|   | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1164925654 | THE GENERAL TIRE & RUBBER CO. | THE GENERAL TIRE | THE NAME THAT MEANS BIG MILAGE | LIFE | 1938 | 07/18 | 000 |
| 2 | 1164910837 | CHRYSLER CORPORATION | PLYMOUTH AUTOMOBILES | WINNING NEW FRIENDS BY THE THOUSANDS | LIFE | 1938 | 07/18 | 1 |
| 3 | 1167706621 | CANADA DRY | CANADA DRY WATER | THE LIVELIEST "COMING-OUT" PARTY YOU EVER WITNESSED | LIFE | 1938 | 07/18 | 37 |
| 4 | 1167700348 | SHELL OIL COMPANY | SUPER-SHELL GASOLINE | A MILE AT MIDNIGHT BECOMES 2 MILES AT NOON | LIFE | 1938 | 07/18 | 4 |
| 5 | 1164926308 | AMERICAN TEA COUNCIL | ICED TEA | MORNING, NOON, AND NIGHT ... THE IDEAL SUMMER DRINK | LIFE | 1938 | 07/18 | 5 |
| 6 | 1164911720 | SCHIEFFELIN & CO. | HENNESSY COGNAC | STRIKE! | LIFE | 1938 | 07/18 | 6 |
| 7 | 1164919960 | NEHI CORP. | ROYAL CROWN COLA | THE MOST REFRESHING WAY YOU EVER WON A PRIZE! | LIFE | 1938 | 07/18 | 61 |
| 8 | 1164920413 | NATIONAL DISTILLERS PRODUCTS CORP. | DON Q PUERTO RICAN RUM | A TROPICAL TREAT | LIFE | 1938 | 07/18 | 65 |
| 9 | 1164919597 | CLICQUOT CLUB | CLICQUOT CLUB SODA | LIKE RARE OLD WINES, IT'S EXTRA DRY | LIFE | 1938 | 07/18 | 65 |
| 10 | 1164920538 | PULVEX | PULVEX FLEA POWDER | A FLEA POWDER WORTH BARKING FOR | LIFE | 1938 | 07/18 | 66 |
| 11 | 1163611713 | PYROIL CO. | PYROIL MOTOR OIL | ANOTHER INDIANAPOLIS SPEEDWAY RECORD FOR PYROIL | LIFE | 1938 | 07/18 | 66 |
| 12 | 1164920272 | GLOVER'S | GLOVER'S MANGE MEDICINE | DANDRUFF LOOKS SO UNTIDY! | LIFE | 1938 | 07/18 | 68 |
| 13 | 1164923680 | PENFOLD GOLF BALLS | PENFOLD GOLF BALLS | FOR EXTREME DISTANCE | LIFE | 1938 | 07/18 | 68 |
| 14 | 1164922257 | SOCONY-VACUUM OIL CO. | MOBILGREASE | FOLKS TALK ABOUT THIS SAFE GREASE | LIFE | 1938 | 07/18 | 7 |
| 15 | 1165504345 | UNITED ARTISTS | ALGIERS | THE MOST EXCITING CHARACTER THAT EVER THRILLED YOU FROM THE SCREEN ... | LIFE | 1938 | 07/18 | 8 |
| 16 | 1164925573 | INTERNATIONAL HARVESTER CO. | INTERNATIONAL TRUCKS | DRIVING YOUR CAR IS CHILD'S PLAY ... | LIFE | 1938 | 07/18 | 997 |
| 17 | 1164920075 | FRANKFORT DISTILLERIES INC. | PAUL JONES WHISKEY | THE STORY OF THE 3 WISE CORKS | LIFE | 1938 | 07/18 | 997 |
| 18 | 1164911828 | HIRAM WALKER & SONS | HIRAM WALKER'S DISTILLED LONDON DRY GIN | FRANK HAWKS CALLS THIS "ACE SERVICE" | LIFE | 1938 | 07/18 | 998 |
| 19 | 1164912554 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | THIS PART OF "DUDE" RANCHING IS OK ... | LIFE | 1938 | 07/18 | 999 |
| 20 | 1189999987 | THE COCA-COLA COMPANY | COCA-COLA | IN LEADING HOSPITALS ... PURE REFRESHMENT | LIFE | 1938 | 10/17 | 35 |
