| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1203168865 | SO-LO WORKS | SO-LO | MEND THE SOLE FOR 1 CENT | GOOD HOUSEKEEPING | 1933 | 11/01 | 209 |
| 2 | 1098822604 | THE CHIEFTAN MFG CO. | COLORSHINE SHOE DRESSINGS | "WATCH OUT FOR THOSE NEW SHOES!" IRENE MARCHANT | GOOD HOUSEKEEPING | 1935 | 06/01 | 186 |
| 3 | 1098822814 | NU-SHINE CO. | NU-SHINE SHOE POLISH | MAKES WHITE SHOES WHITE AND DOES NOT RUB OFF! | GOOD HOUSEKEEPING | 1935 | 06/01 | 208 |
| 4 | 1192332338 | SHINOLA | SHINOLA SHOE POLISH | SHINES BEST WINS SUCCESS | LIBERTY | 1936 | 04/11 | 42 |
| 5 | 1192325828 | PEE-CHEE CLEANER MFG. CO. | PEE-CHEE SHOE CLEANER | CLEANS WHITE SHOES RIGHT | LIBERTY | 1936 | 08/08 | 52 |
| 6 | 1077137191 | SHINOLA | SHINOLA SHOE POLISH | TEACHER SAID I WAS A "SHINING EXAMPLE OF NEATNESS" | WOMAN'S DAY | 1939 | 05/01 | 43 |
| 7 | 1077038609 | SHINOLA | SHINOLA SHOE POLISH | YOU LEAD THE CLASS IN NEATESS, TOM, YOUR SHOES ARE ALWAYS SHINED! | WOMAN'S DAY | 1939 | 06/01 | 39 |
| 8 | 1167700553 | CARBONA PRODUCTS COMPANY | CARBONA SHOE WHITENER | WILL NOT RUB OFF | LIFE | 1941 | 06/23 | 74 |
| 9 | 1058219258 | SHINOLA | SHINOLA SHOE POLISH | A DOG`S-EYE VIEW OF A SHINING ROMANCE | LIFE | 1942 | 11/02 | 73 |
| 10 | 1323289758 | WHITTEMORE SHOES DRESSINGS | WHITTEMORE SHOES DRESSINGS | HAVE THE SHINE OF YOUR LIFE! | LIFE | 1943 | 10/25 | 122 |
| 11 | 1059766349 | CAT'S PAW | RUBBER SOLES AND HEELS | STOP SLIPPING DOUBLE FAST | LIFE | 1943 | 12/20 | 100 |
| 12 | 1115150933 | BILTRITE | BILTRITE RUBBER HEELS | WARTIME STAMINA | LIFE | 1944 | 02/14 | 100 |
| 13 | 1151009661 | WHITTEMORE SHOES DRESSINGS | WHITTEMORE'S BON-TON SHOE POLISH | EXCITING NEWS FOR FAITHFUL SHOES | LIFE | 1944 | 02/21 | 102 |
| 14 | 1321045437 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | LIFE | 1945 | 03/12 | 105 |
| 15 | 1143225480 | CAT'S PAW | CAT'S PAW NON-SLIP RUBBER HEELS AND SOLES | NON-SLIP | SATURDAY EVENING POST | 1945 | 05/19 | 98 |
| 16 | 1244578695 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | LIFE | 1945 | 06/04 | 106 |
| 17 | 1122410827 | AUBURN RUBBER CORP. | TREDS STICK-ON SOLES | THE STICK-ON SOLES THAT STAY ON | WOMAN'S DAY | 1945 | 09/01 | 85 |
| 18 | 1144426353 | B. F. GOODRICH CO. | HOOD RUBBER SOLES | JOHNNY SHOEMAKER SEZ ... | SATURDAY EVENING POST | 1945 | 10/06 | 106 |
| 19 | 1144861018 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | SATURDAY EVENING POST | 1945 | 10/06 | 72 |
| 20 | 1075135332 | AUBURN RUBBER CORP. | TREDS STICK-ON SOLES | A FAMILY STEPS OUT | WOMAN'S DAY | 1945 | 11/01 | 112 |
| 21 | 1121894399 | SPICK "SCUFF" SHOE POLISH | SPICK "SCUFF" SHOE POLISH | ACTUALLY MAKES SCUFFED SHOES LOOK NEW | WOMAN'S DAY | 1946 | 04/01 | 14 |
| 22 | 1121894444 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1946 | 04/01 | 88 |
| 23 | 1121456753 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1946 | 05/01 | 82 |
| 24 | 1082584475 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1946 | 06/01 | 86 |
| 25 | 1178301015 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1946 | 09/01 | 86 |
| 26 | 1123704259 | GRO-CORD SOLES | GRO-CORD SOLES | SOLES THAT SAY GO AHEAD AND PLAY | WOMAN'S DAY | 1946 | 10/01 | 102 |
| 27 | 1123704207 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1946 | 10/01 | 96 |
