|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1267654198 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | THREESOME | THE HOME MAGAZINE | 1930 | 07/01 | 999 |
| 2 | 1227711110 | GENERAL FOODS | POST GRAPE NUTS CEREAL | A GOOD OLD FRIEND DONS A GAY NEW DRESS | BETTER HOMES AND GARDENS | 1930 | 10/01 | 75 |
| 3 | 1093902208 | MURINE CO. | MURINE EYE DROPS | 10 MINUTES TO MAKE EYES FEEL FAR FRESHER, LIVELY, GAY | GOOD HOUSEKEEPING | 1934 | 12/01 | 200 |
| 4 | 1202858382 | VITALITY SHOE CO. | VITALITY HEALTH SHOES | FEET FREED FROM FOOT-FAG | GOOD HOUSEKEEPING | 1935 | 03/01 | 227 |
| 5 | 1231423054 | G. F. HEUBLEIN & BRO. | A. 1. SAUCE | CONFERENCE FAG ... BUT HE'LL HAVE A BOXER'S APPETITE | GOOD HOUSEKEEPING | 1935 | 12/01 | 183 |
| 6 | 1095109106 | DUMARI TEXTILE CO. | DUMARI POWDER PUFF MUSLIN | THE GAYEST OF ALL DRESS COTTONS COMES OUT OF THE TUB WITH UNLAUNDERED FRESHNESS | GOOD HOUSEKEEPING | 1936 | 04/01 | 223 |
| 7 | 1161396599 | HOTEL CLEVELAND | HOTEL CLEVELAND | COMFORTABLE ... AND SO VERY MUCH MORE | LIFE | 1937 | 09/06 | 106 |
| 8 | 1165503888 | HOTEL CLEVELAND | HOTEL CLEVELAND | LIFE MOVES ALONG SMOOTHLY PLEASANTLY AT HOTEL CLEVELAND | LIFE | 1937 | 10/04 | 132 |
| 9 | 1164922045 | NASH AUTOMOBILES | NASH AUTOMOBILES | DO YOU LIKE A TOUCH OF MADNESS? | LIFE | 1938 | 12/12 | 997 |
| 10 | 1077136750 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P WHITE HOUSE EVAPORATED MILK | FOR A GAY SPRING DESSERT | WOMAN'S DAY | 1939 | 05/01 | 44 |
| 11 | 1077034137 | KELLOGG COMPANY | KELLOGG'S WHOLE WHEAT KRUMBLES CEREAL | GAY PARTIES GUARANTEED! | WOMAN'S DAY | 1939 | 06/01 | 35 |
| 12 | 1190640674 | UNITED ARTISTS | WINTER CARNIVAL | THE SEASON'S GAYEST PICTURE! | LIFE | 1939 | 07/24 | 35 |
| 13 | 1080059842 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P ANN PAGE FOODS | GAY HOLIDAY FOODS | WOMAN'S DAY | 1939 | 12/01 | 33 |
| 14 | 1077292049 | GENERAL FOODS | BAKER'S SOUTHERN STYLE COCONUT | GAY TIP FOR THE HOLIDAYS! | WOMAN'S DAY | 1939 | 12/01 | 40 |
| 15 | 1068848467 | GAYBO | ROYAL SWAN RIBBONS | FASHION FINDS | GOOD HOUSEKEEPING | 1940 | 03/01 | 172 |
| 16 | 1061853404 | SWIFT & COMPANY | SWIFT'S PREMIUM HAM | GAY NEW ORLEANS SWIFT'S PREMIUM "THE BEST" | GOOD HOUSEKEEPING | 1940 | 03/01 | 7 |
| 17 | 1104862795 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P ANN PAGE SALAD DRESSING | GAY SPRING SALAD FOR FOUR ... 37 CENTS | WOMAN'S DAY | 1940 | 05/01 | 997 |
| 18 | 1077570051 | HUDSON PRODUCTS INC. | POLIDENT DENTURE CLEANSER | FALSE TEETH AND TRUE LOVE | WOMAN'S DAY | 1941 | 04/01 | 61 |
| 19 | 1119390164 | MORTON SALT CO. | MORTON'S HEAT-FAG SALT TABLETS | THIS SABOTEUR HELPED MAKE THIS RECORD LAST YEAR ... | TIME | 1942 | 08/17 | 46 |
