|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1267738160 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | SUNSHINE MELLOWS HEAT PURIFIES | THE HOME MAGAZINE | 1931 | 05/01 | 000 |
| 2 | 1097707468 | MATSON-OCEANIC LINE | HAWAIIAN CRUISES | THE LATEST CELEBRITY TO LINGER AT WAIKIKI | GOOD HOUSEKEEPING | 1933 | 12/01 | 208 |
| 3 | 1061926100 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | WE ASKED SPORTS CHAMPIONS | NEWSWEEK | 1935 | 05/04 | 999 |
| 4 | 1098913001 | WINSHIP, BOIT & CO. | WINSHIP SWIM SUITS | THEY COMBINE DISTINCTION AND STYLE WITH THAT PERFECT ON-THE-PERSON APPEARANCE | GOOD HOUSEKEEPING | 1935 | 06/01 | 149 |
| 5 | 1118245572 | MATSON NAVIGATION COMPANY | HAWAIIAN VACATION | MATSON LINE TO HAWAII | GOOD HOUSEKEEPING | 1936 | 04/01 | 998 |
| 6 | 1132677330 | STOKELY VAN CAMP INC. | VAN CAMP'S PORK AND BEANS | TAKE A VACATION ... ALL AFTERNOON | LIFE | 1937 | 07/26 | 000 |
| 7 | 1132677503 | BRISTOL-MYERS | SAL HEPATICA LAXATIVE | BE WISE, THIS SUMMER ... TAKE A LAXATIVE THAT COMBATS GASTRIC ACIDITY, TOO | LIFE | 1937 | 07/26 | 1 |
| 8 | 1156896719 | BRISTOL-MYERS | VITALIS HAIR TONIC | SUN AND WATER ARE HEALTHY FOR YOU ... BUT NOT FOR YOUR HAIR! | LIFE | 1937 | 08/09 | 16 |
| 9 | 1156448030 | FEDERAL SCHOOLS INC. | ART SCHOOL SCHOLARSHIP | DRAW ME! | LIFE | 1937 | 08/09 | 91 |
| 10 | 1133212805 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | WHAT SOME OF AMERICA'S AQUATIC STARS SAY ABOUT SMOKING ... | LIFE | 1937 | 08/30 | 997 |
| 11 | 1061228982 | BRISTOL-MYERS | VITALIS HAIR TONIC | SUMMER SUN AND SWIMMING CAN `WATER-WRECK` YOUR HAIR | LIFE | 1937 | 09/06 | 18 |
| 12 | 1132004390 | RALSTON PURINA CO. | RY-KRISP | FLASH FROM HOLLYWOOD! | LIFE | 1937 | 09/27 | 110 |
| 13 | 1190665130 | SKOL COMPANY | SKOL SUN TAN LOTION | TAN BEAUTIFULLY WITHOUT BURNING | LIFE | 1939 | 07/24 | 36 |
| 14 | 1190260327 | THE PENNZOIL CO. | PENNZOIL MOTOR OIL | SOUND YOUR 'Z' | LIFE | 1939 | 07/24 | 64 |
| 15 | 1190664773 | AXTON-FISHER TOBACCO CO. | SPUD CIGARETTES | MUCH MORE REFRESHING ... MUCH LESS EXPENSIVE | LIFE | 1939 | 07/24 | 65 |
| 16 | 1189995001 | NORTH CAROLINA GOVERNOR'S HOSPITALITY COMMITTEE | NORTH CAROLINA VACATION | DISCOVER THE VACATION YOU'VE ALWAYS WANTED | LIFE | 1939 | 07/24 | 75 |