| 21 | 1190664658 | INTERNATIONAL SILVER CO | 1847 ROGERS BROS. SILVERPLATE | WHEN CHRISTMAS AND A WEDDING COME TOGETHER | LIFE | 1938 | 10/17 | 38 |
| 22 | 1190640552 | P. LORILLARD CO. | OLD GOLD CIGARETTES | CAN'T HELP LOVIN' THESE SMOKES O' MINE | LIFE | 1938 | 10/17 | 42 |
| 23 | 1190854360 | VICKS | VICKS MEDICATED COUGH DROPS | TO RELIEVE IRRITATION ... | LIFE | 1938 | 10/17 | 64 |
| 24 | 1189994076 | MAIDEN FORM BRASSIERE CO. | MAIDENFORM BRA | THE PERFECT BRASSIERE FOR STRAPLESS EVENING GOWNS | LIFE | 1938 | 10/17 | 64 |
| 25 | 1190000458 | COLGATE | COLGATE RAPID SHAVE CREAM | DO AS BARBERS DO ... | LIFE | 1938 | 10/17 | 64 |
| 26 | 1190856241 | DR. SCHOLL | DR. SCHOLL'S ZINO-PADS | SAFE, INSTANT RELIEF! | LIFE | 1938 | 10/17 | 64 |
| 27 | 1190856160 | I. & H. STERN INC. | ZEUS CIGARETTE FILTER-HOLDER | STOP WORRYING ABOUT SMOKING TOO MUCH | LIFE | 1938 | 10/17 | 69 |
| 28 | 1190000405 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | HERE'S LONESOME LOU ... KNITTING ONE ... PURLING TWO ... | LIFE | 1938 | 10/17 | 7 |
| 29 | 1190000652 | NATIONAL DISTILLERS PRODUCTS CORP. | CRAB ORCHARD WHISKEY | YOU KNOW GOOD BOURBON, DICK | LIFE | 1938 | 10/17 | 71 |
| 30 | 1189994349 | CANADA DRY | CANADA DRY WATER | A TALL DRINK SHOULD NEVER BE SHORT ON SPARKLE! | LIFE | 1938 | 10/17 | 72 |
| 31 | 1190258998 | W. A. TAYLOR & CO. | MARTINI & ROSSI VERMOUTH | COLONEL, SUH, AH'M REAL SORRY TO ADMIT IT ... | LIFE | 1938 | 10/17 | 8 |
| 32 | 1076700656 | NATIONAL BISCUIT COMPANY | SHREDDED WHEAT | MORE FOR YOUR MONEY! | WOMAN'S DAY | 1938 | 11/01 | 1 |
| 33 | 1076702243 | SUPER SUDS LAUNDRY SOAP | SUPER SUDS LAUNDRY SOAP | NEW CONCENTRATED SUPER SUDS WASHES CLOTHES HOSPITAL-CLEAN! | WOMAN'S DAY | 1938 | 11/01 | 2 |
| 34 | 1076702402 | WESSON OIL | WESSON OIL | THE WESSON SALAD BOWL KNOWS NO SEASON | WOMAN'S DAY | 1938 | 11/01 | 39 |
| 35 | 1076697451 | LA CHOY FOOD PRODUCTS INC. | LA CHOY MIXED VEGETABLES | THRILL | WOMAN'S DAY | 1938 | 11/01 | 41 |
| 36 | 1076698657 | GRAVY MASTER | GRAVY MASTER | FOR THE BEST BROWN GRAVY YOU EVER TASTED ... | WOMAN'S DAY | 1938 | 11/01 | 41 |
| 37 | 1076698399 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P WHITE HOUSE EVAPORATED MILK | FOR A REAL "GOOD MORNING" - TRY POACHED EGGS A LA WHITE HOUSE | WOMAN'S DAY | 1938 | 11/01 | 42 |
| 38 | 1076697945 | EATMOR CRANBERRIES | EATMOR CRANBERRIES | CRANBERRIES MAKE GOOD FOODS TASTE BETTER! | WOMAN'S DAY | 1938 | 11/01 | 43 |
