| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1132595304 | A. STEIN & CO. | PARIS TROPIX GARDS MEN'S UNDERWEAR | STREAMLINE YOUR WAIST WITH TWO INTERCHANGEABLE SNAP-ON POUCHES | LIFE | 1937 | 07/26 | 94 |
| 2 | 1061227034 | BAUER & BLACK | THE BRACER | EVERYWHERE MEN ARE SAYING - YOU LOOK BETTER ... FEEL BETTER, TOO, IN THE BRACER | LIFE | 1937 | 09/06 | 17 |
| 3 | 1055912473 | UNITED-CARR FASTENER CORP. | DOT SNAPPERS | BETTER THAN BUTTONS | LIFE | 1939 | 02/20 | 62 |
| 4 | 1073575973 | KLAD-EZEE | KLAD-EZEE PATENTED DROP SEAT TOGS | LOOK MOTHER - NO BUTTONS! | GOOD HOUSEKEEPING | 1940 | 03/01 | 190 |
| 5 | 1052750141 | THE BRACER | THE BRACER | BRACE UP WITH THE BRACER | LIFE | 1940 | 03/18 | 105 |
| 6 | 1053756094 | SCOVILL MFG CO. | GRIPPERS | THE SNAP FASTENERS THAT END `BUTTON BOTHER` | LIFE | 1940 | 03/18 | 74 |
| 7 | 1052935840 | MUNSINGWEAR INC. | BREEX | NEW SHORT CUT TO COMFORT | LIFE | 1940 | 03/18 | 997 |
| 8 | 1133805802 | BAUER & BLACK | THE BRACER | SMART MEN BRACE UP WITH THE BRACER. | LIFE | 1940 | 09/16 | 95 |
| 9 | 1167621053 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | JOCKEY UNDERWEAR IS COOL AS A FIG LEAF | LIFE | 1941 | 06/23 | 6 |
| 10 | 1133199941 | MUNSINGWEAR INC. | MUNSINGWEAR'S "STRETCHY SEAT" UNDERWEAR FOR MEN | RIGHT IN THE SEAT OF THE PANTS! | LIFE | 1941 | 10/13 | 23 |
| 11 | 1133199624 | STANDARD KNITTING MILLS INC. | HEALTHKNIT MEN'S UNDERWEAR | HERE'S REAL "FREE AN' EASY" WINTER UNDERWEAR COMFORT | LIFE | 1941 | 10/13 | 26 |
| 12 | 1296254843 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | WANT A LIFT? | LIFE | 1942 | 06/22 | 34 |
| 13 | 1296356184 | STANDARD KNITTING MILLS INC. | HEALTHKNIT MACDEES UNDERWEAR | NEW SUMMER UNDERWEAR COMFORT FOR MEN OF ACTION! | LIFE | 1942 | 06/22 | 83 |
| 14 | 1296338725 | E-Z MILLS INC. | OTIS UNDERWEAR | FOR HEALTH & SUPPORT | LIFE | 1942 | 06/22 | 90 |
| 15 | 1156988403 | E-Z MILLS INC. | OTIS UNDERWEAR | MAKE EVERY GARMENT LAST | LIFE | 1943 | 05/24 | 100 |
| 16 | 1138822993 | STANDARD KNITTING MILLS INC. | HEALTHKNIT MENS' UNDERWEAR | PERFECT TEAM-MATES FOR FREEDOM OF ACTION | LIFE | 1943 | 11/08 | 106 |
| 17 | 1115220155 | ROBERT REIS & CO. | REIS SCANDALS | CHANGE TO REIS | LIFE | 1944 | 02/14 | 117 |
| 18 | 1214445286 | STANDARD KNITTING MILLS INC. | HEALTHKNIT UNDERWEAR | EMBARASSING ADVENTURES OF JITTERY JOE | LIFE | 1944 | 10/23 | 8 |
| 19 | 1320864002 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | WORKING HARD, PARD? | LIFE | 1945 | 03/12 | 54 |
| 20 | 1143839253 | DUOFOLD INC. | DU-ONS ONE PIECE UNDERWEAR | WHY HORSE AROUND WITH UNSTABLE UNDERWEAR | SATURDAY EVENING POST | 1945 | 05/19 | 105 |
| 21 | 1141159559 | COOPERS INC. | JOCKEY MIDWAYS MENS' UNDERWEAR | MARINES COME FIRST | SATURDAY EVENING POST | 1945 | 05/19 | 37 |
| 22 | 1143839105 | SCOVILL MFG. CO. | GRIPPER FASTENERS | READY FOR A COMEBACK! | SATURDAY EVENING POST | 1945 | 05/19 | 90 |
| 23 | 1244503249 | E-Z MILLS INC. | OTIS UNDERWEAR | KNOWN FOR GENERATIONS | LIFE | 1945 | 06/04 | 106 |
| 24 | 1300472732 | ROBERT REIS & CO. | REIS MEN'S UNDERWEAR | FOR MEN WHO ARE GOING PLACES! | LIFE | 1946 | 11/25 | 148 |
| 25 | 1323208133 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | THE FAVORITE SHORT OF MILLIONS | LIFE | 1946 | 11/25 | 18 |
| 26 | 1056548842 | BVD | BVD BREVS | NEXT TO MYSELF I LIKE `B.V.D.` BEST! | LIFE | 1948 | 10/11 | 96 |