| 17 | 1244489023 | MIAMI BEACH CHAMBER OF COMMERCE | MIAMI BEACH VACATIONS | WHY DON'T YOU GET INTO THIS PICTURE? | LIFE | 1940 | 12/16 | 103 |
| 18 | 1167606245 | THE B. V. D. CORPORATION | B. V. D. SLIM TRIM SWIM SUITS | GIVES YOU A BRAND NEW FIGURE | LIFE | 1941 | 06/23 | 39 |
| 19 | 1296254742 | JANTZEN KNITTING MILLS | JANTZEN SWIM SUITS | MORE SIRENS NEEDED! | LIFE | 1942 | 06/22 | 997 |
| 20 | 1156956250 | JANTZEN KNITTING MILLS | JANTZEN SWIM SUITS | SOMETHING TO REMEMBER ... | LIFE | 1943 | 05/24 | 997 |
| 21 | 1060805415 | WAITT & BOND INC. | BLACKSTONE CIGARS | WHO IS HE? | LIFE | 1943 | 12/20 | 123 |
| 22 | 1143840278 | BOTANY WORSTED MILLS | BOTANY WRINKLE-PROOF TIES | PLANNED PATTERNS TO GO WITH WHATEVER YOU WEAR | SATURDAY EVENING POST | 1945 | 05/19 | 106 |
| 23 | 1075144819 | RICHARD HUDNUT SALON | DUBARRY SUCCESS COURSE | I WENT FROM A SIZE 40 TO A SIZE 14! | WOMAN'S DAY | 1945 | 11/01 | 120 |
| 24 | 1121809319 | UNION PHARMACEUTICAL CO. | SARAKA LAXATIVE | EXERCISE HELPS KEEP HER REGULAR ... WHAT ABOUT YOU? | WOMAN'S DAY | 1946 | 07/01 | 65 |
| 25 | 1178070251 | BRISTOL-MYERS | IPANA TOOTHPASTE | THIS MOTHER NEVER DREAMED OF BECOMING A MODEL | WOMAN'S DAY | 1947 | 02/01 | 1 |
| 26 | 1202003702 | RENOIR PARFUMS LTD. | LIP-STAE LIPSTICK | MAKE THE KISS TEST! | GOOD HOUSEKEEPING | 1948 | 07/01 | 218 |
| 27 | 1200328517 | BAUER & BLACK | BLUE JAY CORN PLASTERS | CORN GRIEF? GET RELIEF! | GOOD HOUSEKEEPING | 1948 | 07/01 | 218 |
| 28 | 1200946755 | CONE EXPORT AND COMMISSION CO. | HAYNES BEACH TOWELS | LUXURY TOWELS AT POPULAR PRICES | GOOD HOUSEKEEPING | 1949 | 07/01 | 152 |
| 29 | 1200886474 | THE B. F. GOODRICH CO. | GOODRICH RUBBER PRODUCTS | YOU'LL HAVE THE LOVELIEST HAIR AFTER THE SWIM | GOOD HOUSEKEEPING | 1949 | 07/01 | 90 |
| 30 | 1227929055 | FLORIDA CITRUS COMMISSION | FLORIDA ORANGE-GRAPEFRUIT JUICE | FLORIDA'S MOST WINNING COMBINATION! | LADIES' HOME JOURNAL | 1949 | 07/01 | 117 |
| 31 | 1226515881 | INTERNATIONAL LATEX CORP. | PLAYTEX PANTY GIRDLE | NEW DAY AND EVENING SUMMER FASHIONS CALL FOR PLAYTEX | LADIES' HOME JOURNAL | 1949 | 07/01 | 29 |
| 32 | 1222963531 | PROCTER & GAMBLE | CAMAY SOAP | EVERY BATH A BEAUTY TREATMENT | LADIES' HOME JOURNAL | 1949 | 07/01 | 32 |
| 33 | 1178306201 | TAMPAX INC. | TAMPAX | HAPPY SWIMMING DAYS | WOMAN'S DAY | 1949 | 07/01 | 10 |
