|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1227648057 | SWIFT & COMPANY | SWIFT'S BROOKFIELD BUTTER | SO FRESH ... | BETTER HOMES AND GARDENS | 1930 | 10/01 | 37 |
| 2 | 1096568409 | AUNT JEMIMA | AUNT JEMIMA PANCAKE MIX | MEN JUST CAN'T RESIST 'EM! | GOOD HOUSEKEEPING | 1932 | 01/01 | 000 |
| 3 | 1080061320 | WESSON OIL | WESSON OIL | FOR WOMEN WHO LIKE THE DELICATE TASTE OF HOME MADE MAYONNAISE | GOOD HOUSEKEEPING | 1933 | 06/01 | 104 |
| 4 | 1203302126 | PENICK & FORD LTD. | VERMONT MAID SYRUP | THE REAL MAPLE SUGAR FLAVOR'S GOT POWER | GOOD HOUSEKEEPING | 1933 | 11/01 | 140 |
| 5 | 1202835815 | SCHWARTZ ELECTRIC CO. | PROCTOR HEAT-CONTROLLED WAFFLERS | HERE'S A SECRET ... PROCTOR WATCHES FOR ME! | GOOD HOUSEKEEPING | 1933 | 11/01 | 212 |
| 6 | 1202237729 | GENERAL FOODS | LOG CABIN SYRUP | HOT BISCUITS BEG FOR GENUINE LOG CABIN SYRUP | GOOD HOUSEKEEPING | 1933 | 11/01 | 213 |
| 7 | 1097677624 | PENICK & FORD LTD. | VERMONT MAID SYRUP | THAT REAL MAPLE SUGAR FLAVOR DID SOMETHING! | GOOD HOUSEKEEPING | 1933 | 12/01 | 152 |
| 8 | 1097615261 | GENERAL FOODS | LOG CABIN SYRUP | IT BRINGS THE NORTH WOODS TO YOUR BREAKFAST TABLE | GOOD HOUSEKEEPING | 1933 | 12/01 | 178 |
| 9 | 1097776556 | PROCTOR & SCHWARTZ ELECTRIC COMPANY | PROCTOR HEAT-CONTROLLED TOASTERS, WAFFLERS, AND IRONS | WISE WOMAN ... SHE KNOWS A GIFT MUST BE NEW AND UNUSUAL | GOOD HOUSEKEEPING | 1933 | 12/01 | 183 |
| 10 | 1093988867 | PILLSBURY MILLS INC. | PILLSBURY'S PANCAKE FLOUR | PANCAKE PUZZLERS | GOOD HOUSEKEEPING | 1934 | 12/01 | 160 |
| 11 | 1094226154 | PENICK & FORD LTD. | VERMONT MAID SYRUP | YOU CAN'T BEAT THE FLAVOR OF REAL VERMONT MAPLE SUGAR! | GOOD HOUSEKEEPING | 1934 | 12/01 | 175 |
| 12 | 1200329484 | GENERAL MILLS | BISQUICK | NEW WAY MAKES WAFFLES TENDERER; 83.75% FASTER; SAVES 46 STEPS | GOOD HOUSEKEEPING | 1935 | 03/01 | 140 |
| 13 | 1200677648 | PILLSBURY MILLS INC. | PILLSBURY'S PANCAKE FLOUR | PANCAKE PUZZLERS | GOOD HOUSEKEEPING | 1935 | 03/01 | 220 |
| 14 | 1098714668 | SWIFT & COMPANY | SWIFT'S PREMIUM BACON | IT COMES FROM THE OVENIZING | GOOD HOUSEKEEPING | 1935 | 06/01 | 139 |
| 15 | 1233593694 | PENICK & FORD LTD. | VERMONT MAID SYRUP | WE LIKE IT BETTER THAN AN ALL-MAPLE SYRUP | GOOD HOUSEKEEPING | 1935 | 12/01 | 154 |