| 27 | 1136913439 | LOOM-TEX CORP. | FRUIT OF THE LOOM UNDERWEAR | HELP YOUR CHRISTMAS BUDGET | LIFE | 1948 | 11/15 | 142 |
| 28 | 1136913771 | E-Z MILLS INC. | OTIS UNDERWEAR | PICK YOUR FAVORITE STYLE ... | LIFE | 1948 | 11/15 | 144 |
| 29 | 1202786593 | THE OWENBY MFG. CO. | SPORTIE SHORTIE TRAINING SHORTS | LOOK DAD ... JUST LIKE YOURS! | GOOD HOUSEKEEPING | 1949 | 07/01 | 173 |
| 30 | 1061242789 | SCOVILL MFG CO. | GRIPPERS FASTENERS | WHY ACTIVE MEN ALWAYS SAY `SHORTS WITH GRIPPERS FASTENERS PLEASE!` | LIFE | 1950 | 04/17 | 67 |
| 31 | 1064426918 | ROBERT REIS & CO. | MEN'S NYLON UNDERWEAR | REIS NYLONS! | LIFE | 1950 | 06/05 | 128 |
| 32 | 1065219414 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | FEEL LIKE A MILLION! | LIFE | 1950 | 06/05 | 51 |
| 33 | 1064431624 | E-Z MILLS INC. | OTIS UNDERWEAR | FOR MEN AND BOYS | LIFE | 1950 | 06/05 | 70 |
| 34 | 1125064407 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | BEFORE YOU LOOK AT EASE ... YOU GOT TO FEEL AT EASE | LIFE | 1952 | 10/13 | 107 |
| 35 | 1246760934 | GIBBS UNDERWEAR CO. | GIBBS CHILDRENS UNDERWEAR | HAPPY GIBBS KIDS SET THE STYLE FOR EASTER | LADIES' HOME JOURNAL | 1954 | 03/01 | 165 |
| 36 | 1066250905 | ROBERT REIS & CO. | REIS MEN'S UNDERWEAR | NOW ... YOU CAN EXPERIENCE MORE COMFORT THAN YOU HAVE EVER KNOWN! | LIFE | 1955 | 11/14 | 110 |
| 37 | 1202002695 | COOPER'S INC. | JOCKEY BRAND UNDERWEAR | IT'S IN STYLE TO BE COMFORTABLE | SATURDAY EVENING POST | 1955 | 12/10 | 100 |
| 38 | 1193355124 | DUOFOLD INC. | DUOFOLD UNDERWEAR | BEGIN WITH YOUR SKIN | SATURDAY EVENING POST | 1955 | 12/10 | 119 |
| 39 | 1060626147 | WASHINGTON MILLS CO. | MAYO SPRUCE UNDERWEAR | JACK BURKE WORLD`S MOST COMFORTABLE GOLFER | LIFE | 1957 | 04/08 | 140 |
| 40 | 1193519598 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | MEN ON THE GO ... GO FOR JOCKEY MIDWAY | LIFE | 1957 | 11/11 | 151 |
| 41 | 1056030827 | HANES | HANES UNDERWEAR FOR MEN AND BOYS | FOR COMFORT AND WEAR ... AT A PRICE MORE THAN FAIR | LOOK | 1958 | 09/16 | 997 |
| 42 | 1114805738 | DUOFOLD INC. | DUOFOLD 2-LAYER INSULATED SPORTS UNDERWEAR | REAL COLD-WEATHER COMFORT FOR MAN AND BOY | SPORTS ILLUSTRATED | 1959 | 01/12 | 36 |
| 43 | 1114806161 | ROBERT REIS & CO. | BE-KEEN BRIEFS FOR MEN | BRIEFER THAN BRIEFS ... THE "BIKINI" FOR MEN | SPORTS ILLUSTRATED | 1959 | 04/27 | 65 |
| 44 | 1114782189 | ROBERT REIS & CO. | REIS PERMA-SIZED UNDERWEAR | REIS PERMA-SIZED UNDERWEAR WILL NOT SHRINK OUT OF SIZE! | SPORTS ILLUSTRATED | 1959 | 05/11 | 91 |
| 45 | 1116262076 | AMERICAN VISCOSE CORP. | COTRON FABRIC | FAMOUS DITTOS BY ALLEN-A ... NOW IN FABULOUS-FEELING COTRON FABRIC | SPORTS ILLUSTRATED | 1959 | 05/25 | 38 |
| 46 | 1116264697 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | YOU'LL LIKE THE WAY YOU FEEL IN JOCKEY BRAND UNDERWEAR | SPORTS ILLUSTRATED | 1959 | 05/25 | 60 |
| 47 | 1154432151 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | YOU'LL LIKE THE WAY YOU FEEL | SATURDAY EVENING POST | 1959 | 08/15 | 4 |
| 48 | 1281638806 | P. H. HANES KNITTING CO. | HANES UNDERWEAR | IT TAKES A WIFE TO KNOW THE DIFFERENCE | SATURDAY EVENING POST | 1960 | 06/11 | 18 |
| 49 | 1293908811 | WASHINGTON MILLS CO. | MAYO SPRUCE UNDERWEAR | THERE'S A KIND OF UNDERWEAR FOR EVERY KIND OF DAD | SATURDAY EVENING POST | 1960 | 06/11 | 84 |
| 50 | 1275926344 | COOPERS INC. | JOCKEY BRAND UNDERWEAR | A MAN NEEDS JOCKEY SUPPORT | LIFE | 1961 | 03/31 | 68 |