|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1132169972 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | THAT'S SOME SANDWICH | LIFE | 1937 | 07/26 | 78 |
| 2 | 1158683262 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | FOR A HIKE OR A BIKE ... HERE'S A SANDWICH THEY'LL LIKE | LIFE | 1937 | 09/13 | 9 |
| 3 | 1190665830 | ICED BLACK TEA | ICED BLACK TEA | TEA PEPS YOU UP! | LIFE | 1939 | 07/24 | 30 |
| 4 | 1189993137 | NATIONAL ASSOCIATION OF ICE INDUSTRIES | ICE CHEST | HAVE YOU A BOTTLE PROBLEM? | LIFE | 1939 | 07/24 | 72 |
| 5 | 1190001047 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | SANDWICH CHART FOR PICNICS | LIFE | 1939 | 07/24 | 73 |
| 6 | 1101841767 | AUTOMATIC PAPER MACHINERY CO. | CUT-RITE WAXED PAPER | NOW MOTHER LIKES TO GO ON PICNICS | WOMAN'S DAY | 1940 | 05/01 | 50 |
| 7 | 1090438756 | GEO. A. HORMEL & CO. | SPAM | FLIPPITY, FLOP - IT'S DONE ... SPAM BURGER ON A BUN! | WOMAN'S DAY | 1940 | 07/01 | 999 |
| 8 | 1188045738 | MITSUBISHI CO. | THREE DIAMONDS CRABMEAT | CRABMEAT SANDWICHES ... HIGH SPOT OF THE PICNIC | WOMAN'S DAY | 1940 | 08/01 | 59 |
| 9 | 1090435893 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P BAKED GOODS | LET YOUR A & P BAKERS HELP PACK YOUR PICNIC LUNCH! | WOMAN'S DAY | 1940 | 08/01 | 998 |
| 10 | 1170101324 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | SALLY SPILLS THE BEANS! | LIFE | 1940 | 09/30 | 14 |
| 11 | 1167619273 | MASTER METAL PRODUCTS INC. | MASTER FOLDING GRILL | OPENS INSTANTLY LIKE A CAMP STOOL | LIFE | 1941 | 06/23 | 74 |
| 12 | 1077562422 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | TAKE ... MAKE ... BAKE | WOMAN'S DAY | 1942 | 09/01 | 7 |
| 13 | 1140548207 | FORD MOTOR COMPANY | FORD AUTOMOBILES | THERE'S A FORD IN YOUR FUTURE! | SATURDAY EVENING POST | 1945 | 05/19 | 52 |
| 14 | 1121805977 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P MARVEL ROLLS | PRETTY-UP YOUR PICNIC ... | WOMAN'S DAY | 1946 | 07/01 | 45 |
| 15 | 1121806077 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | ANN PAGE FOODS | HEADED FOR PLEASURE ... AND A LOT FOR A LITTLE | WOMAN'S DAY | 1946 | 07/01 | 997 |
| 16 | 1222962683 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P COFFEE | DEFINITELY GOING PLACES! | WOMAN'S DAY | 1947 | 06/01 | 56 |
| 17 | 1180809095 | ARMOUR & CO. | ARMOUR CANNED MEATS | MAKE IT A BACKYARD PICNIC | WOMAN'S DAY | 1947 | 09/01 | 81 |
| 18 | 1202229812 | KRAFT FOODS | KRAFT CHEESE SPREADS | MORE PICNIC FUN FOR EVERYONE | GOOD HOUSEKEEPING | 1948 | 07/01 | 22 |
| 19 | 1201040227 | NATIONAL ASSOCIATION OF ICE INDUSTRIES | CRUSHED ICE | USE PLENTY OF GENUINE ICE | GOOD HOUSEKEEPING | 1949 | 07/01 | 148 |
| 20 | 1177994192 | WHEAT FLOUR INSTITUTE | ENRICHED BREAD AND FLOUR | WHAT'S YOUR FAVORITE PICNIC SANDWICH? | WOMAN'S DAY | 1949 | 07/01 | 24 |
| 21 | 1103053632 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | BESIDES BEING BEAUTIFUL, YOU MAKE THE MOST DELICIOUS SANDWICHES IN THE WORLD | WOMAN'S DAY | 1950 | 06/01 | 104 |
