|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1093969680 | LEA & PERRINS INC. | LEA & PERRINS SAUCE | IT TAKES MORE THAN BEER TO MAKE A PERFECT RAREBIT | GOOD HOUSEKEEPING | 1934 | 12/01 | 202 |
| 2 | 1192328543 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | THE BEER WITH SUNSHINE VITAMIN-D | LIBERTY | 1936 | 08/08 | 7 |
| 3 | 1192239127 | PABST BREWING CO. | PABST BEER | MAKE IT PABST WHILE THE SUN SHINES | LIBERTY | 1936 | 08/26 | 999 |
| 4 | 1156954708 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | TODAY ... IT'S SCHLITZ IN STEINIES! | LIFE | 1937 | 08/09 | 997 |
| 5 | 1061479723 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | THE BEER THAT MADE MILWAUKEE FAMOUS | LIFE | 1937 | 09/06 | 69 |
| 6 | 1158685317 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHAT AN ACORN NEEDS IS MANAGEMENT | LIFE | 1937 | 09/13 | 997 |
| 7 | 1132003798 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | I SEE YOU HAVE EXCELLENT TASTE | LIFE | 1937 | 09/27 | 997 |
| 8 | 1053726952 | W. A. TAYLOR & CO. | GUINNESS STOUT | ENJOY GUINNESS WHEN YOU'RE TIRED | LIFE | 1940 | 03/18 | 108 |
| 9 | 1167619379 | W. A. TAYLOR & CO. | GUINNESS STOUT | GUINNESS AND OYSTERS ARE THAT WAY ABOUT EACH OTHER! | LIFE | 1940 | 09/30 | 7 |
| 10 | 1244042706 | P. BALLANTINE & SONS | BALLANTINE ALE | TODAY MILLIONS PREFER IT TO BEER | LIFE | 1940 | 12/16 | 67 |
| 11 | 1244327220 | W. A. TAYLOR & CO. | GUINNESS STOUT | WHEN YOU'RE TIRED ENJOY A GUINNESS | LIFE | 1940 | 12/16 | 72 |
| 12 | 1245037759 | UNITED BREWERS INDUSTRIAL FOUNDATION | BEER AND ALE | IN A HURRYING, SCURRYING WORLD THERE'S SERENITY IN BEER AND ALE | LIFE | 1941 | 08/04 | 29 |
| 13 | 1133211590 | PABST BREWING CO. | PABST BLUE RIBBON DOUBLE-DRY ALE | "DOUBLE-HOPPED" IS WHY ... IT'S DOUBLE-DRY | LIFE | 1941 | 10/13 | 997 |
| 14 | 1133805396 | PABST BREWING CO. | PABST BLUE RIBBON BEER | IS THIS THE REUNION OF '37? | LIFE | 1942 | 06/01 | 14 |
| 15 | 1296338839 | PABST BREWING CO. | PABST BLUE RIBBON BEER | WANT TO JOIN OUR 33-TO-1 CLUB? | LIFE | 1942 | 06/22 | 78 |
| 16 | 1058217769 | BLATZ BREWING CO. | BLATZ BEER | MILWAUKEE`S MOST EXQUISITE BEER | LIFE | 1942 | 11/02 | 16 |
| 17 | 1121719695 | BREWING INDUSTRY FOUNDATION | WARTIME MORALE | MORALE IS A LOT OF LITTLE THINGS | TIME | 1942 | 11/02 | 14 |
| 18 | 1121718652 | P. BALLANTINE & SONS | BALLANTINE ALE | HOW AMERICAN IT IS ... TO WANT SOMETHING BETTER! | TIME | 1942 | 11/02 | 998 |
| 19 | 1170101758 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | PINCH-HITTING FOR NORWAY | LIFE | 1942 | 11/30 | 997 |
| 20 | 1156444021 | PABST BREWING CO. | PABST BLUE RIBBON BEER | THIS IS THE BANKER OF BLUE RIBBON TOWN ... | LIFE | 1943 | 05/24 | 997 |
| 21 | 1296338973 | PABST BREWING CO. | PABST BLUE RIBBON BEER | THIS IS THE DAD OF BLUE RIBBON TOWN ... | LIFE | 1943 | 08/09 | 997 |
