|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1207437454 | THE UNITED STATES SHOE CORP. | RED CROSS SHOES | THE HAMPTON SAYS GOOD AFTERNOON ... SMARTLY! | GOOD HOUSEKEEPING | 1933 | 11/01 | 199 |
| 2 | 1203302224 | THE JULIAN & KOKENGE CO. | FOOT SAVER SHOES | JUST A FOOLISH VESTAL VIRGIN! | GOOD HOUSEKEEPING | 1935 | 03/01 | 172 |
| 3 | 1202858382 | VITALITY SHOE CO. | VITALITY HEALTH SHOES | FEET FREED FROM FOOT-FAG | GOOD HOUSEKEEPING | 1935 | 03/01 | 227 |
| 4 | 1098827916 | SHU-MILK PRODUCTS CORP. | SHU-MILK WHITE SHOE CLEANER | WILL NOT RUB OFF | GOOD HOUSEKEEPING | 1935 | 06/01 | 180 |
| 5 | 1098825608 | ENNA JETTICK SHOES INC. | ENNA JETTICK SHOES | THIS TESTED WHITE OXFORD DOES GO PLACES COMFORTABLY | GOOD HOUSEKEEPING | 1935 | 06/01 | 207 |
| 6 | 1095178087 | ENNA JETTICK SHOES INC. | ENNA JETTICK SHOES | WHY BUSY WOMEN GO PLACES COMFORTABLY IN THE NEW ENNA JETTICKS | GOOD HOUSEKEEPING | 1936 | 04/01 | 223 |
| 7 | 1077136878 | SHINOLA | SHINOLA SHOE POLISH | "THE STAR MUST SHINE FROM HEAD TO FOOT" SAYS LUCILLE BALL | WOMAN'S DAY | 1939 | 04/01 | 40 |
| 8 | 1062185475 | A. S. BECK | FIFTH AVENUE SHOES | A. S. BECK SHOES ARE AMERICA'S GREAT $3.98 SHOE VALUE | GOOD HOUSEKEEPING | 1940 | 03/01 | 121 |
| 9 | 1062778139 | JOHNSON, STEPHENS & SHINKLE SHOE CO. | FASHION PLATE SHOES | WE'VE ACTUALLY QUILTED YOUR SHINING NEW PATENTS | GOOD HOUSEKEEPING | 1940 | 03/01 | 138 |
| 10 | 1068848641 | JOHNSON, STEPHENS & SHINKLE SHOE CO. | RHYTHM STEP SHOES | NOW MY TWINKLING LITTLE PATENTS HAVE GLORIOUS EXTRA SUPPORT | GOOD HOUSEKEEPING | 1940 | 03/01 | 166 |
| 11 | 1073322324 | THE JULIAN AND KOKENGE COMPANY | FOOT SAVER SHOES | AT LAST ... SHOES THAT FIT LIKE YOUR STOCKINGS | GOOD HOUSEKEEPING | 1940 | 03/01 | 181 |
| 12 | 1073581765 | WOHL SHOE COMPANY | PERFECT POISE NATURAL ARCH SHOES | WHEN YOU WALK ... WALK COMFORTABLY, SMARTLY | GOOD HOUSEKEEPING | 1940 | 03/01 | 194 |
| 13 | 1079465225 | WOHL SHOE COMPANY | PARIS FASHION SHOES | "I FELL IN LOVE WITH THEIR PARISIAN SMARTNESS!" SAYS VIRGINIA GILMORE | GOOD HOUSEKEEPING | 1940 | 03/01 | 198 |
| 14 | 1073574090 | KRIPPENDORF SHOES | FOOT REST SHOES | PRETTIER THAN FEET BUT MADE TO FIT THEM | GOOD HOUSEKEEPING | 1940 | 03/01 | 203 |
| 15 | 1079473536 | VITALITY SHOE COMPANY | VITALITY SHOES | GO STEPPING THIS SPRING WITH NEW VITALITY | GOOD HOUSEKEEPING | 1940 | 03/01 | 216 |
| 16 | 1054055574 | GEO. E. KEITH CO. | WOMEN`S SHOES | SALUTE TO BLUE | LIFE | 1940 | 03/18 | 66 |
| 17 | 1216145610 | THE UNITED STATES SHOE CORP. | RED CROSS SHOES | THE SHOE OF THE WEEK | LIFE | 1941 | 04/28 | 8 |
| 18 | 1167624068 | SHU-MILK PRODUCTS CORP. | SHU-MILK SHOE CLEANER | SHU-MILK'S NEW WAY TO WHITEN SHOES | LIFE | 1941 | 06/23 | 72 |
| 19 | 1216145710 | BROWN SHOE CO. | AIR STEP SHOES | THE SHOE WITH THE MAGIC SOLE | LIFE | 1941 | 09/29 | 997 |
