|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1098990833 | KEN-L-RATION | KEN-L-RATION DOG FOOD | I CAN'T READ, BUT YOU CAN! | GOOD HOUSEKEEPING | 1935 | 06/01 | 214 |
| 2 | 1055912701 | SWIFT & COMPANY | PARD DOG FOOD | SCIENTIFICALLY BALANCED DOG FOOD | LIFE | 1939 | 02/20 | 68 |
| 3 | 1077136612 | WILSON & CO. | IDEAL DOG FOOD | EVERYTHING YOUR DOG NEEDS | WOMAN'S DAY | 1939 | 04/01 | 42 |
| 4 | 1078779635 | SWIFT & COMPANY | PARD DOG FOOD | NAME THESE TWIN PUPPIES! | WOMAN'S DAY | 1939 | 10/01 | 41 |
| 5 | 1076698048 | WILSON & CO. | IDEAL DOG FOOD | TREAT YOUR DOG TO THIS IDEAL 7-COURSE MEAL | WOMAN'S DAY | 1939 | 10/01 | 44 |
| 6 | 1073579253 | MILLER'S DOG FOODS | MILLER'S KIBBLES DOG FOOD | MILLERIZE YOUR DOG'S DIET | GOOD HOUSEKEEPING | 1940 | 03/01 | 192 |
| 7 | 1073593409 | SPRATT'S FOODS | SPRATT'S DOG FOOD AND BISCUITS | FIT AS A FIDDLE | GOOD HOUSEKEEPING | 1940 | 03/01 | 206 |
| 8 | 1054059664 | WILSON & CO. | IDEAL DOG FOOD | A BOY AND HIS DOG ... AND HIGH ADVENTURE | LIFE | 1940 | 03/18 | 98 |
| 9 | 1104959753 | KEN-L-RATION | KEN-L-RATION DOG FOOD | DOG GONE GOOD | WOMAN'S DAY | 1940 | 05/01 | 55 |
| 10 | 1188158088 | SWIFT & COMPANY | PARD DOG FOOD | WON'T YOU PLEASE GET ME A PARD LITE! | WOMAN'S DAY | 1940 | 10/01 | 55 |
| 11 | 1177998772 | SWIFT & COMPANY | PARD DOG FOOD | I'M NO SISSY | WOMAN'S DAY | 1940 | 12/01 | 4 |
| 12 | 1222275532 | SWIFT & COMPANY | PARD DOG FOOD | SURE I'M TOUGH | WOMAN'S DAY | 1941 | 01/01 | 8 |
| 13 | 1077546442 | SWIFT & COMPANY | PARD DOG FOOD | ME A MOLLYCODDLE? | WOMAN'S DAY | 1941 | 04/01 | 54 |
| 14 | 1077546516 | SWIFT & COMPANY | PARD DOG FOOD | I'M NO SOFTIE | WOMAN'S DAY | 1941 | 05/01 | 55 |
| 15 | 1078165617 | KEN-L-RATION | KEN-L-RATION DOG FOOD | WHY FEED ME CHEAP MEAT "BY-PRODUCTS"? | WOMAN'S DAY | 1941 | 05/01 | 66 |
| 16 | 1078165773 | RIVAL PACKING CO. | RIVAL DOG FOOD | A NOURISHING AND CONVENIENT FOOD FOR DOGS | WOMAN'S DAY | 1941 | 05/01 | 76 |
| 17 | 1075939030 | SWIFT & COMPANY | PARD DOG FOOD | I CAN TAKE IT! | WOMAN'S DAY | 1941 | 06/01 | 65 |
| 18 | 1296264153 | MILLER'S DOG FOODS | MILLER'S KIBBLES DOG FOOD | WHAT'S ALL THE FUSS ABOUT? | LIFE | 1942 | 06/22 | 83 |
| 19 | 1296502907 | WILSON & CO. | IDEAL DOG FOOD | SAME IDEAL MEAT BASE | LIFE | 1942 | 06/22 | 84 |
| 20 | 1320950384 | SWIFT & COMPANY | PARD DOG FOOD | ARE YOU A NEW SHOW CHEWER? | LIFE | 1942 | 06/22 | 87 |