| 22 | 1244047961 | BLATZ BREWING CO. | BLATZ BEER | FOR GOOD TASTE I'LL HAND IT TO YOU | LIFE | 1943 | 10/11 | 22 |
| 23 | 1136827029 | GOEBEL BREWING CO. | GOEBEL BEER | FROM HISTORIC NEW ENGLAND | LIFE | 1943 | 11/08 | 109 |
| 24 | 1059074438 | GOEBEL BREWING COMPANY | GOEBEL BEER | ANNAPOLIS OF GAY MEMORIES | LIFE | 1943 | 12/20 | 20 |
| 25 | 1150834905 | GOEBEL BREWING CO. | GOEBEL BEER | ON ATLANTA'S PEACHTREE STREET ... | LIFE | 1944 | 02/21 | 100 |
| 26 | 1301429459 | PABST BREWING CO. | PABST BLUE RIBBON BEER | WRITE ON A TYPEWRITER WITH ONE KEY? | LIFE | 1945 | 03/12 | 997 |
| 27 | 1244043464 | GOEBEL BREWING CO. | GOEBEL BEER | THERE'S ADVENTURE IN THIS LUNCHEON | LIFE | 1945 | 06/04 | 100 |
| 28 | 1055526191 | P. BALLANTINE & SONS | BALLANTINE ALE | THREE RINGS WHEREVER YOU GO ... | LIFE | 1947 | 10/27 | 997 |
| 29 | 1055526300 | BLATZ BREWING CO. | BLATZ BEER | YOUR FACE WILL LIGHT UP TOO! | LIFE | 1947 | 10/27 | 997 |
| 30 | 1134495341 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | I WAS CURIOUS ... | LIFE | 1948 | 11/15 | 997 |
| 31 | 1134497055 | BREWING CORPORATION OF AMERICA | CARLING'S RED CAP ALE | RED CAP FOR LIGHTNESS | LIFE | 1948 | 11/15 | 997 |
| 32 | 1134493615 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | HOW THE AMERICAN TURKEY CAPTURED FRANCE | LIFE | 1948 | 11/15 | 997 |
| 33 | 1134402655 | PABST BREWING CO. | PABST BLUE RIBBON BEER | VACATION FOR GARY COOPER ... AND YOU! | LIFE | 1948 | 11/15 | 997 |
| 34 | 1134402259 | P. BALLANTINE & SONS | BALLANTINE ALE | PURITY, BODY, AND FLAVOR IN EVERY GLASS ... | LIFE | 1948 | 11/15 | 997 |
| 35 | 1058470553 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | I WAS CURIOUS ... | LIFE | 1948 | 12/27 | 79 |
| 36 | 1058470651 | BLATZ BREWING CO. | BLATZ BEER | I'M FROM MILWAUKEE - AND I OUGHT TO KNOW ... | LIFE | 1948 | 12/27 | 998 |
| 37 | 1127162041 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | THERE'S NOTHING LIKE IT ... ABSOLUTELY NOTHING | LIFE | 1950 | 04/17 | 173 |
| 38 | 1061238442 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | I WAS CURIOUS ... | LIFE | 1950 | 04/17 | 74 |
| 39 | 1126883771 | PABST BREWING CO. | PABST BLUE RIBBON BEER | FOR THAT SMOOTHER TASTE JUST ASK FOR PABST BLUE RIBBON | LIFE | 1950 | 06/05 | 58 |
| 40 | 1167605857 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | A TRADITION IN HOSPITALITY | LIFE | 1950 | 12/25 | 997 |
| 41 | 1167699127 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | JUST COULDN'T WAIT ... | LIFE | 1950 | 12/25 | 997 |
| 42 | 1167601580 | P. BALLANTINE & SONS | BALLANTINE ALE | TRY IT FOR A CHANGE ... AND YOU'LL NEVER CHANGE BACK! | LIFE | 1950 | 12/25 | 997 |
| 43 | 1167605072 | BLATZ BREWING CO. | BLATZ BEER | I LIVED IN MILWAUKEE, I OUGHT TO KNOW | LIFE | 1950 | 12/25 | 998 |
| 44 | 1252093066 | P. BALLANTINE & SONS | BALLANTINE ALE | TRY IT FOR A CHANGE ... AND YOU'LL NEVER CHANGE BACK | LIFE | 1951 | 04/30 | 107 |