| 16 | 1158946343 | MCGRAW ELECTRIC COMPANY | TOASTMASTER WAFFLE BAKER | UNCLE HANK KNOWS WHERE HIS NEXT MEAL IS COMING FROM ... | LIFE | 1937 | 10/04 | 997 |
| 17 | 1076702402 | WESSON OIL | WESSON OIL | THE WESSON SALAD BOWL KNOWS NO SEASON | WOMAN'S DAY | 1938 | 11/01 | 39 |
| 18 | 1076699347 | CARY MAPLE SUGAR COMPANY | HIGHLAND MAPLE SAP SYRUP | HOW TO MAKE A MAN HAPPY | WOMAN'S DAY | 1938 | 11/01 | 45 |
| 19 | 1077038791 | CARY MAPLE SUGAR COMPANY | HIGHLAND MAPLE SAP SYRUP | PRAISE WINNER FROM OLD VERMONT | WOMAN'S DAY | 1939 | 03/01 | 40 |
| 20 | 1077034395 | WESSON OIL | WESSON OIL | WESSON WAFFLE QUIZ | WOMAN'S DAY | 1939 | 03/01 | 47 |
| 21 | 1077292185 | WESSON OIL | WESSON OIL | "WESSON OIL WILL MAKE YOU AN ACE WAFFLE MAKER" SAYS MRS. EDDIE RICKENBACKER | WOMAN'S DAY | 1939 | 12/01 | 37 |
| 22 | 1062178618 | AUNT JEMIMA | AUNT JEMIMA'S MAGIC READY-MIX | ALL YOU NEED IS A WISH AND A FEW PENNIES TO MAKE THE WORLDS'S MOST DELICIOUS PANCAKES ... | GOOD HOUSEKEEPING | 1940 | 03/01 | 133 |
| 23 | 1062778407 | PENICK & FORD LTD. | VERMONT MAID SYRUP | WHAT'S THE RUSH DAD? | GOOD HOUSEKEEPING | 1940 | 03/01 | 144 |
| 24 | 1167701494 | GEO. A. HORMEL & CO. | SPAM | GRACIE GETS SUPPER FOR GEORGE! | LIFE | 1940 | 09/30 | 50 |
| 25 | 1188047251 | AUNT JEMIMA | AUNT JEMIMA | GOOD OLD-TIME DOWN SOUTH EATIN'! | WOMAN'S DAY | 1940 | 10/01 | 3 |
| 26 | 1188047361 | AUNT JEMIMA | AUNT JEMIMA | MOTHER WINS HONORS FROM HER BRIDGE CLUB | WOMAN'S DAY | 1940 | 11/01 | 53 |
| 27 | 1090443744 | GEO. A. HORMEL & CO. | SPAM | GRACIE - IF ALL YOUR RELATIVES DROPPED IN FOR DINNER WHAT WOULD YOU SAY? SPAM! | WOMAN'S DAY | 1940 | 11/01 | 999 |
| 28 | 1178077169 | AUNT JEMIMA | AUNT JEMIMA READY-MIX PANCAKES | HOW AUNT JEMIMA MAKES ANOTHER COUPLE HAPPY! | WOMAN'S DAY | 1940 | 12/01 | 55 |
| 29 | 1078180911 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | HERE'S A HAPPY WAY TO START DE DAY ... | WOMAN'S DAY | 1941 | 04/01 | 49 |
| 30 | 1214960115 | GENERAL FOODS | LOG CABIN SYRUP | YES, MA'M! LOG CABIN'S GOT REAL OLD-FASHIONED FLAVOR! | LIFE | 1941 | 04/28 | 129 |
| 31 | 1214327472 | AUNT JEMIMA | AUNT JEMIMA | I'SE IN TOWN HONEY! | LIFE | 1941 | 09/29 | 52 |
| 32 | 1214773875 | PILLSBURY MILLS INC. | PILLSBURY'S PANCAKE FLOUR | HOW TO MAKE YOUR HUSBAND EAT OUT OF YOUR HAND | LIFE | 1941 | 09/29 | 997 |