| 39 | 1076699347 | CARY MAPLE SUGAR COMPANY | HIGHLAND MAPLE SAP SYRUP | HOW TO MAKE A MAN HAPPY | WOMAN'S DAY | 1938 | 11/01 | 45 |
| 40 | 1076700314 | NASH-UNDERWOOD INC. | TIC-TIC HAPPY TIME RELISH | ALL STAR TASTE THRILL | WOMAN'S DAY | 1938 | 11/01 | 47 |
| 41 | 1076700208 | THE S.O.S COMPANY | S.O.S MAGIC SCOURING PADS | VERY OLD BUT VERY BRIGHT | WOMAN'S DAY | 1938 | 11/01 | 48 |
| 42 | 1076697371 | GEBHARDT CHILI POWDER CO. | GEBHARDT'S EAGLE CHILI POWDER | YOU CAN MAKE REAL CHILI MORE DELICIOUS FINER FLAVORED | WOMAN'S DAY | 1938 | 11/01 | 48 |
| 43 | 1079367075 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P COFFEE | A PICTURE OF MILLIONS ON THANKSGIVING DAY | WOMAN'S DAY | 1938 | 11/01 | 998 |
| 44 | 1079366181 | GEO. A. HORMEL & CO. | SPAM | 3 GRAND NEW RECIPES ALL DONE WITH "SPAM" | WOMAN'S DAY | 1938 | 11/01 | 999 |
| 45 | 1165504517 | W. A. SHEAFFER PEN CO. | SHEAFFER'S LIFETIME PEN | FIVE THE BEST MONEY CAN BUY ... AT A PRICE ALL CAN AFFORD | LIFE | 1938 | 12/12 | 000 |
| 46 | 1167700127 | CHICAGO FLEXIBLE SHAFT CO. | SUNBEAM SHAVEMASTER ELECTRIC RAZOR | A MAN'S IDEA OF THE IDEAL GIFT | LIFE | 1938 | 12/12 | 1 |
| 47 | 1164925792 | CLUETT, PEABODY & CO. | SANFORIZED-SHRUNK SHIRTS | LOOKS LIKE HENRY HAS SQUIRMED HIMSELF OUT OF A RAISE ... | LIFE | 1938 | 12/12 | 10 |
| 48 | 1164926039 | JULIUS KAYSER & CO. | KAYSER HOSIERY | BE WISER ... SURPRISE HER ... GIVE KAYSER | LIFE | 1938 | 12/12 | 11 |
| 49 | 1164920810 | BELL TELEPHONE SYSTEM | TELEPHONE SYSTEM | I'M GLAD YOU CALLED | LIFE | 1938 | 12/12 | 14 |
| 50 | 1164919735 | THE COCA-COLA COMPANY | COCA-COLA | THANKS FOR THE PAUSE THAT REFRESHES | LIFE | 1938 | 12/12 | 33 |
| 51 | 1164923957 | INTERNATIONAL SILVER CO. | 1847 ROGERS BROS. SILVERPLATE | HOW TO PLAN A REAL CHRISTMAS SURPRISE PARTY FOR MOTHER | LIFE | 1938 | 12/12 | 34 |
| 52 | 1164926381 | AMERICAN TEA COUNCIL | TEA | TEA FOR A QUICK COMEBACK? YOU BET! | LIFE | 1938 | 12/12 | 4 |
| 53 | 1167619119 | P. LORILLARD COMPANY | OLD GOLD CIGARETTES | IT'S A DUCKY CIGARETTE WITH NO QUACK ABOUT IT! | LIFE | 1938 | 12/12 | 43 |
| 54 | 1167703104 | TAMPAX INC. | TAMPAX | WHY NOT USE TAMPAX THIS VERY MONTH? | LIFE | 1938 | 12/12 | 62 |
| 55 | 1167703310 | THE SEIBERLING RUBBER COMPANY | SEIBERLING SAFETY TIRE | BUILT ON ENTIRELY NEW SAFETY PRINCIPLES! | LIFE | 1938 | 12/12 | 63 |
| 56 | 1167706390 | ALVIN WATCH CO. | ALVIN 1939 WORLD'S FAIR MODELS | A THRILL TO RECEIVE | LIFE | 1938 | 12/12 | 64 |
| 57 | 1167611529 | CARRERAS LTD. | CRAVEN "A" LONDON CIGARETTES | GIFT FOR GLOBE-TROTTERS! | LIFE | 1938 | 12/12 | 64 |