| 45 | 1211391269 | ALLEGHENY LUDLUM STEEL CORPORATION | ALLEGHENY STAINLESS STEEL | THE BREWERS UNCOVERED A NEW WRINKLE IN AN OLD, OLD SCIENCE | NEWSWEEK | 1951 | 06/11 | 1 |
| 46 | 1164911642 | UNITED STATES BREWERS FOUNDATION | BEER | BEER BELONGS ... ENJOY IT! | LIFE | 1951 | 07/30 | 997 |
| 47 | 1164910601 | P. BALLANTINE & SONS | BALLANTINE ALE | TRY IT FOR A CHANGE ... AND YOU'LL NEVER CHANGE BACK! | LIFE | 1951 | 07/30 | 998 |
| 48 | 1249583831 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | THE COMPANION OF CONTENTMENT | LIFE | 1951 | 09/03 | 80 |
| 49 | 1249584057 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | SOMETHING MORE THAN BEER | LIFE | 1951 | 10/01 | 997 |
| 50 | 1164911095 | PABST BREWING CO. | PABST BLUE RIBBON BEER | WHAT'LL YOU HAVE? | LOOK | 1951 | 12/04 | 55 |
| 51 | 1167699048 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | SCHLITZ PLAYHOUSE OF STARS | LIFE | 1951 | 12/24 | 54 |
| 52 | 1073401017 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | HERE'S ONE I CAN UNDERSTAND! | LIFE | 1952 | 01/21 | 57 |
| 53 | 1073918153 | BREWING CORPORATION OF AMERICA | CARLING'S RED CAP ALE | BE LIGHT-HEARTED! DOUBLE YOUR PLEASURE WITH CARLING'S | LIFE | 1952 | 06/16 | 59 |
| 54 | 1073918329 | BLATZ BREWING CO. | BLATZ BEER | NEWS FOR BEER LOVERS! | LIFE | 1952 | 06/16 | 70 |
| 55 | 1069256034 | BREWING CORPORATION OF AMERICA | CARLING'S RED CAP ALE | BETTER THAN BEER? | LIFE | 1952 | 10/13 | 132 |
| 56 | 1218930838 | BLATZ BREWING CO. | BLATZ BEER | WHAT MADE MILWAUKEE CHANGE ITS MIND? | LIFE | 1952 | 10/13 | 167 |
| 57 | 1124897133 | PABST BREWING CO. | PABST BLUE RIBBON BEER | SATISFY YOUR THIRST FOR BETTER BEER! | LIFE | 1952 | 10/13 | 57 |
| 58 | 1174777662 | PABST BREWING CO. | PABST BLUE RIBBON BEER | SATISFY YOUR THIRST FOR BETTER BEER! | LIFE | 1953 | 02/02 | 49 |
| 59 | 1174777869 | P. BALLANTINE & SONS | BALLANTINE BEER | FLAVOR THAT CHILL CAN'T KILL | LIFE | 1953 | 04/13 | 108 |
| 60 | 1174778065 | UNITED STATES BREWERS FOUNDATION | BEER | BEER BELONGS ... ENJOY IT! | LIFE | 1953 | 04/13 | 138 |
| 61 | 1174777775 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | IF YOU LIKE BEER YOU'LL LOVE SCHLITZ | LIFE | 1953 | 04/13 | 77 |
| 62 | 1170100629 | BLATZ BREWING CO. | BLATZ BEER | WHAT MADE MILWAUKEE CHANGE ITS MIND? | LIFE | 1953 | 04/13 | 998 |
| 63 | 1174778232 | UNITED STATES BREWERS FOUNDATION | BEER | BEER BELONGS ... ENJOY IT! | LIFE | 1953 | 07/06 | 24 |
| 64 | 1170100410 | P. BALLANTINE & SONS | BALLANTINE BEER | FLAVOR THAT CHILL CAN'T KILL | LIFE | 1953 | 07/06 | 998 |
| 65 | 1174778729 | BLATZ BREWING CO. | BLATZ BEER | WHAT MADE MILWAUKEE CHANGE TO BLATZ BEER? | LIFE | 1953 | 08/17 | 94 |
| 66 | 1174778843 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | IF YOU LIKE BEER YOU'LL LOVE SCHLITZ | LIFE | 1953 | 09/07 | 85 |