| 33 | 1133197369 | PENICK & FORD LTD. | VERMONT MAID SYRUP | THIS SYRUP HAS REAL MAPLE SUGAR FLAVOR | LIFE | 1941 | 10/13 | 147 |
| 34 | 1077560275 | PILLSBURY MILLS INC. | PILLSBURY'S PANCAKE FLOUR | DIFFERENT? YES! AND DELICIOUS! | WOMAN'S DAY | 1942 | 09/01 | 70 |
| 35 | 1077570460 | GEO. A. HORMEL & CO. | SPAM | GRAND! SPAM 'N' PANCAKES | WOMAN'S DAY | 1942 | 09/01 | 70 |
| 36 | 1058218827 | PENICK & FORD LTD. | VERMONT MAID SYRUP | THEY JUST NATURALLY GO TOGETHER! | LIFE | 1942 | 11/02 | 78 |
| 37 | 1170273993 | PENICK & FORD LTD. | VERMONT MAID SYRUP | THEY JUST GO NATURALLY TOGETHER! | LIFE | 1942 | 11/30 | 118 |
| 38 | 1119469951 | GEO. A. HORMEL & CO. | SPAM | COLD OR HOT ... SPAM HITS THE SPOT! | TIME | 1942 | 12/28 | 999 |
| 39 | 1099432398 | DURKEE FAMOUS FOODS | DURKEE'S VEGETABLE OLEOMARGARINE | MOM, THESE WAFFLES ARE SUPER! | WOMAN'S DAY | 1943 | 04/01 | 52 |
| 40 | 1099430644 | AUNT JEMIMA | AUNT JEMIMA PANCAKE MIX | SHO'NUFF! | WOMAN'S DAY | 1943 | 04/01 | 61 |
| 41 | 1076603988 | P. DUFF & SONS INC. | DUFF'S WAFFLE MIX | WAFFLE NIGHT AT THE JONES' ... | WOMAN'S DAY | 1943 | 05/01 | 78 |
| 42 | 1137874269 | PILLSBURY MILLS INC. | PILLSBURY'S PANCAKE FLOUR | HOME, HOME ON THE RANGE | LIFE | 1943 | 11/08 | 54 |
| 43 | 1115152236 | PENICK & FORD LTD. | VERMONT MAID SYRUP | ENJOY REAL MAPLE SUGAR FLAVOR | LIFE | 1944 | 02/14 | 100 |
| 44 | 1150837895 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | FOUR STAR ATTRACTION ... THE WAY TO A MAN'S HEART! | LIFE | 1944 | 02/21 | 127 |
| 45 | 1151010613 | PENICK & FORD LTD. | VERMONT MAID SYRUP | RICH IN TRUE MAPLE SUGAR FLAVOR | LIFE | 1944 | 02/21 | 127 |
| 46 | 1214327567 | AUNT JEMIMA | AUNT JEMIMA | HAPPIFYIN' AUNT JEMIMA PANCAKES SHO' SETS FOLKS SINGIN'! | LIFE | 1944 | 10/23 | 115 |
| 47 | 1300244585 | AUNT JEMIMA | AUNT JEMIMA READY-MIX PANCAKES | WHOO-EE! AUNT JEMIMA PANCAKES SHO' HITS THE SPOT! | LIFE | 1945 | 03/12 | 70 |
| 48 | 1075326062 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | LADIES! HERE'S A TEMPTILATIN' LUNCH CHILLUNS LOVE | WOMAN'S DAY | 1945 | 11/01 | 83 |
| 49 | 1121806182 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | FOR AN APETITIN', TASTE-DELIGHTIN' TREAT ... | WOMAN'S DAY | 1946 | 04/01 | 65 |
