| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1161437767 | E. E. TAYLOR CORP. | TAYLOR-MADE GRIZZLY BROGUE SHOE | CHARACTER IN SHOES | LIFE | 1937 | 09/06 | 100 |
| 2 | 1158692307 | FORTUNE SHOES | FORTUNE SHOES | FEET THAT SPEED THE GIANT AIRLINER | LIFE | 1937 | 09/13 | 21 |
| 3 | 1157046261 | FORTUNE SHOES | FORTUNE SHOES | FEET THAT SUPPORT THE MAESTRO OF RIPPLING RHYTHM | LIFE | 1937 | 09/20 | 104 |
| 4 | 1159372439 | GEO. E. KEITH CO. | WALK-OVER SHOES | TACKLE ANY WEATHER IN FLEXIBLE GRAINS | LIFE | 1937 | 09/20 | 18 |
| 5 | 1132004909 | A. E. NETTLETON CO. | DOUBLE DUTY LOAFER | WHAT'S THIS? | LIFE | 1937 | 09/27 | 91 |
| 6 | 1053547582 | A. E. NETTLETON CO. | MEN`S SHOES | MEN LIKE TO SAY THEY WEAR THEM | LIFE | 1940 | 03/18 | 110 |
| 7 | 1170188924 | BROWN SHOE CO. | ROBLEE SHOES FOR MEN | THE "RED SKINS" ARE HERE | LIFE | 1940 | 09/30 | 997 |
| 8 | 1133208041 | MANSFIELD SHOES | MANSFIELD GRENADIERS | PUT YOUR FEET "AT EASE" IN A WORLD GONE MILITARY | LIFE | 1941 | 10/13 | 149 |
| 9 | 1296355610 | THE OLD MEXICO SHOP | GENUINE STEERHIDE HUARACHES | ONE OF THE EARLY GOOD NEIGHBORS | LIFE | 1942 | 06/22 | 82 |
| 10 | 1170281005 | E. E. TAYLOR CORP. | TAYLOR-MADE SHOES | PREFERRED BY CIVILIANS AS WELL AS SERVICE MEN | LIFE | 1942 | 11/30 | 138 |
| 11 | 1243403052 | BROWN SHOE CO. | ROBLEE SHOES FOR MEN | SHOES FOR MEN OF AMERICA | LIFE | 1943 | 10/11 | 69 |
| 12 | 1300473421 | BROWN SHOE CO. | ROBLEE SHOES FOR MEN | SHOES FOR MEN OF THE U. S. A. | LIFE | 1943 | 10/25 | 16 |
| 13 | 1321045663 | GEO. E. KEITH CO. | WALK-OVER SHOES | GOODBYE BLISTERS ON MY FEET! | LIFE | 1943 | 10/25 | 92 |
| 14 | 1300396478 | REGAL SHOES | REGAL SHOES | ARISTOCRATS | LIFE | 1943 | 10/25 | 997 |
| 15 | 1300237550 | INTERNATIONAL SHOE COMPANY | THE RAND SHOE | OF COURSE WOMEN NOTICE MEN'S SHOES! | LIFE | 1943 | 11/25 | 70 |
| 16 | 1150142951 | GENERAL SHOE CORP. | JARMAN "MILLION-AIRE" SHOES | JARMAN-BUILT FOR "SOLDIERS IN CIVVIES" | LIFE | 1944 | 02/21 | 997 |
| 17 | 1150838024 | RICHLAND SHOE CO. | FORTUNE SHOES FOR MEN | HE'S FIGHTING FOR YOU! WILL YOU HELP HIM GET BACK? | LIFE | 1944 | 02/28 | 113 |
| 18 | 1216145802 | REGAL SHOES | REGAL SHOES | THEY'RE CORDOVAN ... LEATHER OF KINGS! | LIFE | 1944 | 10/23 | 997 |
| 19 | 1301429878 | BROWN SHOE CO. | ROBLEE SHOES FOR MEN | FOR CITY OR CAMPUS | LIFE | 1945 | 03/12 | 997 |
| 20 | 1301430437 | REGAL SHOES | REGAL SHOES | BRITISH BOOTMAKER STYLE | LIFE | 1945 | 03/12 | 997 |
| 21 | 1144094445 | THE FLORSHEIM SHOE CO. | FLORSHEIM SHOES | EVERY SECOND PAIR OF FLORSHEIM SHOES IS GOING TO WAR | SATURDAY EVENING POST | 1945 | 05/19 | 2 |
| 22 | 1143839369 | JARMAN SHOE COMPANY | JARMAN "SPORTABLES" SHOES | FRIENDLINESS OF FIT | SATURDAY EVENING POST | 1945 | 05/19 | 997 |
| 23 | 1146149751 | EDUCATOR SHOES | SUPER EDUCATOR SHOES | THE SHOE THAT GIVES YOU SUPER COMFORT | SATURDAY EVENING POST | 1945 | 10/06 | 82 |
| 24 | 1299521414 | BROWN SHOE CO. | ROBLEE SHOES FOR MEN | A RICH, RUDDY COLOR THAT LOOKS LIKE A MILLION | LIFE | 1946 | 11/25 | 997 |
| 25 | 1054316616 | MID-STATES SHOE CO. | CROSBY SQUARE AIRFILM SHOES | BONNY SCOTCH GRAIN WITH `CUSHIONED COMFORT` | LIFE | 1947 | 10/27 | 100 |
| 26 | 1055539543 | REGAL SHOES | REGAL SHOES | COMPARE! | LIFE | 1947 | 10/27 | 997 |
