVING 50 CENTS A WEEK! | WOMAN'S DAY | 1940 | 08/01 | 54 |
| 318 | 1188047813 | KERR MASON JAR CO. | KERR MASON JARS | MARY'S IN TROUBLE AGAIN ... | WOMAN'S DAY | 1940 | 08/01 | 55 |
| 319 | 1188045403 | GENERAL FOODS | SNIDER'S CATSUP | IT'S GOOD TASTE TO REACH FOR SNIDER'S ... | WOMAN'S DAY | 1940 | 08/01 | 56 |
| 320 | 1188158305 | DERBY FOODS INC. | PETER PAN PEANUT BUTTER | WHICH PEANUT BUTTER "KEEPS" BEST? | WOMAN'S DAY | 1940 | 08/01 | 57 |
| 321 | 1188045738 | MITSUBISHI CO. | THREE DIAMONDS CRABMEAT | CRABMEAT SANDWICHES ... HIGH SPOT OF THE PICNIC | WOMAN'S DAY | 1940 | 08/01 | 59 |
| 322 | 1188159741 | ARMOUR & CO. | ARMOUR'S TREET | DON'T DELAY ... TRY IT TODAY! | WOMAN'S DAY | 1940 | 08/01 | 59 |
| 323 | 1090435893 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P BAKED GOODS | LET YOUR A & P BAKERS HELP PACK YOUR PICNIC LUNCH! | WOMAN'S DAY | 1940 | 08/01 | 998 |
| 324 | 1090508195 | THE S.O.S COMPANY | S.O.S MAGIC SCOURING PADS | DON'T THROW THAT BLACKENED PAN AWAY | WOMAN'S DAY | 1940 | 09/01 | 000 |
| 325 | 1184894842 | GENERAL MILLS | GOLD MEDAL FLOUR | LOVELY AS A RAINBOW | WOMAN'S DAY | 1940 | 09/01 | 10 |
| 326 | 1186893012 | NEET CREAM HAIR REMOVER | NEET CREAM HAIR REMOVER | AT LAST | WOMAN'S DAY | 1940 | 09/01 | 2 |
| 327 | 1184857779 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P NECTAR TEA | HOOT MA'AM! | WOMAN'S DAY | 1940 | 09/01 | 3 |
| 328 | 1184893960 | EDITORS & PUBLISHERS SERVICE CO. | CONTEST TIPS | WIN CONTEST MONEY! | WOMAN'S DAY | 1940 | 09/01 | 46 |
| 329 | 1187455071 | THE QUAKER OATS COMPANY | QUAKER PUFFER WHEAT CEREAL | NEW "VITAMIN RAIN" BREAKFAST FOOD | WOMAN'S DAY | 1940 | 09/01 | 46 |
| 330 | 1184858008 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | JANE PARKER BAKED GOODS | MORE VARIETY WITH GREATER ECONOMY | WOMAN'S DAY | 1940 | 09/01 | 51 |
| 331 | 1187354960 | DERBY FOODS INC. | PETER PAN PEANUT BUTTER | LOOK ... TIME IS THE TEST OF PEANUT BUTTER! | WOMAN'S DAY | 1940 | 09/01 | 55 |
| 332 | 1186892348 | CARTER PRODUCTS INC. | NAIR HAIR REMOVER | AMAZING NEW COSMETIC DISCOVERY REMOVES HAIR | WOMAN'S DAY | 1940 | 09/01 | 56 |
| 333 | 1184858261 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | DEX SHORTENING | SMART HOUSEWIVES PRAISE AMAZING NEW SHORTENING | WOMAN'S DAY | 1940 | 09/01 | 57 |
| 334 | 1187657268 | ARMOUR & CO. | ARMOUR'S TREET | AMERICA'S NEWEST FAVORITE! | WOMAN'S DAY | 1940 | 09/01 | 58 |
| 335 | 1187351280 | OAKITE | OAKITE | MAKES YOU PROUD OF YOUR BATHROOM | WOMAN'S DAY | 1940 | 09/01 | 60 |
| 336 | 1187457186 | DIAMOND CRYSTAL SALT CO. | DIAMOND CRYSTAL IODIZED SHAKER SALT | YOUR FAMILY WILL CHEER YOUR COOKING | WOMAN'S DAY | 1940 | 09/01 | 8 |
| 337 | 1184857848 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | WHITE HOUSE EVAPORATED MILK | FOLLOW THIS MILKY WAY TO GLORIFY SOUP! | WOMAN'S DAY | 1940 | 09/01 | 9 |
| 338 | 1090443655 | GEO. A. HORMEL & CO. | SPAM | DRESSED FOR DINNER ... SPAM 'N' HOT POTATO SALAD | WOMAN'S DAY | 1940 | 09/01 | 999 |
| 339 | 1227966976 | GENERAL FOODS | MAXWELL HOUSE COFFEE | THE OLD SOUTH FIRST WELCOMED IT | LIFE | 1940 | 09/16 | 000 |