| 50 | 1123703213 | MCCORMICK & CO. | MCCORMICK IMITATION MAPLE FLAVOR | NEW! A DELICIOUS, INEXPENSIVE, HOME-MADE MAPLE FLAVORED SYRUP | WOMAN'S DAY | 1946 | 10/01 | 109 |
| 51 | 1123702509 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | MMM! A FEASTIN' DELIGHT, MORNIN', NOON OR NIGHT | WOMAN'S DAY | 1946 | 10/01 | 13 |
| 52 | 1123702573 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | MMM! TASTE-DELIGHTIN' AND ENERGIZIN', TOO! | WOMAN'S DAY | 1946 | 11/01 | 77 |
| 53 | 1226515122 | STANDARD BRANDS INC. | BLUE BONNET MARGARINE | FLAVOR! NUTRITION! ECONOM-E-E! | WOMAN'S DAY | 1947 | 01/01 | 18 |
| 54 | 1178075785 | AUNT JEMIMA | AUNT JEMIMA READY-MIX PANCAKES | MMM! AUNT JEMIMA PANCAKES SURE SET APPETITES A-SINGIN'! | WOMAN'S DAY | 1947 | 02/01 | 13 |
| 55 | 1074707159 | AMERICAN HOME FOODS | DUFF'S WAFFLE MIX | WAFFLES ARE BETTER MADE WITH DUFF'S | WOMAN'S DAY | 1947 | 05/01 | 116 |
| 56 | 1076357948 | ARMOUR & CO. | ARMOUR'S TREET | ANY WAFFLE YOU EAT TASTES BETTER WITH TREET | WOMAN'S DAY | 1947 | 05/01 | 78 |
| 57 | 1178076948 | AUNT JEMIMA | AUNT JEMIMA READY-MIX PANCAKES | MM-M-M! EVERY BITE IS HAPPIFYIN' LIGHT AUNT JEMIMA PANCAKES! | WOMAN'S DAY | 1948 | 03/01 | 13 |
| 58 | 1091471494 | GEO. A. HORMEL & CO. | SPAM | COLD OR HOT SPAM HITS THE SPOT! | WOMAN'S DAY | 1948 | 03/01 | 999 |
| 59 | 1181406915 | GEO. A. HORMEL & CO. | SPAM | EAT HEARTY! | WOMAN'S DAY | 1948 | 08/01 | 90 |
| 60 | 1178077100 | AUNT JEMIMA | AUNT JEMIMA READY-MIX PANCAKES | I'SE PUT THE EASE IN "PANCAKES PLEASE"! | WOMAN'S DAY | 1948 | 10/01 | 130 |
| 61 | 1177992445 | GENERAL FOODS | LOG CABIN SYRUP | REAL NORTH WOODS FLAVOR! | WOMAN'S DAY | 1948 | 10/01 | 34 |
| 62 | 1180920578 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | MM-M-M! FEASTIN' DELIGHT IN EVERY BITE! | WOMAN'S DAY | 1948 | 11/01 | 76 |
| 63 | 1134406670 | PENICK & FORD LTD. | VERMONT MAID SYRUP | GIVES YOU REAL MAPLE SUGAR FLAVOR | LIFE | 1948 | 11/15 | 10 |
| 64 | 1136841742 | AMERICAN DAIRY ASSOCIATION | DAIRY PRODUCTS | PANCAKES ... MAKE WITH MILK ... SERVE WITH BUTTER | LIFE | 1948 | 11/15 | 144 |
| 65 | 1074624476 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | MM-M-M! TASTE-TEASIN' FAMILY-PLEASIN' AUNT JEMIMA PANCAKES | WOMAN'S DAY | 1948 | 12/01 | 2 |
| 66 | 1080313874 | GENERAL FOODS | LOG CABIN SYRUP | QUICK WAY TO A MAN'S HEART | WOMAN'S DAY | 1948 | 12/01 | 29 |
