| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1132677330 | STOKELY VAN CAMP INC. | VAN CAMP'S PORK AND BEANS | TAKE A VACATION ... ALL AFTERNOON | LIFE | 1937 | 07/26 | 000 |
| 2 | 1132677503 | BRISTOL-MYERS | SAL HEPATICA LAXATIVE | BE WISE, THIS SUMMER ... TAKE A LAXATIVE THAT COMBATS GASTRIC ACIDITY, TOO | LIFE | 1937 | 07/26 | 1 |
| 3 | 1132596589 | PHOENIX MUTUAL LIFE INSURANCE COMPANY | PHOENIX MUTUAL RETIREMENT INCOME PLAN | HOW A MAN OF 40 CAN RETIRE IN 15 YEARS | LIFE | 1937 | 07/26 | 12 |
| 4 | 1132597042 | LA CROSS | LA CROSS CREME NAIL POLISH | FINGERS MATCH TOES | LIFE | 1937 | 07/26 | 12 |
| 5 | 1132597171 | CROSLEY | CROSLEY FIVER RADIO | AMERICAN AND FOREIGN RADIO RECEPTION IS YOURS | LIFE | 1937 | 07/26 | 12 |
| 6 | 1132595394 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | WHEN A NICKEL GOES A LONG WAY | LIFE | 1937 | 07/26 | 15 |
| 7 | 1132596990 | WRIGLEY'S | WRIGLEY'S DOUBLE MINT CHEWING GUM | A CLUE TO ITS POPULARITY | LIFE | 1937 | 07/26 | 17 |
| 8 | 1132596941 | ASSOCIATED GAS & ELECTRIC SYSTEM | GAS & ELECTRIC UTILITIES | BREASTING THE TIDE OF RISING PRICES | LIFE | 1937 | 07/26 | 17 |
| 9 | 1132595729 | WESTERN ELECTRIC | TELEPHONE EQUIPMENT | SHE MUST HAVE GOOD TELEPHONE APPARATUS TO GIVE YOU GOOD SERVICE ... | LIFE | 1937 | 07/26 | 18 |
| 10 | 1132677894 | REMINGTON RAND INC. | REMINGTON NOISELESS TYPEWRITER | VOTED MOST POPULAR MAN WITH STENOGRAPHERS ALL OVER THE U. S. | LIFE | 1937 | 07/26 | 2 |
| 11 | 1132169972 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | THAT'S SOME SANDWICH | LIFE | 1937 | 07/26 | 78 |
| 12 | 1132169738 | DR. SCHOLL'S | DR. SCHOLL'S FOOT BALM | SORE, HOT FEET? | LIFE | 1937 | 07/26 | 78 |
| 13 | 1132169683 | MURINE CO. | MURINE EYE WASH | LIFE COMES TO EYES | LIFE | 1937 | 07/26 | 78 |
| 14 | 1132172321 | THE MOTHERSILL REMEDY CO. | MOTHERSILL'S SEASICK REMEDY | FOR A COMFORTABLE, PLEASANT VOYAGE ... | LIFE | 1937 | 07/26 | 80 |
| 15 | 1132169898 | BEECH-NUT | BEECH-NUT CHEWING GUM | NEXT ON THE PROGRAM ... A REAL HIT | LIFE | 1937 | 07/26 | 80 |
| 16 | 1132169626 | D. D. D. PRESCRIPTION | D. D. D. PRESCRIPTION | DANGEROUS TO SCRATCH MOSQUITO BITES | LIFE | 1937 | 07/26 | 80 |
| 17 | 1132596877 | RAILWAY EXPRESS AGENCY | NATION-WIDE RAIL-AIR SERVICE | MAN LIKES DOG ... DOG LIKES MAN | LIFE | 1937 | 07/26 | 86 |
| 18 | 1132597087 | JOHNSON & JOHNSON | TEK TOOTH BRUSH | HAVE YOU EVER BRUSHED ALL YOUR TEETH? | LIFE | 1937 | 07/26 | 86 |
| 19 | 1132172649 | CROSLEY | XERVAC | REVITALIZE INACTIVE HAIR CELLS | LIFE | 1937 | 07/26 | 87 |
| 20 | 1132172580 | RED RAVEN SPLITS | BILLY BAXTER CLUB SODA | AMONG DRINKERS, 2% ARE EXPERTS IN MAKING A HIGH-BALL. | LIFE | 1937 | 07/26 | 87 |
| 21 | 1132172164 | GENERAL HOUSEHOLD UTILITIES CO. | GRUNOW TELEDIAL RADIO | AMAZING NEW RADIO ... EUROPE GUARANTEED | LIFE | 1937 | 07/26 | 87 |
| 22 | 1132170063 | THE SAVOGRAN CO. | SAVOGRAN WALLPAPER REMOVER | CUTS WALLPAPER REMOVING TIME IN HALF | LIFE | 1937 | 07/26 | 87 |
| 23 | 1132170216 | EDGEWORTH SMOKING TOBACCOS | EDGEWORTH AND EDGEWORTH JR. SMOKING TOBACCOS | PROCESS-AGING TO ENRICH FLAVOR AND TAKE OUT TONGUE BITE | LIFE | 1937 | 07/26 | 88 |
| 24 | 1132172267 | WORCESTER SALT CO. | WORCESTER SALT TOOTHPASTE | DON'T BE ASHAMED TO SMILE! | LIFE | 1937 | 07/26 | 88 |
| 25 | 1132169808 | GLOVER'S | GLOVER'S KENNEL AND FLEA SOAP | POSITIVELY KILLS FLEAS AND LICE! | LIFE | 1937 | 07/26 | 88 |
| 26 | 1132595610 | THE PULLMAN COMPANY | RAIL TRAVEL | A PULLMAN CAPTAIN AND HIS CREW | LIFE | 1937 | 07/26 | 89 |
| 27 | 1132596675 | BRISTOL-MYERS | MUM DEODORANT | I SENSE YOU PLAYED TENNIS TODAY | LIFE | 1937 | 07/26 | 90 |
| 28 | 1132596306 | SIMONIZ | SIMONIZ CAR WAX | DON'T ... LET YOUR CAR GO NUDIST! | LIFE | 1937 | 07/26 | 93 |
| 29 | 1132595304 | A. STEIN & CO. | PARIS TROPIX GARDS MEN'S UNDERWEAR | STREAMLINE YOUR WAIST WITH TWO INTERCHANGEABLE SNAP-ON POUCHES | LIFE | 1937 | 07/26 | 94 |
| 30 | 1132596475 | SEAGRAM-DISTILLERS CORPORATION | SEAGRAM'S KING ARTHUR GIN | THE "LAST INCH" OF YOUR COLLINS NOW STAYS RICH ... | LIFE | 1937 | 07/26 | 94 |
| 31 | 1133807168 | INLAND MANUFACTURING | PRESTO ICE CUBE TRAY | SPLIT SECOND RELIEF FOR WEARY DRINKS | LIFE | 1937 | 07/26 | 997 |
| 32 | 1133807396 | LIBBY, MCNEILL, AND LIBBY | LIBBY'S GENTLE PRESS TOMATO JUICE | WHICH ... FOR YOUR FAMILY? | LIFE | 1937 | 07/26 | 997 |
| 33 | 1133815096 | DIAMOND CRYSTAL SALT CO. | DIAMOND CRYSTAL IODIZED SHAKER SALT | WAKE UP HIDDEN FLAVOR | LIFE | 1937 | 07/26 | 997 |
| 34 | 1132677782 | AUTO-LITE | AUTO-LITE SPARK PLUGS | IGNITION ENGINEERED BY IGNITION ENGINEERS | LIFE | 1937 | 07/26 | 997 |
| 35 | 1132677637 | HELLMANN'S | HELLMANN'S REAL MAYONNAISE | IT'S REAL MAYONNAISE, BETTY, THE VERY FRESHEST THERE IS! | LIFE | 1937 | 07/26 | 997 |
| 36 | 1132762417 | CHRYSLER CORPORATION | DE SOTO AUTOMOBILES | GREATEST CAR VALUE IN AMERICA TODAY! | LIFE | 1937 | 07/26 | 997 |
| 37 | 1133815314 | INTERNATIONAL HARVESTER CO. | INTERNATIONAL CAB-OVER-ENGINE TRUCKS | ANOTHER NEW TRUCK IN THE INTERNATIONAL LINE | LIFE | 1937 | 07/26 | 997 |
| 38 | 1132596198 | PACKARD | PACKARD AUTOMOBILES | WE KNOW WHAT PEOPLE ARE SAYING ... AND WE LIKE IT | LIFE | 1937 | 07/26 | 997 |
| 39 | 1132595476 | GENERAL MOTORS | CHEVROLET AUTOMOBILES | FOR 26 YEARS THE SYMBOL OF SAVINGS | LIFE | 1937 | 07/26 | 997 |
| 40 | 1133814628 | NATIONAL BISCUIT COMPANY | RITZ CRACKERS | RITZ GOES TO A PARTY | LIFE | 1937 | 07/26 | 997 |
| 41 | 1132595906 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | GARY COOPER SAYS: "IT'S COMMON SENSE FOR ME TO PREFER LUCKIES" | LIFE | 1937 | 07/26 | 999 |
| 42 | 1154396733 | ETHYL CORPORATION | ETHYL ANTI-KNOCK GASOLINE | LOOKS LIKE A STAMPEDE TO ETHYL THIS SUMMER! | LIFE | 1937 | 08/02 | 000 |
| 43 | 1157561758 | CHRYSLER CORPORATION | PLYMOUTH AUTOMOBILES | GREATEST CAR FOR ALL-ROUND ECONOMY | LIFE | 1937 | 08/02 | 1 |
| 44 | 1157561917 | AMERICAN BLOWER CORP. | AMERICAN BLOWER INDUSTRIAL HEATER UNITS | LET'S NOT HAVE A REPETITION OF LAST YEAR'S HEATING TROUBLES | LIFE | 1937 | 08/02 | 2 |
| 45 | 1157563465 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | THE PAYOFF | LIFE | 1937 | 08/02 | 4 |
| 46 | 1159295266 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | ERL ROMAN LANDS A BIG ONE! | LIFE | 1937 | 08/02 | 43 |