| 340 | 1133806126 | GENERAL MOTORS | CHEVROLET AUTOMOBILES | FIRST BECAUSE IT'S FINEST | LIFE | 1940 | 09/16 | 1 |
| 341 | 1218935162 | UNIVERSAL PICTURES | SPRING PARADE | NOW ... SHE'S A DANCING ROMANCING DEANNA DURBIN | LIFE | 1940 | 09/16 | 14 |
| 342 | 1227837802 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | OH, WHAT MRS. GREEN SAID ABOUT YOU! | LIFE | 1940 | 09/16 | 15 |
| 343 | 1133805950 | KELLOGG COMPANY | KELLOGG'S ALL-BRAN | ALPHONSE AND GASTON AT THE BEACH | LIFE | 1940 | 09/16 | 17 |
| 344 | 1133805503 | CYCLE TRADES OF AMERICA | BICYCLING | RIDING A BIKE IS SWELL EXERCISE | LIFE | 1940 | 09/16 | 2 |
| 345 | 1133805660 | WOLFE & LANG INC. | FORTUNA "HI THERE" | HI THERE! | LIFE | 1940 | 09/16 | 4 |
| 346 | 1133805277 | BARBASOL | BARBASOL SHAVE CREAM | SECRETARIES SURE COME SMART THESE DAYS | LIFE | 1940 | 09/16 | 4 |
| 347 | 1218981536 | LUMBERMENS MUTUAL CASUALTY COMPANY | AUTO INSURANCE | THE PROBLEM OF YOUTH AT THE WHEEL | LIFE | 1940 | 09/16 | 45 |
| 348 | 1219338299 | REVERE COPPER AND BRASS INC. | REVERE WARE COOKWARE | KITCHEN JEWELS | LIFE | 1940 | 09/16 | 46 |
| 349 | 1133807230 | BOSCO | BOSCO | WHERE THERE'S PEP THERE'S IRON | LIFE | 1940 | 09/16 | 57 |
| 350 | 1133813521 | LEVER BROS. | PEPSODENT TOOTHPASTE | PROMISE YOU'LL ALWAYS KEEP THAT BEAUTIFUL SMILE! | LIFE | 1940 | 09/16 | 7 |
| 351 | 1227972535 | MACMILLAN PETROLEUM CORP. | MACMILLAN RING-FREE MOTOR OIL | RING-FREE COSTS YOU LESS ... | LIFE | 1940 | 09/16 | 76 |
| 352 | 1133807607 | THE PULLMAN COMPANY | RAIL TRAVEL | "I LIVE IN A GREAT BIG WAY!" SAYS KATE SMITH | LIFE | 1940 | 09/16 | 77 |
| 353 | 1133807352 | R. J. REYNOLDS TOBACCO CO. | PRINCE ALBERT PIPE TOBACCO | DECLARE A TRUCE ON TONGUE-BITE! | LIFE | 1940 | 09/16 | 78 |
| 354 | 1133807075 | KREML | KREML HAIR TONIC | FAMOUS MODEL PLAYS BLIND MAN'S BLUFF | LIFE | 1940 | 09/16 | 8 |
| 355 | 1133814455 | PHILCO | PHILCO PHOTO-ELECTRIC RADIO-PHONOGRAPHS | PLAYS ANY RECORD ON A BEAM OF LIGHT! | LIFE | 1940 | 09/16 | 80 |
| 356 | 1133806931 | THE ALLIGATOR COMPANY | ALLIGATOR RAINCOATS AND GALECOATS | ALLIGATOR WATERPROOF RAINCOATS NOW ON EVERY FLAGSHIP! | LIFE | 1940 | 09/16 | 80 |
| 357 | 1133806742 | KNAPP-MONARCH CO. | SPARKLET CLUB SODA | TAKE HOME A CASE OF SPARKLING WATER IN YOUR POCKET | LIFE | 1940 | 09/16 | 86 |
| 358 | 1133814935 | RONRICO CORP. | RONRICO RUM | BEST RUM ... BAR NONE! | LIFE | 1940 | 09/16 | 86 |
| 359 | 1133814728 | CLUETT, PEABODY & CO. | ARROW TIES | FIRST PEEP OUT OF HIM WAS "I WANT AN ARROW TIE, TOO!" | LIFE | 1940 | 09/16 | 86 |
| 360 | 1133806993 | MCCORMICK SALES CO. | IRON GLUE | AN ELEPHANT FOR STRENGTH | LIFE | 1940 | 09/16 | 90 |
| 361 | 1133813196 | MOYER MANUFACTURING CO. | SEVEN SEAS SLACKS | GIVE YOUR LOOKS A LIFT! | LIFE | 1940 | 09/16 | 90 |
| 362 | 1133808016 | UNION PHARMACEUTICAL CO. | SARAKA LAXATIVE | THE 'SILENT SUFFERER' IN SEAT 14 | LIFE | 1940 | 09/16 | 92 |
| 363 | 1133805187 | G. F. HEUBLEIN & BRO. | A. 1. SAUCE | FISH NEEDS THIS FLAVOR | LIFE | 1940 | 09/16 | 92 |
| 364 | 1133811810 | BLUE SWAN MILLS INC. | MINIKINS | SHORT AND SWEET! | LIFE | 1940 | 09/16 | 92 |
| 365 | 1133815180 | PIEDMONT SHIRT CO. | WINGS SHIRTS | YOU'RE LOOKING AT A MIRACLE OF SHIRT-MAKING | LIFE | 1940 | 09/16 | 94 |
