Id	Advertiser	Product	Tag Line	Magazine	Year	Date	Page
1	1096911575	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	WHAT'S MY DARLING EATING NOW?	GOOD HOUSEKEEPING	1932	01/01	107
2	1200519666	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	SPARE YOUR ARM!	GOOD HOUSEKEEPING	1933	11/01	997
3	1097682935	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	THESE CRISCO PIES ARE DIGESTIBLE OR MY NAME ISN'T WINIFRED CARTER	GOOD HOUSEKEEPING	1933	12/01	101
4	1118245338	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	THIS $1 COOKBOOK FOR ONLY 25 CENTS	GOOD HOUSEKEEPING	1934	12/01	997
5	1098714750	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	DIVE IN, EVERYBODY! IT'S LIGHT, DIGESTIBLE CRISCO SHORTCAKE!	GOOD HOUSEKEEPING	1935	06/01	113
6	1231428464	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	NOW FOR XMAS!	GOOD HOUSEKEEPING	1935	12/01	12
7	1096399774	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	JANIE COOKS, FATHER PRAISES, MOTHER LEARNS DIGESTIBILITY SECRET	GOOD HOUSEKEEPING	1936	04/01	20
8	1093380912	JOHN MORRELL & CO.	PRIDO SHORTENING	YOUR MONEY BACK IF YOU DON'T GET WONDERFUL RESULTS ...	GOOD HOUSEKEEPING	1936	04/01	258
9	1227838422	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	MIDNIGHT ROBBERY ... OR WHY IDA USES ONE ALL-PURPOSE SHORTENING	BETTER HOMES AND GARDENS	1936	05/01	12
10	1061853584	SPRY PURE VEGETABLE SHORTENING	SPRY PURE VEGETABLE SHORTENING	BRING SPRING TO YOUR TABLE WITH THIS LOVELY, LUSCIOUS DAFFODIL CAKE	GOOD HOUSEKEEPING	1940	03/01	8
11	1062009199	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	WANT TO MAKE THE BEST CAKE EVER?	GOOD HOUSEKEEPING	1940	03/01	81
12	1101838116	THE GREAT ATLANTIC AND PACIFIC TEA COMPANY	DEXO SHORTENING	NO WONDER ... WISE COOKS ARE SWINGING TO DEXO	WOMAN'S DAY	1940	05/01	47
13	1184858261	THE GREAT ATLANTIC AND PACIFIC TEA COMPANY	DEX SHORTENING	SMART HOUSEWIVES PRAISE AMAZING NEW SHORTENING	WOMAN'S DAY	1940	09/01	57
14	1188159698	NATIONAL BISCUIT COMPANY	PREMIUM SALTINE CRACKERS	EXTRA SHORTENING MAKES PREMIUM CRACKERS FLAKIER ... MORE DELICIOUS!	WOMAN'S DAY	1940	10/01	41
15	1076008580	THE GREAT ATLANTIC AND PACIFIC TEA COMPANY	DEXO SHORTENING	TAKE GRANDMA'S TIP FOR TASTIER PUMPKIN PIE	WOMAN'S DAY	1945	11/01	104
16	1219793969	THE GREAT ATLANTIC AND PACIFIC TEA COMPANY	DEXO SHORTENING	GEE, MOM, THIS CAKE TASTES SWELL!	WOMAN'S DAY	1946	10/01	68
17	1223148594	THE GREAT ATLANTIC AND PACIFIC TEA COMPANY	DEXO SHORTENING	BEST CHICKEN PIE I EVER TASTED, MOM!	WOMAN'S DAY	1947	01/01	54
18	1091462187	SWIFT & COMPANY	SWIFT'S SWIFT'NING BLAND LARD	OUT PERFORMS ALL OTHER SHORTENINGS!	WOMAN'S DAY	1948	03/01	998
19	1091461405	SWIFT & COMPANY	SWIFT'S SWIFT'NING BLAND LARD	OUT PERFORMS ALL OTHER SHORTENINGS!	WOMAN'S DAY	1948	08/01	000
20	1091461959	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	THEY'RE CRISP! THEY'RE LIGHT! THEY'RE FRIED IN CRISCO!	WOMAN'S DAY	1948	09/01	000
21	1180808888	THE GREAT ATLANTIC AND PACIFIC TEA COMPANY	DEXO SHORTENING	GRAND NEW IDEA FOR THANKSGIVING DESSERT!	WOMAN'S DAY	1948	11/01	104