| 58 | 1167610333 | CANADA DRY | CINZANO VERMOUTH | HOW TO ENJOY WAITING FOR DINNER | LIFE | 1938 | 12/12 | 65 |
| 59 | 1167601702 | CLUETT, PEABODY & CO. | ARROW TIES | THEY BOTH GAVE HIM ARROW TIES FOR CHRISTMAS! | LIFE | 1938 | 12/12 | 66 |
| 60 | 1164919676 | PAN-AMERICAN COFFEE BUREAU | COFFEE | WHERE THERE'S LIFE ... THERE'S COFFEE! | LIFE | 1938 | 12/12 | 67 |
| 61 | 1164925898 | SCHIEFFELIN & CO. | TEACHER'S HIGHLAND CREAM | IT'S THE FLAVOUR | LIFE | 1938 | 12/12 | 67 |
| 62 | 1164920199 | DAISY MANUFACTURING CO. | DAISY TARGETEER REPEATING AIR PISTOL | THE GUN THAT'S FUN | LIFE | 1938 | 12/12 | 70 |
| 63 | 1164910765 | SAN ANTONIO MUNICIPAL INFORMATION BUREAU | VISTING SAN ANTONIO | FREE GUIDE TO ROMANCE AND ADVENTURE ... | LIFE | 1938 | 12/12 | 70 |
| 64 | 1164920609 | FIRESTONE TIRE & RUBBER CO. | FIRESTONE AIRTEX FOAM RUBBER | THE NEWEST DISCOVERY IN COMFORT | LIFE | 1938 | 12/12 | 71 |
| 65 | 1165504783 | COLGATE-PALMOLIVE | COLGATE RAPID-SHAVE CREAM | DO AS BARBERS DO ... | LIFE | 1938 | 12/12 | 78 |
| 66 | 1165504997 | VICKS | VICKS COUGH DROPS | EASE DRYNESS, COUGHS, RASPY THROAT DUE TO COLDS | LIFE | 1938 | 12/12 | 78 |
| 67 | 1165503951 | LAUDERDALE BEACH HOTEL | LAUDERDALE BEACH HOTEL | FLORIDA ... AS YOU LIKE IT! | LIFE | 1938 | 12/12 | 78 |
| 68 | 1164924407 | CARTER'S LITTLE LIVER PILLS | CARTER'S LITTLE LIVER PILLS | THE MORNING AFTER TAKING CARTER'S LITTLE LIVER PILLS | LIFE | 1938 | 12/12 | 78 |
| 69 | 1165504007 | EX-LAX | EX-LAX CHOCOLATED LAXATIVE | TROUBLED BY CONSTIPATION? | LIFE | 1938 | 12/12 | 80 |
| 70 | 1165504601 | CROSLEY | PUSH BUTTON VANITY RADIO | THE "EASY-TO-GIVE" GIFT | LIFE | 1938 | 12/12 | 80 |
| 71 | 1165504699 | REMINGTON RAND INC. | REMINGTON ELECTRIC SHAVERS | A SURE-SHAVE GIFT SUGGESTION | LIFE | 1938 | 12/12 | 9 |
| 72 | 1164922045 | NASH AUTOMOBILES | NASH AUTOMOBILES | DO YOU LIKE A TOUCH OF MADNESS? | LIFE | 1938 | 12/12 | 997 |
| 73 | 1164910690 | NATIONAL DISTILLERS PRODUCTS CORP. | OLD ANGUS SCOTCH | GENTLE AS A LAMB | LIFE | 1938 | 12/12 | 997 |
| 74 | 1164925116 | KELLOGG COMPANY | KELLOGG'S RICE KRISPIES | SO CRISP THEY CRACKLE IN MILK OR CREAM! | LIFE | 1938 | 12/12 | 997 |
| 75 | 1164923749 | CANADA DRY | CANADA DRY GINGER ALE | IT KEEPS HIS GINGER UP! | LIFE | 1938 | 12/12 | 997 |
| 76 | 1164912014 | W. A. TAYLOR & CO. | MARTINI & ROSSI VERMOUTH | KNOW ALL MEN BY THESE PRESENTS | LIFE | 1938 | 12/12 | 999 |
| 77 | 1164921641 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | SWORN RECORDS SHOW THAT ... WITH MEN WHO KNOW TOBACCO BEST ... IT'S LUCKIES 2 TO 1! | LIFE | 1938 | 12/12 | 999 |