| 67 | 1223489313 | GEO. A. HORMEL & CO. | SPAM | "BREAK" FOR BREAKFAST | WOMAN'S DAY | 1949 | 01/01 | 113 |
| 68 | 1105480142 | PENICK & FORD LTD. | VERMONT MAID MAPLE SYRUP | LOOKING FOR REAL MAPLE SUGAR FLAVOR? | WOMAN'S DAY | 1949 | 04/01 | 114 |
| 69 | 1105127679 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | MM-M-M! SERVE HIM PRAISE INVITIN' AUNT JEMIMA WAFFLES | WOMAN'S DAY | 1949 | 04/01 | 90 |
| 70 | 1074528937 | AUNT JEMIMA | AUNT JEMIMA READY-MIX FOR PANCAKES | MM-M-M! SCRUMPTIOUS AUTUMN EATIN'! | WOMAN'S DAY | 1949 | 10/01 | 106 |
| 71 | 1074527658 | AMERICAN HOME FOODS | DUFF'S WAFFLE MIX | ANY TIME'S A GOOD TIME FOR WAFFLES | WOMAN'S DAY | 1949 | 10/01 | 134 |
| 72 | 1074531891 | PENICK & FORD LTD. | VERMONT MAID SYRUP | YOU'LL WELCOME THIS REAL MAPLE SUGAR FLAVOR | WOMAN'S DAY | 1949 | 10/01 | 140 |
| 73 | 1074529273 | CRESCENT MFG. CO. | MAPLEINE IMITATION MAPLE FLAVOR | FOR DELICIOUS SYRUP - DO IT YOURSELF WITH MAPLEINE | WOMAN'S DAY | 1949 | 10/01 | 146 |
| 74 | 1091219201 | SWIFT & COMPANY | SWIFT'S ALLSWEET VEGETABLE OLEOMARGARINE | TASTE ALLSWEET AND TASTE THE DIFFERENCE | WOMAN'S DAY | 1949 | 11/01 | 000 |
| 75 | 1178077274 | AUNT JEMIMA | AUNT JEMIMA READY-MIX PANCAKES | HEAH'S THE PEAK OF PANCAKE GOODNESS! | WOMAN'S DAY | 1949 | 12/01 | 2 |
| 76 | 1090450496 | SWIFT & COMPANY | SWIFT'S ALLSWEET VEGETABLE OLEOMARGARINE | PREFERRED FOR FLAVOR FAR, FAR ABOVE ALL OTHER MARGARINES! | WOMAN'S DAY | 1949 | 12/01 | 998 |
| 77 | 1090507875 | PENICK & FORD LTD. | VERMONT MAID SYRUP | THE REAL MAPLE SUGAR FLAVOR YOU'VE HANKERED FOR! | WOMAN'S DAY | 1949 | 12/01 | 998 |
| 78 | 1185245047 | AUNT JEMIMA | AUNT JEMIMA | HEART-WARMIN' AND HAPPIFYIN VALENTINE PANCAKES | WOMAN'S DAY | 1950 | 02/01 | 6 |
| 79 | 1103051669 | AMERICAN HOME FOODS | DUFF'S WAFFLE MIX | ONLY DUFF'S MAKES PRIZE WAFFLES LIKE THESE! | WOMAN'S DAY | 1950 | 06/01 | 112 |
| 80 | 1064334288 | GENERAL ELECTRIC | COMBINATION SANDWICH GRILL AND WAFFLE IRON | IT MAKES BUTTER-BROWN WAFFLES! IT TOASTS DELICIOUS SANDWICHES! | LIFE | 1950 | 06/05 | 43 |
| 81 | 1126884182 | PILLSBURY MILLS INC. | PILLSBURY PANCAKE MIX | PILLSBURY WENT INTO ACTION WHEN YOU SAID YOU WANTED PANCAKES LIGHTER! | LIFE | 1950 | 06/05 | 66 |
| 82 | 1211390759 | AMERICAN MEAT INSTITUTE | BACON | WAKE THEM UP TO A REAL AMERICAN BREAKFAST! | LADIES' HOME JOURNAL | 1950 | 11/01 | 22 |
