| | Id | Advertiser | Product | Tag Line | Magazine | Year | Date | Page |
| 1 | 1102618067 | ARMOUR & CO. | ARMOUR'S STAR PANTRY-SHELF MEALS | ONLY YOU CAN TELL THIS BEEF STEW ISN'T HOMEMADE! | WOMAN'S DAY | 1954 | 02/01 | 000 |
| 2 | 1106595467 | WELSH CO. | WELSH FOLDING BABY CARRIERS | TIMELY TIPS FOR A TRIP WITH A TYKE | WOMAN'S DAY | 1954 | 02/01 | 10 |
| 3 | 1102973625 | AMERICAN CIGARETTE AND CIGAR CO. | PALL MALL CIGARETTES | LET YOUR THROAT ENJOY SMOOTH SMOKING | WOMAN'S DAY | 1954 | 02/01 | 101 |
| 4 | 1102973729 | ENNDS CHOLORPHYLL TABLETS | ENNDS CHOLORPHYLL TABLETS | CHECKS THAT SPECIAL PROBLEM OF WOMEN! | WOMAN'S DAY | 1954 | 02/01 | 102 |
| 5 | 1102953968 | EYE-GENE | EYE-GENE | EYE-OPENING TEST THRILLS MANY! | WOMAN'S DAY | 1954 | 02/01 | 102 |
| 6 | 1103052217 | THE S.O.S COMPANY | S.O.S MAGIC SCOURING PADS | ASK ANY CHEMIST ... | WOMAN'S DAY | 1954 | 02/01 | 103 |
| 7 | 1102954874 | BEATRICE FOODS CO. | LA CHOY AMERICAN COOKED CHINESE FOODS | EASY LENTEN MEALS ... DIFFERENT AND DELICIOUS! | WOMAN'S DAY | 1954 | 02/01 | 104 |
| 8 | 1106605476 | THE ALUMINUM COOKING UTENSIL COMPANY | WEAR-EVER COFFEE MAKERS | FRESH COFFEE APPEAL | WOMAN'S DAY | 1954 | 02/01 | 105 |
| 9 | 1107895973 | SWEETHEART TOILET SOAP | SWEETHEART TOILET SOAP | 9 OUT OF 10 LEADING COVER GIRLS PREFER SWEETHEART SOAP | WOMAN'S DAY | 1954 | 02/01 | 107 |
| 10 | 1106595241 | NATURFLEX BRAS | NATURFLEX SHAPE-INSURED BRAS | SUPPORTS AND UPLIFTS YOUR | WOMAN'S DAY | 1954 | 02/01 | 108 |
| 11 | 1102955981 | KOTEX CO. | KOTEX | ARE YOU IN THE KNOW? | WOMAN'S DAY | 1954 | 02/01 | 109 |
| 12 | 1106583776 | BAB-O CLEANSER | BAB-O CLEANSER | CUTS GREASE 4 TIMES AS QUICK! | WOMAN'S DAY | 1954 | 02/01 | 11 |
| 13 | 1102953628 | BRILLO | BRILLO SOAP PADS | SCORCHY PANS SHINE LIKE NEW FAST! | WOMAN'S DAY | 1954 | 02/01 | 110 |
| 14 | 1102955557 | PENICK & FORD LTD. | MY-T-FINE PUDDING AND PIE FILLING | FINEST DESERY YOU EVER TASTED ... EASY-MADE WITH MY-T-FINE PUDDING | WOMAN'S DAY | 1954 | 02/01 | 113 |
| 15 | 1102618181 | REYNOLDS METALS CO. | REYNOLDS WRAP ALUMINUM FOIL | THE BENEFIT OF NO DOUBT! | WOMAN'S DAY | 1954 | 02/01 | 115 |
| 16 | 1102610633 | CURTISS CANDY COMPANY | BUTTERFINGER CANDY BAR | EVERYBODY LOVES BUTTERFINGER ... BUY THE BAR OR BUY THE BOX | WOMAN'S DAY | 1954 | 02/01 | 116 |
| 17 | 1102955365 | GENERAL MILLS | BISQUICK | 6 THINGS YOU AND BISQUICK CAN DO WITH BISCUITS | WOMAN'S DAY | 1954 | 02/01 | 117 |
| 18 | 1102955880 | CALIFORNIA PACKING CORP. | DEL MONTE PINEAPPLE JUICE | LIKE TO SHARE 3 JUICY SECRETS? | WOMAN'S DAY | 1954 | 02/01 | 118 |
| 19 | 1106583714 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P ANN PAGE FOODS | CAN'T BE BEATEN FOR HEARTY GOOD EATIN'! | WOMAN'S DAY | 1954 | 02/01 | 119 |
| 20 | 1106583878 | THE BORDEN CO. | BORDEN'S FINE CHEESES | EXTRA LONG! EXTRA SPECIAL! BORDEN'S "KING SIZE" SLICES DO TRICKS SHORTER SLICES CAN'T DO! | WOMAN'S DAY | 1954 | 02/01 | 12 |
| 21 | 1102973400 | GENERAL FOODS | BIRDS EYE FROZEN CHICKEN AND FRENCH FRIES | BETTER BUY BIRDS EYE AND GET THAT SOMETHING "SPECIAL" | WOMAN'S DAY | 1954 | 02/01 | 121 |
| 22 | 1102954614 | H. J. HEINZ COMPANY | HEINZ CREAM OF TOMATO SOUP | RED MAGIC! | WOMAN'S DAY | 1954 | 02/01 | 122 |
| 23 | 1106606040 | KNOX GELATINE CO. | KNOX SPARKLING GELATINE | IT'S FRESH LEMON ... IT'S CHIFFON ... IT'S EASY TO MAKE ... IT'S PIE PEOPLE LOVE | WOMAN'S DAY | 1954 | 02/01 | 123 |
| 24 | 1214140341 | THE BORDEN CO. | BORDEN'S EAGLE BRAND SWEETENED CONDENSED MILK | HOMEMADE "FRESH" LEMON PIE WITHOUT COOKING | WOMAN'S DAY | 1954 | 02/01 | 125 |
| 25 | 1214774666 | WILSON & CO. | IDEAL DOG FOOD | COULD YOUR DOG PASS AN EXAMINATION FOR LIFE INSURANCE? | WOMAN'S DAY | 1954 | 02/01 | 125 |
| 26 | 1105390879 | AVCO MFG. CORP. | BENDIX AUTOMATIC WASHING MACHINES | IT'S A REAL BENDIX ... THE KIND YOU JUST FILL AND TURN ON! | WOMAN'S DAY | 1954 | 02/01 | 13 |
| 27 | 1107973306 | LAMBERT PHARMACAL | LISTERINE ANTISEPTIC | SORE THROAT? GARGLE LISTERINE QUICK! | WOMAN'S DAY | 1954 | 02/01 | 132 |
| 28 | 1107973734 | MANHATTAN SOAP CO. | BLU-WHITE LAUNDRY SOAP | IT'S AMAZING! YOU WASH COMES OUT SHADES WHITER ... EVEN WHEN DRIED INDOORS! | WOMAN'S DAY | 1954 | 02/01 | 132 |
| 29 | 1102956080 | INTERNATIONAL CELLUCOTTON PRODUCTS CO. | KLEENEX TISSUES | ARTHUR GODFREY SAYS: IN SNIFFLE SEASON ... IT'S KLEENEX TISSUE TIME | WOMAN'S DAY | 1954 | 02/01 | 133 |
| 30 | 1102956317 | KITCHEN ARTS FOODS INC. | PY-O-MY BLUEBERRY MUFFIN MIX | HOW TO BAKE BLUEBERRY MUFFINS THE EASY, ONE-PACKAGE PY-O-MY WAY! | WOMAN'S DAY | 1954 | 02/01 | 134 |
| 31 | 1106605749 | LIBBY, MCNEILL & LIBBY | LIBBY'S TOMATO JUICE | NOW WE'RE ALL SET FOR OUR LIBBY'S SNACK TIMES | WOMAN'S DAY | 1954 | 02/01 | 135 |
| 32 | 1107896110 | TAMPAX INC. | TAMPAX | MILLIONS OF WOMEN JUST LIKE YOU USE TAMPAX | WOMAN'S DAY | 1954 | 02/01 | 136 |
| 33 | 1102955717 | RALSTON PURINA CO. | CHEX CEREAL | THEY HAD THEIR BITE SIZE CHEX TODAY! HOW ABOUT YOU? | WOMAN'S DAY | 1954 | 02/01 | 139 |
| 34 | 1105379340 | CALIFORNIA PRUNE & APRICOT GROWERS ASSOCIATION | SUNSWEET PRUNES | PLUMP 'EM WITH STEAM | WOMAN'S DAY | 1954 | 02/01 | 14 |
| 35 | 1102955928 | RICHMOND-CHASE CO. | HEART'S DELIGHT FRUIT NECTARS | PARTY TIME ... MEAL TIME ... ANY TIME! | WOMAN'S DAY | 1954 | 02/01 | 140 |
| 36 | 1107973648 | TUMS | TUMS ANTACID | WHEN OVERSMOKING CAUSES ACID INDIGESTION ... | WOMAN'S DAY | 1954 | 02/01 | 152 |
| 37 | 1107973406 | OVER FIVE-SEVEN SHOPS | SPRING STYLE BOOK | IF YOU ARE TALL YOU NEED THIS FREE STYLE BOOK | WOMAN'S DAY | 1954 | 02/01 | 154 |
| 38 | 1107972091 | MILES LABORATORIES | ALKA-SELTZER | ALKA-SELTZER GIVES INSTANT ALKALIZING ACTION | WOMAN'S DAY | 1954 | 02/01 | 154 |
| 39 | 1107972824 | THE DRACKETT CO. | SUPER CHARGE DOG GOODIES | DOGS GO FOR SUPER CHARGE LIKE KIDS GO FOR CANDY | WOMAN'S DAY | 1954 | 02/01 | 155 |
| 40 | 1107973825 | THE DRACKETT CO. | WINDEX SPRAY WINDOW CLEANER | IF YOU'D USED WINDEX SPRAY FIRST ... I WOULDN'T HAVE NICKED MYSELF! | WOMAN'S DAY | 1954 | 02/01 | 155 |
| 41 | 1107972942 | JOLLY TIME POPCORN | JOLLY TIME POPCORN | FUN TO POP! | WOMAN'S DAY | 1954 | 02/01 | 156 |
| 42 | 1107972175 | THE R. T. FRENCH COMPANY | FRENCH'S BIRD SEED | PARRAKEETS ARE FUN! | WOMAN'S DAY | 1954 | 02/01 | 156 |
| 43 | 1107972878 | COLLEGE INN | COLLEGE INN TOMATO JUICE COCKTAIL | GET A 15 CENT REFUND | WOMAN'S DAY | 1954 | 02/01 | 156 |
| 44 | 1107896362 | REDDI-WIP INC. | REDDI-WIP WHIPPED CREAM | SERVE THIS DESSERT MASTERPIECE TONIGHT ... | WOMAN'S DAY | 1954 | 02/01 | 157 |