| 47 | 1159372276 | FRANKFORT DISTILLERIES INC. | FOUR ROSES BLENDED WHISKEY | ... SO THIS TIME WE SAY IT WITH FLOWERS | LIFE | 1937 | 08/02 | 46 |
| 48 | 1157562260 | GENERAL ELECTRIC | G. E. ELECTRIC CLOCKS | BORIS KARLOFF ... COUNTRY GENTLEMAN | LIFE | 1937 | 08/02 | 5 |
| 49 | 1159373986 | THE GOODYEAR TIRE AND RUBBER CO. | GOODYEAR LIFE GUARD TUBES | GEE, I WISH I COULD PLAY AGAIN | LIFE | 1937 | 08/02 | 53 |
| 50 | 1158946256 | STANDARD SANITARY MFG. CO. | STANDARD PLUMBING FIXTURES | PROTECT YOUR PRICELESS POSSESSION | LIFE | 1937 | 08/02 | 65 |
| 51 | 1159375545 | CANADA DRY | CANADA DRY SPARKLING WATER | WHEN A LONG SPARKLE IS A NECESSITY ... | LIFE | 1937 | 08/02 | 66 |
| 52 | 1158946399 | HOTEL CLEVELAND | HOTEL CLEVELAND | SUCH IS LIFE AT HOTEL CLEVELAND | LIFE | 1937 | 08/02 | 66 |
| 53 | 1158947097 | MAYBELLINE EYE BEAUTY AIDS | MAYBELLINE EYE BEAUTY AIDS | WHAT AN AMAZING IMPROVEMENT MAYBELLINE DOES MAKE! | LIFE | 1937 | 08/02 | 66 |
| 54 | 1159375459 | THE GRUEN WATCH CO. | GRUEN CURVEX WATCHES | GRUEN MAKES WRISTWATCH HISTORY | LIFE | 1937 | 08/02 | 67 |
| 55 | 1158946162 | ALLEN'S FOOT-EASE | ALLEN'S FOOT-EASE | QUICK, EASY STEPS FOR HAPPY FEET | LIFE | 1937 | 08/02 | 68 |
| 56 | 1158945842 | CUTICURA | CUTICURA SOAP AND OINTMENT | BABY'S CHAFING SOOTHED, COMFORTED ... | LIFE | 1937 | 08/02 | 68 |
| 57 | 1158947649 | THE MOTHERSILL REMEDY CO. | MOTHERSILL'S SEASICK REMEDY | THERE IS A THRILL IN TOURING ... | LIFE | 1937 | 08/02 | 68 |
| 58 | 1158946019 | UNIVERSAL CAMERA CORP. | UNIVEX CINE "8" MOVIE CAMERA | ALL AMERICA'S GONE UNIVEX! | LIFE | 1937 | 08/02 | 73 |
| 59 | 1158947516 | RAILWAY EXPRESS AGENCY | NATION-WIDE RAIL-AIR SERVICE | ANYWHERE YOU WANT TO SHIP | LIFE | 1937 | 08/02 | 74 |
| 60 | 1158947584 | WHITE ROCK | WHITE ROCK MINERAL WATER | I'M GOING HOME TO FATHER! | LIFE | 1937 | 08/02 | 74 |
| 61 | 1158953416 | DOROTHY BOYD ART STUDIO | CANTON PAJAMA SUIT | FOR YOUR WIFE | LIFE | 1937 | 08/02 | 76 |
| 62 | 1158947439 | CROSLEY | CROSLEY FIVER ROAMIO CAR RADIO | AN AUTO RADIO THAT EVERYONE CAN AFFORD | LIFE | 1937 | 08/02 | 76 |
| 63 | 1159374090 | HOOD TIRES | HOOD DELUXE SPEED PROTECTED TIRES | STOP ... SAFETY DEMANDS IT! | LIFE | 1937 | 08/02 | 77 |
| 64 | 1159366846 | THE FLEISCHMANN DISTILLING CORP. | FLEISCHMANN'S DISTILLED DRY GIN | DOES IT MIX? | LIFE | 1937 | 08/02 | 78 |
| 65 | 1158953289 | THE ANDERSON CO. | SPOT-MASTER VISION-CONTROL PRODUCTS | HERE'S HOW TO PUT EYES IN THIS BLIND SPOT | LIFE | 1937 | 08/02 | 79 |
| 66 | 1158945623 | NASH-KELVINATOR CORP. | KELVINATOR ROOM COOLER | THERE'S LOTS OF HOT WEATHER AHEAD ... | LIFE | 1937 | 08/02 | 80 |
| 67 | 1159295114 | EMERSON DRUG CO. | BROMO-SELTZER | A MAN CAN'T AFFORD TO LOOK LIKE LAST NIGHT'S PARTY! | LIFE | 1937 | 08/02 | 997 |
| 68 | 1154394092 | HIRAM WALKER & SONS | HIRAM WALKER'S GINS | INTERNATIONAL PEDIGREE OF A NATIONAL FAVORITE! | LIFE | 1937 | 08/02 | 998 |
| 69 | 1154474418 | AMERICAN CIGARETTE AND CIGAR CO. | PALL MALL CIGARETTES | CENTURIES OF PRAISE FOR FINE TOBACCOS ... BUT NONE FOR ADULTERANTS | LIFE | 1937 | 08/02 | 999 |
| 70 | 1156954422 | EDGAR F. HURFF CO. | HURFF TOMATO PRODUCTS | JERSEY TOMATOES ARE NATURALLY BETTER ... | LIFE | 1937 | 08/09 | 000 |
| 71 | 1156953417 | STUDEBAKER CORP. | STUDEBAKER AUTOMOBILES | SHE BELIEVES IN REAL COMFORT ON THE HGHWAYS | LIFE | 1937 | 08/09 | 1 |
| 72 | 1156449101 | WRIGLEY'S | WRIGLEY'S DOUBLE MINT CHEWING GUM | REFRESHING ... IT'S PEPPERMINT! | LIFE | 1937 | 08/09 | 15 |
| 73 | 1156447506 | SCHENLEY DISTRIBUTORS INC. | CREAM OF KENTUCKY BOURBON | ARE YOUR LIPS AS KEEN AS A COLONEL'S? | LIFE | 1937 | 08/09 | 15 |
| 74 | 1159367208 | KREML | KREML HAIR TONIC | DIDN'T YOU HEAR, SULLY? KREML'S REDUCED IN PRICE! | LIFE | 1937 | 08/09 | 16 |
| 75 | 1156896719 | BRISTOL-MYERS | VITALIS HAIR TONIC | SUN AND WATER ARE HEALTHY FOR YOU ... BUT NOT FOR YOUR HAIR! | LIFE | 1937 | 08/09 | 16 |
| 76 | 1156897424 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | OPEN YOUR MOUTH AND CLOSE YOUR EYES | LIFE | 1937 | 08/09 | 2 |
| 77 | 1156447186 | THE COCA-COLA COMPANY | COCA-COLA | THE PAUSE THE REFRESHES ... AND COOLS | LIFE | 1937 | 08/09 | 41 |
| 78 | 1156980360 | GILLETTE | GILLETTE RAZORS AND BLADES | I WARN MEN AGAINST USING MISFIT BLADES | LIFE | 1937 | 08/09 | 5 |
| 79 | 1156980596 | LEVER BROS. | LIFEBUOY SOAP | HURRAY! I'VE LEARNED THE SECRET OF LASTING FRESHNESS EVEN ON THE HOTTEST DAYS | LIFE | 1937 | 08/09 | 6 |
| 80 | 1156448523 | AMERICAN SAFETY RAZOR CORP. | GEM MICROMATIC RAZOR AND BLADES | AVOID 5 O'CLOCK SHADOW | LIFE | 1937 | 08/09 | 65 |
| 81 | 1156978595 | LOOK MAGAZINE | LOOK MAGAZINE | WHO IS THE MAN IN THE IRON COLLAR? | LIFE | 1937 | 08/09 | 66 |
| 82 | 1157039583 | RAILWAY EXPRESS AGENCY | NATION-WIDE RAIL-AIR SERVICE | HOW COME GARDENIAS? | LIFE | 1937 | 08/09 | 91 |
| 83 | 1156448030 | FEDERAL SCHOOLS INC. | ART SCHOOL SCHOLARSHIP | DRAW ME! | LIFE | 1937 | 08/09 | 91 |
| 84 | 1156982711 | CHRYSLER CORPORATION | DODGE TRUCKS | LOW-PRICED 1937 DODGE MOST BRILLANT PERFORMING TRUCK EVER BUILT! | LIFE | 1937 | 08/09 | 91 |
| 85 | 1159372322 | WORCESTER SALT CO. | WORCESTER SALT TOOTHPASTE | BE PROUD OF YOUR TEETH | LIFE | 1937 | 08/09 | 92 |
| 86 | 1159296102 | GLOVER'S | GLOVER'S KENNEL AND FLEA SOAP | POSITIVELY KILLS FLEAS AND LICE! | LIFE | 1937 | 08/09 | 92 |
| 87 | 1159366512 | DR. SCHOLL'S | DR. SCHOLL'S SOLVEX | BEWARE OF ATHLETE'S FOOT | LIFE | 1937 | 08/09 | 92 |
| 88 | 1157046844 | OSHKOSH TRUNKS INC. | OSHKOSH TRUNKS AND LUGGAGE | FIRST CLASS STRAIGHT AHEAD | LIFE | 1937 | 08/09 | 92 |
| 89 | 1157046342 | THE MOTHERSILL REMEDY CO. | MOTHERSILL'S SEASICK REMEDY | YOU CAN BE A GOOD SAILOR ... | LIFE | 1937 | 08/09 | 92 |
| 90 | 1159294953 | BASS CAMERA CO. | BASS MIDGET MARVEL CAMERA | ONLY $19.50 | LIFE | 1937 | 08/09 | 92 |
| 91 | 1159296009 | CANADIAN PACIFIC | EMPRESS OF BRITAIN 128 DAY WORLD CRUISE | FOUR FULL MONTHS OF THE "SUPREME TRAVEL EXPERIENCE" | LIFE | 1937 | 08/09 | 93 |
| 92 | 1159368040 | RALSTON PURINA CO. | RY-KRISP | SLIM OR FAT ... IT'S UP TO YOU | LIFE | 1937 | 08/09 | 93 |
| 93 | 1159295190 | CARL ZEISS, INC. | CONTAX CANDID CAMERA | CATCH YOUR SUBJECT UNAWARES | LIFE | 1937 | 08/09 | 93 |
| 94 | 1156448431 | INSURANCE CO. OF NORTH AMERICA | BUSINESS INSURANCE | BUSINESS INCOME AS USUAL DESPITE THE FIRE? | LIFE | 1937 | 08/09 | 95 |