| 366 | 1133807946 | CARBONA SOAPLESS LATHER | CARBONA SOAPLESS LATHER | NO SOAP SCUM TO FOG COLORS | LIFE | 1940 | 09/16 | 94 |
| 367 | 1133814559 | RESINOL | RESINOL | RELIEVE THE STINGING ITCH ... ALLAY IRRITATION | LIFE | 1940 | 09/16 | 94 |
| 368 | 1133808422 | THE MARLIN FIREARMS CO. | MARLIN RAZOR BLADES | ZIP OFF WHISKERS LIKE MAGIC | LIFE | 1940 | 09/16 | 94 |
| 369 | 1133813612 | PLUTO WATER | PLUTO WATER | WHY WAIT TO TAKE A LAXATIVE! | LIFE | 1940 | 09/16 | 94 |
| 370 | 1133805802 | BAUER & BLACK | THE BRACER | SMART MEN BRACE UP WITH THE BRACER. | LIFE | 1940 | 09/16 | 95 |
| 371 | 1133814795 | MIFFLIN | MIFFLIN RUBBING COMPOUND | THE NATIONAL RUB-DOWN | LIFE | 1940 | 09/16 | 96 |
| 372 | 1218933075 | CALVERT DISTILLERS CO. | CALVERT RESERVE WHISKEY | CLEAR HEADS CALL FOR CALVERT | LIFE | 1940 | 09/16 | 997 |
| 373 | 1227838184 | COTY | COTY AIR-SPUN MAKE-UP | MATCH-MADE FOR FLATTERY | LIFE | 1940 | 09/16 | 997 |
| 374 | 1227797344 | CHARLES P. COCHRANE CO. | COCHRANE CLEAR COLOR CARPETS AND RUGS | STYLED TO GRACE A MILLIONAIRE'S PENTHOUSE | LIFE | 1940 | 09/16 | 997 |
| 375 | 1133812099 | SOCONY-VACUUM OIL CO. | MOBILOIL | CLEAN, TOUGH & GOOD PROTECTION | LIFE | 1940 | 09/16 | 997 |
| 376 | 1133806223 | CHRYSLER CORPORATION | CHRYSLER AUTOMOBILES | A MILLION MILES OF PROOF ... | LIFE | 1940 | 09/16 | 997 |
| 377 | 1133814350 | NASH AUTOMOBILES | NASH AUTOMOBILES | THE NASH AMBASSADORS ARE COMING! | LIFE | 1940 | 09/16 | 997 |
| 378 | 1133813306 | GENERAL FOODS | BIRDS EYE FROSTED FOODS | THE DAY OUR GARDEN MOVED DOWN THE BLOCK | LIFE | 1940 | 09/16 | 997 |
| 379 | 1133806536 | KELLOGG COMPANY | KELLOGG'S CORN FLAKES | WE'VE FOUND THE SECRET OF HAPPY BREAKFASTS! | LIFE | 1940 | 09/16 | 997 |
| 380 | 1133808135 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | LUCKIES' FINER TOBACCOS MEAN LESS NICOTINE | LIFE | 1940 | 09/16 | 999 |
| 381 | 1170188791 | LIPTON | LIPTON TEA | LISTEN TO HELEN HAYES IN THE PLAYS SHE LOVES THE BEST | LIFE | 1940 | 09/30 | 10 |
| 382 | 1167617306 | FELS & CO. | FELS-NAPTHA SOAP | HEAR THAT, MATILDA? SHE'S STILL CRYING LIKE A BABY! | LIFE | 1940 | 09/30 | 100 |
| 383 | 1167623140 | THE MARLIN FIREARMS CO. | MARLIN RAZOR BLADES | TWENTY FOR 25 CENTS | LIFE | 1940 | 09/30 | 102 |
| 384 | 1167700879 | CARBONA PRODUCTS COMPANY | CARBONA SOAPLESS LATHER | LEAVES NO SOAP-SCUM | LIFE | 1940 | 09/30 | 102 |
| 385 | 1167606530 | CHAP STICK CO. | CHAP STICK | BUCK UP, PAL | LIFE | 1940 | 09/30 | 102 |
| 386 | 1167702595 | A. SAGNER & SONS | ANGLO-CRAFT HAND TAILORED CLOTHES | THE VALUE SENSATION THAT "SUITS" THE NATION! | LIFE | 1940 | 09/30 | 102 |
| 387 | 1170279835 | MUNSINGWEAR INC. | MUNSINGWEAR WOMEN'S BRIEFS | HALF-PINT PANTS | LIFE | 1940 | 09/30 | 104 |
| 388 | 1170100858 | L. N. RENAULT & SONS | RENAULT AMERICAN VERMOUTH | STIR GENTLY TOGETHER | LIFE | 1940 | 09/30 | 12 |
| 389 | 1170101480 | EMERSON DRUG CO. | BROMO-SELTZER | A GREAT MEMORIAL NEARS COMPLETION | LIFE | 1940 | 09/30 | 12 |
| 390 | 1170101324 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | SALLY SPILLS THE BEANS! | LIFE | 1940 | 09/30 | 14 |