| 45 | 1107984236 | JOHN MORRELL & CO. | RED HEART DOG FOOD | WHY DOGS LEAVE HOME ... | WOMAN'S DAY | 1954 | 02/01 | 158 |
| 46 | 1107984723 | FORMAN'S PICCALILLI | FORMAN'S PICCALILLI | TRY THIS TUNA QUICK-ALILLI ... | WOMAN'S DAY | 1954 | 02/01 | 160 |
| 47 | 1107984302 | GRAVY MASTER | GRAVY MASTER | DON'T RUN SHORT ... | WOMAN'S DAY | 1954 | 02/01 | 160 |
| 48 | 1107984807 | CRESCENT MFG. CO. | MAPLEINE IMITATION MAPLE FLAVOR | MAKE BETTER SYRUP | WOMAN'S DAY | 1954 | 02/01 | 160 |
| 49 | 1107984469 | LANE BRYANT | STYLE BOOK FOR STOUT WOMEN | FREE TO STOUT WOMEN | WOMAN'S DAY | 1954 | 02/01 | 160 |
| 50 | 1107984175 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | MUST BE THOSE DEVILED HAM SNACKS SHE MAKES! | WOMAN'S DAY | 1954 | 02/01 | 161 |
| 51 | 1107984864 | JUDSON DUNAWAY CORPORATION | VANISH TOILET BOWL CLEANER | GET RID OF THE 'GHOST OF THE PAST' | WOMAN'S DAY | 1954 | 02/01 | 162 |
| 52 | 1107984663 | ROAMAN'S | FASHION CATALOG FOR LARGER WOMEN | FREE TO LARGER WOMEN | WOMAN'S DAY | 1954 | 02/01 | 162 |
| 53 | 1106583563 | INTERNATIONAL MINERALS & CHEMICAL CORP. | ACCENT MONOSODIUM GLUTAMATE | POT ROAST TASTES MORE LIKE POT ROAST WHEN YOU ADD ACCENT | WOMAN'S DAY | 1954 | 02/01 | 164 |
| 54 | 1107984368 | KAUKAUNA DAIRY CO. | KAUKAUNA KLUB CHEESE FOODS | TASTY LENTEN DISH ... | WOMAN'S DAY | 1954 | 02/01 | 167 |
| 55 | 1107984113 | SUNSHINE BISCUITS INC. | HYDROX COOKIES | DON'T BE FOOLED BY LOOK-ALIKES! | WOMAN'S DAY | 1954 | 02/01 | 167 |
| 56 | 1107984056 | THE PYRAMID RUBBER CO. | EVENFLO PRECISION FEEDING APPLIANCES | EVERY YOUNG MOTHER CAN BE AN EXPERT | WOMAN'S DAY | 1954 | 02/01 | 168 |
| 57 | 1107984551 | LANE BRYANT | MATERNITY STYLE BOOK | KEEPS YOU SMART THROUGHOUT PREGNANCY. ADJUST EASILY TO YOUR CHANGING FIGURE. | WOMAN'S DAY | 1954 | 02/01 | 168 |
| 58 | 1105463171 | THE HILLS BROS. | DROMEDARY GINGERBREAD MIX | WORLD'S MOST FAMOUS DESSERT! | WOMAN'S DAY | 1954 | 02/01 | 169 |
| 59 | 1105462659 | G. F. HEUBLEIN & BRO. | A. 1. SAUCE | SUPERB WITH STEW! | WOMAN'S DAY | 1954 | 02/01 | 169 |
| 60 | 1105463564 | CREAM OF RICE | CREAM OF RICE | QUICKER NUTRITION ... MORE ENERGY ... IS EASIER TO DIGEST | WOMAN'S DAY | 1954 | 02/01 | 169 |
| 61 | 1104952943 | G. WASHINGTON'S INSTANT COFFEE | G. WASHINGTON'S INSTANT COFFEE | SO GOOD ... IT HAS TO BE LOCKED IN TIN | WOMAN'S DAY | 1954 | 02/01 | 173 |
| 62 | 1105462720 | GREENWOOD'S HOME STYLE SWEET PICKLED BEETS | GREENWOOD'S HOME STYLE SWEET PICKLED BEETS | MAKE DINNERS CLICK! ! | WOMAN'S DAY | 1954 | 02/01 | 174 |
| 63 | 1105463243 | UNITED STATES PLYWOOD CORP | WELDWOOD PRESTO-SET GLUE | A WIZARD FOR THE DO-IT-YOURSELF FAMILY! | WOMAN'S DAY | 1954 | 02/01 | 174 |
| 64 | 1105463308 | THE FRANK TEA & SPICE CO. | FRANK'S RED HOT SAUCE | THE SAUCIEST SAUCE ... ADD 5 DROPS FOR THRILLING FLAVOR | WOMAN'S DAY | 1954 | 02/01 | 175 |
| 65 | 1105471535 | INTERNATIONAL SALT CO. | STERLING IODIZED SALT | MY FAMILY'S EVERYDAY HEALTH PRECAUTION ... | WOMAN'S DAY | 1954 | 02/01 | 175 |
| 66 | 1105462961 | DURKEE-MOWER INC. | MARSHMALLOW FLUFF | WHATEVER YOUR FAVORITE CAKE MIX ... FLUFF IS THE PERFECT TOPPING! | WOMAN'S DAY | 1954 | 02/01 | 176 |
| 67 | 1105462823 | WILSON & CO. | WILSON'S B-V | THE WILSON LABEL PROTECTS YOUR TABLE | WOMAN'S DAY | 1954 | 02/01 | 176 |
| 68 | 1105471591 | MARCAL | MARCAL HANKIES | SARAH SNIFFLE ALWAYS REACHES FOR A MARCAL HANKIE | WOMAN'S DAY | 1954 | 02/01 | 177 |
| 69 | 1105463479 | MAINE POTATO COMMITTEE | STATE OF MAINE ALL-PURPOSE POTATOES | PLEASE THE MAN IN YOUR LIFE | WOMAN'S DAY | 1954 | 02/01 | 177 |
| 70 | 1105462888 | 3 LITTLE KITTENS CAT FOOD | 3 LITTLE KITTENS ALL-FISH CAT FOOD | LIKE CAT PICTURES? | WOMAN'S DAY | 1954 | 02/01 | 177 |
| 71 | 1105475597 | INTERNATIONAL MILL & TIMBER | READY CUT HOMES | $2150 AND UP DIRECT FROM MILL | WOMAN'S DAY | 1954 | 02/01 | 178 |
| 72 | 1105475489 | THE PURE FOOD CO. | HERB-OX BOUILLON CUBES | THE LOW CALORIE, HIGH PROTEIN WAY TO FLAVORFUL EATING! | WOMAN'S DAY | 1954 | 02/01 | 178 |
| 73 | 1108067985 | MAGAZINE PUBLUSHERS OF AMERICA | UNITED STATES SAVINGS BONDS | THE MAGIC WHISPERS ... | WOMAN'S DAY | 1954 | 02/01 | 179 |
| 74 | 1106605946 | MAINE SARDINE INDUSTRY | SARDINES FROM MAINE | GRAND FOR LENTEN MEALS | WOMAN'S DAY | 1954 | 02/01 | 180 |
| 75 | 1106605673 | REVERE COPPER AND BRASS INC. | REVERE WARE COOKWARE | LET'S FACE IT ... COPPER MAKES THE DIFFERENCE! | WOMAN'S DAY | 1954 | 02/01 | 19 |
| 76 | 1106605584 | STANDARD BRANDS INC. | CHASE & SANBORN COFFEE | THE CLOSE RESEMBLANCE OF THIS INSTANT TO FRESHLY GROUND COFFEE IS PURELY INTENTIONAL ... | WOMAN'S DAY | 1954 | 02/01 | 20 |
| 77 | 1102955830 | THE R. T. FRENCH COMPANY | FRENCH'S PREPARED MUSTARD | FRENCH'S MUSTARD DOES SOMETHING WONDERFUL FOR SANDWICHES! | WOMAN'S DAY | 1954 | 02/01 | 21 |
| 78 | 1102954798 | GEO. A. HORMEL & CO. | SPAM | HITS THE SPOT ... BECAUSE THERE'S HAM IN SPAM! | WOMAN'S DAY | 1954 | 02/01 | 22 |
| 79 | 1106595573 | GENERAL FOODS | SWANS DOWN CAKE MIXES | MAKE 'EM SURE! MAKE 'EM EASY! | WOMAN'S DAY | 1954 | 02/01 | 23 |
| 80 | 1107896176 | DUNDEE MILLS INC. | DUNDEE TOWELS | MIGHTY THIRSTY! MIGHTY PRETTY! MIGHTY THRIFTY! | WOMAN'S DAY | 1954 | 02/01 | 24 |
| 81 | 1102973547 | THE AMERICAN TOBACCO COMPANY | TAREYTON CIGARETTES | DISCRIMINATING PEOPLE PREFER HERBERT TAREYTON ... WITH THE GENUINE CORK TIP TO PROTECT THE LIPS | WOMAN'S DAY | 1954 | 02/01 | 33 |
| 82 | 1102610770 | THE COCA-COLA COMPANY | COCA-COLA | COKE TIME | WOMAN'S DAY | 1954 | 02/01 | 57 |
| 83 | 1102617439 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P COFFEE | ONLY REAL COFFEE TASTES LIKE COFFEE! | WOMAN'S DAY | 1954 | 02/01 | 58 |
| 84 | 1102610428 | CHICKEN OF THE SEA INC. | CHICKEN OF THE SEA TUNA | LOOK FOR THE MERMAID ON THE LABEL | WOMAN'S DAY | 1954 | 02/01 | 59 |
| 85 | 1102610699 | MINNESOTA VALLEY CANNING CO. | GREEN GIANT CANNED VEGETABLES | A SWEET PAIR ... | WOMAN'S DAY | 1954 | 02/01 | 60 |
| 86 | 1102955483 | WESSON OIL | WESSON OIL | NEW! THE CHIFFON LAYER CAKE YOU MAKE WITH ONLY 2 EGGS | WOMAN'S DAY | 1954 | 02/01 | 85 |
| 87 | 1102956499 | CLING PEACH ADVISORY BOARD | CALIFORNIA CLING PEACHES | SUMMERY TREATS FOR WINTER MEALS | WOMAN'S DAY | 1954 | 02/01 | 86 |
| 88 | 1106584031 | EXQUISITE FORM BRASSIERES | CIRCL-O-FORM 4-SECTION CUP BRA | FOR FIT WITHOUT FIDGITS SWITCH TO CIRCL-O-FORM WITH FLOATING ACTION | WOMAN'S DAY | 1954 | 02/01 | 9 |