| 95 | 1156955847 | REMINGTON RAND INC. | REMINGTON NOISELESS TYPEWRITERS | FOR STENOGRAPHERS ONLY! | LIFE | 1937 | 08/09 | 96 |
| 96 | 1156954708 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | TODAY ... IT'S SCHLITZ IN STEINIES! | LIFE | 1937 | 08/09 | 997 |
| 97 | 1156979654 | SOCONY-VACUUM OIL CO. | MOBILOIL | WORLD'S LARGEST-SELLING SUMMER OIL | LIFE | 1937 | 08/09 | 998 |
| 98 | 1156445308 | LIGGETT & MYERS TOBACCO CO. | CHESTERFIELD CIGARETTES | LOOK NO FURTHER ... | LIFE | 1937 | 08/09 | 999 |
| 99 | 1133210495 | W. A. SHEAFFER PEN CO. | SHEAFFER'S PENS | WORLD'S LOWEST COST PEN | LIFE | 1937 | 08/30 | 000 |
| 100 | 1133208497 | CHRYSLER CORPORATION | PLYMOUTH AUTOMOBILES | RIDE IN A PLYMOUTH TO LEARN ABOUT LUXURY! | LIFE | 1937 | 08/30 | 1 |
| 101 | 1133199054 | CROSLEY | CROSLEY FIVER ROAMIO AUTO RADIO | TOUR THE NATION ... | LIFE | 1937 | 08/30 | 100 |
| 102 | 1133195505 | CUTICURA | CUTICURA SOAP AND OINTMENT | DEAR DADDY ... | LIFE | 1937 | 08/30 | 100 |
| 103 | 1133199230 | R. U. DELAPENHA & CO. | MYERS'S | MIX THEM AS THEY MAKE THEM IN JAMAICA | LIFE | 1937 | 08/30 | 100 |
| 104 | 1133208983 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | WHEN THE MERRY-GO-ROUND BROKE DOWN | LIFE | 1937 | 08/30 | 103 |
| 105 | 1132762937 | J. B. WILLIAMS CO. | GLIDER | ONLY 1 MAN IN 7 SHAVES EVERY DAY ... | LIFE | 1937 | 08/30 | 15 |
| 106 | 1132762744 | COLUMBIA PICTURES | LOST HORIZON | 3,000,000 PEOPLE SAY YOU MUST SEE IT | LIFE | 1937 | 08/30 | 16 |
| 107 | 1132776310 | WRIGLEY'S | WRIGLEY'S DOUBLE MINT CHEWING GUM | HOUSEWIVES! ENJOY DOUBLE MINT GUM DAILY WHILE YOU WORK | LIFE | 1937 | 08/30 | 19 |
| 108 | 1132776240 | G. F. HEUBLEIN & BRO. | HEUBLEIN'S MILSHIRE DRY GIN | PREFERRED FOR NATURAL SMOOTHNESS | LIFE | 1937 | 08/30 | 19 |
| 109 | 1132776481 | CROSLEY | XERVAC | AFTER SUMMER'S "HAIR HAVOC" | LIFE | 1937 | 08/30 | 5 |
| 110 | 1132776418 | MAVIS TALCUM | MAVIS TALCUM | RUBY KEELER TESTS 2 TALCUMS | LIFE | 1937 | 08/30 | 6 |
| 111 | 1132763144 | HIRAM WALKER & SONS | HIRAM WALKER'S DISTILLED LONDON DRY GIN | RECORD BREAKERS | LIFE | 1937 | 08/30 | 6 |
| 112 | 1133208836 | GENERAL ELECTRIC | THE NEW G. E. RADIO WITH TOUCH TUNING | NOW ... JUST PRESS A BUTTON ... THAT'S ALL! | LIFE | 1937 | 08/30 | 83 |
| 113 | 1133206604 | JOHNSON & JOHNSON | BAND-AID BRAND ADHESIVE BANDAGES | LITTLE PEGGY CUT HER THUMB, THE THUMB BEGAN TO SWELL ... | LIFE | 1937 | 08/30 | 84 |
| 114 | 1133207596 | MOTOR IMPROVEMENTS INC. | PUROLATOR OIL FILTERS | BUT HOW DOES CHANGING THE PUROLATOR SAVE MONEY? | LIFE | 1937 | 08/30 | 86 |
| 115 | 1133195045 | CAMPHO-PHENIQUE CO. | CAMPHO-PHENIQUE | STOP SCRATCHING ... | LIFE | 1937 | 08/30 | 86 |
| 116 | 1133208715 | FORTUNE MAGAZINE | FORTUNE MAGAZINE | 2,668,976,000 SHARES AGO ... | LIFE | 1937 | 08/30 | 87 |
| 117 | 1133206953 | EMERSON DRUG CO. | BROMO-SELTZER | BAD BUSINESS COMING TO WORK LOOKING LIKE THE NIGHT BEFORE! | LIFE | 1937 | 08/30 | 88 |
| 118 | 1133195340 | SCHENLEY DISTRIBUTORS INC. | SCHENLEY'S CREAM OF KENTUCKY BOURBON | DO YOUR LIPS TELL THE WORLD YOU ARE HARD TO CONVINCE? | LIFE | 1937 | 08/30 | 92 |
| 119 | 1133206749 | OLDETYME DISTILLERS INC. | GREEN RIVER WHISKEY | WEEK-ENDING? DON'T SAY WE DIDN'T REMIND YOU! | LIFE | 1937 | 08/30 | 95 |
| 120 | 1133208914 | ASSOCIATION OF AMERICAN RAILROADS | RAIL TRAVEL | WRAP UP A BILLION DOLLARS' WORTH! | LIFE | 1937 | 08/30 | 99 |
| 121 | 1133211368 | DIAMOND CRYSTAL SALT CO. | DIAMOND CRYSTAL IODIZED SHAKER SALT | WAKE UP HIDDEN FLAVOR | LIFE | 1937 | 08/30 | 997 |
| 122 | 1133209802 | THE GENERAL TIRE & RUBBER CO. | THE GENERAL DUAL 10 TIRE | THERE'S NOT AN OUNCE OF RECLAIMED RUBBER IN THE GENERAL TIRE | LIFE | 1937 | 08/30 | 997 |
| 123 | 1133212102 | FRANKFORT DISTILLERIES INC. | FOUR ROSES WHISKEY | AN OLD SOUTHERN CUSTOM GOES NORTH ... | LIFE | 1937 | 08/30 | 997 |
| 124 | 1133210972 | HELLMANN'S | HELLMANN'S REAL MAYONNAISE | I LEARNED IN SCHOOL THAT THIS REAL MAYONNAISE IS THE FRESHEST THERE IS! | LIFE | 1937 | 08/30 | 997 |
| 125 | 1133213112 | CANADA DRY | CANADA DRY GINGER ALE | MORE THAN JUST A DELICIOUS DRINK ... IT'S GINGERVATING! | LIFE | 1937 | 08/30 | 997 |
| 126 | 1132762497 | CHRYSLER CORPORATION | DE SOTO AUTOMOBILES | SUCCESS PROVES DE SOTO THE SMARTEST BUY | LIFE | 1937 | 08/30 | 997 |
| 127 | 1133212805 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | WHAT SOME OF AMERICA'S AQUATIC STARS SAY ABOUT SMOKING ... | LIFE | 1937 | 08/30 | 997 |
| 128 | 1133210794 | ETHYL CORPORATION | ETHYL ANTI-KNOCK GASOLINE | FILL 'ER UP WITH ETHYL, SON ... THE GAS WE USE BACK HOME | LIFE | 1937 | 08/30 | 998 |
| 129 | 1133210887 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | HER VOICE MAKES 70,000 FEET OF FILM A YEAR | LIFE | 1937 | 08/30 | 999 |
| 130 | 1061229789 | EDGAR F. HURFF COMPANY | PORK AND BEANS | HURFF ... THE JERSEY TOMATO PEOPLE | LIFE | 1937 | 09/06 | 000 |
| 131 | 1061241610 | AGFA ANSCO CORPORATION | AGFA FILM | THE EXTRA MARGIN OF QUALITY | LIFE | 1937 | 09/06 | 1 |
| 132 | 1161437767 | E. E. TAYLOR CORP. | TAYLOR-MADE GRIZZLY BROGUE SHOE | CHARACTER IN SHOES | LIFE | 1937 | 09/06 | 100 |
| 133 | 1161393683 | WEBSTER CIGAR CO. | WEBSTER CIGARS | WEBSTER ... THE KING OF SMOKES | LIFE | 1937 | 09/06 | 100 |
| 134 | 1162612227 | CUTICURA | CUTICURA SOAP AND OINTMENT | UGLY SKIN | LIFE | 1937 | 09/06 | 100 |
| 135 | 1161433391 | MIDWEST RAFIO CORP. | MIDWEST 18-TUBE RADIO | TUNES ITSELF BY ELECTRIC MOTOR! | LIFE | 1937 | 09/06 | 100 |
| 136 | 1161394897 | PULVEX | PULVEX FLEA POWDER | ACTUALLY KILLS FLEAS ... INSTEAD OF MERELY STUPEFYING THEM | LIFE | 1937 | 09/06 | 104 |
| 137 | 1161394418 | MURINE CO. | MURINE EYE WASH | LIFE LOOKS AT EYES | LIFE | 1937 | 09/06 | 104 |
| 138 | 1161396599 | HOTEL CLEVELAND | HOTEL CLEVELAND | COMFORTABLE ... AND SO VERY MUCH MORE | LIFE | 1937 | 09/06 | 106 |
| 139 | 1161478063 | SOUTHERN PACIFIC LINES | RAIL TRAVEL | ANNOUNCING THE SAN FRANCISCO CHALLENGER! | LIFE | 1937 | 09/06 | 110 |
| 140 | 1161434077 | HIRAM WALKER & SONS | HIRAM WALKER'S DISTILLED LONDON DRY GIN | RECORD BREAKERS | LIFE | 1937 | 09/06 | 112 |
| 141 | 1161434024 | RAILWAY EXPRESS AGENCY | NATION-WIDE RAIL-AIR SERVICE | NOT A PEEP OUT OF POLLY! | LIFE | 1937 | 09/06 | 112 |
| 142 | 1154432001 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | YASSUH ... IT'S GENU-WINE HIRES | LIFE | 1937 | 09/06 | 118 |