| 391 | 1170280593 | SCHENLEY IMPORT CORP. | BACARDI RUM | A BACARDI COCKTAIL MUST BE MADE WITH BACARDI RUM | LIFE | 1940 | 09/30 | 14 |
| 392 | 1167624422 | KELLOGG COMPANY | KELLOGG'S ALL-BRAN | JOIN THE REGULARS | LIFE | 1940 | 09/30 | 15 |
| 393 | 1170261925 | MANNING BOWMAN & CO. | MANNING BOWMAN IRONS | THE IRON THAT WAGS ITS TAIL! | LIFE | 1940 | 09/30 | 15 |
| 394 | 1167601820 | GENERAL FOODS | BIRDS EYE FROSTED FOODS | IF YOU KNEW SPINACH AS I KNOW SPINACH! | LIFE | 1940 | 09/30 | 16 |
| 395 | 1167623970 | MIFFLIN | MIFFLIN RUBBING COMPOUND | THE NATIONAL RUB-DOWN | LIFE | 1940 | 09/30 | 4 |
| 396 | 1167698817 | GENERAL FOODS | SANKA DECAFFEINATED COFFEE | AND I THOUGHT GRAMPS WAS A GRUMP! | LIFE | 1940 | 09/30 | 4 |
| 397 | 1167702821 | BLUE SWAN MILLS INC. | SMOOTHIKINS PANTIES | THEY CALL ME SMOOTHIKINS ... THE FIGURE FLATTERER | LIFE | 1940 | 09/30 | 4 |
| 398 | 1167616081 | THE BORDEN CO. | BORDEN'S NONE-SUCH MINCE MEAT | A TIP FROM ELSIE, THE BORDEN COW | LIFE | 1940 | 09/30 | 49 |
| 399 | 1167604912 | CYCLE TRADES OF AMERICA | BICYCLES | BEAUTY NAPS ARE PASSE ... BEAUTY RIDES THE VOGUE! | LIFE | 1940 | 09/30 | 5 |
| 400 | 1167701494 | GEO. A. HORMEL & CO. | SPAM | GRACIE GETS SUPPER FOR GEORGE! | LIFE | 1940 | 09/30 | 50 |
| 401 | 1170266565 | LIFE SAVERS CANDY | LIFE SAVERS CANDY | AFTER YOU'VE BEEN OUT WITH THE BOYS ... | LIFE | 1940 | 09/30 | 56 |
| 402 | 1167702970 | BEST FOODS | BEST FOODS MUSTARD WITH HORSERADISH | GIVES A GRAND NEW WALLOP TO "SWISS ON RYE"! | LIFE | 1940 | 09/30 | 6 |
| 403 | 1167626185 | PEQUOT MILLS | PEQUOT LINENS | MAMMY MAULS 'EM! | LIFE | 1940 | 09/30 | 7 |
| 404 | 1167619379 | W. A. TAYLOR & CO. | GUINNESS STOUT | GUINNESS AND OYSTERS ARE THAT WAY ABOUT EACH OTHER! | LIFE | 1940 | 09/30 | 7 |
| 405 | 1170101918 | MCKESSON & ROBBINS INC. | CALOX TOOTH POWDER | WHOSE CALOX SMILE IS THIS? | LIFE | 1940 | 09/30 | 72 |
| 406 | 1170187800 | STANDARD BRANDS INC. | FLEISCHMANN'S YEAST | GRADE B HEALTH ... OFTEN THE REAL REASON MEN FAIL TO WIN PROMOTION | LIFE | 1940 | 09/30 | 88 |
| 407 | 1167602501 | THE INTERNATIONAL NICKEL COMPANY | RUUD GAS WATER HEATER | AUGUSTA, SOMETIMES I THINK WE'RE A BIT TOO OLD-FASHIONED | LIFE | 1940 | 09/30 | 90 |
| 408 | 1167626906 | WM. DEMUTH & CO. | HESSON GUARD MILANO PIPE | HANDKERCHIEF TEST PROVES VITAL ZONE ALWAYS SPOTLESS | LIFE | 1940 | 09/30 | 90 |
| 409 | 1167705797 | VENUS FOUNDATION GARMENTS INC. | MAJORETTE FOUNDATION | DESIGNED FOR WOMEN WHO LIVE AN ACTIVE LIFE ... AND DRESS FOR IT | LIFE | 1940 | 09/30 | 93 |
| 410 | 1167621174 | R. J. REYNOLDS TOBACCO CO. | PRINCE ALBERT PIPE TOBACCO | HIT THE HAPPY TRAIL TO SMOOTHER SMOKES | LIFE | 1940 | 09/30 | 94 |
| 411 | 1167628021 | RESINOL | RESINOL | RAW, SMARTING SURFACE RELIEVED AMAZINGLY | LIFE | 1940 | 09/30 | 97 |
| 412 | 1167617693 | CHAS. H. FLETCHER | FLETCHER'S CASTORIA | THE WORST FIGHT I EVER HAD WITH MY WIFE | LIFE | 1940 | 09/30 | 97 |
| 413 | 1167624792 | WIGDER | WIGDER NAIL CLIPPERS | QUALITY COSTS NO MORE | LIFE | 1940 | 09/30 | 97 |
| 414 | 1167618357 | COMMERCIAL SOLVENTS CORP. | NOR'WAY ANTI-FREEZE | THREE-WAY RADIATOR PROTECTION | LIFE | 1940 | 09/30 | 97 |