| 67 | 1170099657 | P. BALLANTINE & SONS | BALLANTINE ALE | EXPECT SOMETHING WONDERFULLY DIFFERENT | LIFE | 1953 | 09/07 | 998 |
| 68 | 1174779102 | P. BALLANTINE & SONS | BALLANTINE ALE | WINDOWS THAT LOOK IN ON BALLANTINE ALE | LIFE | 1953 | 10/19 | 62 |
| 69 | 1189992937 | P. BALLANTINE & SONS | BALLANTINE BEER | THANKSGIVING DAY AT LAST IS HERE | LIFE | 1953 | 11/30 | 136 |
| 70 | 1059487655 | BREWING CORPORATION OF AMERICA | CARLING'S RED CAP ALE | BETTER THAN BEER? | LIFE | 1954 | 07/12 | 112 |
| 71 | 1126551796 | BLATZ BREWING CO. | BLATZ BEER | BREWED IN MILWAUKEE! FIRST IN MILWAUKEE! FINEST IN MILWAUKEE! | LIFE | 1954 | 07/12 | 58 |
| 72 | 1124718947 | FALSTAFF BREWING CORP. | FALSTAFF BEER | ALONG WITH AUTUMN'S GOLDEN BEST ... BRING ON THE FALSTAFF | LIFE | 1955 | 11/14 | 62 |
| 73 | 1124719067 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | YOUR THIRST CAN "FEEL" THE DIFFERENCE! | LIFE | 1955 | 11/14 | 97 |
| 74 | 1194456285 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | SET UP THE FUN WITH LIGHT REFRESHMENT | LIFE | 1957 | 01/21 | 998 |
| 75 | 1208275213 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHERE THERE'S LIFE ... THERE'S BUD! | LIFE | 1957 | 06/24 | 96 |
| 76 | 1233603344 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | 7TH INNING SCHLITZSTRETCH | LIFE | 1957 | 07/01 | 31 |
| 77 | 1193355736 | P. BALLANTINE & SONS | BALLANTINE ALE | IT'S THE TREND, FRIEND! | LIFE | 1957 | 07/01 | 998 |
| 78 | 1208275293 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHERE THERE'S LIFE ... THERE'S BUD! | LIFE | 1957 | 09/09 | 22 |
| 79 | 1208836505 | MILLER BREWING CO. | MILLER HIGH LIFE BEER | ENJOY THE BEER WITH THAT CHAMPAGNE SPARKLE | LIFE | 1957 | 09/09 | 71 |
| 80 | 1284160483 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHERE THERE'S LIFE ... THERE'S BUD! | LOOK | 1957 | 10/29 | 97 |
| 81 | 1107814542 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHERE THERE'S LIFE ... THERE'S BUD | TIME | 1958 | 05/05 | 31 |
| 82 | 1237151940 | CARLING BREWING CO. | CARLING BLACK LABEL BEER | PEOPLE TRY IT ... AND THEY LIKE IT | LIFE | 1958 | 08/10 | 997 |
| 83 | 1237382812 | MILLER BREWING CO. | MILLER HIGH LIFE BEER | DISTINCTIVE IN TASTE ... | LIFE | 1958 | 09/15 | 997 |
| 84 | 1275663211 | CARLING BREWING CO. | CARLING BLACK LABEL BEER | BACKSTAGE ON THE SET OF WONDERFUL TOWN | LIFE | 1958 | 11/24 | 997 |
| 85 | 1275686481 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | MOVE UP TO QUALITY ... MOVE UP TO SCHLITZ! | LIFE | 1958 | 11/24 | 997 |
| 86 | 1114708120 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHERE THERE'S LIFE ... THERE'S BUD | SPORTS ILLUSTRATED | 1959 | 01/12 | 998 |
| 87 | 1075921400 | THE BARLEY AND MALT INSTITUTE | MALT PRODUCTS | THE GOODNESS OF MALT GOES FAR BEYOND DELICIOUS FLAVOR | LIFE | 1959 | 02/02 | 65 |
| 88 | 1114805197 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | KNOW THE REAL JOY OF GOOD LIVING ... | SPORTS ILLUSTRATED | 1959 | 04/27 | 55 |