| 143 | 1061228754 | GENERAL FOODS | MAXWELL HOUSE COFFEE | A HIT WITH THE HEADLINERS ... THIS FRIENDLY STIMULATION | LIFE | 1937 | 09/06 | 12 |
| 144 | 1061229302 | FELS & CO. | FELS-NAPTHA SOAP | BANNISH `TATTLE-TALE GRAY` WITH FELS-NAPTHA SOAP! | LIFE | 1937 | 09/06 | 13 |
| 145 | 1061487053 | ASSOCIATION OF AMERICAN RAILROADS | ASSOCIATION OF AMERICAN RAILROADS | THE BIG FELLOW HELPS US ALL | LIFE | 1937 | 09/06 | 14 |
| 146 | 1061229970 | PLATE GLASS MANUFACTURERS OF AMERICA | SAFETY PLATE GLASS | THE HALLMARK OF HIGHER QUALITY | LIFE | 1937 | 09/06 | 16 |
| 147 | 1061227034 | BAUER & BLACK | THE BRACER | EVERYWHERE MEN ARE SAYING - YOU LOOK BETTER ... FEEL BETTER, TOO, IN THE BRACER | LIFE | 1937 | 09/06 | 17 |
| 148 | 1061228982 | BRISTOL-MYERS | VITALIS HAIR TONIC | SUMMER SUN AND SWIMMING CAN `WATER-WRECK` YOUR HAIR | LIFE | 1937 | 09/06 | 18 |
| 149 | 1061229135 | LAMBERT PHARMACAL | LISTERINE | DANDRUFF HAD ME IN DESPAIR UNTIL ... | LIFE | 1937 | 09/06 | 2 |
| 150 | 1061229618 | SIMON AND SCHUSTER, INC. PUBLISHERS | THE SECRET OF KEEPING FIT | WHEN DOCTORS `FEEL ROTTEN` - THIS IS WHAT THEY DO! | LIFE | 1937 | 09/06 | 3 |
| 151 | 1061242006 | COLUMBIA PICTURES | MOTION PICTURES | CANDIDLY HERE ARE THE HIGHLIGHTS OF HOLLYWOOD | LIFE | 1937 | 09/06 | 4 |
| 152 | 1061333923 | THE COCA-COLA COMPANY | COCA-COLA | SO COOL...SO COOLING | LIFE | 1937 | 09/06 | 47 |
| 153 | 1061333840 | AMERICAN GAS ASSOCIATION | AMERICAN GAS ASSOCIATION | BUILT-A HOUSE RUN AUTOMATICALLY BY GAS! | LIFE | 1937 | 09/06 | 48 |
| 154 | 1061333671 | INGRAM'S | INGRAM'S CONCENTRATED SHAVING CREAM | WHAT A KICK IN AN INGRAM'S SHAVE | LIFE | 1937 | 09/06 | 49 |
| 155 | 1061227830 | LEVER BROS. | LIFEBUOY SOAP | WHY CAN'T I FIND ROMANCE LIKE OTHER GIRLS? | LIFE | 1937 | 09/06 | 5 |
| 156 | 1061228303 | INTERNATIONAL CELLUCOTTON PRODUCTS CO. | KLEENEX TISSUES | OH SHUCKS WHY DID I FORGET THE KLEENEX! | LIFE | 1937 | 09/06 | 5 |
| 157 | 1061333571 | JULIUS KAYSER & CO. | KAYSER HOSIERY | A GIRL WHO SPENT ALL HER FINANCES... | LIFE | 1937 | 09/06 | 50 |
| 158 | 1061333448 | BEST FOODS | NUCOA OLEO MARGARINE | MODERN MOTHERS FIND NEW NUCOA WHOLESOME...ECONOMICAL | LIFE | 1937 | 09/06 | 51 |
| 159 | 1061333300 | AMERICAN SAFETY RAZOR CORP. | GEM MICROMATIC RAZOR AND BLADES | DON'T LET | LIFE | 1937 | 09/06 | 55 |
| 160 | 1061333156 | SHELL OIL COMPANY | GOLDEN SHELL MOTOR OIL | THE DINGO, BY JINGO, IS FAST AS THE WIND! | LIFE | 1937 | 09/06 | 55 |
| 161 | 1061333032 | RICHARD HUDNUT SALON | MARVELOUS EYE MATCHED MAKEUP | NEW MAKEUP CONVINCES CAST OF 'VIRGINIA' | LIFE | 1937 | 09/06 | 55 |
| 162 | 1061479906 | F. C. HUYEK & SONS | KENWOOD ALL-WOOL BLANKETS | WHAT YOU SHOULD KNOW ABOUT BLANKETS ... THEIR SELECTION AND CARE | LIFE | 1937 | 09/06 | 57 |
| 163 | 1061332862 | EX-LAX | EX-LAX CHOCOLATED LAXATIVE | I WONDER WHAT'S WRONG WITH ME? | LIFE | 1937 | 09/06 | 58 |
| 164 | 1061487283 | THE PARKER PEN CO. | PARKER PENS | A NEW AND SUPERLATIVE MODEL OF THE REVOLUTIONARY VACUMATIC | LIFE | 1937 | 09/06 | 58 |
| 165 | 1061226620 | W. F. YOUNG INC. | ABSORBINE JR. | HOW A DOZEN MEN IN THE CLUB GOT ATHLETE`S FOOT | LIFE | 1937 | 09/06 | 6 |
| 166 | 1061227241 | BROWN & WILLIAMSON TOBACCO CORP. | KOOL CIGARETTES | TOSS ME A KOOL | LIFE | 1937 | 09/06 | 6 |
| 167 | 1061481588 | THE TEXAS COMPANY | TEXACO DEALERS | THANK YOU, MR. TEXACO-MAN | LIFE | 1937 | 09/06 | 60 |
| 168 | 1061481334 | THE FLEISCHMANN DISTILLING CORP. | FLEISCHMANN'S DISTILLED DRY GIN | DOES IT MIX? | LIFE | 1937 | 09/06 | 62 |
| 169 | 1061480713 | THE ANDERSON COMPANY | SPOT-MASTER SIDE-VIEW MIRRORS | AMAZING NEW INVENTION PUTS EYES IN MY BLIND SPOT! | LIFE | 1937 | 09/06 | 63 |
| 170 | 1061480066 | SEAGRAM-DISTILLERS CORP. | SEAGRAM'S CROWN BLENDED WHISKIES | THINK! OVER 50 MILLION GALLONS IN RESERVE | LIFE | 1937 | 09/06 | 67 |
| 171 | 1061480326 | HANLEY | CLIPSHAVE ELECTRIC RAZOR | CLIPSHAVING GETS THESE COLLEGE MEN OFF TO A CLEAN, SMOOTH START | LIFE | 1937 | 09/06 | 68 |
| 172 | 1061479723 | JOS. SCHLITZ BREWING CO. | SCHLITZ BEER | THE BEER THAT MADE MILWAUKEE FAMOUS | LIFE | 1937 | 09/06 | 69 |
| 173 | 1061229479 | THE WAHL COMPANY | EVERSHARP FOUNTAIN PEN | DOES YOUR FOUNTAIN PEN OBJECT TO TRAVELLING IN YOUR PURSE? | LIFE | 1937 | 09/06 | 7 |
| 174 | 1061479558 | STOKELY BROTHERS & COMPANY | TOMATO JUICE | TASTE STOKELY'S ... THERE'S NO OTHER TOMATO JUICE LIKE IT! | LIFE | 1937 | 09/06 | 70 |
| 175 | 1061487579 | JOHNSON & JOHNSON | TEK TOOTHBRUSH | BEFORE TROUBLE STARTS GET AT THE INSIDE CURVE | LIFE | 1937 | 09/06 | 72 |
| 176 | 1061487649 | MAYBELLINE | MAYBELLINE MASCARA | WHAT A DIFFERENCE | LIFE | 1937 | 09/06 | 72 |
| 177 | 1061487736 | THE FISK TIRE COMPANY, INCORPORATED | FISK TIRES | STEEL NERVES...AND KNIVES | LIFE | 1937 | 09/06 | 73 |
| 178 | 1061487836 | W. A. TAYLOR & CO. | MARTINI AND ROSSI | NORTH SOUTH EAST WEST ... M & R ! | LIFE | 1937 | 09/06 | 74 |
| 179 | 1061487929 | CLUETT, PEABODY & CO. | ARROW SHIRTS | THE SMARTEST CLASS A PROFESSOR EVER LOOKED AT | LIFE | 1937 | 09/06 | 75 |
| 180 | 1061488027 | GORDON'S DRY GIN CO. | GORDON'S DISTILLED LONDON DRY GIN | DRINKS NEVER TASTE THIN WITH GORDON'S GIN | LIFE | 1937 | 09/06 | 76 |
| 181 | 1161393849 | GENERAL ELECTRIC | GENERAL ELECTRIC SELF-STARTNG CLOCKS | "YOU'RE ABSOLUTELY RIGHT, GEORGE" SAYS GRACIE ALLEN | LIFE | 1937 | 09/06 | 77 |
| 182 | 1161437611 | PENDLETON WOOLEN MILLS | PENDLETON VIRGIN WOOL SHIRTS | PENDLETON SHIRTS FOR CASTING CHAMPION | LIFE | 1937 | 09/06 | 78 |
| 183 | 1161398547 | WILLOUGHBYS CAMERA SUPPLY HOUSE | MINI-PHOTSCOP EXPOSURE METER | AT LAST! WHAT EVERY SERIOUS PHOTOGRAPHER HAS WANTED | LIFE | 1937 | 09/06 | 78 |
| 184 | 1161439316 | A. STEIN & CO. | HICKORY SEAMLESS SIS LASTEX FOUNDATIONS | SALUTE TO YOUTH | LIFE | 1937 | 09/06 | 79 |
| 185 | 1061241730 | NORTH AMERICA GROUP AGENTS | INSURANCE | HOW CAN EXPLOSION TOUCH ME? | LIFE | 1937 | 09/06 | 8 |
| 186 | 1161477723 | THE B. F. GOODRICH CO. | GOODRICH SAFETY SILVERTOWN TIRES | I'D RATHER BE YOUR WIFE THAN YOUR WIDOW | LIFE | 1937 | 09/06 | 80 |
| 187 | 1061239131 | C. F. CHURCH MFG. CO. | CHURCH SANI SEAT | THE BATHROOM COMES TO LIFE! | LIFE | 1937 | 09/06 | 9 |
| 188 | 1161477816 | THE GOODYEAR TIRE AND RUBBER CO. | GOODYEAR LIFEGUARD TIRES | I THOUGHT MY TIME HAD COME! | LIFE | 1937 | 09/06 | 93 |