| 415 | 1167619702 | L. B. LABORATORIES INC. | L. B. HAIR OIL | DANDRUFF IS DANGEROUS! | LIFE | 1940 | 09/30 | 97 |
| 416 | 1167625653 | UNION RUBBER & ASBESTOS CO. | BEST-TEST PAPER CEMENT | MAKES PASTING A PLEASURE | LIFE | 1940 | 09/30 | 97 |
| 417 | 1170100748 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | BOKAR COFFEE | ONLY THE RIGHT GRIND GIVES YOU ALL THE FINE FLAVOR | LIFE | 1940 | 09/30 | 997 |
| 418 | 1167624346 | SOCONY-VACUUM OIL CO. | MOBILGAS | YOU CAN'T BEAT THE RED HORSE! | LIFE | 1940 | 09/30 | 997 |
| 419 | 1170274163 | SIMMONS CO. | SIMMONS BEAUTYREST MATTRESS | SIMMONS' COMMON-SENSE GUIDE TO MATTRESS-BUYING | LIFE | 1940 | 09/30 | 997 |
| 420 | 1170273404 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | LUCKIES' FINER TOBACCOS MEAN LESS NICOTINE | LIFE | 1940 | 09/30 | 997 |
| 421 | 1170262283 | JESTS INC. | JESTS ANTACID | NOW ... ALL AMERICA CAN HAVE JESTS | LIFE | 1940 | 09/30 | 997 |
| 422 | 1170188924 | BROWN SHOE CO. | ROBLEE SHOES FOR MEN | THE "RED SKINS" ARE HERE | LIFE | 1940 | 09/30 | 997 |
| 423 | 1170105955 | THE BORDEN CO. | BORDEN DAIRY PRODUCTS | WHAT'S SO FUNNY ABOUT ME GOING TO HOLLYWOOD? | LIFE | 1940 | 09/30 | 997 |
| 424 | 1170103454 | HIRAM WALKER & SONS | HIRAM WALKER'S TEN HIGH BOURBON WHISKEY | THE WHISKEY WITH NO ROUGH EDGES | LIFE | 1940 | 09/30 | 997 |
| 425 | 1170100194 | STUDEBAKER CORP. | STUDEBAKER AUTOMOBILES | STAND BY, AMERICA, FOR AMERICA'S STAND-OUT BUY | LIFE | 1940 | 09/30 | 997 |
| 426 | 1167704398 | TOASTMASTER | TOASTMASTER TOAST 'N' JAM SET | WHOSE SET IS THIS, ANYWAY? | LIFE | 1940 | 09/30 | 997 |
| 427 | 1167701114 | CAMPBELL SOUP CO. | CAMPBELL'S TOMATO SOUP | SIX QUESTIONS ... ONE ANSWER! | LIFE | 1940 | 09/30 | 997 |
| 428 | 1170775057 | WECO PRODUCTS CO. | DR. WEST'S MIRACLE-TUFT TOOTHBRUSH | THE THE NAME OF BEAUTY | LIFE | 1940 | 09/30 | 997 |
| 429 | 1170773283 | GENERAL FOODS | POST TOASTIES CORN FLAKES | NOW ... GET THE ENERGY VITAMIN IN DELICIOUS POST TOASTIES! | LIFE | 1940 | 09/30 | 997 |
| 430 | 1167609676 | LIGGETT & MYERS TOBACCO CO. | CHESTERFIELD CIGARETTES | THE WAY TO MORE SMOKING PLEASURE | LIFE | 1940 | 09/30 | 997 |
| 431 | 1221754928 | GRAVY MASTER | GRAVY MASTER | A NEW YEAR'S RESOLUTION THAT'S EASY TO KEEP | GOOD HOUSEKEEPING | 1940 | 10/01 | 46 |
| 432 | 1221699135 | RUTHERFORD | RUTHERFORD'S HYPOWER BRAND CHILI CON CARNE | I'M TELLING YOU! HERE ARE APPETITE THRILLS! | GOOD HOUSEKEEPING | 1940 | 10/01 | 46 |
| 433 | 1091462027 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P JANE PARKER DONUTS | THIS IS AN EXTRAORDINARY DONUT! | WOMAN'S DAY | 1940 | 10/01 | 000 |
| 434 | 1188047251 | AUNT JEMIMA | AUNT JEMIMA | GOOD OLD-TIME DOWN SOUTH EATIN'! | WOMAN'S DAY | 1940 | 10/01 | 3 |
| 435 | 1188159698 | NATIONAL BISCUIT COMPANY | PREMIUM SALTINE CRACKERS | EXTRA SHORTENING MAKES PREMIUM CRACKERS FLAKIER ... MORE DELICIOUS! | WOMAN'S DAY | 1940 | 10/01 | 41 |
| 436 | 1188159802 | ARMOUR & CO. | ARMOUR'S TREET | SERVE TREET THE "NEW MEAT" | WOMAN'S DAY | 1940 | 10/01 | 45 |
| 437 | 1184894447 | THREE DIAMONDS | THREE DIAMONDS CRABMEAT | A BELL-RINGER FOR LAGGING APPETITES | WOMAN'S DAY | 1940 | 10/01 | 48 |