| 21 | 1077559746 | SWIFT & COMPANY | PARD DOG FOOD | WHOLESOME, APPETIZING AS BEFORE ... ONLY THE MOISTURE'S REMOVED! | WOMAN'S DAY | 1942 | 09/01 | 8 |
| 22 | 1099427454 | WILSON & CO. | IDEAL DOG FOOD | ALL DOGS LIKE IDEAL | WOMAN'S DAY | 1943 | 04/01 | 59 |
| 23 | 1100028430 | JOHN MORRELL & CO. | RED HEART DEHYDRATED DOG FOOD | IT'S THE SAME GOOD OLD RED HEART ... JUST DEHYDRATED | WOMAN'S DAY | 1943 | 04/01 | 65 |
| 24 | 1100013670 | KELLOGG COMPANY | KELLOGG'S GRO-PUP DOG FOOD | FOOD EXPERTS SAY IT'S GREAT! WE SAY IT'S GREAT EATIN'! | WOMAN'S DAY | 1943 | 04/01 | 76 |
| 25 | 1076514475 | WILSON & CO. | IDEAL DOG FOOD | NEW PACKAGE. SAVES TIN. | WOMAN'S DAY | 1943 | 05/01 | 71 |
| 26 | 1296264436 | MILLER'S DOG FOODS | MILLER'S KIBBLES DOG FOOD | K RATION FOR DOGS | LIFE | 1943 | 08/09 | 92 |
| 27 | 1320950587 | SWIFT & COMPANY | PARD DOG FOOD | THIS IS A WON'T-EAT! | LIFE | 1943 | 10/25 | 91 |
| 28 | 1136914057 | SWIFT & COMPANY | PARD DOG FOOD | IT'S THE SAME FINE PARD! | LIFE | 1943 | 11/08 | 997 |
| 29 | 1320941638 | NATIONAL BISCUIT COMPANY | MILK-BONE DOG BISCUITS | HONEST, BOSS, WE LIKE MILK-BONE! | LIFE | 1945 | 03/12 | 114 |
| 30 | 1246681016 | GAINES FOOD CO. | GAINES DOG MEAL | THE WONDERFUL WAY HE LOOKS FEELS ACTS! | LIFE | 1945 | 06/04 | 53 |
| 31 | 1144693626 | NATIONAL BISCUIT COMPANY | MILK-BONE TINY-BITS DOG FOOD | DOG TO DOG ... WE ALWAYS SAY THERE'S NOTHING BETTER'N TINY BITS! | SATURDAY EVENING POST | 1945 | 10/06 | 108 |
| 32 | 1075134785 | RIVAL DOG FOOD | RIVAL DOG FOOD | THE MAKERS OF RIVAL DOG FOOD TAKES PRIDE IN THEIR WAR RECORD | WOMAN'S DAY | 1945 | 11/01 | 111 |
| 33 | 1220215112 | SWIFT & COMPANY | PARD DOG FOOD | PARD MADE A PARD OF MY DOG | WOMAN'S DAY | 1946 | 10/01 | 53 |
| 34 | 1300244342 | JOHN MORRELL & CO. | RED HEART DOG FOOD | NAPOLEON AND UNCLE ELBY | LIFE | 1946 | 11/25 | 88 |
| 35 | 1076352361 | WILSON & CO. | IDEAL DOG FOOD | AND FOR YOU, SPARKY, GOOD OLD PRE-WAR IDEAL | WOMAN'S DAY | 1947 | 05/01 | 101 |
| 36 | 1054325265 | JOHN MORRELL & CO. | RED HEART DOG FOOD | LASSIE MAKES THIS SPECIAL OFFER | LIFE | 1947 | 10/27 | 134 |
| 37 | 1054243320 | CARNATION COMPANY | FRISKIES DOG FOOD | ALAN LADD SAYS `MY DOG IS A REAL FRISKIES FAN` | LIFE | 1947 | 10/27 | 9 |
| 38 | 1104959686 | ARMOUR & CO. | DASH DOG FOOD | DOGS KNOW IT! DOGS SHOW IT! | WOMAN'S DAY | 1949 | 04/01 | 69 |
| 39 | 1177994864 | ARMOUR & CO. | DASH DOG FOOD | DOGS KNOW IT! DOGS SHOW IT! | WOMAN'S DAY | 1949 | 05/01 | 27 |