| 189 | 1161438918 | REALSILK HOSIERY MILLS INC. | REALSILK STOCKINGS | THOUSANDS OF STOCKINGS AND TWO OF THEM TO FIT YOU! | LIFE | 1937 | 09/06 | 95 |
| 190 | 1161398754 | THE PENNZOIL CO. | PENNZOIL MOTOR OIL | EASY AS A B C TO USE LESS OIL SAFELY | LIFE | 1937 | 09/06 | 96 |
| 191 | 1161392583 | PHILLIPS-JONES | VAN HEUSEN COLLAR-ATTACHED SHIRTS | A SHIRT IS ONLY AS SMART AS ITS COLLAR | LIFE | 1937 | 09/06 | 97 |
| 192 | 1162243476 | UNITED AIR LINES | AIR TRAVEL | NIGHT LIFE ALOFT | LIFE | 1937 | 09/06 | 98 |
| 193 | 1162599339 | GENERAL ELECTRIC | GENERAL ELECTRIC RADIO | TOUCH TUNING IS HERE | LIFE | 1937 | 09/06 | 99 |
| 194 | 1156955977 | FIRESTONE TIRE & RUBBER CO. | FIRESTONE TIRES | HERE'S WHY FIRESTONE GIVES YOU A SAFER TIRE | LIFE | 1937 | 09/13 | 000 |
| 195 | 1158677845 | CHRYSLER CORPORATION | PLYMOUTH AUTOMOBILES | WANT ADS PROVE PLYMOUTH STANDS UP BEST | LIFE | 1937 | 09/13 | 1 |
| 196 | 1158692407 | SPRING-AIR | SPRING-AIR MATTRESSES | MILLIONS HAVE A NEW SLEEP THRILL AWAITING THEM | LIFE | 1937 | 09/13 | 13 |
| 197 | 1158685610 | GENERAL ELECTRIC | G. E. TONE MONITOR RADIOS | TOUCH TUNE ... DOES AWAY WITH TEDIOUS DIALING | LIFE | 1937 | 09/13 | 14 |
| 198 | 1158692901 | UNDERWOOD ELLIOT FISHER CO. | UNDERWOOD TYPEWRITERS | GIVE ME AN UNDERWOOD AND I'LL GIVE YOU A BETTER TYPING JOB! | LIFE | 1937 | 09/13 | 2 |
| 199 | 1158692307 | FORTUNE SHOES | FORTUNE SHOES | FEET THAT SPEED THE GIANT AIRLINER | LIFE | 1937 | 09/13 | 21 |
| 200 | 1158684031 | WRIGLEY'S | WRIGLEY'S DOUBLE MINT CHEWING GUM | YOUR STORE ... | LIFE | 1937 | 09/13 | 21 |
| 201 | 1158692485 | LAMBERT PHARMACAL | LISTERINE SOAPLESS TOOTH POWDER | I KNOW SOMETHING THAT WILL GIVE YOU A THRILL | LIFE | 1937 | 09/13 | 22 |
| 202 | 1158684789 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | FROM COAST TO COAST ... | LIFE | 1937 | 09/13 | 5 |
| 203 | 1158677970 | LINIT BEAUTY BATH | LINIT BEAUTY BATH | BEAUTY IN THE BATH! | LIFE | 1937 | 09/13 | 6 |
| 204 | 1158692578 | WARREN TELECHRON CO. | TELECHRON SELF-STARTING SYNCHRONOUS ELECTIC CLOCKS | A TIMEKEEPING SYSTEM BY TELECHRON | LIFE | 1937 | 09/13 | 81 |
| 205 | 1158683861 | EYE-GENE | EYE-GENE | CLEAR YOUR EYES! | LIFE | 1937 | 09/13 | 82 |
| 206 | 1158691622 | PLUTO WATER | PLUTO WATER | WHEN YOU NEED A LAXATIVE DO AS DOCTORS DO | LIFE | 1937 | 09/13 | 82 |
| 207 | 1158692132 | THE SAVOGRAN CO. | SAVOGRAN WALLPAPER REMOVER | SOAKS OFF WALLPAPER IN 1/2 THE TIME | LIFE | 1937 | 09/13 | 82 |
| 208 | 1158682122 | GENERAL MOTORS | NEW DEPARTURE COASTER BRAKE | THE BRAKE THAT BROUGHT THE BIKE BACK | LIFE | 1937 | 09/13 | 85 |
| 209 | 1158692004 | WHITE ROCK | WHITE ROCK MINERAL WATER | WHAT THE GOVERNOR OF NORTH CAROLINA REALLY SAID TO THE GOVERNOR OF SOUTH CAROLINA | LIFE | 1937 | 09/13 | 85 |
| 210 | 1158683262 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | FOR A HIKE OR A BIKE ... HERE'S A SANDWICH THEY'LL LIKE | LIFE | 1937 | 09/13 | 9 |
| 211 | 1158682940 | SCHIEFFELIN & CO. | HENNESSY COGNAC BRANDY | INSIST ON HENNESSY | LIFE | 1937 | 09/13 | 9 |
| 212 | 1158685317 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | WHAT AN ACORN NEEDS IS MANAGEMENT | LIFE | 1937 | 09/13 | 997 |
| 213 | 1158682843 | HIRAM WALKER & SONS | CANADIAN CLUB WHISKEY | A TALE OF TWO COUNTRIES | LIFE | 1937 | 09/13 | 997 |
| 214 | 1158682424 | CHARMS CO. | CHARMS CANDIES | NOW ... INDIVIDUALLY WRAPPED | LIFE | 1937 | 09/13 | 997 |
| 215 | 1158682324 | S. KARPEN & BROS. | MAYFAIR CHAIR BY KARPEN | A STUDY IN ELEGANCE | LIFE | 1937 | 09/13 | 997 |
| 216 | 1158691565 | NATIONAL LEAD CO. | DUTCH BOY HOUSE PAINT | LET THE DUTCH BOY HELP PAY INTEREST ON YOUR MORTGAGE! | LIFE | 1937 | 09/13 | 997 |
| 217 | 1158691452 | THE CARTER'S INK CO. | CARTER'S INK | CARTER PRESENTS THE 1937 'GRAND SLAM' IN INK | LIFE | 1937 | 09/13 | 997 |
| 218 | 1157568401 | CHESAPEAKE AND OHIO LINES | RAIL TRAVEL | TRUMP IN TRAVEL | LIFE | 1937 | 09/13 | 997 |
| 219 | 1158692779 | INTERNATIONAL HARVESTER CO. | INTERNATIONAL TRUCKS | THE NEW INTERNATIONAL PICK-UP TRUCKS IN 3 SIZES | LIFE | 1937 | 09/13 | 997 |
| 220 | 1158683605 | FRANKFORT DISTILLERIES INC. | PAUL JONES DRY WHISKEY | IF YOU'RE THE SORT OF MAN WHO ... | LIFE | 1937 | 09/13 | 997 |
| 221 | 1158683693 | CALIFORNIA PACKING CORP. | DEL MONTE PINEAPPLE JUICE | FATHER'S FUSSY TOO ... HE INSISTS ON DEL MONTE | LIFE | 1937 | 09/13 | 997 |
| 222 | 1158685497 | LIBBY, MCNEILL & LIBBY | LIBBY'S GENTLE PRESS TOMATO JUICE | LILY PONS CONFESSES! | LIFE | 1937 | 09/13 | 997 |
| 223 | 1156444949 | NATIONAL DISTILLERS PRODUCTS CORP. | OLD OVERHOLT WHISKEY | FOR A PERFECT MANHATTAN COCKTAIL | LIFE | 1937 | 09/13 | 998 |
| 224 | 1156445102 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | STARS OF THE CIRCUS | LIFE | 1937 | 09/13 | 999 |
| 225 | 1154393589 | STOKELY VAN CAMP INC. | VAN CAMP'S PORK AND BEANS | HOW TO MAKE A MAN HURRY HOME TO DINNER | LIFE | 1937 | 09/20 | 000 |
| 226 | 1154475606 | BRISTOL-MYERS | SAL HEPATICA LAXATIVE | MODERNS KNOW ... YOU NEED A LAXATIVE THE COUNTERACTS GASTRIC ACIDITY, TOO! | LIFE | 1937 | 09/20 | 1 |
| 227 | 1159368968 | THE CREAM OF WHEAT CORP. | CREAM OF WHEAT | BLACKBEARD A SISSY? | LIFE | 1937 | 09/20 | 10 |
| 228 | 1159367494 | INTERNATIONAL CELLUCOTTON PRODUCTS CO. | KLEENEX TISSUES | RIGHTO JEEVES, IT'S THE "BERRIES" | LIFE | 1937 | 09/20 | 10 |
| 229 | 1156955021 | DIAMOND TIRES | DIAMOND TIRES | EVEN WHEN HORSELESS CARRIAGES NEEDED HORSES | LIFE | 1937 | 09/20 | 103 |
| 230 | 1156444116 | BASS CAMERA CO. | BASS VOIGHTLANDER CAMERA | SUPERB REFLEX ... | LIFE | 1937 | 09/20 | 104 |
| 231 | 1157045358 | WORCESTER SALT CO. | WORCESTER SALT TOOTHPASTE | DINGY-LOOKING TEETH ARE NOT INHERITED | LIFE | 1937 | 09/20 | 104 |
| 232 | 1156448863 | G. F. HEUBLEIN & BRO. | HEUBLEIN'S MILSHIRE DRY GIN | FOR NATURAL SMOOTHNESS | LIFE | 1937 | 09/20 | 104 |
| 233 | 1156443915 | MILES LABORATORIES | ALKA-SELTZER | IT GIVES PROMPT, PLEASANT RELIEF ... | LIFE | 1937 | 09/20 | 104 |
| 234 | 1157046261 | FORTUNE SHOES | FORTUNE SHOES | FEET THAT SUPPORT THE MAESTRO OF RIPPLING RHYTHM | LIFE | 1937 | 09/20 | 104 |
| 235 | 1156987906 | J. B. WILLIAMS CO. | AQUA VELVA AFTER-SHAVE LOTION | LOU GEHRIG USES AQUA VELVA | LIFE | 1937 | 09/20 | 106 |
| 236 | 1156988251 | BEECH-NUT | ORALGENE CHEWING GUM | CHEW WITH A PURPOSE | LIFE | 1937 | 09/20 | 106 |