| 34 | 1127162774 | FLORIDA CITRUS COMMISSION | FLORIDA ORANGE JUICE | FOR BRACING REFRESHMENT THROUGH YOUR WHOLE BODY ... | LIFE | 1950 | 04/17 | 106 |
| 35 | 1103141132 | NORWICH PHARMACAL | UNGUENTINE FIRST-AID DRESSING | MOTHER KNOWS BEST! | WOMAN'S DAY | 1950 | 06/01 | 102 |
| 36 | 1103054815 | FLEXEES | SEAMOLDS SWIMSUITS | YOU'RE SO SEE-WORTHY! | WOMAN'S DAY | 1950 | 06/01 | 19 |
| 37 | 1103054155 | SWEETHEART SOAP | BATH SIZE SWEETHEART SOAP | "BEAUTY IS MY BUSINESS" SAYS LYNN DALTON BEWITCHING COVER GIRL | WOMAN'S DAY | 1950 | 06/01 | 87 |
| 38 | 1126560827 | JANTZEN KNITTING MILLS | JANTZEN SWIM SUITS | EVERYTHING YOU EVER WANTED! | LIFE | 1950 | 06/05 | 17 |
| 39 | 1064267623 | J. B. WILLIAMS CO. | SKOL SUNTAN LOTION | FOR A GLORIOUS TAN | LIFE | 1950 | 06/05 | 8 |
| 40 | 1064862945 | COLE OF CALIFORNIA | COLE SWIMSUITS | SAIL INTO HIS FUTURE | LIFE | 1950 | 06/05 | 86 |
| 41 | 1211568381 | FLORIDA CITRUS COMMISSION | FLORIDA CANNED GRAPEFRUIT JUICE | HERE'S TO THE JOY OF GLOWING HEALTH! | LADIES' HOME JOURNAL | 1950 | 11/01 | 241 |
| 42 | 1252687760 | MENNEN | MENNEN SHAVING PRODUCTS | THE HE-MAN AROMA THAT "WOWS" THE LADIES! | LIFE | 1951 | 04/30 | 105 |
| 43 | 1275687121 | R. D. X. REDUCING PLAN | R. D. X. REDUCING PLAN | DON'T BE FAT! | LIFE | 1951 | 04/30 | 117 |
| 44 | 1250787328 | COLE OF CALIFORNIA | COLE SWIMSUITS | SHEATH YOUR BODY IN A COLE SWIMSUIT | LIFE | 1951 | 04/30 | 82 |
| 45 | 1252091247 | MILES LABORATORIES | BACTINE ANTISEPTIC | BATHE SUNBURN | LIFE | 1951 | 07/02 | 32 |
| 46 | 1249242197 | GENERAL ANILINE & FILM CORP. | ANSCO COLOR FILM | IMAGINE! STILLS OR MOVIES IN GORGEOUS NATURAL COLOR ... AT A PRICE YOU CAN AFFORD! | LIFE | 1951 | 07/02 | 58 |
| 47 | 1252093334 | WHITEHOUSE PRODUCTS INC. | BEACON CAMERAS | BETTER BUY BEACON | LIFE | 1951 | 07/02 | 66 |
| 48 | 1249740485 | J. B. WILLIAMS CO. | SKOL SUNTAN LOTION | TAN GLORIOUSLY | LIFE | 1951 | 07/02 | 77 |
| 49 | 1252093614 | BURMA-SHAVE | BURMA-SHAVE | NO USE KNOWING HOW TO PICK 'EM ... | LIFE | 1951 | 09/03 | 102 |
| 50 | 1071167740 | GANTNER OF CALIFORNIA | MEN'S SWIM TRUNKS | THOSE GLOWIKIES SURE BRING RESULTS! | LIFE | 1952 | 06/16 | 104 |
| 51 | 1071513961 | J. B. WILLIAMS CO. | SKOL SUNTAN LOTION | TAN GLORIOUSLY | LIFE | 1952 | 06/16 | 40 |
| 52 | 1073918493 | NORWICH PHARMACAL | NP-27 ATHLETE'S FOOT REMEDY | ATHLETE'S FOOT ROUTED BY TRIPLE-ACTION FUNGICIDE | LIFE | 1952 | 06/16 | 48 |