| 438 | 1188158612 | BROWN & WILLIAMSON TOBACCO CORP. | RALEIGH CIGARETTES | LOOK! YOU CAN SAVE 9 OR 10 1/2 CENTS A CARTON! | WOMAN'S DAY | 1940 | 10/01 | 5 |
| 439 | 1188045165 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P FOODS | I LEARNED THIS FROM A HIGH SCHOOL BOY | WOMAN'S DAY | 1940 | 10/01 | 52 |
| 440 | 1188158088 | SWIFT & COMPANY | PARD DOG FOOD | WON'T YOU PLEASE GET ME A PARD LITE! | WOMAN'S DAY | 1940 | 10/01 | 55 |
| 441 | 1188159984 | THE DRACKETT CO. | WINDEX WINDOW CLEANER | NO WOMAN WAS STRONGER THAN GRANDMA FLYNN ... | WOMAN'S DAY | 1940 | 10/01 | 6 |
| 442 | 1188045534 | METAL TEXTILE CORP. | CHORE GIRL KNITTED COPPER POT CLEANER | MAKES DOZENS OF TASKS EASIER | WOMAN'S DAY | 1940 | 10/01 | 61 |
| 443 | 1091462447 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P ANN PAGE FOODS | TREAT KEEN OCTOBER APPETITES TO A REAL BEAN SUPPER | WOMAN'S DAY | 1940 | 10/01 | 998 |
| 444 | 1090444148 | EATMOR CRANBERRIES | CRANBERRIES | TIME FOR CRANBERRIES | WOMAN'S DAY | 1940 | 11/01 | 000 |
| 445 | 1188045488 | GENERAL FOODS | SNIDER'S OLD FASHIONED CHILI SAUCE | TASTES JUST LIKE THE KIND WE COUNTRY FOLKS PUT UP | WOMAN'S DAY | 1940 | 11/01 | 2 |
| 446 | 1188160074 | THE DRACKETT CO. | WINDEX WINDOW CLEANER | GREAT AUNT GWEN WAS A HARDY OLD DAME ... | WOMAN'S DAY | 1940 | 11/01 | 3 |
| 447 | 1188159870 | ARMOUR & CO. | ARMOUR'S TREET | TIRED OF MEAL PLANNING? | WOMAN'S DAY | 1940 | 11/01 | 3 |
| 448 | 1188047361 | AUNT JEMIMA | AUNT JEMIMA | MOTHER WINS HONORS FROM HER BRIDGE CLUB | WOMAN'S DAY | 1940 | 11/01 | 53 |
| 449 | 1188045580 | METAL TEXTILE CORP. | CHORE GIRL KNITTED COPPER POT CLEANER | DOES A GRAND CLEANING JOB | WOMAN'S DAY | 1940 | 11/01 | 60 |
| 450 | 1188158398 | CALIFORNIA PRUNE & APRICOT GROWERS ASSOCIATION | SUNSWEET PRUNES | MAKE PRUNE PIE WITH SUNSWEETS | WOMAN'S DAY | 1940 | 11/01 | 63 |
| 451 | 1188047909 | LA CHOY FOOD PRODUCTS INC. | LA CHOY CHINESE FOODS | YOU DON'T HAVE TO BE CHINESE | WOMAN'S DAY | 1940 | 11/01 | 65 |
| 452 | 1188052292 | MENTHOLATUM | MENTHOLATUM | MEN HATE SNIFFLY NOSES | WOMAN'S DAY | 1940 | 11/01 | 65 |
| 453 | 1188046862 | GENERAL MILLS | GOLD MEDAL FLOUR | NOW IS THE SEASON FOR THIS ALL-AMERICAN DESSERT! | WOMAN'S DAY | 1940 | 11/01 | 997 |
| 454 | 1188045253 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P BREAD | GIVE NEW ZEST TO THE OLD-TIME FEAST! | WOMAN'S DAY | 1940 | 11/01 | 997 |
| 455 | 1090444576 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P ANN PAGE SPARKLE GELATINE DESSERT | CROWN YOUR HOLIDAY FEAST | WOMAN'S DAY | 1940 | 11/01 | 998 |
| 456 | 1090443744 | GEO. A. HORMEL & CO. | SPAM | GRACIE - IF ALL YOUR RELATIVES DROPPED IN FOR DINNER WHAT WOULD YOU SAY? SPAM! | WOMAN'S DAY | 1940 | 11/01 | 999 |
| 457 | 1178214538 | LA CHOY FOOD PRODUCTS | LA CHOY CHOP SUEY | ASK YOUR HUSBAND TONIGHT | WOMAN'S DAY | 1940 | 12/01 | 2 |
| 458 | 1178059183 | GRAVY MASTER | GRAVY MASTER | MERRY CHRISTMAS | WOMAN'S DAY | 1940 | 12/01 | 2 |
| 459 | 1178314843 | WESSON OIL | WESSON OIL | IT'S A GIFT! | WOMAN'S DAY | 1940 | 12/01 | 3 |
| 460 | 1178214611 | LA CHOY FOOD PRODUCTS | LA CHOY CHOP SUEY | MAKE WONDERFUL CHOP SUEY AT HOME! | WOMAN'S DAY | 1940 | 12/01 | 3 |