| 40 | 1177994973 | ARMOUR & CO. | DASH DOG FOOD | DASH IS FORTIFIED WITH LIVER! | WOMAN'S DAY | 1949 | 06/01 | 27 |
| 41 | 1177995290 | ARMOUR & CO. | DASH DOG FOOD | DOGS KNOW IT! DOGS SHOW IT! | WOMAN'S DAY | 1949 | 07/01 | 23 |
| 42 | 1091115625 | ARMOUR & CO. | DASH DOG FOOD | DOGS KNOW IT! DOGS SHOW IT! DASH IS FORTIFIED WITH LIVER! | WOMAN'S DAY | 1949 | 08/01 | 50 |
| 43 | 1105137893 | SWIFT & COMPANY | PARD DOG FOOD | PARD GIVES YOUR DOG ... THIS MUCH NOURISHMENT IN EACH CAN! | WOMAN'S DAY | 1949 | 09/01 | 63 |
| 44 | 1076352736 | KEN-L-RATION | KEN-L-RATION DOG FOOD | NOW I'M SURE TO GET LEAN, RED MEAT | WOMAN'S DAY | 1949 | 10/01 | 111 |
| 45 | 1074527599 | KELLOGG COMPANY | GRO-PUP DOG FOOD | ALL THE VITAMINS, MINERALS, PROTEINS AND FATS DOGS NEED | WOMAN'S DAY | 1949 | 10/01 | 24 |
| 46 | 1083599889 | SWIFT & COMPANY | PARD DOG FOOD | LUCKY DOG! | WOMAN'S DAY | 1949 | 10/01 | 77 |
| 47 | 1184902675 | ARMOUR & CO. | DASH DOG FOOD | DASH IS FORTIFIED WITH LIVER ... THE RICHEST OF ALL MEATS! | WOMAN'S DAY | 1950 | 02/01 | 79 |
| 48 | 1061232048 | NATIONAL BISCUIT COMPANY | MILK-BONE TINY BITS DOG FOOD | MY DIET`S BALANCED FOR ME! | LIFE | 1950 | 04/17 | 166 |
| 49 | 1184902759 | ARMOUR & CO. | DASH DOG FOOD | DOGS THRIVE ON LIVER! | WOMAN'S DAY | 1950 | 05/01 | 26 |
| 50 | 1103133033 | SWIFT & COMPANY | PARD DOG FOOD | FEED YOUR DOG AS WELL AS YOU FEED YOURSELF! | WOMAN'S DAY | 1950 | 06/01 | 10 |
| 51 | 1103132401 | ARMOUR & CO. | DASH DOG FOOD | DASH IS FORTIFIED WITH LIVER ... THE RICHEST OF ALL MEATS! | WOMAN'S DAY | 1950 | 06/01 | 76 |
| 52 | 1064420576 | GENERAL FOODS | GAINES DOG FOODS | YOUR REWARD IS SO BIG ... IF YOU NOURISH EVERY INCH OF YOUR DOG WITH GAINES! | LIFE | 1950 | 06/05 | 10 |
| 53 | 1073329568 | JOHN MORRELL & CO. | RED HEART 3-FLAVOR DOG FOOD | LOVE THAT RED HEART | LIFE | 1952 | 01/21 | 54 |
| 54 | 1070303470 | JOHN MORRELL & CO. | RED HEART 3-FLAVOR DOG FOOD | LOVE THAT RED HEART | LIFE | 1952 | 10/13 | 67 |
| 55 | 1170105733 | NATIONAL BISCUIT COMPANY | MILK-BONE DOG BISCUITS | FOUND ... A BETTER WAY TO GIVE YOU DOG CHEWING EXERCISE | LIFE | 1953 | 02/02 | 66 |
| 56 | 1170105821 | RIVAL PACKING CO. | RIVAL DOG FOOD | DOG HOUSE OCCUPANTS! | LIFE | 1953 | 02/02 | 75 |
| 57 | 1174831974 | KLIX DOG CANDY | KLIX DOG CANDY | DELIGHT YOUR DOG | LIFE | 1953 | 09/07 | 124 |
| 58 | 1214774666 | WILSON & CO. | IDEAL DOG FOOD | COULD YOUR DOG PASS AN EXAMINATION FOR LIFE INSURANCE? | WOMAN'S DAY | 1954 | 02/01 | 125 |