| 27 | 1060195915 | PORTAGE SHOE MFG. CO. | PORTO-PED AIR CUSHION SHOES | SMARTLY COMFORTABLE | LIFE | 1948 | 10/11 | 24 |
| 28 | 1056987236 | BROOKS SHOE MANUFACTURING CO | BROOKS BOWLING SHOES | BOWLING`S FUN | LIFE | 1948 | 10/11 | 92 |
| 29 | 1127163028 | BROWN SHOE CO. | ROBLEE SHOES FOR MEN | NEW FUN FOR YOUR FEET | LIFE | 1950 | 04/17 | 129 |
| 30 | 1064427293 | BOSTONIAN | BOSTONIAN ARDMORE MEN'S SHOES | IT'S A BOSTONIAN! | LIFE | 1950 | 06/05 | 69 |
| 31 | 1250974813 | MELVILLE SHOE CORP. | THOM MCAN SHOES | WIDE-AWAKE STYLES FOR WIDE-AWAKE YOUNGER MEN | LIFE | 1951 | 09/03 | 93 |
| 32 | 1252957191 | GEO. E. KEITH CO. | WALK-OVER SHOES | RAIN? SNOW? FOUL? FAIR? ... YOU DON'T CARE | LIFE | 1951 | 10/01 | 115 |
| 33 | 1250973246 | GENERAL SHOE CORP. | DOUGLAS SHOES FOR MEN | SO COMFORTABLE THE PUT THAT SMAILE ON YOUR FACE | LIFE | 1951 | 10/01 | 997 |
| 34 | 1125073607 | MELVILLE SHOE CORP. | THOM MCAN SHOES | THESE ARE MORE THAN GOOD SCOTCH GRAINS | LIFE | 1952 | 10/13 | 153 |
| 35 | 1174923834 | GARDINER SHOE CO. | YORKTOWN SHOES FOR MEN | QUALITY THAT'S MORE THAN POLISH-DEEP | LIFE | 1953 | 09/07 | 116 |
| 36 | 1210789841 | BOSTONIAN SHOES | BOSTONIAN SPRING ZEPHYR SHOES | LIGHT AND COOL AS YOUR FAVORITE DRINK | LIFE | 1957 | 04/01 | 93 |
| 37 | 1060703273 | WOLVERINE SHOES | WOLVERINE SHOE & TANNING CORP. | MAN-STYLED SHOES FOR MAN-SIZED COMFORT | LIFE | 1957 | 04/08 | 150 |
| 38 | 1294080380 | THE FLORSHEIM SHOE CO. | FLORSHEIM SHOES | ONLY FLORSHEIM BRINGS YOU FABULOUS FINGERFLEX | LOOK | 1957 | 10/29 | 15 |
| 39 | 1242001184 | THE GOODYEAR TIRE AND RUBBER CO. | NEOLITE SHOE SOLES | IT'S WISE TO GET TO THE BOTTOM OF THINGS! | LIFE | 1958 | 09/15 | 997 |
| 40 | 1116437373 | BATES SHOE CO. | BATES JET STREAM SAYBROOK SHOES | LIGHT ... BUT NOT SLIGHT | SPORTS ILLUSTRATED | 1959 | 04/27 | 14 |
| 41 | 1211561599 | INTERNATIONAL SHOE CO. | WINTHROP FILTER TIP SHOES | FOR COOL COMFORT | SPORTS ILLUSTRATED | 1959 | 05/11 | 71 |
| 42 | 1114782423 | CLARKS OF ENGLAND | CHUPPLEE EAST INDIAN SANDALS | COOL, COMFORTABLE AND CASUAL ... | SPORTS ILLUSTRATED | 1959 | 05/11 | 86 |
| 43 | 1211561947 | BOSTONIAN SHOES | MANSFIELD BREEZEAWAY SHOES | BREEZE THROUGH SUMMER | SPORTS ILLUSTRATED | 1959 | 05/11 | 86 |
| 44 | 1116436880 | UNITED STATES RUBBER | U. S. KEDS BOOSTERS | LIGHTWEIGHT, LOOK-GREAT COMFORT ALL SUMMER | SPORTS ILLUSTRATED | 1959 | 05/11 | 93 |
| 45 | 1116265150 | STEVEN WILLIAMS LTD | MENS' SHOES | BRITISH SHOES! | SPORTS ILLUSTRATED | 1959 | 05/11 | 94 |
| 46 | 1211409357 | BEN HOGAN GOLF SHOES | BEN HOGAN GOLF SHOES | DESIGNED BY BEN HOGAN HIMSELF | SPORTS ILLUSTRATED | 1959 | 05/11 | 99 |
| 47 | 1114782505 | BROWN SHOE CO. | PEDWIN PAR BUSTER GOLF SHOES | VARSITY MEN CHOOOSE PAR BUSTER BY PEDWIN | SPORTS ILLUSTRATED | 1959 | 05/11 | 999 |
| 48 | 1154475861 | SHINOLA | SHINOLA SHOE POLISH | NEW ONCE-A-WEEK SHOE SHINE LASTS 7 DAYS! | SATURDAY EVENING POST | 1959 | 08/15 | 42 |
| 49 | 1294333472 | DR. SCHOLL'S | DR. SCHOLL'S ARCH-LIFT SANDALS | BUILT-IN COMFORT | SATURDAY EVENING POST | 1960 | 06/11 | 88 |
| 50 | 1219339309 | FREEMAN SHOE CORP. | BOOTMAKER GUILD SHOES BY FREEMAN | BOOTMAKING STEPS TO PERFECTION | TIME | 1963 | 10/04 | 4 |