| 28 | 1123704296 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1946 | 11/01 | 88 |
| 29 | 1162239061 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1947 | 01/01 | 68 |
| 30 | 1074094645 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1947 | 05/01 | 127 |
| 31 | 1162239281 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1947 | 06/01 | 109 |
| 32 | 1181406150 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1947 | 09/01 | 127 |
| 33 | 1054318209 | KNOMARK MFG. CO. | ESQUIRE BOOT POLISH | FOR THAT BRIGHTER, LONGER-LASTING LOOKING GLASS SHINE | LIFE | 1947 | 10/27 | 12 |
| 34 | 1178300971 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1948 | 03/01 | 112 |
| 35 | 1181406061 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1948 | 08/01 | 86 |
| 36 | 1178301060 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1948 | 09/01 | 110 |
| 37 | 1056549370 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | LIFE | 1948 | 10/11 | 98 |
| 38 | 1178301097 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1948 | 11/01 | 124 |
| 39 | 1134406615 | EBERLE TANNING CO. | TIOGA OAK SOLE LEATHER | THERE'S EXTRA WEAR IN THAT FAVORITE PAIR | LIFE | 1948 | 11/15 | 130 |
| 40 | 1074625538 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1948 | 12/01 | 108 |
| 41 | 1162239141 | SHINOLA | SHINOLA SHOE POLISH | YOUR SHOES ARE SHOWING! | WOMAN'S DAY | 1949 | 03/01 | 106 |
| 42 | 1060272043 | KIWI | KIWI BOOT POLISH | BRIGHTER SHINES WITH 1/2 THE RUBBING | LIFE | 1950 | 04/17 | 154 |
| 43 | 1064862843 | KNOMARK MFG. CO. | ESQUIRE LANOL-WHITE SHOE POLISH | LANOLIZE YOUR WHITE SHOES | LIFE | 1950 | 06/05 | 122 |
| 44 | 1252114736 | KIWI | KIWI SHOE POLISH | SAME OLD STORY ... THE BOSS TURNED YOU DOWN | LIFE | 1951 | 04/30 | 106 |
| 45 | 1167621393 | KIWI | KIWI SHOE POLISH | BRIGHER SHINES WITH 1/2 THE RUBBING | LIFE | 1951 | 07/30 | 65 |
| 46 | 1167706768 | HOLLYWOOD SHOE POLISH INC. | HOLLYWOOD SANI-WHITE | CLEANS WHITE SHOES WHITER! | LIFE | 1951 | 07/30 | 76 |
| 47 | 1250974499 | AVON SOLE COMPANY | AVONITE SOLES | NOT ON ALL SHOES ... JUST THE BEST ONES | LIFE | 1951 | 09/03 | 58 |
| 48 | 1275926574 | KIWI | KIWI SHOE POLISH | ASK ANY G. I. ABOUT KIWI | LIFE | 1951 | 10/01 | 119 |
| 49 | 1162346476 | KNOMARK MFG. CO. | ESQUIRE BOOT POLISH | KATE SMITH SAYS: "LANOLIZE YOUR SHOES WITH ESQUIRE" | LOOK | 1951 | 12/04 | 24 |
| 50 | 1167700427 | KIWI | KIWI SHOE POLISH | BRIGHER SHINES WITH 1/2 THE RUBBING | LIFE | 1951 | 12/24 | 62 |
| 51 | 1073401462 | THE GOODYEAR TIRE AND RUBBER CO. | NEOLITE SOLES | JOHNNY WOKE US ALL UP! | LIFE | 1952 | 01/21 | 11 |
| 52 | 1071168111 | KIWI | KIWI SHOE POLISH | MARINES PREFER KIWI 38 TO 1 | LIFE | 1952 | 06/16 | 100 |
| 53 | 1069254199 | KIWI | KIWI SHOE POLISH | SURVEYS PROVE MARINES PREFER KIWI 38 TO 1 | LIFE | 1952 | 10/13 | 124 |
| 54 | 1174831923 | KIWI | KIWI SHOE POLISH | THE SHINE THAT KEEPS LEATHER ALIVE | LIFE | 1953 | 09/07 | 114 |
| 55 | 1250591566 | CAT'S PAW | CAT-TEX SOLES | THE SOLE OF ECONOMY | LADIES' HOME JOURNAL | 1954 | 03/01 | 169 |
| 56 | 1060611420 | CAT'S PAW | RUBBER SOLES AND HEELS | AT ALL FINE SHOE REPAIRERS | LIFE | 1957 | 04/08 | 19 |
| 57 | 1055481470 | CAT'S PAW | SHOE HEELS AND SOLES | CAT'S PAW | LOOK | 1958 | 09/16 | 10 |