| 89 | 1102617374 | MARS | MARS MILK WAY CANDY BAR | TO MY CANDY KID ... | WOMAN'S DAY | 1954 | 02/01 | 91 |
| 90 | 1102955416 | MAIDEN FORM BRASSIERE CO. | MAIDENFORM BRA | I DREAMED I WAS AN ESKIMO IN MY MAIDENFORM BRA | WOMAN'S DAY | 1954 | 02/01 | 99 |
| 91 | 1102617905 | MODESS | MODESS | MODESS ... BECAUSE | WOMAN'S DAY | 1954 | 02/01 | 997 |
| 92 | 1102617748 | OLSON RUG CO. | OLSON RUGS | SEND YOUR OLD RUGS, WOOL, CLOTHING, ETC. TO THE OLSON RUG FACTORY | WOMAN'S DAY | 1954 | 02/01 | 998 |
| 93 | 1102610539 | MORTON SALT CO. | MORTON SALT | ANY GRAPEFRUIT WORTH ITS SALT IS WORTH MORTON'S | WOMAN'S DAY | 1954 | 02/01 | 999 |
| 94 | 1249242587 | BAYER | BAYER ASPIRIN | WET FEET TODAY MAY MEAN A COLD TOMORROW! | LADIES' HOME JOURNAL | 1954 | 03/01 | 101 |
| 95 | 1249759922 | LIBBY, MCNEILL & LIBBY | LIBBY'S CANNED CLING PEACHES | TREAT THEM TONIGHT TO LIBBY'S PEACHES | LADIES' HOME JOURNAL | 1954 | 03/01 | 102 |
| 96 | 1249734456 | LANDERS, FRARY & CLARK | UNIVERSAL COFFEEMATIC COFFEE POT | ON AMERICA'S SMARTEST TABLES ... | LADIES' HOME JOURNAL | 1954 | 03/01 | 105 |
| 97 | 1250470856 | THE ALADDIN CO. | ALADDING 5-ROOM READI-CUT HOUSE | YOU CAN BUILD THIS ALADDIN READI-CUT HOUSE YOURSELF | LADIES' HOME JOURNAL | 1954 | 03/01 | 106 |
| 98 | 1246761805 | AUNT JEMIMA | AUNT JEMIMA PANCAKES | OFTEN THROUGH LENT YOU'LL WANT THESE EASY MAIN DISHES ... | LADIES' HOME JOURNAL | 1954 | 03/01 | 107 |
| 99 | 1246676625 | THE COCA-COLA COMPANY | COCA-COLA | COKE TIME ... AND FRIENDS | LADIES' HOME JOURNAL | 1954 | 03/01 | 113 |
| 100 | 1246677566 | CALIFORNIA PACKING CORP. | DEL MONTE CANNED CORN | CONTINENTAL MEAT-STRETCHER AMERICAN-STYLE | LADIES' HOME JOURNAL | 1954 | 03/01 | 115 |
| 101 | 1250588545 | THE PULLMAN COMPANY | RAIL TRAVEL | YOU BOTH REST EASY WHEN HE GOES PULLMAN | LADIES' HOME JOURNAL | 1954 | 03/01 | 117 |
| 102 | 1249734358 | THE MASLAND DURALEATHER COMPANY | MASLAN DURAN UPHOLSTERY | YOUR MEASURE OF QUALITY | LADIES' HOME JOURNAL | 1954 | 03/01 | 118 |
| 103 | 1250588472 | NATIONAL BISCUIT COMPANY | NABISCO COOKIES | LET THEM HAVE ANOTHER, MOTHER | LADIES' HOME JOURNAL | 1954 | 03/01 | 120 |
| 104 | 1249242324 | ARVIN INDUSTRIES INC. | ARVIN LECTRIC COOK | HOW RIGHT FOR ANY APPETITE! | LADIES' HOME JOURNAL | 1954 | 03/01 | 121 |
| 105 | 1249242678 | BLUE LAKE VARIETY GREEN BEANS | BLUE LAKE VARIETY GREEN BEANS | MEET MR. BLUE LAKE ... THE ARISTOCRAT OF THE GREEN BEAN FAMILY | LADIES' HOME JOURNAL | 1954 | 03/01 | 121 |
| 106 | 1250467002 | FLORIDA CIRTUS COMMISSION | FLORIDA GRAPEFRUIT | YOU CAN LOSE WEIGHT AND LIKE IT WITH FLORIDA GRAPEFRUIT | LADIES' HOME JOURNAL | 1954 | 03/01 | 122 |
| 107 | 1249760037 | PURE-PAK MILK CARTON | PURE-PAK MILK CARTON | IT'S HERE ... MILK CARTON THAT POURS LIKE A PITCHER! | LADIES' HOME JOURNAL | 1954 | 03/01 | 123 |
| 108 | 1249738479 | HEYWOOD-WAKEFIELD | HEYWOOD-WAKEFIELD OLD COLONY FURNITURE | GRACEFUL OLD DESIGN, EFFICIENT NEW CONSTRUCTION | LADIES' HOME JOURNAL | 1954 | 03/01 | 124 |
| 109 | 1250587614 | LENOX INC. | LENOX CHINA | EVERY PIECE OF LENON IS A COLLECTOR'S ITEM | LADIES' HOME JOURNAL | 1954 | 03/01 | 127 |
| 110 | 1249583170 | JOHN H. BRECK INC. | BRECK SHAMPOO | BEAUTIFUL HAIR | LADIES' HOME JOURNAL | 1954 | 03/01 | 132 |
| 111 | 1249760166 | RIVER BRAND RICE MILLS INC. | RIVER BRAND WHITE RICE | IT'S A 14-MINUTE MIRACLE! | LADIES' HOME JOURNAL | 1954 | 03/01 | 135 |
| 112 | 1250470665 | H. J. HEINZ COMPANY | HEINZ CONDENSED SOUPS | TWO DELICIOUS REASONS ... | LADIES' HOME JOURNAL | 1954 | 03/01 | 144 |
| 113 | 1250470720 | H. J. HEINZ COMPANY | HEINZ KETCHUP | MAKES ALL THE DIFFERENCE IN THE WORLD! | LADIES' HOME JOURNAL | 1954 | 03/01 | 145 |
| 114 | 1250471109 | ARMOUR & CO. | ARMOUR STAR LARD | HOW TO MAKE MY LEMON FLUFF PIE | LADIES' HOME JOURNAL | 1954 | 03/01 | 145 |
| 115 | 1250588408 | MONUMENT INSTITUTE OF AMERICA | FAMILY MONUMENTS | WILL YOU FACE THIS PROBLEM ALONE? | LADIES' HOME JOURNAL | 1954 | 03/01 | 148 |
| 116 | 1246807185 | UNITED STATES STEEL | STEEL CANS | ONLY STEEL CAN DO SO MANY JOBS SO WELL | LADIES' HOME JOURNAL | 1954 | 03/01 | 15 |
| 117 | 1249738608 | COLGATE-PALMOLIVE | COLGATE DENTAL CREAM | THE CLINICAL PROOF THAT BRINGS HOPE TO MILLIONS | LADIES' HOME JOURNAL | 1954 | 03/01 | 157 |
| 118 | 1246760934 | GIBBS UNDERWEAR CO. | GIBBS CHILDRENS UNDERWEAR | HAPPY GIBBS KIDS SET THE STYLE FOR EASTER | LADIES' HOME JOURNAL | 1954 | 03/01 | 165 |
| 119 | 1246805896 | CLING PEACH ADVISORY BOARD | CALIFORNIA CLING PEACHES | LOOK HOW DRAMATIC A SIMPLE DESSERT CAN BE! | LADIES' HOME JOURNAL | 1954 | 03/01 | 166 |
| 120 | 1246761506 | THE CRACKER JACK CO. | CAMPFIRE MARSHMALLOWS | SPRING SONG IN A SALAD | LADIES' HOME JOURNAL | 1954 | 03/01 | 167 |
| 121 | 1246803718 | BEATRICE FOODS CO. | MEADOW GOLD COTTAGE CHEESE | MEALTIME ADVENTURES | LADIES' HOME JOURNAL | 1954 | 03/01 | 167 |
| 122 | 1246844441 | EMERY INDUSTRIES INC. | SANITONE DRY CLEANING SERVICE | HOW TO BRIGHTEN YOUR WARDROBE FOR EASTER AND AFTER ... | LADIES' HOME JOURNAL | 1954 | 03/01 | 168 |
| 123 | 1250591566 | CAT'S PAW | CAT-TEX SOLES | THE SOLE OF ECONOMY | LADIES' HOME JOURNAL | 1954 | 03/01 | 169 |
| 124 | 1249776403 | JORDEAU INC. | ZIP EPILATOR | UNWANTED HAIR? IT'S OFF BECAUSE IT'S OUT | LADIES' HOME JOURNAL | 1954 | 03/01 | 169 |
| 125 | 1249769111 | MILES LABORATORIES INC. | TABCIN | EASE COLD DISCOMFORTS | LADIES' HOME JOURNAL | 1954 | 03/01 | 169 |
| 126 | 1249774892 | E-Z MILLS INC | E-Z UNDIES AND SLEEPERS | A-WEIGH WE GO! | LADIES' HOME JOURNAL | 1954 | 03/01 | 169 |
| 127 | 1249599609 | GENERAL FOODS | SWANS DOWN CAKE MIXES | NEW MIXES! WIN ON ALL 4 "MUSTS" FOR HOMEMADE CAKE! | LADIES' HOME JOURNAL | 1954 | 03/01 | 170 |
| 128 | 1252095283 | HAMILTON MFG. CO. | COSCO TWO-IN-ONE STEP STOOL | PLAY IT SAFE! | LADIES' HOME JOURNAL | 1954 | 03/01 | 171 |
| 129 | 1246845560 | SWIFT & COMPANY | SWIFT'S SWIFT'NING SHORTENING | THE PIECRUST PROVES THE COOK! | LADIES' HOME JOURNAL | 1954 | 03/01 | 173 |
| 130 | 1246676485 | THE WILLIAM CARTER CO. | CARTER'S CHILDREN'S APPAREL | QUICK! QUICK! CARTER-QUICK! | LADIES' HOME JOURNAL | 1954 | 03/01 | 178 |
| 131 | 1246845414 | CALIFORNIA PRUNE & APRICOT GROWERS ASSOCIATION | SUNSWEET PRUNE JUICE | HERE'S THE FRUIT JUICE THAT GIVES YOU SOMETHING EXTRA! | LADIES' HOME JOURNAL | 1954 | 03/01 | 180 |
| 132 | 1246761997 | CREAM OF WHEAT | CREAM OF WHEAT | LOOK, POP ... NO HANDS! | LADIES' HOME JOURNAL | 1954 | 03/01 | 181 |