| 83 | 1250972656 | PILLSBURY MILLS INC. | PILLSBURY PANCAKE MIX | LIGHTER PANCAKES ARE HERE | LIFE | 1951 | 04/30 | 110 |
| 84 | 1250792443 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | BE HAPPY ... GO LUCKY! | LIFE | 1951 | 09/03 | 999 |
| 85 | 1125687488 | PILLSBURY MILLS INC. | PILLSBURY PANCAKE MIX | THE LIGHTER SIDE OF THE PANCAKE STORY | LIFE | 1952 | 01/21 | 60 |
| 86 | 1233589018 | AUNT JEMIMA | AUNT JEMIMA | AUNT JEMIMA KNOWS HOW YOU LIKE YOUR PANCAKES ... | WOMAN'S HOME COMPANION | 1952 | 12/01 | 92 |
| 87 | 1246761805 | AUNT JEMIMA | AUNT JEMIMA PANCAKES | OFTEN THROUGH LENT YOU'LL WANT THESE EASY MAIN DISHES ... | LADIES' HOME JOURNAL | 1954 | 03/01 | 107 |
| 88 | 1181407761 | GENERAL FOODS | LOG CABIN SYRUP | NOW! WAFFLES IN 1 MINUTE ... EXTRA DELICIOUS WITH DEEP-FLAVORED LOG CABIN SYRUP | WOMAN'S DAY | 1954 | 03/01 | 104 |
| 89 | 1186882800 | PENICK & FORD LTD. | VERMONT MAID SYRUP | MIGHTY FINE FARE FOR FALL MORNINGS | WOMAN'S DAY | 1954 | 10/01 | 54 |
| 90 | 1100710751 | LEVER BROS. | SPRY PURE HOMOGENIZED VEGETABLE SHORTENING | ADDING SPRY MAKES THE DIFFERENCE! | WOMAN'S DAY | 1954 | 12/01 | 69 |
| 91 | 1188047523 | CORN PRODUCTS REFINING CO. | KARO WAFFLE SYRUP | RICH, HEART FLAVOR WITHOUT OVERSWEETNESS | SATURDAY EVENING POST | 1955 | 02/05 | 000 |
| 92 | 1181433091 | PENICK & FORD LTD. | VERMONT MAID SYRUP | IT'S VERMONT MAID SYRUP TIME! | WOMAN'S DAY | 1955 | 11/01 | 28 |
| 93 | 1124828527 | CORN PRODUCTS REFINING CO. | KARO SYRUP | YOUR TASTE TELEGRAPHS ... THIS IS IT! | LIFE | 1955 | 11/14 | 98 |
| 94 | 1111695520 | CRESCENT MFG. CO. | MAPLEINE IMITATION MAPLE FLAVOR | MAKE DELICIOUS SYRUP INSTANTLY | WOMAN'S DAY | 1956 | 10/01 | 130 |
| 95 | 1110989367 | SWIFT & COMPANY | SWIFT'S ALLSWEET MARGARINE | ALL US PANCAKES LOVE ALLSWEET ... YOU WILL, TOO! | WOMAN'S DAY | 1956 | 10/01 | 25 |
| 96 | 1112391634 | GENERAL MILLS | BISQUICK | 3 WONDERFUL WEEKEND WAFFLES FROM BETTY CROCKER | FAMILY CIRCLE | 1957 | 11/01 | 51 |
| 97 | 1237514043 | CONTINENTAL CAN COMPANY | BONDWARE PAPER PLATES AND CUPS | ENJOY A CAREFREE BREAKFAST | LIFE | 1958 | 08/10 | 997 |
| 98 | 1220216323 | PILLSBURY MILLS INC. | PILLSBURY PANCAKE MIX | QUICK, GET THE SCISSORS | GOOD HOUSEKEEPING | 1965 | 10/01 | 78 |