| 20 | 1296355610 | THE OLD MEXICO SHOP | GENUINE STEERHIDE HUARACHES | ONE OF THE EARLY GOOD NEIGHBORS | LIFE | 1942 | 06/22 | 82 |
| 21 | 1058219377 | THE FLORSHEIM SHOE CO. | FLORSHEIM SHOES | MILTARY SHOES FOR WOMEN | LIFE | 1942 | 11/02 | 15 |
| 22 | 1156981643 | SHINOLA | SHINOLA SHOE POLISH | LOOK AT YOUR SHOES ... OTHER PEOPLE DO! | LIFE | 1943 | 05/24 | 98 |
| 23 | 1300236407 | BROWN SHOE CO. | AIR STEP SHOES | TAILOTED TO A 'T' | LIFE | 1943 | 10/25 | 997 |
| 24 | 1115226253 | UNITED STATES SHOE CORP. | GOLD CROSS SHOES | FREEDOM FROM DOUBT | LIFE | 1944 | 02/14 | 101 |
| 25 | 1115145515 | BROWN SHOE CO. | AIR STEP SHOES | THE SHOE WITH THE YOUTHFUL FEEL | LIFE | 1944 | 02/14 | 44 |
| 26 | 1150143661 | BROWN SHOE CO. | NATURALIZER SHOES | LOOKS GOOD FROM EVERY APPROACH | LIFE | 1944 | 02/21 | 997 |
| 27 | 1321045578 | GEO. E. KEITH CO. | WALK-OVER SHOES | FOR THE OPEN SEASON! | LIFE | 1945 | 03/12 | 108 |
| 28 | 1301430321 | THE UNITED STATES SHOE CORP. | RED CROSS SHOES | VOTE THESE THE 'SMARTEST ARRIVALS' | LIFE | 1945 | 03/12 | 997 |
| 29 | 1060181434 | ENNA JETTICK SHOES INC. | ENNA JETTICK SHOES | ANOTHER NAME FOR PRECISE FIT | LIFE | 1948 | 10/11 | 48 |
| 30 | 1056987236 | BROOKS SHOE MANUFACTURING CO | BROOKS BOWLING SHOES | BOWLING`S FUN | LIFE | 1948 | 10/11 | 92 |
| 31 | 1226675938 | DANIEL GREEN COMFY SLIPPERS | DANIEL GREEN COMFY SLIPPERS | GIVE YOUR FEET A VACATION TOO ... | LADIES' HOME JOURNAL | 1949 | 07/01 | 24 |
| 32 | 1126560737 | THE GOODYEAR TIRE AND RUBBER CO. | NEOLITE RUBBER SOLES | SUMMERTIME ... AND THE WALKIN' IS EASY! | LIFE | 1950 | 06/05 | 11 |
| 33 | 1064345688 | J. W. LANDENBERGER & CO. | FOOTLETS SHEER NYLONS & PRE-SHRUNK COTTONS | FASHION DEMANDS FOOTLETS | LIFE | 1950 | 06/05 | 13 |
| 34 | 1211561536 | THE UNITED STATES SHOE CORPORATION | RED CROSS SHOES | AMERICA'S UNCHALLENGED SHOE VALUE | LADIES' HOME JOURNAL | 1950 | 11/01 | 205 |
| 35 | 1252957362 | BROWN SHOE CO. | LIFE STRIDE SHOES | FOR THE WOMAN WHOSE TASTE IS RICHER THAN HER INCOME | LIFE | 1951 | 10/01 | 996 |
| 36 | 1068851032 | SAVAGE-WAYNE COMPANY | AH-FOOTSIE SHOES | TIRED TOOTSIES LOVE "AH-FOOTSIE" | LIFE | 1952 | 10/13 | 14 |
| 37 | 1100710697 | ENNA JETTICK SHOES INC. | ENNA JETTICK SHOES | THE SHOES YOU LOVE TO LIVE IN | WOMAN'S DAY | 1955 | 09/01 | 24 |
| 38 | 1102526548 | ENNA JETTICK SHOES INC. | ENNA JETTICK SHOES | DON'T SLEEP IN THESE SHOES! | WOMAN'S DAY | 1956 | 04/01 | 4 |
| 39 | 1111615987 | BEATRICE FOODS CO. | LA CHOY AMERICAN COOKED CHINESE FOODS | BEAUTIFUL BARGAIN FROM HONG KONG | WOMAN'S DAY | 1956 | 10/01 | 997 |
| 40 | 1242001184 | THE GOODYEAR TIRE AND RUBBER CO. | NEOLITE SHOE SOLES | IT'S WISE TO GET TO THE BOTTOM OF THINGS! | LIFE | 1958 | 09/15 | 997 |
| 41 | 1294333472 | DR. SCHOLL'S | DR. SCHOLL'S ARCH-LIFT SANDALS | BUILT-IN COMFORT | SATURDAY EVENING POST | 1960 | 06/11 | 88 |