| 59 | 1107972824 | THE DRACKETT CO. | SUPER CHARGE DOG GOODIES | DOGS GO FOR SUPER CHARGE LIKE KIDS GO FOR CANDY | WOMAN'S DAY | 1954 | 02/01 | 155 |
| 60 | 1107984236 | JOHN MORRELL & CO. | RED HEART DOG FOOD | WHY DOGS LEAVE HOME ... | WOMAN'S DAY | 1954 | 02/01 | 158 |
| 61 | 1187455165 | THE QUAKER OATS COMPANY | KEN-L-BISKIT DOG BISCUITS | NOW! WITH MEATY FLAVOR DOES CAN'T RESIST! | WOMAN'S DAY | 1954 | 10/01 | 165 |
| 62 | 1185247399 | ATLAS CANNING CO. | LADDIE BOY DOG FOOD | DOG OWNERS FIND SAFE, NEW WAY TO FEED PETS CHICKEN | WOMAN'S DAY | 1954 | 10/01 | 181 |
| 63 | 1100012640 | ARMOUR & CO. | DASH DOG FOOD | ... BECAUSE HE NEEDS YOU | WOMAN'S DAY | 1955 | 09/01 | 121 |
| 64 | 1100620094 | ATLAS CANNING CO. | LADDIE BOY DOG FOOD | 100% ALL CHICKEN AND NO BONES ABOUT IT! | WOMAN'S DAY | 1955 | 09/01 | 136 |
| 65 | 1099940451 | KEN-L-RATION | KEN-L-RATION DOG FOOD | LEAN RED MEAT (CHOICE CUTS OF U. S. GOV'T INSPECTED HORSE MEAT) | WOMAN'S DAY | 1955 | 09/01 | 56 |
| 66 | 1124298254 | CARNATION COMPANY | FRISKIES DOG FOOD | A FRISKY DOG IS FUN TO BE WITH | LIFE | 1955 | 11/14 | 5 |
| 67 | 1114460803 | SWIFT & COMPANY | PARD DOG FOOD | WHERE'S MY PARD? | FAMILY CIRCLE | 1956 | 01/01 | 49 |
| 68 | 1114460824 | SWIFT & COMPANY | PARD DOG FOOD | WHERE'S MY PARD? | FAMILY CIRCLE | 1956 | 02/01 | 53 |
| 69 | 1102617528 | SWIFT & COMPANY | PARD DOG FOOD | WHERE'S MY PARD? | WOMAN'S DAY | 1956 | 04/01 | 97 |
| 70 | 1111620305 | SWIFT & COMPANY | PARD DOG FOOD | WHERE'S MY PARD? | WOMAN'S DAY | 1956 | 10/01 | 113 |
| 71 | 1112647056 | STANDARD BRANDS INC. | HUNT CLUB BURGERBITS DOG MEAL | AMAZING NEW DOG MEAL ... LOOKS LIKE HAMBURGER! SATISFIES LIKE HAMBURGER! | FAMILY CIRCLE | 1957 | 11/01 | 87 |
| 72 | 1279562758 | CARNATION COMPANY | FRISKIES DOG FOOD | EARS COCKED, EYES ALERT, HANKERING FOR HIS FRISKIES | LIFE | 1957 | 11/24 | 997 |
| 73 | 1102453432 | LOLLI-PUPS DOG CANDY | LOLLI-PUPS DOG CANDY | I GET LOLLI-PUPS EVERY DAY! | WOMAN'S DAY | 1958 | 06/01 | 96 |
| 74 | 1242000767 | KEN-L-RATION | KEN-RATION DOG FOOD | THIS IS IT! A MEAL THAT SHOUTS MEAT, MEAT, MEAT! | LIFE | 1959 | 08/10 | 997 |
| 75 | 1230389244 | KEN-L-RATION | KEN-L-RATION DOG FOOD | NO BOX OR BAG CAN HOLD THE MEAT YOUR DOG CRAVES | LADIES' HOME JOURNAL | 1961 | 06/01 | 22 |
| 76 | 1220216788 | RALSTON PURINA CO. | PURINA DOG FOOD | YOUR DOG SAYS ... | GOOD HOUSEKEEPING | 1965 | 10/01 | 221 |