| 53 | 1090522784 | EASTMAN KODAK COMPANY | KODAK PERSONAL MOVIE CAMERAS | YOUR HAPPIEST DAYS ARE MOST HAPPILY REMEMBERED ... WHEN YOU MAKE MOVIES AS WELL AS SNAPSHOTS | TIME | 1953 | 06/08 | 59 |
| 54 | 1174781572 | NOXEMA SKIN CREAM | NOXEMA SKIN CREAM | SUNBURN MURDERS SLEEP | LIFE | 1953 | 07/06 | 63 |
| 55 | 1170273285 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | CLEANER, FRESHER, SMOOTHER! | LIFE | 1953 | 07/06 | 999 |
| 56 | 1174876551 | LEVER BROS. | RINSO | WHEN IT'S GOT TO BE REALLY WHITE ... USE RINSO WITH SOLIUM | LIFE | 1953 | 08/17 | 67 |
| 57 | 1111186695 | E. R. SQUIBB & SONS | SUN 'N' SURF SUNBURN CREAM | THE ANSWER TO THE BURNING QUESTION! | CORONET | 1954 | 07/01 | 20 |
| 58 | 1246844964 | J. B. WILLIAMS CO. | SKOL SUN-FLUFF SUN TAN CREAM | SILKENS YOUR SKIN WHILE IT HELPS YOU TAN | LADIES' HOME JOURNAL | 1954 | 07/01 | 104 |
| 59 | 1246845596 | TAMPAX INC. | TAMPAX | HAVE FUN! | LADIES' HOME JOURNAL | 1954 | 07/01 | 88 |
| 60 | 1126553635 | EASTMAN KODAK COMPANY | KODAK BROWNIE MOVIE CAMERA | ACTION ... AND ONLY A MOVIE CAMERA CAN GET IT ALL! | LIFE | 1954 | 07/12 | 47 |
| 61 | 1061998723 | MILES LABORATORIES | BACTINE ANTISEPTIC | WHEN THE TAN YOU WANT BEGINS TO BURN ... GET RELIEF WITH BACTINE | LIFE | 1954 | 07/12 | 70 |
| 62 | 1181408633 | TAMPAX INC. | TAMPAX | NEW BARENESS IN BATHING SUITS ... OLD FRIEND IN TAMPAX | WOMAN'S DAY | 1955 | 07/01 | 4 |
| 63 | 1099940296 | NEHI CORP. | ROYAL CROWN COLA | NO OTHER COLA IS SO LOW IN CALORIES YET TASTES SO GOOD! | WOMAN'S DAY | 1955 | 09/01 | 117 |
| 64 | 1099944983 | KIRSCH BEVERAGES | NO-CAL SODA | JAN DRINKS NO-CAL FOR THE PLEASURE OF STAYING SLIM | WOMAN'S DAY | 1955 | 09/01 | 137 |
| 65 | 1185723004 | AVIS INC. | AUTOMOBILE RENTAL | GET EXTRA DAYS OF VACATION FUN! | SATURDAY EVENING POST | 1955 | 09/03 | 997 |
| 66 | 1055137937 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | LIGHT UP A LUCKY - IT`S LIGHT-UP TIME | PHOTOPLAY | 1956 | 08/01 | 77 |
| 67 | 1054526893 | R. J. REYNOLDS TOBACCO CO. | WINSTON CIGARETTES | TRY WINSTON AMERICA`S FAVORITE FILTER SMOKE! | PHOTOPLAY | 1956 | 08/01 | 999 |
| 68 | 1111620584 | HAXTON FOODS INC. | BLUE BOY DIET PACK VEGETABLES | HOW TO LOSE WEIGHT AND LIKE IT | WOMAN'S DAY | 1956 | 10/01 | 143 |