| 133 | 1249599776 | GEO. A. HORMEL & CO. | HORMEL CANNED CHILI AND TAMALES | LOOKING FOR TV SUPPERS? | LADIES' HOME JOURNAL | 1954 | 03/01 | 183 |
| 134 | 1252096146 | THE PYRAMID RUBBER CO. | EVENFLO BABY NURSER | FOUR IN A ROW WITH EVENFLO! | LADIES' HOME JOURNAL | 1954 | 03/01 | 184 |
| 135 | 1267802498 | FISHER-PRICE TOYS INC. | FISHER-PRICE TOYS | FUN-DA-MENTAL FOR SPRING PLAY | LADIES' HOME JOURNAL | 1954 | 03/01 | 184 |
| 136 | 1267802069 | PLOUGH INC. | ST. JOSEPH ASPIRIN FOR CHILDREN | WHAT'S THE BEST ASPIRIN I CAN GIVE MY CHILD? | LADIES' HOME JOURNAL | 1954 | 03/01 | 184 |
| 137 | 1249777216 | REPUBLIC STEEL | REPUBLIC STEEL KITCHENS | MOST FOR YOUR MONEY! | LADIES' HOME JOURNAL | 1954 | 03/01 | 191 |
| 138 | 1250588788 | ROYAL LACE PAPER WORKS | ROYLEDGE LINING PAPER | FOR THAT FRESH, CRISP LOOK! | LADIES' HOME JOURNAL | 1954 | 03/01 | 194 |
| 139 | 1249777118 | GENERAL ELECTRIC COMPANY | HOTPOINT RANGES | AND YOU'LL COOK HAPPILY EVER AFTER! | LADIES' HOME JOURNAL | 1954 | 03/01 | 197 |
| 140 | 1246805814 | JOHN OSTER MFG. CO. | OSTER HAND MIXER | WORLD'S FIRST AND ONLY PORTABLE FOOD MIXER WITH EXCLUSIVE KNEE ACTION | LADIES' HOME JOURNAL | 1954 | 03/01 | 199 |
| 141 | 1250591698 | SPENCER INC. | SPENCER FOUNDATIONS AND BRASSIERES | HELP PROMOTE THE HEALTH OF YOUR BREASTS | LADIES' HOME JOURNAL | 1954 | 03/01 | 22 |
| 142 | 1246803548 | MAIDEN FORM BRASSIERE CO. | MAIDENFORM BRA | I DREAMED I WENT TO A MASQUERADE IN MY MAIDENFORM BRA | LADIES' HOME JOURNAL | 1954 | 03/01 | 30 |
| 143 | 1250470773 | BRISTOL-MYERS | SAL HEPATICA LAXATIVE | HOW GOOD IS THE LAXATIVE YOU USUALLY TAKE? | LADIES' HOME JOURNAL | 1954 | 03/01 | 38 |
| 144 | 1250592156 | TRANS WORLD AIRLINES | AIR TRAVEL | HOW TO STRETCH A 2-WEEK VACATION | LADIES' HOME JOURNAL | 1954 | 03/01 | 4 |
| 145 | 1246761594 | GENERAL FOODS | JELL-O INSTANT PUDDING | YOU CAN MAKE AND SERVE IT AT THE VERY LAST MINUTE! | LADIES' HOME JOURNAL | 1954 | 03/01 | 40 |
| 146 | 1249598602 | THE R. T. FRENCH COMPANY | FRENCH'S SPICES AND EXTRACTS | SOMETHING WONDERFUL! | LADIES' HOME JOURNAL | 1954 | 03/01 | 7 |
| 147 | 1249734126 | CAMPBELL SOUP CO. | CAMPBELL'S SOUPS | VARY YOUR MEALS WITH VARIOUS SOUPS | LADIES' HOME JOURNAL | 1954 | 03/01 | 75 |
| 148 | 1249737957 | METROPOLITAN LIFE INSURANCE COMPANY | LIFE INSURANCE | YOUR HEART NEVER TAKES A HOLIDAY | LADIES' HOME JOURNAL | 1954 | 03/01 | 76 |
| 149 | 1246676882 | GENERAL MILLS | SOFTASILK CAKE FLOUR | NEW! A CHIFFON LAYER CAKE WITH ONLY 2 EGGS! | LADIES' HOME JOURNAL | 1954 | 03/01 | 78 |
| 150 | 1250466941 | GODELL'S | GODELL'S FIBERGLAS CURTAINS AND DRAPES | A TRADITION IN THOUSANDS OF HOMES | LADIES' HOME JOURNAL | 1954 | 03/01 | 79 |
| 151 | 1249600267 | PENNANT MARSHMALL-O CREME | PENNANT MARSHMALL-O CREME | IT'S TASTY! IT'S FUN! IT'S FAIL-PROOF! | LADIES' HOME JOURNAL | 1954 | 03/01 | 80 |
| 152 | 1246762768 | KNOX GELATINE CO. | KNOX GELATINE | AMAZING WHAT KNOX IS DOING FOR FOLKS THESE DAYS! | LADIES' HOME JOURNAL | 1954 | 03/01 | 81 |
| 153 | 1249601071 | GENERAL FOOD | MINUTE RICE | MIGHTY GOOD ... AND OH, SO EASY! | LADIES' HOME JOURNAL | 1954 | 03/01 | 83 |
| 154 | 1249769910 | NOREEN SUPER COLOR RINSE | NOREEN SUPER COLOR RINSE | LET YOUR HEAD SHINE ABOVE FASHION'S NEW COSTUME COLORS | LADIES' HOME JOURNAL | 1954 | 03/01 | 86 |
| 155 | 1250466840 | MAX FACTOR | MAX FACTOR'S COLOR-FAST LIPSTICK | IT'S A SECRET ... | LADIES' HOME JOURNAL | 1954 | 03/01 | 87 |
| 156 | 1249242094 | MILES LABORATORIES | ALKA-SELTZER | ENJOY THAT FEEL BETTER FEELING | LADIES' HOME JOURNAL | 1954 | 03/01 | 89 |
| 157 | 1246676792 | GENERAL MILLS | BISQUICK | REACH FOR BISQUICK AND PINEAPPLE | LADIES' HOME JOURNAL | 1954 | 03/01 | 9 |
| 158 | 1250470599 | FLORISTS' TELEGRAPH DELIVERY ASSOCIATION | FTD FLOWERS-BY-WIRE | ONE REASON WHY FTD FLORISTS CAN GUARANTEE DELIVERY | LADIES' HOME JOURNAL | 1954 | 03/01 | 90 |
| 159 | 1249734231 | CANADIAN GOVERNMENT TRAVEL BUREAU | CANADA VACATIONS | THIS YEAR CANADA! | LADIES' HOME JOURNAL | 1954 | 03/01 | 91 |
| 160 | 1249754484 | KOTEX CO. | KOTEX | ARE YOU IN THE KNOW? | LADIES' HOME JOURNAL | 1954 | 03/01 | 96 |
| 161 | 1246806547 | H & R DIETETIC LABORATORIES INC. | PREAM COFFEE CREAMER | NEW MIRACLE WAY TO CREAM YOUR COFFEE! | LADIES' HOME JOURNAL | 1954 | 03/01 | 98 |
| 162 | 1246762922 | KRAFT FOODS | CHEEZ WHIZ | SPOON IT! OR HEAT IT! OR SPREAD IT! | LADIES' HOME JOURNAL | 1954 | 03/01 | 997 |
| 163 | 1250471028 | KROEHLER MFG CO. | KROEHLER FURNITURE | DISCOVER HOW EASILY THIS THRILLINGLY NEW FURNITURE CAN BE YOURS! | LADIES' HOME JOURNAL | 1954 | 03/01 | 997 |
| 164 | 1249739124 | AMERICAN GAS ASSOCIATION | GAS RANGES | ONLY GAS GIVES SUCH MATCHLESS PERFORMANCE | LADIES' HOME JOURNAL | 1954 | 03/01 | 998 |
| 165 | 1250588645 | REVLON | REVLON'S TOUCH-AND-GLOW | NEW! A LIQUID MAKEUP THE BEAUTY TREATS YOUR SKIN! | LADIES' HOME JOURNAL | 1954 | 03/01 | 999 |
| 166 | 1181274791 | P. LORILLARD COMPANY | OLD GOLD CIGARETTES | IF YOU WANT A TREAT INSTEAD OF A TREATMENT | WOMAN'S DAY | 1954 | 03/01 | 000 |
| 167 | 1185244863 | BRISTOL-MYERS | IPANA TOOTHPASTE | NO DENTIFRICE CAN STOP ALL CAVITIES - BUT ... | WOMAN'S DAY | 1954 | 03/01 | 1 |
| 168 | 1187354788 | DERBY FOODS INC. | PETER PAN PEANUT BUTTER | IT'S GOLDEN ROASTED! | WOMAN'S DAY | 1954 | 03/01 | 100 |
| 169 | 1180838501 | THE R. T. FRENCH COMPANY | FRENCH'S PREPARED MUSTARD | FRENCH'S MUSTARD DOES SOMETHING WONDERFUL FOR HOT DOGS! | WOMAN'S DAY | 1954 | 03/01 | 101 |
| 170 | 1181407605 | C. A. SWANSON & SONS | SWANSON CHICKEN FRICASSEE | SEE SWANSON'S NEW LOW-COST DISCOVERY | WOMAN'S DAY | 1954 | 03/01 | 102 |
| 171 | 1181407761 | GENERAL FOODS | LOG CABIN SYRUP | NOW! WAFFLES IN 1 MINUTE ... EXTRA DELICIOUS WITH DEEP-FLAVORED LOG CABIN SYRUP | WOMAN'S DAY | 1954 | 03/01 | 104 |
| 172 | 1181141574 | THE AMERICAN TOBACCO COMPANY | LUCKY STRIKE CIGARETTES | THE ETIQUETTE OF SMOKING | WOMAN'S DAY | 1954 | 03/01 | 113 |
| 173 | 1180836148 | SUNSHINE BISCUITS INC. | CHEEZ-IT CRACKERS | GOOD ANY OLD TIME! | WOMAN'S DAY | 1954 | 03/01 | 116 |
| 174 | 1181237925 | BRISTOL-MYERS | MUM DEODORANT | DUMMIES DON'T PERSPIRE ... BUT REAL GIRLS NEED MUM | WOMAN'S DAY | 1954 | 03/01 | 122 |
| 175 | 1180923260 | LAMBERT PHARMACAL | LISTERINE | LET LISTERINE HELP YOU GET THROUGH THE WINTER | WOMAN'S DAY | 1954 | 03/01 | 125 |
| 176 | 1185246045 | JAMES LEES AND SONS CO. | LEES COLUMBIA-MINERVA & BEEHIVE YARNS | KNITTING MAKES YOU BEAUTIFUL ... | WOMAN'S DAY | 1954 | 03/01 | 129 |