| 20 | 1099427634 | PAAS DYE CO. | PAAS EASTER EGG DYES | FOR GAY EASTER EGGS | WOMAN'S DAY | 1943 | 04/01 | 60 |
| 21 | 1059074438 | GOEBEL BREWING COMPANY | GOEBEL BEER | ANNAPOLIS OF GAY MEMORIES | LIFE | 1943 | 12/20 | 20 |
| 22 | 1059089585 | GENERAL FOODS | JELL-O | STRETCH THE TABLE TO HOLIDAY LENGTH... | LIFE | 1943 | 12/20 | 51 |
| 23 | 1150922819 | REGINA KNIT SPORTSWEAR CO. | GEMS SWEATERS | AMERICA'S LOVELIEST SWEATERS | LIFE | 1944 | 02/21 | 100 |
| 24 | 1214777756 | GARRETT & CO. | VIRGINIA DARE WINE | WHAT DOES THIS PICTURE SAY? | LIFE | 1944 | 10/23 | 109 |
| 25 | 1320876641 | JULIUS KAYSER & CO. | KAYSER HOSIERY | YOU'RE THE MISS JUNIOR TYPE | LIFE | 1945 | 03/12 | 20 |
| 26 | 1122405679 | METRO-GOLDWYN-MAYER | ANCHORS AWEIGH | M-G-M'S GAYEST, NEWEST ROMANTIC MUSICALULU! | WOMAN'S DAY | 1945 | 09/01 | 51 |
| 27 | 1146084380 | WILDROOT CO. | WILDROOT CREAM-OIL | CAN YOUR SCALP PASS THE F-N TEST? | SATURDAY EVENING POST | 1945 | 10/06 | 44 |
| 28 | 1075134841 | OVALTINE | OVALTINE | TO WAKE UP GAY ... | WOMAN'S DAY | 1945 | 11/01 | 117 |
| 29 | 1121894399 | SPICK "SCUFF" SHOE POLISH | SPICK "SCUFF" SHOE POLISH | ACTUALLY MAKES SCUFFED SHOES LOOK NEW | WOMAN'S DAY | 1946 | 04/01 | 14 |
| 30 | 1121456043 | KEM-TONE | LIN-X HOME BRIGHTENERS | ANTI-SLIP EVEN WHEN WET | WOMAN'S DAY | 1946 | 05/01 | 86 |
| 31 | 1178214823 | THE SHERWIN-WILLIAMS CO. | LIN-X SELF-POLISHING FLOOR WAX | SLIPPERY FLOORS ARE OLD-FASHIONED | WOMAN'S DAY | 1946 | 09/01 | 69 |
| 32 | 1123703548 | OVALTINE | OVALTINE | TO WAKE UP FRESH IN THE MORNING ... | WOMAN'S DAY | 1946 | 11/01 | 103 |
| 33 | 1201040599 | AMERICAN DAIRY ASSOCIATION | ICE CREAM | ICE CREAM AND CAKE ... GAY 'N' GOOD | GOOD HOUSEKEEPING | 1948 | 07/01 | 225 |
| 34 | 1181432300 | ARMOUR & CO. | ARMOUR'S TREET | TOP OFF EGG SALAD WITH COOL-TASTING TREET! | WOMAN'S DAY | 1948 | 08/01 | 60 |
| 35 | 1060180240 | EAGLE KNITTING MILLS | GIRL`S HATS | STYLES FOR ALL AGES | LIFE | 1948 | 10/11 | 78 |
| 36 | 1074624550 | RKO RADIO PICTURES | EVERY GIRL SHOULD BE MARRIED | HE WON'T SAY 'YES'! SHE WON'T TAKE 'NO'! | WOMAN'S DAY | 1948 | 12/01 | 7 |
| 37 | 1178212672 | CHR. HANSEN'S LABORATORY | JUNKET BRAND FOODS | NEVER A DULL DESSERT! | WOMAN'S DAY | 1949 | 05/01 | 71 |
| 38 | 1200887450 | THE SHERWIN-WILLIAMS CO. | LIN-X CLEAR-GLOSS VARNISH | WHAT MAKES THE DIFFERENCE? | GOOD HOUSEKEEPING | 1949 | 07/01 | 182 |
| 39 | 1186893079 | MINNESOTA VALLEY CANNING CO. | NIBLETS MEXICORN | GOLDEN KERNELS IN GAY COMPANY | WOMAN'S DAY | 1949 | 11/01 | 26 |
| 40 | 1064862124 | AYDS VITAMIN CANDY | AYDS VITAMIN CANDY | THE LOVELIEST WOMEN IN THE WORLD TAKE AYDS | LIFE | 1950 | 06/05 | 126 |