| 237 | 1157045266 | FELTON & SON | PILGRIM RUM | TRY A COOLING RUM COLLINS | LIFE | 1937 | 09/20 | 106 |
| 238 | 1160057195 | BAUSCH & LOMB OPTICAL CO. | BAUSCH & LOMB BINOCULARS | SEVEN LEAGUE BOOTS FOR YOUR EYES | LIFE | 1937 | 09/20 | 108 |
| 239 | 1159366646 | GENERAL ELECTRIC | GENERAL ELECTRIC AUTOMATIC HEATING | THE FINEST SOLUTION FOR WOMEN LIVING ALONE | LIFE | 1937 | 09/20 | 109 |
| 240 | 1159366962 | PLATE GLASS MANUFACTURER'S OF AMERICA | SAFETY PLATE GLASS | AN EXAGGERATION THAT POINTS TO GREATER MOTORING COMFORT | LIFE | 1937 | 09/20 | 11 |
| 241 | 1159366443 | POLK MILLER PRODUCTS CORP. | SERGEANT'S SKIP-FLEA SOAP AND POWDER | NO MORE FLEAS | LIFE | 1937 | 09/20 | 110 |
| 242 | 1159295859 | G. F. HEUBLEIN & BRO. | HEUBLEIN'S CLUB COCKTAILS | QUICK, MR. HOST ... THE COCKTAILS | LIFE | 1937 | 09/20 | 110 |
| 243 | 1159372870 | CUTICURA | CUTICURA SOAP AND OINTMENT | STOP FACIAL BLEMISHES | LIFE | 1937 | 09/20 | 110 |
| 244 | 1159368121 | LINGUAPHONE INSTITUTE | LINGUAPHONE LANGUAGE COURSES | LISTEN ... THEN SPEAK ANOTHER LANGUAGE! | LIFE | 1937 | 09/20 | 110 |
| 245 | 1160063420 | THE KELLY-SPRINGFIELD TIRE COMPANY | KELLY-SPRINGFIELD TIRES | KELLY HAS A TOUGHER, SAFER, QUIETER TIRE | LIFE | 1937 | 09/20 | 111 |
| 246 | 1160057305 | WESTINGHOUSE ELECTRIC CORP. | WESTINGHOUSE MAZDA LAMPS | MY WIFE ALWAYS BUYS WESTINGHOURSE MAZDA LAMPS ... THEY STAY BRIGHT | LIFE | 1937 | 09/20 | 112 |
| 247 | 1160063508 | CAMPHO-PHENIQUE CO. | CAMPHO-PHENIQUE | STOP SCRATCHING | LIFE | 1937 | 09/20 | 112 |
| 248 | 1160057533 | MCKESSON & ROBBINS INC. | IBATH EYE BALM | HAY FEVER EYES | LIFE | 1937 | 09/20 | 112 |
| 249 | 1160057469 | UNITED STATES LINES | CRUISE VACATIONS | YOU WILL LIKE THESE AMERICAN SHIPS ... | LIFE | 1937 | 09/20 | 113 |
| 250 | 1160056795 | LUMBERMENS MUTUAL CASUALTY COMPANY | AUTO INSURANCE | GOODBY, MOTHER ... AND WATCH THE LITTLE RED ARROW | LIFE | 1937 | 09/20 | 115 |
| 251 | 1160062923 | AUTOPOINT CO. | AUTOPOINT MECHANICAL PENCIL | NEW BEAUTY AND WRITING EASE ... | LIFE | 1937 | 09/20 | 115 |
| 252 | 1160059283 | PYROIL CO. | PYROIL MOTOR OIL | RACING WITH PYROIL ... YOUR CAR CAN HAVE THE SAME PROTECTION | LIFE | 1937 | 09/20 | 115 |
| 253 | 1160057813 | HIRAM WALKER & SONS | HIRAM WALKER'S DISTILLED LONDON DRY GIN | RECORD BREAKERS | LIFE | 1937 | 09/20 | 116 |
| 254 | 1160063007 | RAILWAY EXPRESS AGENCY | NATION-WIDE RAIL-AIR SERVICE | DELIVERED RIGHT AT YOUR DOOR | LIFE | 1937 | 09/20 | 116 |
| 255 | 1159368397 | MINNESOTA VALLEY CANNING CO. | GREEN GIANT BRAND PEAS | AFTER MCGUFFEY | LIFE | 1937 | 09/20 | 12 |
| 256 | 1154431764 | GOODERHAM & WORTS LTD. | G & W WHISKEY | GET WISE ... GET G & W ... IT'S GOOD WHISKEY | LIFE | 1937 | 09/20 | 124 |
| 257 | 1159295691 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | I HEAR SHE AIN'T DOING SO WELL IN THE CITY ... | LIFE | 1937 | 09/20 | 17 |
| 258 | 1159372439 | GEO. E. KEITH CO. | WALK-OVER SHOES | TACKLE ANY WEATHER IN FLEXIBLE GRAINS | LIFE | 1937 | 09/20 | 18 |
| 259 | 1159369066 | GENERAL ELECTRIC | GENERAL ELECTRIC TONE MONITOR RADIO | NO MORE DIALING | LIFE | 1937 | 09/20 | 19 |
| 260 | 1154432071 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | AH ... A STILL LIFE, WITH PLENTY OF LIFE | LIFE | 1937 | 09/20 | 2 |
| 261 | 1159374301 | LAMBERT PHARMACAL | LISTERINE TOOTHPASTE | WHAT? TOOTH POWDER IN A TUBE! | LIFE | 1937 | 09/20 | 20 |
| 262 | 1160058456 | JULIUS KAYSER & CO. | MIR-O-KLEER HOSIERY | BE WISER ... BUY KAYSER | LIFE | 1937 | 09/20 | 21 |
| 263 | 1160057388 | BELL TELEPHONE SYSTEM | TELEPHONE SYSTEM | A MILLION PEOPLE LIVE IN TELEPHONE CITY | LIFE | 1937 | 09/20 | 22 |
| 264 | 1159374215 | MCGRAW ELECTRIC COMPANY | TOASTMASTER HOSPITALITY TRAY | IF YOU'RE A JUGGLER ... DON'T READ THIS AD! | LIFE | 1937 | 09/20 | 51 |
| 265 | 1159369139 | NATIONAL BISCUIT COMPANY | RITZ CRACKERS | RITZ GOES TO SCHOOL | LIFE | 1937 | 09/20 | 54 |
| 266 | 1159378884 | A. P. W. PAPER CO. | ONLIWON TOWELS | YOU MAY HAVE PICKED IT UP IN A PUBLIC WASHROOM | LIFE | 1937 | 09/20 | 68 |
| 267 | 1160057913 | HOUBIGANT FOR MEN | FOUGERE ROYALE | LUXURY IN GROOMING | LIFE | 1937 | 09/20 | 77 |
| 268 | 1160064004 | THE WHEATENA CORP. | WHEATENA HOT CEREAL | A TENSE MOMENT | LIFE | 1937 | 09/20 | 78 |
| 269 | 1159375370 | NATIONAL DISTILLERS PRODUCTS CORP. | MOUNT VERNON STRAIGHT RYE WHISKEY | THE PATRICIAN OF AMERICAN RYES! | LIFE | 1937 | 09/20 | 8 |
| 270 | 1160057093 | SIMMONS CO. | SIMMONS MATTRESS | DO YOU WAKE UP PURRING ... OR GROWLING? | LIFE | 1937 | 09/20 | 82 |
| 271 | 1159368634 | KAYWOODIE CO. | KAYWOODIE CARBURETOR PIPE | A NEW WAY OF BURNING TOBACCO | LIFE | 1937 | 09/20 | 9 |
| 272 | 1159294878 | BARBASOL | BARBASOL SHAVE CREAM | I'VE GOT A WEAKNESS ... FOR BARBASOL FACES | LIFE | 1937 | 09/20 | 9 |
| 273 | 1160058293 | REALSILK HOSIERY MILLS INC. | REALSILK SOCKS | SHOP FROM YOUR SWIVEL CHAIR | LIFE | 1937 | 09/20 | 95 |
| 274 | 1160059450 | THE HAMMOND ORGAN CO. | HAMMOND ORGANS | WILLEM MENGELBERG SALUTES THE HAMMOND ORGAN | LIFE | 1937 | 09/20 | 96 |
| 275 | 1159295787 | ATLANTIC CITY CONVENTION HALL | ATLANTIC CITY | CLIMATICALLY HEALTHFUL | LIFE | 1937 | 09/20 | 97 |
| 276 | 1159375630 | PENDLETON WOOLEN MILLS | PENDLETON VIRGIN WOOL SHIRTS | ZANE GREY WEARS PENDLETON SHIRTS | LIFE | 1937 | 09/20 | 97 |
| 277 | 1159372182 | CANADA DRY | CINZANO VERMOUTH | WHEN IN ROME ... | LIFE | 1937 | 09/20 | 99 |
| 278 | 1159368787 | EDGEWORTH SMOKING TOBACCOS | EDGEWORTH AND EDGEWORTH JR. SMOKING TOBACCOS | CHECKS 3 SMOKING BUGABOOS | LIFE | 1937 | 09/20 | 99 |
| 279 | 1159295034 | FORSTNER ACCESSORIES INC. | FORSTNER EXPLANSION BRACES | MUCH GREATER FREEDOM! | LIFE | 1937 | 09/20 | 99 |
| 280 | 1159378408 | PHILLIPS-JONES | VAN HEUSEN COLLAR-ATTACHED SHIRTS | A SHIRT IS ONLY AS SMART AS ITS COLLAR | LIFE | 1937 | 09/20 | 997 |
| 281 | 1160059112 | ZENITH RADIO CORPORATION | ZENITH RADIOS | IT'S A PLEASANTLY LAZY LIFE IN THIS ARM CHAIR RADIO AGE | LIFE | 1937 | 09/20 | 997 |
| 282 | 1159378635 | ARMSTRONG CORK CO. | ARMSTRONG LINOLEUM FLOORS | FIVE ROOMS IN ONE! | LIFE | 1937 | 09/20 | 997 |
| 283 | 1159378788 | JOHN B. STETSON CO. | STETSON HATS | THIS FALL ... GO GRAY IN STEEL! | LIFE | 1937 | 09/20 | 997 |
| 284 | 1160057694 | SOCONY-VACUUM OIL CO. | MOBILGAS | GASOLINE WORTH GETTING EXCITED ABOUT | LIFE | 1937 | 09/20 | 997 |