| 177 | 1184857701 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | JANE PARKER ENRICHED BREAD | SMALL FRY COME HIGH NOWADAYS! | WOMAN'S DAY | 1954 | 03/01 | 13 |
| 178 | 1185247553 | PHILLIPS' | PHILLIPS' MILK OF MAGNESIA | MY CONSTIPATION WORRIES ARE OVER! | WOMAN'S DAY | 1954 | 03/01 | 130 |
| 179 | 1181141952 | LEHN & FINK | LYSOL DISINFECTANT | AMAZING NEW LYSOL NEEDS NO POISON LABEL! | WOMAN'S DAY | 1954 | 03/01 | 131 |
| 180 | 1180921346 | KOTEX CO. | KOTEX | ARE YOU IN THE KNOW? | WOMAN'S DAY | 1954 | 03/01 | 133 |
| 181 | 1181407313 | STAR-KIST TUNA | STAR-KIST TUNA | ARTHUR GODFREY SAYS: "IT'S NO SECRET HOW I FEEL ABOUT THE ISLANDS" | WOMAN'S DAY | 1954 | 03/01 | 134 |
| 182 | 1184879448 | BRILLO | BRILLO SOAP PADS | CLEANS PANS FAST SHINES 'EM BRIGHT | WOMAN'S DAY | 1954 | 03/01 | 14 |
| 183 | 1181408551 | TAMPAX INC. | TAMPAX | TAMPAX CAN EVEN BE WORN IN TUB OR SHOWER | WOMAN'S DAY | 1954 | 03/01 | 142 |
| 184 | 1181407208 | A. E. STALEY MFG. CO. | STA-FLO STARCH | THRIFTIER! EASIER! JUST ADD WATER | WOMAN'S DAY | 1954 | 03/01 | 143 |
| 185 | 1181405166 | RALSTON PURINA CO. | RALSTON WHOLE WHEAT CEREAL | TO MOTHER ... WITH LOVE | WOMAN'S DAY | 1954 | 03/01 | 145 |
| 186 | 1180837023 | THE DRACKETT CO. | DRANO DRAIN CLEANER | THERE'S NO FOOLING ABOUT IT ... | WOMAN'S DAY | 1954 | 03/01 | 146 |
| 187 | 1181434722 | THE DRACKETT CO. | WINDEX WINDOW CLEANER | I DIDN'T EVEN SEE THE WINDOW ... | WOMAN'S DAY | 1954 | 03/01 | 146 |
| 188 | 1180808230 | G. F. HEUBLEIN & BRO. | A. 1. SAUCE | MAKES FISH DELISH | WOMAN'S DAY | 1954 | 03/01 | 148 |
| 189 | 1181433022 | VAN CAMP SEA FOOD CO. | CHICKEN OF THE SEA DIETETIC PACK TUNA | REDUCE AND REJOICE! | WOMAN'S DAY | 1954 | 03/01 | 148 |
| 190 | 1187455998 | STANDARD BRANDS INC. | ROYAL PUDDING | HOWDY DOODY'S FAVORITE | WOMAN'S DAY | 1954 | 03/01 | 15 |
| 191 | 1184858676 | ASTHMADOR | ASTHMADOR | SOME YOU KNOW SHOULD KNOW ABOUT ASTHMADOR | WOMAN'S DAY | 1954 | 03/01 | 150 |
| 192 | 1187657321 | TUMS | TUMS ANTACID | STOMACH UPSET? | WOMAN'S DAY | 1954 | 03/01 | 150 |
| 193 | 1180836878 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | HE JUST COULDN'T RESIST MY DEVILED HAM SANDWICHES! | WOMAN'S DAY | 1954 | 03/01 | 158 |
| 194 | 1180919442 | SUNSHINE BISCUIT CO. | HI HO CRACKERS | SAKES ALIVE YOU CAN TASTE THE DIFFERENCE! | WOMAN'S DAY | 1954 | 03/01 | 160 |
| 195 | 1184856043 | MILES LABORATORIES | ALKA-SELTZER | ENJOY THAT FEEL BETTER FEELING | WOMAN'S DAY | 1954 | 03/01 | 162 |
| 196 | 1181141741 | LEVER BROS. | LUX SOAP | NOW IT'S NEW LUX FOR DISHES! | WOMAN'S DAY | 1954 | 03/01 | 19 |
| 197 | 1180809876 | STOKELY VAN CAMP INC. | VAN CAMP'S PORK AND BEANS | THE BEST COOKS WAY TO QUICK MEALS | WOMAN'S DAY | 1954 | 03/01 | 21 |
| 198 | 1181409228 | THE AMERICAN TOBACCO COMPANY | TAREYTON CIGARETTES | DISCRIMINATING PEOPLE PREFER HERBERT TAREYTON ... WITH THE GENUINE CORK TIP TO PROTECT THE LIPS | WOMAN'S DAY | 1954 | 03/01 | 23 |
| 199 | 1181274423 | THE NESTLE COMPANY | NESCAFE INSTANT COFFEE | NEW JET PROCESS EXPLODES PURE COFFEE INTO RICH GEMS OF NESCAFE! | WOMAN'S DAY | 1954 | 03/01 | 27 |
| 200 | 1181405337 | REYNOLDS METALS CO. | REYNOLDS ALUMINUM PACKAGING | THE GOOD FIGHT ... FOR FRESHER FOODS! | WOMAN'S DAY | 1954 | 03/01 | 28 |
| 201 | 1180836439 | STANDARD BRANDS INC. | CHASE & SANBORN COFFEE | THIS REALLY IS COFFEE! | WOMAN'S DAY | 1954 | 03/01 | 59 |
| 202 | 1181275038 | WESSON OIL | WESSON OIL | NEW ONE-DISH DINNER FROM BETTY CROCKER | WOMAN'S DAY | 1954 | 03/01 | 60 |
| 203 | 1181432562 | WILSON & CO. | WILSON'S CHOPPED BEEF | FOOD FOR HOLLOW LEGS | WOMAN'S DAY | 1954 | 03/01 | 63 |
| 204 | 1180810299 | GENERAL MILLS | BISQUICK | BISQUICK'S NEW WAY TO BAKE | WOMAN'S DAY | 1954 | 03/01 | 63 |
| 205 | 1181433572 | SIMONIZ | SIMONIZ FLOOR WAX | KATE SMITH'S GARDEN SPECIAL | WOMAN'S DAY | 1954 | 03/01 | 65 |
| 206 | 1181432827 | VAN CAMP SEA FOOD CO. | CHICKEN OF THE SEA CANNED TUNA | LOOK FOR THE MERMAID ON THE LABEL ... | WOMAN'S DAY | 1954 | 03/01 | 66 |
| 207 | 1181413214 | TOOTSIE ROLL | TOOTSIE ROLL | AMERICA'S FAVORITE CANDY | WOMAN'S DAY | 1954 | 03/01 | 7 |
| 208 | 1181141832 | LEVER BROS. | LUX SOAP | THE MOST CHARMING COMPLEXIONS IN HOLLYWOOD ARE CARED FOR WITH LUX | WOMAN'S DAY | 1954 | 03/01 | 89 |
| 209 | 1181406708 | GROCERY STORE PRODUCTS CO. | B IN B MUSHROOMS | NO WORK OR WASTE! | WOMAN'S DAY | 1954 | 03/01 | 96 |
| 210 | 1180923157 | ARMSTRONG CORK CO. | ARMSTRONG LINOLEUM FLOORS | HAPPY ENDING FOR AN UNFINISHED SECOND STORY | WOMAN'S DAY | 1954 | 03/01 | 998 |
| 211 | 1180838117 | DUZ | DUZ | NOW! DUZ DOES A WASH LIKE NO DETERGENT CAN! | WOMAN'S DAY | 1954 | 03/01 | 999 |
| 212 | 1222963444 | BAYER | BAYER ASPIRIN | SHE INSISTS ON BAYER | LADIES' HOME JOURNAL | 1954 | 06/01 | 133 |
| 213 | 1223429009 | GREEN SPOT INC. | GREEN SPOT ORANGE DRINK | YOU OUGHT TO START DRINKING GREEN SPOT TODAY ... IT'S KEEN! | LADIES' HOME JOURNAL | 1954 | 06/01 | 134 |
| 214 | 1223489975 | INDUSTRIAL RAYON CORP. | SPUN-LO RAYON FABRIC | NONE SO COOL | LADIES' HOME JOURNAL | 1954 | 06/01 | 21 |
| 215 | 1223474530 | PEPSI-COLA | PEPSI-COLA | REFRESHES WITHOUT FILLING | LADIES' HOME JOURNAL | 1954 | 06/01 | 22 |
| 216 | 1223678541 | PROCTER & GAMBLE | TIDE DETERGENT | SOONER OR LATER ALMOST EVERYONE TURNS TO TIDE | LADIES' HOME JOURNAL | 1954 | 06/01 | 5 |
| 217 | 1223149669 | REYNOLDS METALS CO. | REYNOLDS ALUMINUM PACKAGING | THE PACKAGE THAT KEEPS THE FLAVOR YOU FAVOR ... | WOMAN'S DAY | 1954 | 06/01 | 148 |
| 218 | 1105053013 | HELENE CURTIS | HELENE CURTIS LANOLIN SHAMPOO | IT'S LANOLIN MAGIC! | CORONET | 1954 | 07/01 | 000 |
| 219 | 1111186279 | NATIONAL BROADCASTING COMPANY | NBC TELEVISION | HOME ... THE ELECTRONIC MAGAZINE FOR WOMEN | CORONET | 1954 | 07/01 | 10 |
| 220 | 1111186619 | TAMPAX INC. | TAMPAX | FORGOTTEN SOMETHING? | CORONET | 1954 | 07/01 | 13 |
| 221 | 1111186160 | CORONET FILMS | CORONET FILMS | THE TREND IS TOWARD COLOR IN FILMS FOR TEACHING | CORONET | 1954 | 07/01 | 17 |
| 222 | 1111186695 | E. R. SQUIBB & SONS | SUN 'N' SURF SUNBURN CREAM | THE ANSWER TO THE BURNING QUESTION! | CORONET | 1954 | 07/01 | 20 |
| 223 | 1111186049 | AMERICAN EXPRESS COMPANY | AMERICAN EXPRESS TRAVELERS CHEQUES | THE BEST-KNOWN CHEQUES IN THE WORLD! | CORONET | 1954 | 07/01 | 4 |
| 224 | 1111186350 | BELL TELEPHONE SYSTEM | TELEPHONE SERVICE | IS IT FOR ME? | CORONET | 1954 | 07/01 | 7 |