| 22 | 1103053896 | OLIVE ADVISORY BOARD | CALIFORNIA RIPE OLIVES | IT JUST ISN'T A PICNIC WITHOUT RIPE OLIVES | WOMAN'S DAY | 1950 | 06/01 | 112 |
| 23 | 1064432910 | HEMP & CO. | LITTLE BROWN JUG KANTEEN & KARRYALL | 2 NEW PRODUCTS FOR YOUR LEISURE-TIME ENJOYMENT ... | LIFE | 1950 | 06/05 | 48 |
| 24 | 1249583831 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | THE COMPANION OF CONTENTMENT | LIFE | 1951 | 09/03 | 80 |
| 25 | 1275662713 | EMERSON DRUG CO. | BROMO-SELTZER | DON'T EVER LET HEADACHE INTERFERE ... | LIFE | 1951 | 10/01 | 3 |
| 26 | 1071167905 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | LITTLE MURGATROYD IS LOST! | LIFE | 1952 | 06/16 | 104 |
| 27 | 1174782542 | CHEF BOY-AR-DEE | CHEF BOY-AR-DEE SPAGHETTI AND MEAT BALLS | WHEN YOU WANT A VACATION FROM COOKING TOO ... | LIFE | 1953 | 08/17 | 38 |
| 28 | 1174789317 | FRANK H. FLEER CORP. | DUBBLE BUBBLE CHEWING GUM | BUY FUN FOR THE KIDS! | LIFE | 1953 | 08/17 | 88 |
| 29 | 1246762847 | KOTEX CO. | KOTEX | NOT A SHADOW OF A DOUBT WITH KOTEX | LADIES' HOME JOURNAL | 1954 | 07/01 | 998 |
| 30 | 1061930655 | AMERICAN CAN COMPANY | METAL CANS | A PICNIC TO PREPARE ... WITH TODAY'S DELICIOUS CANNED FOODS! | LIFE | 1954 | 07/12 | 89 |
| 31 | 1174784691 | CURTIS CIRCULATION CO. | MAGAZINE SUBSCRIPTIONS | COOLER CHEST! | SATURDAY EVENING POST | 1955 | 07/23 | 91 |
| 32 | 1099942079 | WINRO | P. D. Q. PORTABLE DISPOSABLE BAR-B-QUE | NEW! ALL IN 1 PACKAGE ... GRILL ... CHARCOAL ... EXCELSIOR STARTER | WOMAN'S DAY | 1955 | 09/01 | 101 |
| 33 | 1185723418 | STOKELY VAN CAMP INC. | VAN CAMP'S PORK AND BEANS | THE BEST COOKS WAY TO QUICK PICNICS | SATURDAY EVENING POST | 1955 | 09/03 | 65 |
| 34 | 1185724932 | CAMPBELL SOUP CO. | CAMPBELL'S SOUP | TAKE SOUP WITH YOU ... GOOD 'N HOT | SATURDAY EVENING POST | 1955 | 09/03 | 997 |
| 35 | 1210555149 | KAISER ALUMINUM | KAISER ALUMINUM FOIL | FROM CALIFORNIA COMES THE EXCITING PATIO SPECTACULAR! | LIFE | 1957 | 06/24 | 160 |
| 36 | 1208835770 | GENERAL FOODS | BIRDS EYE FROZEN FOODS | YOUR PERFECT FOURTH OF JULY PICNIC | LIFE | 1957 | 06/24 | 40 |
| 37 | 1211393079 | C. A. SWANSON & SONS | SWANSON FROZEN CHICKEN PARTS | SUCCESSFUL OUTDOOR CHEFS START WITH THE BEST | LIFE | 1957 | 09/09 | 37 |
| 38 | 1210555662 | GLEEM TOOTHPASTE | GLEEM TOOTHPASTE | THE TOOTHPASTE FOR PEOPLE WHO CAN'T BRUSH AFTER EVERY MEAL | LIFE | 1957 | 09/09 | 66 |
| 39 | 1082576541 | PACIFIC GAS & ELECTRIC | GAS AND ELECTRICAL SERVICE | CALIFORNIA ... THE GROWINGEST STATE IN THE UNION! | TIME | 1958 | 09/15 | 83 |
| 40 | 1055486895 | GLEEM | GLEEM TOOTHPASTE | HE USES ONLY GLEEM | LOOK | 1958 | 09/16 | 997 |
| 41 | 1322684504 | STOKELY VAN CAMP INC. | VAN CAMP'S PORK & BEANS | BEAN-TIME, OUTDOORS! | LIFE | 1959 | 05/19 | 997 |
| 42 | 1234660530 | ANCHOR POST PRODUCT INC. | ANCHOR FENCE | PROTECT CHILDREN, PETS AND PROPERTY | BETTER HOMES AND GARDENS | 1960 | 03/01 | 182 |
| 43 | 1323290207 | UNITED STATES STEEL | STEEL FURNITURE | SOMETHING SHADY IS GOING ON NEXT DOOR | LIFE | 1961 | 05/05 | 997 |