| 69 | 1060790314 | GENERAL MOTORS | PONTIAC AUTOMOBILES | PONTIAC`S WRITING HISTORY BY THE MILE! | LIFE | 1957 | 04/08 | 48 |
| 70 | 1207944109 | FORD MOTOR COMPANY | FORD AUTOMOBILES | TAKE AN EXTRA WEEK'S VACATION ON WHAT YOU SAVE | LIFE | 1957 | 06/24 | 72 |
| 71 | 1208474244 | R. J. REYNOLDS TOBACCO CO. | WINSTON CIGARETTES | WINSTON FLAVOR GETS A BIG HAND EVERYWHERE! | LIFE | 1957 | 06/24 | 999 |
| 72 | 1232380778 | BEECH-NUT | BEECH-NUT CHEWING GUM | BE CHEWSY | LIFE | 1957 | 07/01 | 63 |
| 73 | 1193355736 | P. BALLANTINE & SONS | BALLANTINE ALE | IT'S THE TREND, FRIEND! | LIFE | 1957 | 07/01 | 998 |
| 74 | 1114805116 | TIMBERLINE LODGE | TIMBERLINE LODGE | THE BARON ... INSPECTS THE NEW EQUIPMENT AT TIMBERLINE | SPORTS ILLUSTRATED | 1959 | 01/12 | 997 |
| 75 | 1117030765 | GALEY & LORD | DACRON FABRIC | RESERVATIONS FOR TWO | SPORTS ILLUSTRATED | 1959 | 04/27 | 12 |
| 76 | 1117117728 | JANTZEN INC. | JANTZEN SPORTSWEAR FOR SPORTSMEN | RECOGNIZE THE COOL, JUST-ELECTED DIRECTOR GENERAL OF THE JANTZEN INTERNATIONAL SPORTS CLUB? | SPORTS ILLUSTRATED | 1959 | 04/27 | 15 |
| 77 | 1114781844 | INERTOL CO. | RAMUC ENAMEL PAINT | COLORFUL, CAREFREE POOL BEAUTY STARTS WITH RAMUC ENAMEL | SPORTS ILLUSTRATED | 1959 | 05/11 | 85 |
| 78 | 1117031474 | GALEY & LORD | COTTON FABRIC | SEA-DEEP IN FASHION | SPORTS ILLUSTRATED | 1959 | 05/25 | 16 |
| 79 | 1117031214 | CATALINA INC. | CATALINA FINE SWIMWEAR AND SPORTSWEAR | THE SEAFARING MAN IS A CATALINA MAN! | SPORTS ILLUSTRATED | 1959 | 05/25 | 48 |
| 80 | 1117031525 | JANTZEN INC. | JANTZEN SPORTSWEAR FOR SPORTSMEN | FORTHRIGHT ADVICE ON KEEPING COOL AND COLLECTED | SPORTS ILLUSTRATED | 1959 | 05/25 | 55 |
| 81 | 1281640294 | P. LORILLARD CO. | NEWPORT CIGARETTES | REFRESHES WHILE YOU SMOKE | SATURDAY EVENING POST | 1960 | 06/11 | 93 |
| 82 | 1219259942 | PET MILK CO. | SEGO LIQUID DIET FOOD | YOUR HONEYMOON FIGURE ... HOW SLENDER IT WAS | TIME | 1963 | 10/04 | 30 |
| 83 | 1232995176 | MONSANTO | DIETOSE CYCLAMATES | NEW SWEETENING TEAM FOR DIET FOODS | NEWSWEEK | 1964 | 08/24 | 000 |
| 84 | 1206559880 | VIVITAR | VIVITAR SUPER 8 MOVIE CAMERA | INTRODUCING THE NEW VIVITAR SUPER 8 MOVIE CAMERA | TIME | 1967 | 04/21 | 3 |
| 85 | 1243224557 | KOPPERS COMPANY INC. | INDUSTRIAL PAINTS | THERE'S NO POOL LIKE A BOLD POOL! | NEWSWEEK | 1968 | 05/20 | 997 |