| 225 | 1104872017 | FIELD ENTERPRISES INC. | WORLD BOOK ENCYCLOPEDIA | PARENTS WHO CARE COMPARE | CORONET | 1954 | 07/01 | 998 |
| 226 | 1104957122 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | JOHN CAMERON SWAYZE REPORTS: CAMELS AGAIN FIRST IN SALES! | CORONET | 1954 | 07/01 | 999 |
| 227 | 1246676184 | CANNON MILLS INC. | CANNON TOWELS | CANNON TOWELS ARE A FAMILY AFFAIR! | LADIES' HOME JOURNAL | 1954 | 07/01 | 000 |
| 228 | 1246761325 | BRISTOL-MYERS | IPANA TOOTHPASTE | NOW ... BRUSH AWAY TOOTH DECAY AFTER EATING SWEETS! | LADIES' HOME JOURNAL | 1954 | 07/01 | 1 |
| 229 | 1246845315 | LEVER BROS. | SPRY PURE VEGETABLE SHORTENING | SPRY MAKES JUST ABOUT EVERYTHING YOU COOK TASTE BETTER | LADIES' HOME JOURNAL | 1954 | 07/01 | 10 |
| 230 | 1246805531 | NATIONAL BISCUIT COMPANY | NABISCO COOKIES | LET THEM HAVE ANOTHER, MOTHER ... | LADIES' HOME JOURNAL | 1954 | 07/01 | 103 |
| 231 | 1246844964 | J. B. WILLIAMS CO. | SKOL SUN-FLUFF SUN TAN CREAM | SILKENS YOUR SKIN WHILE IT HELPS YOU TAN | LADIES' HOME JOURNAL | 1954 | 07/01 | 104 |
| 232 | 1246674955 | W. F. YOUNG INC. | ABSORBINE JR. | MY FEET ARE MURDERING ME! | LADIES' HOME JOURNAL | 1954 | 07/01 | 111 |
| 233 | 1246675033 | AMERICAN HARD RUBBER CO. | ACE HARD RUBBER COMBS | FAMILY HEADS CALL ACE A WHIZ | LADIES' HOME JOURNAL | 1954 | 07/01 | 115 |
| 234 | 1249777305 | MULLINS MFG. CORP. | YOUNGSTOWN STEEL KITCHENS | NOW YOU, TOO, CAN OWN A DREAM KITCHEN | LADIES' HOME JOURNAL | 1954 | 07/01 | 117 |
| 235 | 1246807049 | GENERAL FOODS | MINUTE RICE | PERFECT RICE WITHOUT COOKING | LADIES' HOME JOURNAL | 1954 | 07/01 | 15 |
| 236 | 1246681191 | AMERICAN GAS ASSOCIATION | GAS KITCHEN APPLIANCES | LOOK TO GAS FOR THE SMARTEST KITCHEN IN THE WORLD | LADIES' HOME JOURNAL | 1954 | 07/01 | 2 |
| 237 | 1246675705 | JOHN H. BRECK INC. | BRECK SHAMPOO | A NEW AND EASY WAY TO MAKE HAIR SOFT AND BEAUTIFUL | LADIES' HOME JOURNAL | 1954 | 07/01 | 24 |
| 238 | 1246678141 | PROCTER & GAMBLE | DRENE SHAMPOO | NEW! A SHAMPOO THAT SILKENS YOUR HAIR! | LADIES' HOME JOURNAL | 1954 | 07/01 | 5 |
| 239 | 1246676087 | CAMPBELL SOUP CO. | CAMPBELL'S SOUPS | HOW TO PLAN IDEAL SUMMER MEALS | LADIES' HOME JOURNAL | 1954 | 07/01 | 55 |
| 240 | 1246763003 | KRAFT FOODS | KRAFT FOODS | LIGHT ON WORK AND LONG ON GOODNESS | LADIES' HOME JOURNAL | 1954 | 07/01 | 61 |
| 241 | 1246844634 | DR. SCHOLL'S | DR. SCHOLL'S SHOES | COMBINE STYLE DISTINCTION WITH SCIENTIFIC DESIGN | LADIES' HOME JOURNAL | 1954 | 07/01 | 62 |
| 242 | 1246675327 | FORREST YARN CO. | ANGUS ALL PURPOSE DOUBLE CLOTHS | KEEP IT CLEAN | LADIES' HOME JOURNAL | 1954 | 07/01 | 62 |
| 243 | 1246761189 | LIPTON | LIPTON FROSTEE DESERT MIX | TASTES SO GOOD ... COSTS SO LITTLE! | LADIES' HOME JOURNAL | 1954 | 07/01 | 66 |
| 244 | 1249059487 | WESSON OIL | WESSON OIL | THIS IS THE EASY WESSON WAY FOR BARBECUE SAUCES AND SALADS | LADIES' HOME JOURNAL | 1954 | 07/01 | 71 |
| 245 | 1246675399 | BAYER | BAYER ASPIRIN | GENTLE AS A MOTHER'S KISS | LADIES' HOME JOURNAL | 1954 | 07/01 | 72 |
| 246 | 1246677776 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | GLORIFY PLAIN FOODS | LADIES' HOME JOURNAL | 1954 | 07/01 | 78 |
| 247 | 1246806938 | WHITE RAIN SHAMPOO | WHITE RAIN SHAMPOO | YOUR HAIR IS ROMANCE ... | LADIES' HOME JOURNAL | 1954 | 07/01 | 83 |
| 248 | 1246675611 | GENERAL MILLS | BISQUICK | BAKE YOUR BISCUITS, OVEN-FRY YOUR CHICKEN IN THE SAME PAN! | LADIES' HOME JOURNAL | 1954 | 07/01 | 86 |
| 249 | 1246845596 | TAMPAX INC. | TAMPAX | HAVE FUN! | LADIES' HOME JOURNAL | 1954 | 07/01 | 88 |
| 250 | 1246844542 | SEVEN-UP | SEVEN-UP | ENJOY A 7-UP "FLOAT" | LADIES' HOME JOURNAL | 1954 | 07/01 | 90 |
| 251 | 1246677104 | LEVER BROS. | LUX SOAP | THE MOST DELICATE COMPLEXIONS IN HOLLYWOOD ARE CARED FOR WITH LUX | LADIES' HOME JOURNAL | 1954 | 07/01 | 95 |
| 252 | 1246803905 | MODESS | MEDS | FIVE DAYS OF NEW FREEDOM | LADIES' HOME JOURNAL | 1954 | 07/01 | 97 |
| 253 | 1246844731 | SHULTON INC. | ESCAPADE PERFUME | NEW ADVENTURE IN FRAGRANCE! | LADIES' HOME JOURNAL | 1954 | 07/01 | 99 |
| 254 | 1246762847 | KOTEX CO. | KOTEX | NOT A SHADOW OF A DOUBT WITH KOTEX | LADIES' HOME JOURNAL | 1954 | 07/01 | 998 |
| 255 | 1246761666 | GENERAL FOODS | JELL-O INSTANT PUDDING | PERFECT FOR SUMMER ... NO COOKING! COOL 'N' CREAMY! | LADIES' HOME JOURNAL | 1954 | 07/01 | 999 |
| 256 | 1126552928 | P. LORILLARD COMPANY | OLD GOLD CIGARETTES | OLD GOLD IS A TREAT YOU CAN TRUST | LIFE | 1954 | 07/12 | 000 |
| 257 | 1062617147 | BRISTOL-MYERS | VITALIS HAIR TONIC | BUY ONE BOTTLE - GET TRIAL SIZE FREE! | LIFE | 1954 | 07/12 | 1 |
| 258 | 1062520725 | RADIO CORPORATION OF AMERICA | RCA AIR CONDITIONER | GENTLY - GENTLY - MOVES THE AIR ... | LIFE | 1954 | 07/12 | 104 |
| 259 | 1062616240 | RALSTON PURINA CO. | CHEX CEREAL | THEY HAD THEIR BITE-SIZE CHEX TODAY! HOW ABOUT YOU? | LIFE | 1954 | 07/12 | 105 |
| 260 | 1062621223 | SERGEANT'S | SERGEANT'S DOG CARE PRODUCTS | WILL WE EVER GROW UP? | LIFE | 1954 | 07/12 | 106 |
| 261 | 1062620636 | COLGATE-PALMOLIVE | PALMOLIVE AFTER-SHAVE LOTION | NEW "DOUBLE-ACTION" PALMOLIVE AFTER-SHAVE LOTION | LIFE | 1954 | 07/12 | 106 |
| 262 | 1062616134 | BELL & HOWELL CO. | HOME MOVIE CAMERA | SO EASY! NOW TO TAKE YOUR VACATION IN MOVIES! | LIFE | 1954 | 07/12 | 107 |
| 263 | 1059492949 | DOUGLAS FIR PLYWOOD ASSOCIATION | DOUGLAS FIR PLYWOOD | NEED BUILT-INS? ... USE FIR PLY-WOOD | LIFE | 1954 | 07/12 | 108 |
| 264 | 1059488003 | LASKO BRAKE PRODUCTS CORP. | MOUNTAIN MASTER BRAKE LINING | AMERICA`S FINEST! | LIFE | 1954 | 07/12 | 108 |
| 265 | 1062621408 | MAYBELLINE | MAYBELLINE EYE MAKE-UP | 3 QUICK TIPS TO EYE BEAUTY | LIFE | 1954 | 07/12 | 108 |
| 266 | 1059489155 | CHRIS-CRAFT CORPORATION | CHRIS-CRAFT LAND CRUISER TRAILER KIT | BIG SPECIAL OFFER! LIMITED TIME ONLY! | LIFE | 1954 | 07/12 | 108 |
| 267 | 1059492722 | TUMS | TUMS ANTACID | TUMS FOR THE TUMMY | LIFE | 1954 | 07/12 | 108 |
| 268 | 1059489294 | MOSSO'S | OIL-O-SOL | ONE MINUTE OF SIMPLE CARE IN MINOR INJURIES MAY AVOID TERRIBLE INFECTION | LIFE | 1954 | 07/12 | 112 |
| 269 | 1059487655 | BREWING CORPORATION OF AMERICA | CARLING'S RED CAP ALE | BETTER THAN BEER? | LIFE | 1954 | 07/12 | 112 |
| 270 | 1059487767 | ANN DELAFIELD REDUCING PLAN | ANN DELAFIELD REDUCING PLAN | LOSE UP TO 5 LBS PER WEEK | LIFE | 1954 | 07/12 | 112 |
| 271 | 1059488265 | DR. SCHOLL'S | DR. SCHOLL'S ZINO-PADS | HOW TO KEEP FREE OF CORNS | LIFE | 1954 | 07/12 | 112 |
| 272 | 1059492815 | AMERICAN TURPENTINE FARMERS ASSOCIATION | GUM TURPENTINE | WHEN YOU DO IT YOURSELF ... | LIFE | 1954 | 07/12 | 112 |