| 461 | 1178303742 | THE S.O.S COMPANY | S.O.S MAGIC SCOURING PADS | SICK AND TIRED OF GREASY POTS AND PANS? | WOMAN'S DAY | 1940 | 12/01 | 4 |
| 462 | 1177998772 | SWIFT & COMPANY | PARD DOG FOOD | I'M NO SISSY | WOMAN'S DAY | 1940 | 12/01 | 4 |
| 463 | 1178314925 | THE DRACKETT CO. | WINDEX | THERE WAS ONLY ONE JOB THAT COULD TIRE AUNT GERT ... | WOMAN'S DAY | 1940 | 12/01 | 54 |
| 464 | 1178077169 | AUNT JEMIMA | AUNT JEMIMA READY-MIX PANCAKES | HOW AUNT JEMIMA MAKES ANOTHER COUPLE HAPPY! | WOMAN'S DAY | 1940 | 12/01 | 55 |
| 465 | 1178030063 | SNIDER'S CATSUP | SNIDER'S CATSUP | DON'T CALL THE CHILDREN DOWN ... | WOMAN'S DAY | 1940 | 12/01 | 61 |
| 466 | 1090509112 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P ANN PAGE FOODS | "M-M-M! FOODS OF CHRISTMAS QUALITY!" SAYS SANTA | WOMAN'S DAY | 1940 | 12/01 | 998 |
| 467 | 1090435983 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P JANE PARKER FRUIT CAKE | YOUR HOLIDAY TREAT | WOMAN'S DAY | 1940 | 12/01 | 999 |
| 468 | 1245090572 | NASH AUTOMOBILES | NASH AUTOMOBILES | GO NASH AND SAVE MONEY EVERY MILE! | LIFE | 1940 | 12/16 | 000 |
| 469 | 1245091197 | CHRYSLER CORPORATION | PLYMOUTH AUTOMOBILES | A BIG STEP UP IN STYLE ... POWER ... VALUE | LIFE | 1940 | 12/16 | 1 |
| 470 | 1244575084 | PARKER BROTHERS | PARKER BROTHERS BOARD GAMES | FAMOUS PARKER GAMES | LIFE | 1940 | 12/16 | 102 |
| 471 | 1244486977 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | ASK FOR HIRES TO GET THE GENUINE | LIFE | 1940 | 12/16 | 102 |
| 472 | 1244489023 | MIAMI BEACH CHAMBER OF COMMERCE | MIAMI BEACH VACATIONS | WHY DON'T YOU GET INTO THIS PICTURE? | LIFE | 1940 | 12/16 | 103 |
| 473 | 1244577164 | WILCOX-GAY CORP. | RECORDIO RADIO-PHONOGRAPH RECORDER | STEAL THE SHOW ON CHRISTMAS MORNING | LIFE | 1940 | 12/16 | 104 |
| 474 | 1244489343 | MOTOROLA | MOTOROLA AUTO RADIO | YOU CAN BET YOUR LIFE! | LIFE | 1940 | 12/16 | 104 |
| 475 | 1244578794 | SMITH BROS. | SMITH BROS. COUGH DROPS | NO! NO! | LIFE | 1940 | 12/16 | 104 |
| 476 | 1244043845 | BERKSHIRE KNITTING MILLS | BERKSHIRE STOCKINGS | FOR HER CHRISTMAS STOCKING | LIFE | 1940 | 12/16 | 104 |
| 477 | 1244578282 | THE PULLMAN CO. | PULLMAN STREAMLINER RAILROAD CARS | "TOPS" IN STREAMLINERS | LIFE | 1940 | 12/16 | 111 |
| 478 | 1244089131 | CANADA DRY | JOHNNIE WALKER SCOTCH WHISKEY | GET (AND GIVE) THE RIGHT HOLIDAY SPIRIT | LIFE | 1940 | 12/16 | 112 |
| 479 | 1244487370 | KELLOGG COMPANY | KELLOGG'S ALL-BRAN | THE PEARLS AND THE SENATOR'S DAUGHTER | LIFE | 1940 | 12/16 | 2 |
| 480 | 1244165053 | CLICQUOT CLUB | CLICQUOT CLUB SPARKLING WATER | BONDED CARBONATION MAKES IT MIX LIKE A MILLION | LIFE | 1940 | 12/16 | 2 |
| 481 | 1244092550 | CAMPBELL SOUP CO. | CAMPBELL'S SOUPS | LET'S ASK MOTHER IF WE CAN HAVE IT FOR LUNCH! | LIFE | 1940 | 12/16 | 31 |
| 482 | 1244088538 | FRANKFORT DISTILLERIES INC. | FOUR ROSES WHISKEY | ONE AGAIN ... IT'S TIME TO MAKE A BOWL OF MERRY CHRISTMAS! | LIFE | 1940 | 12/16 | 32 |
| 483 | 1245093831 | INTERWOVEN SOCKS | INTERWOVEN SOCKS | YOU CAN'T BEAT INTERWOVEN SOCKS FOR CHRISTMAS | LIFE | 1940 | 12/16 | 37 |