| 89 | 1117030537 | HEUBLEIN FOOD IMPORTING CO. | GUINNESS STOUT | YOUR BEER TASTES BETTER ... WHEN YOU ADD GUINNESS! | SPORTS ILLUSTRATED | 1959 | 04/27 | 80 |
| 90 | 1149100728 | F. & M. SHAEFER BREWING CO. | SHAEFER BEER | WHAT D'YA HEAR IN THE BEST OF CIRCLES? | SATURDAY EVENING POST | 1959 | 05/02 | 99 |
| 91 | 1116260326 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | MOVE UP TO QUALITY ... MOVE UP TO SCHLITZ! | SPORTS ILLUSTRATED | 1959 | 05/25 | 80 |
| 92 | 1117030582 | HEUBLEIN FOOD IMPORTING CO. | GUINNESS STOUT | THIS WAY, BEER TASTES BETTER! | SPORTS ILLUSTRATED | 1959 | 05/25 | 82 |
| 93 | 1237154146 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHERE THERE'S LIFE ... THERE'S BUD | LIFE | 1959 | 08/10 | 997 |
| 94 | 1237846057 | THE BARLEY AND MALT INSTITUTE | MALT PRODUCTS | THE GOODNESS OF MALT FUN-FLAVORS YOUR BEER ... HEALTHFULLY | LIFE | 1959 | 08/10 | 997 |
| 95 | 1147725414 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | KNOW THE REAL JOY OF GOOD LIVING ... | SATURDAY EVENING POST | 1959 | 08/15 | 5 |
| 96 | 1237154222 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHERE THERE'S LIFE ... THERE'S BUD | LIFE | 1959 | 10/05 | 997 |
| 97 | 1237846159 | THE BARLEY AND MALT INSTITUTE | MALT PRODUCTS | BEER ... HEALTHFUL PARNTER WITH ANY MEAL | LIFE | 1959 | 10/05 | 997 |
| 98 | 1233603512 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | KNOW THE REAL JOY OF GOOD LIVING! | SATURDAY EVENING POST | 1960 | 06/04 | 2 |
| 99 | 1233086023 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | PICK A PAIR | SATURDAY EVENING POST | 1960 | 06/04 | 73 |
| 100 | 1281640664 | PABST BREWING CO. | PABST BLUE RIBBON BEER | BACK IN THE DAYS WHEN SONGS WERE GAY ... AND BEER WAS REALLY BEER! | SATURDAY EVENING POST | 1960 | 06/11 | 133 |
| 101 | 1275663076 | CARLING BREWING CO. | CARLING BLACK LABEL BEER | PEOPLE TRY IT AND THEY LIKE IT | LIFE | 1961 | 03/31 | 997 |
| 102 | 1275686424 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | ENJOY THE DIFFERENCE | LIFE | 1961 | 03/31 | 998 |
| 103 | 1300990609 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHERE THERE'S LIFE ... THERE'S BUD | LIFE | 1961 | 05/05 | 997 |
| 104 | 1204856428 | MILLER BREWING CO. | MILLER HIGH LIFE BEER | ENJOY LIFE WITH MILLER HIGH LIFE | TIME | 1961 | 11/17 | 997 |
| 105 | 1204857000 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | 72 OUT OF 100 MEN RECOGNIZED THIS SHAPE. DO YOU? | TIME | 1961 | 11/17 | 997 |
| 106 | 1218932138 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | THIS CALLS FOR BUDWEISER | TIME | 1963 | 10/04 | 67 |
| 107 | 1204856234 | ANHEUSER-BUSCH INC. | MICHELOB BEER | THIS YEAR BUY HIM A BEER | TIME | 1963 | 12/06 | 40 |
| 108 | 1204856604 | MILLER BREWING CO. | MILLER HIGH LIFE BEER | THE CHAMPAGNE OF BOTTLE BEER | TIME | 1963 | 12/06 | 997 |