22	1091115459	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	A TRIUMPH FROM THE CRISCO KITCHEN! PUMPKIN PECAN PIE	WOMAN'S DAY	1948	11/01	999
23	1090958104	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	IT'S CRISP ... IT'S LIGHT ... IT'S FRIED IN CRISCO!	WOMAN'S DAY	1948	12/01	25
24	1223148043	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	IT'S LIGHTER! IT'S RICHER! IT'S MADE WITH CRISCO!	WOMAN'S DAY	1949	01/01	14
25	1222962436	THE GREAT ATLANTIC AND PACIFIC TEA COMPANY	DEXO SHORTENING	EVEN BEGINNERS CAN MAKE THIS CAKE ...	WOMAN'S DAY	1949	01/01	997
26	1104960829	THE GREAT ATLANTIC AND PACIFIC TEA COMPANY	DEXO SHORTENING	BRIGHTEN YOUR EASTER FEAST WITH THIS EASTER SURPRISE CAKE!	WOMAN'S DAY	1949	04/01	70
27	1104953414	SWIFT & COMPANY	SWIFT'S SWIFT'NING SHORTENING	GOOD COOKS ARE SWITCHING TO SWIFT'NING!	WOMAN'S DAY	1949	09/01	15
28	1083595230	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	THEY'RE CRISP! THEY'RE LIGHT! THEY'RE FRIED IN CRISCO!	WOMAN'S DAY	1949	10/01	35
29	1091221250	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	IT'S FLAKY! IT'S TENDER! IT'S MADE WITH CRISCO!	WOMAN'S DAY	1949	11/01	999
30	1103132833	THE GREAT ATLANTIC AND PACIFIC TEA COMPANY	DEXO SHORTENING	TASTIEST FRIED CHICKEN UNDER THE SUN!	WOMAN'S DAY	1950	06/01	72
31	1103061236	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	BERRY WEDGE PIE ... IT'S FLAKY! IT'S TENDER! IT'S MADE WITH CRISCO!	WOMAN'S DAY	1950	06/01	9
32	1211393436	AMERICAN MEAT INSTITUTE	LARD	LARD ... MORE THAN A SUPERIOR COOKING FAT	LADIES' HOME JOURNAL	1950	11/01	108
33	1230246841	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	NOW EASIER THAN EVER TO BAKE ...	LADIES' HOME JOURNAL	1952	03/01	999
34	1229444764	ARMOUR & CO.	ARMOUR STAR LARD	ARMOUR STAR PURE LARD MAKES PIE CRUST SO FLAKY ...	WOMAN'S HOME COMPANION	1952	12/01	120
35	1229530610	PROCTER & GAMBLE	CRISCO VEGETABLE SHORTENING	NEW! CRISCO'S SHORT CUT TO THE MERRIEST CHRISTMAS COOKIES EVER!	WOMAN'S HOME COMPANION	1952	12/01	80
36	1250471109	ARMOUR & CO.	ARMOUR STAR LARD	HOW TO MAKE MY LEMON FLUFF PIE	LADIES' HOME JOURNAL	1954	03/01	145
37	1246845560	SWIFT & COMPANY	SWIFT'S SWIFT'NING SHORTENING	THE PIECRUST PROVES THE COOK!	LADIES' HOME JOURNAL	1954	03/01	173
38	1246845315	LEVER BROS.	SPRY PURE VEGETABLE SHORTENING	SPRY MAKES JUST ABOUT EVERYTHING YOU COOK TASTE BETTER	LADIES' HOME JOURNAL	1954	07/01	10
39	1187458928	LEVER BROS.	SPRY HOMOGENIZED VEGETABLE SHORTENING	SPRY MAKES THE DIFFERENCE	WOMAN'S DAY	1954	10/01	53
40	1100710751	LEVER BROS.	SPRY PURE HOMOGENIZED VEGETABLE SHORTENING	ADDING SPRY MAKES THE DIFFERENCE!	WOMAN'S DAY	1954	12/01	69
41	1100027733	SPRY	SPRY PURE HOMOGENIZED VEGETABLE SHORTENING	SPRY MAKES JUST ABOUT EVERYTHING YOU COOK TASTE BETTER!	WOMAN'S DAY	1955	09/01	53
42	1125587360	PROCTER & GAMBLE	GOLDEN FLUFFO SHORTENING	COOKING CHAMPIONS SAY: "THERE WAS NEVER ANYTHING LIKE IT BEFORE!"	LIFE	1955	11/14	104
43	1237516355	PROCTER & GAMBLE	GOLDEN FLUFFO SHORTENING	WHAT DO YOU USE TO FRY CHICKEN?	BETTER HOMES AND GARDENS	1960	03/01	96

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