| 273 | 1126552445 | WAXED PAPER MERCHANDISING COUNCIL | WAXED PAPER | FOR FRESHNESS AND FLAVOR BUY BREAD IN WAXED PAPER | LIFE | 1954 | 07/12 | 21 |
| 274 | 1126553926 | GENERAL FOODS | JELL-O PUDDING | PERFECT LEMON PIES IN HALF THE TIME! | LIFE | 1954 | 07/12 | 23 |
| 275 | 1062006779 | FRANKFORT DISTILLERS CORP. | PAUL JONES BLENDED WHISKEY | MAKE A CHANGE FOR THE BETTER! | LIFE | 1954 | 07/12 | 24 |
| 276 | 1062006019 | H. D. LEE COMPANY | LEE RIDERS WESTERN JEANS | WORLD'S MOST THRILLING SPORT RODEO! | LIFE | 1954 | 07/12 | 25 |
| 277 | 1062006384 | NORTHAM WARREN CORP. | ODO-RO-NO CREAM AND SPRAY DEODORANT | NO MATTER HOW ACTIVE YOU ARE ... | LIFE | 1954 | 07/12 | 26 |
| 278 | 1062096596 | GENERAL MOTORS | FRIGIDAIRE ROOM AIR CONDITIONERS | TWO ROOM AIR CONDITIONERS IN ONE | LIFE | 1954 | 07/12 | 27 |
| 279 | 1062096933 | AMERICAN MEAT INSTITUTE | AMERICAN MEAT INDUSTRY | MEAT SITUATION - JULY 1954 | LIFE | 1954 | 07/12 | 28 |
| 280 | 1061931079 | HUNT FOODS INC. | HUNT'S TOMATO SAUCE | QUICK STUNTS WITH HUNT'S TOMATO SAUCE | LIFE | 1954 | 07/12 | 32 |
| 281 | 1062097329 | JULES MONTENIER INC. | STOPETTE DEODORANT ANTI-PERSPIRANT | HAVE YOU USED NEW STOPETTE WITH ITS ANTI-IMMUNITY FACTOR? | LIFE | 1954 | 07/12 | 33 |
| 282 | 1059489827 | PHILLIPS' | MILK OF MAGNESIA | MY CONSTIPATION WORRIES ARE OVER! | LIFE | 1954 | 07/12 | 35 |
| 283 | 1059489548 | ADMIRAL | DOUBLE OVEN ELECTRIC RANGES | NOW ADMIRAL BRINGS YOU THE VALUE LEADER IN DOUBLE OVEN ELECTRIC RANGES | LIFE | 1954 | 07/12 | 36 |
| 284 | 1126553842 | CARNATION COMPANY | CARNATION EVAPORATED MILK | NEW CARNATION RECIPE FOR CHEESE SAUCE IN JUST 3 MINUTES | LIFE | 1954 | 07/12 | 37 |
| 285 | 1062007010 | RATH | BLACK HAWK MEATS | REAL SMART FIXIN'S FOR A RIGHT SMART SANDWICH | LIFE | 1954 | 07/12 | 38 |
| 286 | 1062621048 | CHAP STICK CO. | FLEET'S CHAP STICK LIP BALM | SUNBURNED LIPS? | LIFE | 1954 | 07/12 | 4 |
| 287 | 1059489378 | 3-IN-ONE OIL | PUSH BUTTON OIL-SPRA | NOW YOU CAN SPRAY | LIFE | 1954 | 07/12 | 40 |
| 288 | 1059493054 | WESTERN UNION | TELEGRAPHIC MONEY ORDERS | THE FASTEST WAY TO GET MONEY ... | LIFE | 1954 | 07/12 | 40 |
| 289 | 1059488457 | THE CUDAHY PACKING CO. | OLD DUTCH CLEANSER | TO KEEP SINKS WHITE WITHOUT A BLEACH ... KEEP NEW OLD DUTCH IN EASY REACH! | LIFE | 1954 | 07/12 | 40 |
| 290 | 1059492664 | SANI-WHITE | HOLLYWOOD SANI-WHITE SHOE POLISH | FOR THE WHITEST SHOES YOU`VE EVER WORN! | LIFE | 1954 | 07/12 | 40 |
| 291 | 1059487889 | CAMPBELL SOUP CO. | CAMPBELL'S SOUPS | TOOK MY BATH ... NOW DO I GET THAT SOUP FOR LUNCH? | LIFE | 1954 | 07/12 | 40 |
| 292 | 1126552978 | LIGGETT & MYERS TOBACCO CO. | L & M CIGARETTES | NO CIGARETTE EVER WENT SO FAR SO FAST | LIFE | 1954 | 07/12 | 41 |
| 293 | 1126560987 | SANTA FE | RAIL TRAVEL | IT COULD BE YOU ... IN THE TURQUOISE ROOM ON THE SUPER CHIEF | LIFE | 1954 | 07/12 | 42 |
| 294 | 1062615915 | PAN-AMERICAN COFFEE BUREAU | COFFEE | A WEARY LOOK-OUT TAKES A COFFEE-BREAK | LIFE | 1954 | 07/12 | 43 |
| 295 | 1062612489 | CHAMPION SPARK PLUG CO. | CHAMPION SPARK PLUGS | YOU'LL SEE AMERICA BETTER IF YOU SEE YOUR CHAMPION SPARK PLUG DEALER FIRST | LIFE | 1954 | 07/12 | 44 |
| 296 | 1062614605 | THE MENNEN COMPANY | MENNEN SHAVE CREAMS | GET BETTER SHAVES ... USE FEWER BLADES! | LIFE | 1954 | 07/12 | 46 |
| 297 | 1126553635 | EASTMAN KODAK COMPANY | KODAK BROWNIE MOVIE CAMERA | ACTION ... AND ONLY A MOVIE CAMERA CAN GET IT ALL! | LIFE | 1954 | 07/12 | 47 |
| 298 | 1133391298 | H. J. HEINZ COMPANY | HEINZ 57 RELISH | NOBODY MAKES PICKLES LIKE HEINZ | LIFE | 1954 | 07/12 | 48 |
| 299 | 1062096266 | FORD MOTOR COMPANY | FORD AUTOMOBILES | AMERICA'S LOWEST PRICED CARS WITH FINEST CAR FEATURES | LIFE | 1954 | 07/12 | 5 |
| 300 | 1061925953 | GENERAL MOTORS | BUICK AUTOMOBILES | EYE STOPPER AT ANY ANGLE | LIFE | 1954 | 07/12 | 50 |
| 301 | 1062006253 | STANDARD BRANDS INC. | TENDER LEAF TEA | THE FLAVOR HAUNTS ME! | LIFE | 1954 | 07/12 | 52 |
| 302 | 1062100283 | INTERNATIONAL CELLUCOTTON PRODUCTS CO. | KLEENEX TISSUES | DID YOU EVER? | LIFE | 1954 | 07/12 | 53 |
| 303 | 1062096419 | CARRIER CORP. | SILHOUETTE ROOM AIR CONDITIONER | BUILT BY THE PEOPLE WHO KNOW AIR CONDITIONING BEST | LIFE | 1954 | 07/12 | 55 |
| 304 | 1126551796 | BLATZ BREWING CO. | BLATZ BEER | BREWED IN MILWAUKEE! FIRST IN MILWAUKEE! FINEST IN MILWAUKEE! | LIFE | 1954 | 07/12 | 58 |
| 305 | 1062096797 | FEDDERS-QUIGAN CORP. | FEDDERS ROOM AIR CONDITIONER | MOST POWERFUL ROOM AIR CONDITIONER | LIFE | 1954 | 07/12 | 59 |
| 306 | 1062100736 | SIMONIZ | SIMONIZ BODYSHEEN CAR POLISH | NOW! NO NEED TO WASH YOUR CAR! | LIFE | 1954 | 07/12 | 60 |
| 307 | 1062006480 | GENERAL ELECTRIC | G. E. UPRIGHT FREEZER | SEE WHAT A G. E. UPRIGHT FREEZER WILL DO FOR YOUR FAMILY | LIFE | 1954 | 07/12 | 62 |
| 308 | 1061930265 | INTERNATIONAL LATEX CORP. | PLAYTEX DRYPERS | SENSATIONAL NEW FLUSHAWAY DIAPERING METHOD | LIFE | 1954 | 07/12 | 67 |
| 309 | 1061998723 | MILES LABORATORIES | BACTINE ANTISEPTIC | WHEN THE TAN YOU WANT BEGINS TO BURN ... GET RELIEF WITH BACTINE | LIFE | 1954 | 07/12 | 70 |
| 310 | 1062100638 | MEAD JOHNSON & CO. | PABLUM INFANT CEREAL | HAVE FUN DARLING - WISE HEADS ARE MAKING SURE YOU GROW UP STRONG AND HEALTHY! | LIFE | 1954 | 07/12 | 71 |
| 311 | 1062100477 | J. B. WILLIAMS CO. | LECTRIC SHAVE LOTION | IN HOT WEATHER GET TOP PERFORMANCE FROM YOUR ELECTRIC RAZOR | LIFE | 1954 | 07/12 | 72 |
| 312 | 1062005844 | ANDREW JERGENS CO. | JERGENS LOTION | I SCOUR 4500 POTS AND PANS A YEAR ... | LIFE | 1954 | 07/12 | 78 |
| 313 | 1062617598 | PARKE, DAVIS & CO. | PHARMACEUTICALS | HOW MANY OF THESE PEOPLE NEED A DOCTOR? | LIFE | 1954 | 07/12 | 79 |
| 314 | 1059489002 | PENNSALT INSECTICIDES | KNOX OUT INSECTICIDES | BUG CONTROL ... THE KNOX OUT WAY | LIFE | 1954 | 07/12 | 80 |
| 315 | 1059488161 | GENERAL TIME CORPORATION | WESTCLOX WRIST WATCHES | WESTCLOX OFFERS MANY MODERN FEATURES AT A MODEST PRICE | LIFE | 1954 | 07/12 | 80 |
| 316 | 1059492374 | STANBACK COMPANY LTD | STANBACK ANALGESIC TABLETS AND POWDERS | FOR QUICK RELIEF OF HEADACHE | LIFE | 1954 | 07/12 | 80 |
| 317 | 1059488344 | GETS-IT | GETS-IT LIQUID CORN REMOVER | SWEET RELIEF FOR CORNS | LIFE | 1954 | 07/12 | 80 |
| 318 | 1062096162 | CHRYSLER CORPORATION | CHRYSLER AUTOMOBILES | THE POWER AND LOOK OF LEADERSHIP IS YOURS IN A BEAUTIFUL CHRYSLER | LIFE | 1954 | 07/12 | 81 |