| 41 | 1250953861 | HIRAM WALKER AND SONS INC. | IMPERIAL BLENDED WHISKEY | IN GRANDPA'S DAY WHEN BLADES WERE GAY ... | LIFE | 1951 | 07/02 | 997 |
| 42 | 1250786498 | AYDS VITAMIN CANDY | AYDS VITAMIN CANDY | SLIM THE WAY THE STARS SLIM | LIFE | 1951 | 10/01 | 40 |
| 43 | 1167622660 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | THIS CARTON'S BRIGHT AND GAY | LIFE | 1951 | 12/24 | 60 |
| 44 | 1230251475 | CLING PEACH ADVISORY BOARD | CALIFORNIA CLING PEACHES | SO QUICK AND THRIFTY! | WOMAN'S HOME COMPANION | 1952 | 12/01 | 109 |
| 45 | 1174875279 | ANITA GAY CREATIONS INC. | ANITA GAY PIN-UP PURSES | NEW! GAY! PRACTICAL! | LIFE | 1953 | 09/07 | 104 |
| 46 | 1170772791 | STA-NU CORP. | STA-NU FINISHING PROCESS | CLOTHES LOOK SAD INSTEAD OF GAY? | LIFE | 1953 | 10/19 | 172 |
| 47 | 1100629424 | COLUMBUS PLASTIC PRODUCTS INC. | LUSTRO-WARE PLASTIC HOUSEWARES | GAY AS CHRISTMAS | WOMAN'S DAY | 1954 | 12/01 | 118 |
| 48 | 1200675931 | EKCO PRODUCTS COMPANY | EKCO TEA-BAGGER TEAMAKER | NOW ... END MUSS AND FUSS FROM SOGGY TEA BAGS | SATURDAY EVENING POST | 1955 | 12/10 | 58 |
| 49 | 1114031190 | OCEAN SPRAY | OCEAN SPRAY CRANBERRY JUICE COCKTAIL | OCEAN SPRAY CRANBERRY JUICE COCKTAIL IS PATRIOTIC RED | FAMILY CIRCLE | 1956 | 02/01 | 83 |
| 50 | 1061475892 | MCCORMICK & CO. | FOOD COLORING & VANILLA | FOR THE GAYEST EASTER EGGS ... | LIFE | 1957 | 04/08 | 77 |
| 51 | 1275685881 | CARNATION COMPANY | CARNATION EVAPORATED MILK | A GAY VARIETY OF FUDGE IDEAS! | LIFE | 1958 | 11/24 | 997 |
| 52 | 1114717788 | UNITED STATES RUBBER | U. S. ROYAL GOLF BALLS | I KNOW IT'S LONGER OFF THE TEE ... IT'S GOT H. I. V. ! | SPORTS ILLUSTRATED | 1959 | 01/12 | W1 |
| 53 | 1114717851 | UNITED STATES RUBBER | U. S. ROYAL GOLF BALLS | LEADING GOLFERS ARE JOINING THE SWING TO U. S. ROYAL ... THE BALL WITH H. I. V. | SPORTS ILLUSTRATED | 1959 | 05/11 | 48 |
| 54 | 1116262951 | UNITED STATES RUBBER | U. S. ROYAL GOLF BALLS | H. I. V. MAKES THIS BALL LONGER OFF THE TEE! | SPORTS ILLUSTRATED | 1959 | 05/25 | 70 |
| 55 | 1065218091 | PAPER NOVELTY MANUFACTURING COMPANY | DOUBL-GLO HOLIDAY DECORATIONS | FOUR GAY NEW IDEAS FOR YOUR CHRISTMAS TREE! | LIFE | 1959 | 12/14 | 116 |
| 56 | 1281640664 | PABST BREWING CO. | PABST BLUE RIBBON BEER | BACK IN THE DAYS WHEN SONGS WERE GAY ... AND BEER WAS REALLY BEER! | SATURDAY EVENING POST | 1960 | 06/11 | 133 |
| 57 | 1322762528 | RADIO CORPORATION OF AMERICA | RCA PORTABLE TELEVISIONS | SMARTEST, LIVELIEST PORTABLES EVER MADE! | LIFE | 1961 | 05/05 | 997 |
| 58 | 1211585355 | THE WALL STREET JOURNAL | THE WALL STREET JOURNAL | HOW A BONER HELPED ME EARN $15,000 | TIME | 1961 | 11/17 | 40 |
| 59 | 1193443196 | HARLEY-DAVIDSON | HARLEY-DAVIDSON MOTORCYCLES | GO BEYOND 3-D WITH H-D | LIFE | 1967 | 05/19 | 12 |