| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1073329076 | HERTZ DRIVE-UR-SELF SYSTEM, INC. | CAR RENTAL | IT'S SO EASY TO RENT A CAR WHEN ... | LIFE | 1952 | 06/16 | 47 |
| 2 | 1070308575 | HERTZ DRIVE-UR-SELF SYSTEM, INC. | CAR RENTAL | IT COSTS SO LITTLE TO RENT A NEW CAR WHEN ... | LIFE | 1952 | 10/13 | 4 |
| 3 | 1185244209 | HERTZ RENT-A-CAR SYSTEM | AUTO RENTAL | I'LL GET THE BAGGAGE ... YOU GET THE CAR | SATURDAY EVENING POST | 1955 | 03/26 | 128 |
| 4 | 1185244301 | HERTZ RENT-A-CAR SYSTEM | AUTO RENTAL | OUR SECOND CAR IS ALWAYS READY AT HERTZ! | SATURDAY EVENING POST | 1955 | 07/23 | 998 |
| 5 | 1185723004 | AVIS INC. | AUTOMOBILE RENTAL | GET EXTRA DAYS OF VACATION FUN! | SATURDAY EVENING POST | 1955 | 09/03 | 997 |
| 6 | 1232324976 | AVIS INC. | AUTOMOBILE RENTAL | THIS YEAR SEE AND DO MORE ... | LIFE | 1957 | 07/01 | 997 |
| 7 | 1208747595 | HERTZ SYSTEM INC. | AUTOMOBILE RENTAL | HERTZ RENTS THE KIND OF CARS YOU LIKE TO DRIVE! | LIFE | 1957 | 09/09 | 16 |
| 8 | 1107814192 | AVIS INC. | CAR RENTAL | DON'T JUST RENT A CAR ... RESERVE WITH AVIS! | TIME | 1958 | 05/05 | 69 |
| 9 | 1114718201 | HERTZ RENT A CAR | AUTOMOBILE RENTAL | CALL HERTZ TO RESERVE A CAR HERE ... THERE ... OR ANYWHERE | SPORTS ILLUSTRATED | 1959 | 01/12 | 000 |
| 10 | 1117030442 | AVIS INC. | CAR RENTAL | AVIS PUTS MORE LIVING IN YOUR LIFE | SPORTS ILLUSTRATED | 1959 | 05/25 | 19 |
| 11 | 1208749290 | NATIONAL CAR RENTAL SYSTEM | AUTOMOBILE RENTAL | FASTEST FROM SKYWAY TO HIGHWAY! | TIME | 1961 | 11/17 | 997 |
| 12 | 1207273837 | AVIS INC. | CAR RENTAL | WE TRY DAMNED HARD. | TIME | 1963 | 02/01 | 7 |
| 13 | 1208749214 | NATIONAL CAR RENTAL SYSTEM | AUTOMOBILE RENTAL | FOR MEN WHO HATE TO WAIT | TIME | 1963 | 02/01 | 71 |
| 14 | 1218929790 | AVIS INC. | AUTOMOBILE RENTAL | AVIS CAN'T AFFORD TO BE NICE. | TIME | 1963 | 10/04 | 29 |
| 15 | 1207532861 | HERTZ SYSTEM INC. | AUTOMOBILE RENTAL | LET HERTZ PUT YOU IN THE DRIVER'S SEAT! | TIME | 1963 | 12/06 | 11 |
| 16 | 1238706187 | HERTZ SYSTEM INC. | AUTOMOBILE RENTAL | IS HERTZ BIG ENOUGH? | NEWSWEEK | 1964 | 10/12 | 997 |
| 17 | 1207532768 | HERTZ SYSTEM INC. | AUTOMOBILE RENTAL | WHY HERTZ GIRLS WOULD MAKE GOOD SPIES | TIME | 1966 | 03/11 | 35 |
| 18 | 1207532821 | HERTZ SYSTEM INC. | AUTOMOBILE RENTAL | THE HARDER THEY TRY, THE BETTER WE GET. | TIME | 1967 | 04/21 | 5 |