| 285 | 1159378536 | RCA VICTOR | RCA VICTOR RADIOS | GET YOUR FAVORITE NBC PROGRAMS AT THE TOUCH OF A BUTTON | LIFE | 1937 | 09/20 | 997 |
| 286 | 1160058085 | SEALTEST | SEALTEST SYSTEM OF LABORATORY PROTECTION | HE FOUND A WORLD OF TINY ASSASSINS ... | LIFE | 1937 | 09/20 | 997 |
| 287 | 1154474772 | AUTO-LITE | AUTO-LITE SPARK PLUGS | BOTH GIVE "PERFECT PERFORMANCE" | LIFE | 1937 | 09/20 | 998 |
| 288 | 1154434245 | ADDRESSOGRAPH-MULTIGRAPH CORP. | MULTILITH PRINTING | IDEAS ARE WORTH NO MORE THAN THE ACTION YOU GIVE THEM | LIFE | 1937 | 09/20 | 998 |
| 289 | 1154396370 | THE CUDAHY PACKING CO. | OLD DUTCH CLEANSER | A LIFT TO YOUR CLEANING ... A SPARKLE TO YOUR HOME | LIFE | 1937 | 09/20 | 999 |
| 290 | 1154395175 | LIGGETT & MYERS TOBACCO CO. | CHESTERFIELD CIGARETTES | THEY SATISFY | LIFE | 1937 | 09/20 | 999 |
| 291 | 1154396889 | ETHYL CORPORATION | ETHYL ANTI-KNOCK GASOLINE | SOME HILLS HERE ... EH, MISTER? | LIFE | 1937 | 09/27 | 000 |
| 292 | 1131376094 | DU PONT | DU PONT DUCO-DULUX PAINTS | QUICK BEAUTY WITH DUPONT INTERIOR GLOSS | LIFE | 1937 | 09/27 | 10 |
| 293 | 1131375609 | EMERSON DRUG CO. | BROMO-SELTZER | RISKY TO COME TO WORK WITH THOSE DEAD-FISH EYES ... | LIFE | 1937 | 09/27 | 10 |
| 294 | 1131745344 | MCKESSON & ROBBINS INC. | IBATH EYE WASH | GET GRATEFUL, QUICK RELIEF WITH IBATH | LIFE | 1937 | 09/27 | 106 |
| 295 | 1131746355 | J. B. WILLIAMS CO. | AQUA VELVA AFTER-SHAVE LOTION | LAWSON LITTLE REGULARLY USES AQUA VELVA AFTER SHAVING | LIFE | 1937 | 09/27 | 106 |
| 296 | 1131745245 | BEECH-NUT | ORALGENE CHEWING GUM | IT'S FUN TO CHEW WITH A PURPOSE | LIFE | 1937 | 09/27 | 106 |
| 297 | 1132004826 | JOHN F. JELKE CO. | JELKE'S GOOD LUCK VEGETABLE OLEOMARGARINE | BELIEVE IT OR NOT! | LIFE | 1937 | 09/27 | 109 |
| 298 | 1131744843 | DR. SCHOLL'S | DR. SCHOLL'S ZINO-PADS | PUT ONE ON - THE PAIN IS GONE! | LIFE | 1937 | 09/27 | 110 |
| 299 | 1131745105 | D. D. D. PRESCRIPTION | D. D. D. PRESCRIPTION | STOP SCRATCHING ... RELIEVE ITCHING SKIN QUICKLY | LIFE | 1937 | 09/27 | 110 |
| 300 | 1131744591 | CUTICURA | CUTICURA SOAP AND OINTMENT | SPECIALLY FOR BABY | LIFE | 1937 | 09/27 | 110 |
| 301 | 1131745451 | SARA E. LLOYD | SELF-CONFIDENCE COURSE | HOW TO LOSE SELF-CONSCIOUSNESS | LIFE | 1937 | 09/27 | 110 |
| 302 | 1131745919 | CLARENCE E. HEAD | CUSTOM DRESS SHIRTS | TRY ONE OF OUR CUSTOM SHIRTS ON APPROVAL | LIFE | 1937 | 09/27 | 110 |
| 303 | 1132004390 | RALSTON PURINA CO. | RY-KRISP | FLASH FROM HOLLYWOOD! | LIFE | 1937 | 09/27 | 110 |
| 304 | 1131746275 | CROSLEY | XERVAC | A VITAL NECESSITY IN REVITALIZING LIFELESS HAIR ... | LIFE | 1937 | 09/27 | 116 |
| 305 | 1131376532 | PLATE GLASS MANUFACTURERS OF AMERICA | SAFETY PLATE GLASS | SAFETY PLATE GLASS WINDOWS IN YOUR CAR ... BEAUTY AT YOUR SIDE | LIFE | 1937 | 09/27 | 117 |
| 306 | 1131380344 | BRISTOL-MYERS | MUM DEODORANT | SHOULD YOU WEAR 6-FOOT SPEARS? | LIFE | 1937 | 09/27 | 118 |
| 307 | 1131375747 | F. S. WEBSTER CO. | WEBSTER'S MICROMETRIC CARBON PAPERS | THE TALKING CARBON PAPER GIVES SOME ADVICE | LIFE | 1937 | 09/27 | 118 |
| 308 | 1132004198 | PORTIS BROS. HAT CO. | HAND FASHIONED HATS BY PORTIS | JUST WHAT I'VE BEEN LOOKING FOR! | LIFE | 1937 | 09/27 | 121 |
| 309 | 1132004043 | RAILWAY EXPRESS AGENCY | NATION-WIDE RAIL-AIR SERVICE | THREE ROUSING COOS | LIFE | 1937 | 09/27 | 121 |
| 310 | 1132004282 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | YOU CAN'T DISGUISE THIS FLAVOR ... | LIFE | 1937 | 09/27 | 132 |
| 311 | 1131746140 | MCGRAW ELECTRIC CO. | TOASTMASTER TOASTER | HEY, GANG! IT'S TOAST AND JAM TIME! | LIFE | 1937 | 09/27 | 15 |
| 312 | 1131746043 | WM. UNDERWOOD CO. | UNDERWOOD SOUPS | FOR THE FASTIDIOUS | LIFE | 1937 | 09/27 | 15 |
| 313 | 1131376612 | WRIGLEY'S | WRIGLEY'S DOUBLE MINT CHEWING GUM | RAIN OR SHINE ... THE FLAVOR LASTS | LIFE | 1937 | 09/27 | 23 |
| 314 | 1131380673 | ROLLS RAZOR INC. | ROLLS RAZOR SHAVER | SMOOTH AS A ROLLS RAZOR SHAVE | LIFE | 1937 | 09/27 | 23 |
| 315 | 1131384954 | UNITED AIR LINES | AIR TRAVEL | THE PIONEERING IS DONE! | LIFE | 1937 | 09/27 | 72 |
| 316 | 1132004909 | A. E. NETTLETON CO. | DOUBLE DUTY LOAFER | WHAT'S THIS? | LIFE | 1937 | 09/27 | 91 |
| 317 | 1131744696 | UNIVEX | UNIVEX CINE | THE FAVORITE OF THE MOVIE STARS | LIFE | 1937 | 09/27 | 91 |
| 318 | 1131745824 | CROSLEY | THE CROSLEY FIVER ROAMIO AUTO RADIO | MORE FUN THAN EVER | LIFE | 1937 | 09/27 | 92 |
| 319 | 1132004582 | SCHNEFEL BROS. CORPORATION | LA CROSS CREME NAIL POLISH | "PALE HANDS PINK TIPPED" ... IS FASHION'S THEME SONG FOR FALL | LIFE | 1937 | 09/27 | 92 |
| 320 | 1131380418 | RUTLAND FIRE CLAY CO. | RUTLAND PATCHING PLASTER | PATCH HOLES IN WALLS EASILY AND PERMANENTLY | LIFE | 1937 | 09/27 | 93 |
| 321 | 1131380571 | WHITE ROCK | WHITE ROCK MINERAL WATER | WHITE ROCK ... BETTER FOR YOU | LIFE | 1937 | 09/27 | 93 |
| 322 | 1132003870 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | HE DARED TO ENTER THE FORBIDDEN INTERIOR OF CHINA | LIFE | 1937 | 09/27 | 997 |
| 323 | 1132003732 | FRANKFORT DISTILLERIES INC. | FOUR ROSES WHISKEY | 50 YEARS AGO TODAY ... AND TODAY | LIFE | 1937 | 09/27 | 997 |
| 324 | 1154476893 | NATIONAL DISTILLERS PRODUCTS CORP. | MOUNT VERNON RYE WHISKEY | IT FIRST REGALED THE FIRST GENTLEMEN OF AMERICA | LIFE | 1937 | 09/27 | 997 |
| 325 | 1132005081 | JOHNSON & JOHNSON | TEK TOOTH BRUSH | STOP FOOLING WITH YOUR TEETH | LIFE | 1937 | 09/27 | 997 |
| 326 | 1154393378 | THE AUTOCAR COMPANY | AUTOCAR TRUCKS | FOLLOW THE LEADERS FOR THEY KNOW THE WAY | LIFE | 1937 | 09/27 | 997 |
| 327 | 1132003798 | ANHEUSER-BUSCH INC. | BUDWEISER BEER | I SEE YOU HAVE EXCELLENT TASTE | LIFE | 1937 | 09/27 | 997 |
| 328 | 1132004110 | SOFT-LITE LENS CO. | SOFT-LITE LENSES | KEEPERS OF THE LIGHT | LIFE | 1937 | 09/27 | 997 |
| 329 | 1132005007 | KELLER, HEUMANN, AND THOMPSON | TIMELY CLOTHES | DESERVED RECOGNITION | LIFE | 1937 | 09/27 | 998 |
| 330 | 1132003968 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | HOLLYWOOD'S MOST POLISHED VOICE | LIFE | 1937 | 09/27 | 999 |
| 331 | 1158685070 | THE CHARLES E. HIRES CO. | HIRES ROOT BEER | THIS IS TOPS! | LIFE | 1937 | 10/03 | 136 |
| 332 | 1154434458 | EDGAR F. HURFF CO. | HURFF TOMATO PRODUCTS | PUTTING COUNTRY FAIR FOOD ON CITY TABLES | LIFE | 1937 | 10/04 | 000 |
| 333 | 1158692675 | MILLER TIRES | MILLER TIRES | GEARED-TO-THE-ROAD MEANS MORE SAFETY ON SLIPPERY ROADS! | LIFE | 1937 | 10/04 | 1 |