| 484 | 1244088641 | BERNHEIM DISTILLING CO. | I. W. HARPER KENTUCKY STRAIGHT BOURBON WHISKEY | PRESENT IT PROUDLY | LIFE | 1940 | 12/16 | 40 |
| 485 | 1245091469 | PRESTO CAKE FLOUR | PRESTO CAKE FLOUR | NOW IT'S EASY TO PUT MORE GLAMOUR INTO YOUR HOLIDAY CAKE BAKING | LIFE | 1940 | 12/16 | 49 |
| 486 | 1245095552 | SWIFT & COMPANY | SWIFT'S PREMIUM HAM | CHRISTMAS AT POCONO MANOR INN ... | LIFE | 1940 | 12/16 | 5 |
| 487 | 1245095872 | MCGRAW ELECTRIC COMPANY | TOASTMASTER TOASTERS | THE GIFTS THAT SAY MERRY CHRISTMAS OVER AND OVER AGAIN | LIFE | 1940 | 12/16 | 52 |
| 488 | 1245092838 | LIFE SAVERS CANDY | LIFE SAVERS CANDY | A ROSE NAMED MABEL BY WILL SHAKESPEARE JR. | LIFE | 1940 | 12/16 | 54 |
| 489 | 1245094000 | STUDEBAKER CORP. | STUDEBAKER AUTOMOBILES | YOU'RE SURE TO BUY A STUDEBAKER | LIFE | 1940 | 12/16 | 55 |
| 490 | 1244326956 | GENERAL MOTORS | GMAC "OPEN BOOK:" INSTALLMENT PLAN | MAKES GOOD SENSE TO ME ... | LIFE | 1940 | 12/16 | 56 |
| 491 | 1244092801 | PAN-AMERICAN COFFEE BUREAU | COFFEE | COFFEE PERKS YOU UP! | LIFE | 1940 | 12/16 | 57 |
| 492 | 1244327092 | MINNESOTA VALLEY CANNING CO. | NIBLETS BRAND CANNED CORN | MIDNIGHT IN THE KITCHEN | LIFE | 1940 | 12/16 | 59 |
| 493 | 1245036468 | FORD MOTOR COMPANY | LINCOLN AUTOMOBILES | GIVE THEM A MAGIC CARPET FOR CHRISTMAS | LIFE | 1940 | 12/16 | 6 |
| 494 | 1244042706 | P. BALLANTINE & SONS | BALLANTINE ALE | TODAY MILLIONS PREFER IT TO BEER | LIFE | 1940 | 12/16 | 67 |
| 495 | 1246806745 | GENERAL ELECTRIC | GENERAL ELECTRIC GOLDEN TONE RADIO! | FIRST ON MANY A CHRISTMAS LIST | LIFE | 1940 | 12/16 | 71 |
| 496 | 1244043174 | ALABAMA STATE CHAMBER OF COMMERCE | ALABAMA VACATIONS | TAKE THE TRAIL TO ROMANCE THRU ALABAMA | LIFE | 1940 | 12/16 | 72 |
| 497 | 1244327220 | W. A. TAYLOR & CO. | GUINNESS STOUT | WHEN YOU'RE TIRED ENJOY A GUINNESS | LIFE | 1940 | 12/16 | 72 |
| 498 | 1244487437 | RKO RADIO PICTURES | KITTY FOYLE | THE WHITE COLLAR GIRL COMES TO LIFE | LIFE | 1940 | 12/16 | 73 |
| 499 | 1245090256 | PHILIP MORRIS & CO. | PHILIP MORRIS CIGARETTES | THE BEST TO YOU AND YOURS! | LIFE | 1940 | 12/16 | 75 |
| 500 | 1244574973 | THE AMERICAN TOBACCO COMPANY | PALL MALL CIGARETTES | COMPARE PALL MALL WITH YOUR OLD CIGARETTE | LIFE | 1940 | 12/16 | 79 |
| 501 | 1244326200 | FLORISTS' TELEGRAPH DELIVERY ASSOCIATION | FTD FLOWERS-BY-WIRE | THE CHRISTMAS WISH THAT ALWAYS COMES TRUE ... | LIFE | 1940 | 12/16 | 80 |
| 502 | 1244325656 | FORD MOTOR COMPANY | FORD AUTOMOBILES | EVERY YEAR A BETTER FORD AND THIS YEAR A BIGGER FORD! | LIFE | 1940 | 12/16 | 83 |
| 503 | 1244042923 | CLUETT, PEABODY & CO. | ARROW TIES | POOR ALI, HE DIDN'T GET A SINGLE ARROW TIE FOR CHRISTMAS | LIFE | 1940 | 12/16 | 84 |
| 504 | 1244577343 | ROLLS RAZOR INC. | ROLLS RAZOR | ARE YOU ELIGIBLE FOR A ROLLS RAZOR? | LIFE | 1940 | 12/16 | 84 |
| 505 | 1244088880 | JOS. S. FINCH & CO. | GOLDEN WEDDING BLENDED WHISKEY | THIS YULETIDE GIVE HIM GOLDEN WEDDING | LIFE | 1940 | 12/16 | 85 |
| 506 | 1244089557 | HIRAM WALKER & SONS | CANADIAN CLUB WHISKEY | FRIENDSHIP SAYS: GIVE CANADIAN CLUB | LIFE | 1940 | 12/16 | 998 |
| 507 | 1244090971 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | GIFTS THAT ARE SURE TO PLEASE | LIFE | 1940 | 12/16 | 999 |