| 334 | 1164128368 | INTERNATIONAL CORRESPONDENCE SCHOOLS | HOME CORRESPONDENCE COURSES | CAPTAIN EDDIE RICKENBACKER FOLLOWS THE COUPON HE MAILED TO SCRANTON YEARS AGO | LIFE | 1937 | 10/04 | 10 |
| 335 | 1165504254 | MAX FACTOR | MAX FACTOR MAKE-UP | THE VOGUE IN MAKE-UP IS MAX FACTOR'S | LIFE | 1937 | 10/04 | 10 |
| 336 | 1158693515 | DOROTHY BOYD ART STUDIO | MADAM BUTTERFLY KIMONO | FOR YOUR WIFE | LIFE | 1937 | 10/04 | 112 |
| 337 | 1158693136 | CROSLEY | XERVAC | THE SCIENTIFIC WAY TO STIMULATE HAIR GROWTH | LIFE | 1937 | 10/04 | 112 |
| 338 | 1158691683 | PLUTO WATER | PLUTO WATER | DO AS DOCTORS DO FOR CONSTIPATION | LIFE | 1937 | 10/04 | 112 |
| 339 | 1158947249 | HOOKLESS FASTENER CO. | TALON FSLIDE ASTENERS | IT TURNED ME INTO A ONE PANTS MAN! | LIFE | 1937 | 10/04 | 113 |
| 340 | 1158945946 | GLOVER'S | GLOVER'S MANER MEDICINE | PATCHY BALDNESS | LIFE | 1937 | 10/04 | 114 |
| 341 | 1158953362 | PERFECT VOICE INSTITUTE | VOICE STRENGTHENING LESSONS | 100% IMPROVEMENT GUARANTEED | LIFE | 1937 | 10/04 | 114 |
| 342 | 1158947165 | COSMOS CHEMICAL CORP. | SANOVAN HOUSEHOLD DEODORANT | ALMOST LIKE MAGIC | LIFE | 1937 | 10/04 | 114 |
| 343 | 1158683004 | SCHENLEY DISTRIBUTORS INC. | CREAM OF KENTUCKY BOURBON | HAVE YOU AN EYE FOR GOOD BUSINESS? | LIFE | 1937 | 10/04 | 118 |
| 344 | 1158691886 | RAILWAY EXPRESS AGENCY | NATION-WIDE RAIL-AIR SERVICE | WE RAILWAY EXPRESSMEN SURE WORK TOGETHER | LIFE | 1937 | 10/04 | 118 |
| 345 | 1165503888 | HOTEL CLEVELAND | HOTEL CLEVELAND | LIFE MOVES ALONG SMOOTHLY PLEASANTLY AT HOTEL CLEVELAND | LIFE | 1937 | 10/04 | 132 |
| 346 | 1164921488 | CUTICURA | CUTICURA SOAP AND OINTMENT | JANE DARLING ... | LIFE | 1937 | 10/04 | 132 |
| 347 | 1158693416 | THE HOOVER COMPANY | HOOVER VACUUM CLEANERS | ANOTHER NEW HOOVER CLEANING ENSEMBLE ... AT A NEW LOW PRICE | LIFE | 1937 | 10/04 | 135 |
| 348 | 1162243325 | FELS & CO. | FELS-NAPTHA SOAP | BANISH "TATTLE-TALE GRAY" | LIFE | 1937 | 10/04 | 17 |
| 349 | 1162599430 | GENERAL ELECTRIC | GENERAL ELECTRIC TONE MONITOR RADIO | NO MORE DIALING ... PRESS A BUTTON ... THAT'S ALL | LIFE | 1937 | 10/04 | 18 |
| 350 | 1158692976 | REMINGTON RAND INC. | REMINGTON NOISELESS TYPEWRITERS | DO PARTIES AND A JOB MIX? | LIFE | 1937 | 10/04 | 2 |
| 351 | 1162351158 | JULIUS KAYSER & CO. | KAYSER-ETTE SLEEPERS | A CHIC YOUNG MISS WAS MILLIE ... | LIFE | 1937 | 10/04 | 21 |
| 352 | 1161884850 | BRISTOL-MYERS | IPANA TOOTHPASTE | FORTUNE'S FAVORITE ... UNTIL SHE SMILES | LIFE | 1937 | 10/04 | 22 |
| 353 | 1158946457 | BROWN & WILLIAMSON TOBACCO CORP. | KOOL CIGARETTES | SAVE YOUR THROAT! | LIFE | 1937 | 10/04 | 64 |
| 354 | 1158683980 | THE FLEISCHMANN DISTILLING CORP. | FLEISCHMANN'S DISTILLED DRY GIN | DOES IT MIX? | LIFE | 1937 | 10/04 | 64 |
| 355 | 1158683769 | AMERICAN SAFETY RAZOR CORP. | GEM MICROMATIC RAZOR AND BLADES | YOU SHAVE AGAIN OR ... I DON'T GO! | LIFE | 1937 | 10/04 | 65 |
| 356 | 1158684616 | CHESEBROUGH MFG. CO. | VASELINE HAIR TONIC | BE SURE OF GOOD LOOKING HAIR | LIFE | 1937 | 10/04 | 72 |
| 357 | 1158682243 | BROWN-FORMAN | BOTTOMS UP BOURBON | BOTTOMS UP GIVES YOU BOTH FOR THE PRICE OF ONE! | LIFE | 1937 | 10/04 | 73 |
| 358 | 1165504171 | LAMBERT PHARMACAL | LISTERINE ANTISEPTIC | THE MOST EFFECTIVE TREATMENT FOR DANDRUFF I EVER USED ... AND SO DELIGHTFUL | LIFE | 1937 | 10/04 | 9 |
| 359 | 1158678395 | A. STEIN & CO. | HICKORY WOVEN-TO-SHAPE SANITARY BELTS WITH MARVELOX GRIP | WELCOME AIDS FOR DIFFICULT DAYS | LIFE | 1937 | 10/04 | 94 |
| 360 | 1158684718 | LIBERTY FOUNDRIES CO. | HADEES 3 WAY CAR HEATER | GUARANTEED FOR ALL CARS | LIFE | 1937 | 10/04 | 94 |
| 361 | 1158692053 | WORCESTER SALT CO. | WORCESTER SALT TOOTHPASTE | SALT IS BEST SAY DENTISTS | LIFE | 1937 | 10/04 | 94 |
| 362 | 1158953173 | INTERNATIONAL SILVER CO. | 1847 ROGERS BROS. SILVERPLATE | NOW! SOMETHING NEVER BEFORE POSSIBLE ... | LIFE | 1937 | 10/04 | 997 |
| 363 | 1158946535 | STOKELY BROS. & CO. | STOKELY'S TOMATO JUICE | TAKE MY WORD FOR IT ... | LIFE | 1937 | 10/04 | 997 |
| 364 | 1158946102 | THE COCA-COLA COMPANY | COCA-COLA | IT'S A FAMILY AFFAIR | LIFE | 1937 | 10/04 | 997 |
| 365 | 1158946343 | MCGRAW ELECTRIC COMPANY | TOASTMASTER WAFFLE BAKER | UNCLE HANK KNOWS WHERE HIS NEXT MEAL IS COMING FROM ... | LIFE | 1937 | 10/04 | 997 |
| 366 | 1154476994 | NATIONAL DISTILLERS PRODUCTS CORP. | MOUNT VERNON RYE WHISKEY | AMERICAN SINCE WASHINGTON'S FRIENDS FIRST RELISHED IT | LIFE | 1937 | 10/04 | 998 |
| 367 | 1154395278 | LIGGETT & MYERS TOBACCO CO. | CHESTERFIELD CIGARETTES | THE THREE MUSKETEERS OF SMOKING PLEASURE | LIFE | 1937 | 10/04 | 999 |
| 368 | 1131029240 | THE JOS. GARNEAU CO. | CLICQUOT CHAMPAGNES | IT IS SMART TO SERVE CLIQUOT CHAMPAGNES | LIFE | 1937 | 12/27 | 2 |
| 369 | 1131028908 | SCHENLEY DISTRIBUTORS INC. | SCHENLEY'S CREAM OF KENTUCKY BOURBON | ARE YOUR EARS SENSITIVE TO APPLAUSE? | LIFE | 1937 | 12/27 | 2 |
| 370 | 1131380231 | LAMBERT PHARMACAL | LISTERINE ANTISEPTIC | SO MANY TIMES A DAY IN DANGER! | LIFE | 1937 | 12/27 | 3 |
| 371 | 1131029464 | EX-LAX | EX-LAX CHOCOLATED LAXATIVE | A HEALTH WARNING! | LIFE | 1937 | 12/27 | 49 |
| 372 | 1131385019 | THE WHEATENA CORP. | WHEATENA HOT CEREAL | A PERILOUS MOMENT | LIFE | 1937 | 12/27 | 50 |
| 373 | 1131376182 | FELS & CO. | FELS-NAPTHA SOAP | TRAGEDY WITH A HAPPY ENDING! | LIFE | 1937 | 12/27 | 6 |
| 374 | 1131029398 | CUTICURA | CUTICURA SOAP AND OINTMENT | ITCHING AND BURNING OF ECZEMA | LIFE | 1937 | 12/27 | 68 |
| 375 | 1131029606 | GLOVER'S | GLOVER'S MANGE MEDICINE | PATCHY BALDNESS? DANDRUFF? ITCHING? | LIFE | 1937 | 12/27 | 68 |
| 376 | 1131384873 | LAMBERT PHARMACAL | LISTERINE SHAVING CREAM | GREAT FOR TOUGH BEARDS AND TENDER SKINS | LIFE | 1937 | 12/27 | 7 |
| 377 | 1131380142 | BRISTOL-MYERS | IPANA TOOTHPASTE | HEARTS SKIP A BEAT ... UNTIL SHE SMILES | LIFE | 1937 | 12/27 | 8 |
| 378 | 1131375849 | THE COCA-COLA COMPANY | COCA-COLA | 'GIVE AND TAKE,' SAY I | LIFE | 1937 | 12/27 | 997 |
| 379 | 1131376300 | FORTUNE MAGAZINE | FORTUNE MAGAZINE | 76 SENATORS AGO ... | LIFE | 1937 | 12/27 | 997 |
| 380 | 1131029027 | W. ATLEE BURPEE CO. | BURPEE'S SEEDS | THE OUTSTANDING NEW FLOWER FOR 1938 | LIFE | 1937 | 12/27 | 998 |
| 381 | 1131029124 | LIGGETT & MYERS TOBACCO CO. | CHESTERFIELD CIGARETTES | LET ME WISH YOU MORE PLEASURE FOR '38 | LIFE | 1937 | 12/27 | 999 |