| 319 | 1126552258 | SEAGRAM-DISTILLERS CORPORATION | SEAGRAM'S GOLDEN GIN | COOL, SMOOTH AND GOLDEN ... THE SEAGRAM SEABREEZE | LIFE | 1954 | 07/12 | 84 |
| 320 | 1059488839 | CLORETS | CLORETS GUM | BEWARE THE BACKWARD STEP | LIFE | 1954 | 07/12 | 88 |
| 321 | 1061930655 | AMERICAN CAN COMPANY | METAL CANS | A PICNIC TO PREPARE ... WITH TODAY'S DELICIOUS CANNED FOODS! | LIFE | 1954 | 07/12 | 89 |
| 322 | 1062097075 | BELL TELEPHONE SYSTEM | LONG DISTANCE TELEPHONE SERVICE | VACATION BOUND? | LIFE | 1954 | 07/12 | 9 |
| 323 | 1061930791 | GENERAL FOODS | KOOL-AID SOFT DRINK MIX | KOOL-AID IS AMERICA'S FAVORITE DRINK IN AN ENVELOPE | LIFE | 1954 | 07/12 | 92 |
| 324 | 1062614829 | PLANTABB'S CORP. | FULTON'S PLANTABBS | NOW! FEED YOUR PLANTS TO BEAUTY! | LIFE | 1954 | 07/12 | 93 |
| 325 | 1062613395 | DU PONT | DU PONT COOLING SYSTEM CLEANSER | DON'T GET STUCK WITH A RUST CLOGGED RADIATOR! | LIFE | 1954 | 07/12 | 93 |
| 326 | 1062621326 | LEA & PERRINS INC. | LEA & PERRINS SAUCE | BEST HAMBURGER I EVER ATE! | LIFE | 1954 | 07/12 | 93 |
| 327 | 1062620495 | LIBBEY - OWENS - FORD GLASS CO. | E-Z-EYE SAFETY PLATE GLASS | IT'S LIKE BREEZING ALONG IN THE SHADE OF A TREE! | LIFE | 1954 | 07/12 | 997 |
| 328 | 1059492489 | WHITEHALL PHARMACAL COMPANY | ANACIN ANALGESIC TABLETS | IF YOU SUFFER PAIN GET FAST RELIEF WITH ANACIN | LIFE | 1954 | 07/12 | 997 |
| 329 | 1059492561 | FISHER | BALL POINT REFILLS | AMAZING NEW INVENTION! | LIFE | 1954 | 07/12 | 997 |
| 330 | 1059488597 | DURKEE FAMOUS FOODS | DURKEE'S FAMOUS SAUCE | HE ALWAYS HITS THE CEILING WHEN I FORGET TO ADD DURKEE`S FAMOUS TO POTATO SALAD | LIFE | 1954 | 07/12 | 997 |
| 331 | 1059488730 | BISODOL MINTS | BISODOL MINTS | NEW MINTS QUICKLY RID STOMACH OF GAS! | LIFE | 1954 | 07/12 | 997 |
| 332 | 1126552341 | CALVERT DISTILLERS CO. | LORD CALVERT WHISKEY | ROBERT Z. GREENE, INDUSTRY PIONEER, IS AVID ANGLER | LIFE | 1954 | 07/12 | 998 |
| 333 | 1126553070 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | JOHN WAYNE ... A CAMEL FAN GOIN' ON 24 YEARS! | LIFE | 1954 | 07/12 | 999 |
| 334 | 1249738802 | BAUER & BLACK | CURADS ADHESIVE BANDAGES | NEW! A PLASTIC BANDAGE ... AND IT KILLS GERMS! | LIFE | 1954 | 10/01 | 121 |
| 335 | 1187355027 | DERBY FOODS INC. | PETER PAN PEANUT BUTTER | YOUNGSTERS PREFER PETER PAN | WOMAN'S DAY | 1954 | 10/01 | 000 |
| 336 | 1103052152 | GENERAL FOODS | POST'S GRAPE-NUT FLAKES | NEW! CRISPIER! SWEETER! | WOMAN'S DAY | 1954 | 10/01 | 000 |
| 337 | 1187353914 | THE AMERICAN TOBACCO COMPANY | PALL MALL CIGARETTES | REWARD YOURSELF | WOMAN'S DAY | 1954 | 10/01 | 108 |
| 338 | 1184879215 | MAIDEN FORM BRASSIERE CO. | MAIDENFORM BRA | I DREAMED I WENT ON A SAFARI IN MY MAIDENFORM BRA | WOMAN'S DAY | 1954 | 10/01 | 11 |
| 339 | 1187659618 | YELLOW PAGES | YELLOW PAGES | LOOKING FOR SOMETHING? | WOMAN'S DAY | 1954 | 10/01 | 116 |
| 340 | 1185246265 | BEATRICE FOODS CO. | LA CHOY AMERICAN-COOKED CHINESE FOODS | REAL CHINATOWN CHOP SUEY IN A CAN! | WOMAN'S DAY | 1954 | 10/01 | 138 |
| 341 | 1185247607 | PHILLIPS' | PHILLIPS' | MY CONSTIPATION WORRIES ARE OVER! | WOMAN'S DAY | 1954 | 10/01 | 142 |
| 342 | 1185246110 | KOTEX CO. | KOTEX | ARE YOU IN THE KNOW? | WOMAN'S DAY | 1954 | 10/01 | 143 |
| 343 | 1186881093 | INTERNATIONAL CELLUCOTTON PRODUCTS CO. | KLEENEX TISSUES | DID YOU EVER? | WOMAN'S DAY | 1954 | 10/01 | 148 |
| 344 | 1187657216 | TOOTSIE ROLL | TOOTSIE ROLL | SEND THEM AWAY HAPPY | WOMAN'S DAY | 1954 | 10/01 | 155 |
| 345 | 1186892064 | BRISTOL-MYERS | MUM DEODORANT | ODOR WORRIES ON "CERTAIN" DAYS? | WOMAN'S DAY | 1954 | 10/01 | 156 |
| 346 | 1185244444 | SUNSHINE BISCUIT CO. | HI HO CRACKERS | TASTE THE DIFFERENCE | WOMAN'S DAY | 1954 | 10/01 | 160 |
| 347 | 1187456132 | STANDARD BRANDS INC. | ROYAL PUDDING | DELICATE IN FLAVOR BUTTERY SMOOTH ... | WOMAN'S DAY | 1954 | 10/01 | 161 |
| 348 | 1187469600 | THE BABEE-TENDA CORP. | NEW WORLD BABEE-TENDA | RELAX, MOTHER! | WOMAN'S DAY | 1954 | 10/01 | 162 |
| 349 | 1184879771 | CONTADINA | CONTADINA TOMATO PASTE | NOW THAT'S THE WAY I LIKE HAMBURGER! | WOMAN'S DAY | 1954 | 10/01 | 162 |
| 350 | 1184903274 | EX-LAX | EX-LAX CHOCOLATED LAXATIVE | HELPS YOUR CHILD TOWARD HIS NORMAL REGULARITY | WOMAN'S DAY | 1954 | 10/01 | 164 |
| 351 | 1187455165 | THE QUAKER OATS COMPANY | KEN-L-BISKIT DOG BISCUITS | NOW! WITH MEATY FLAVOR DOES CAN'T RESIST! | WOMAN'S DAY | 1954 | 10/01 | 165 |
| 352 | 1186891460 | PERSONAL PRODUCTS CORP. | MODESS | TELL ME, MOTHER | WOMAN'S DAY | 1954 | 10/01 | 166 |
| 353 | 1187659095 | THE DRACKETT CO. | WINDEX WINDOW CLEANER | CLEANS ALL KINDS OF GLASS SURFACES "TWINKLING-CLEAN" | WOMAN'S DAY | 1954 | 10/01 | 167 |
| 354 | 1184903094 | THE DRACKETT CO. | DRANO DRAIN CLEANER | DANGEROUS SEWER GERMS ARE LURKING IN EVERY DRAIN | WOMAN'S DAY | 1954 | 10/01 | 167 |
| 355 | 1184880188 | CANNON MILLS INC. | CANNON TOWELS | EIGHTEEN BEAUTIFUL COLORS YOU CAN DO BEAUTIFUL THINGS WITH! | WOMAN'S DAY | 1954 | 10/01 | 17 |
| 356 | 1187454086 | WRIGLEY'S | JIFFY POP POPCORN | POPCORN IDEA TO ADD TO YOUR FUN | WOMAN'S DAY | 1954 | 10/01 | 171 |
| 357 | 1184855849 | G. F. HEUBLEIN & BRO. | A. 1. SAUCE | TRY THIS MAGICAL 5-MINUTE BARBECUE SAUCE! | WOMAN'S DAY | 1954 | 10/01 | 172 |
| 358 | 1184903380 | DURKEE-MOWER INC. | MARSHMALLOW FLUFF | THE TOPS OF TOPPINGS | WOMAN'S DAY | 1954 | 10/01 | 172 |
| 359 | 1185245930 | KAUKAUNA DAIRY CO. | KAUKAUNA KLUB CHEESE | THE CHEESE SNACK PACKED WITH ENERGY | WOMAN'S DAY | 1954 | 10/01 | 173 |
| 360 | 1185244524 | SUNSHINE BISCUIT CO. | SUNSHINE KRISPY SALTINES | THEY STAY FRESHER LONGER | WOMAN'S DAY | 1954 | 10/01 | 173 |
| 361 | 1187454144 | JOLLY TIME POPCORN | JOLLY TIME POPCORN | EASIET TRICK OF ALL FOR HALLOWEEN! | WOMAN'S DAY | 1954 | 10/01 | 173 |
| 362 | 1184902866 | WM. UNDERWOOD CO. | UNDERWOOD DEVILED HAM | GLORIFIED CASSEROLES | WOMAN'S DAY | 1954 | 10/01 | 175 |
| 363 | 1184894796 | HIP-O-LITE | HIP-O-LITE MARSHMALLOW CREME | THEY'LL HURRY HOME FOR HIP-O-LITE | WOMAN'S DAY | 1954 | 10/01 | 175 |
| 364 | 1187351328 | OAKITE | OAKITE | WANT TO SEE YOUR WASH LOOK TWICE AS BRIGHT | WOMAN'S DAY | 1954 | 10/01 | 176 |
| 365 | 1185247399 | ATLAS CANNING CO. | LADDIE BOY DOG FOOD | DOG OWNERS FIND SAFE, NEW WAY TO FEED PETS CHICKEN | WOMAN'S DAY | 1954 | 10/01 | 181 |
| 366 | 1187455491 | P. J. RITTER CO. | RITTER'S CHILI SAUCE RELISH | THE RELISH YOU RELISH | WOMAN'S DAY | 1954 | 10/01 | 182 |
| 367 | 1184855980 | ADOLPH'S LTD. | ADOLPH'S MEAT TENDERIZER | MAKE ALL MEAT MORE TENDER | WOMAN'S DAY | 1954 | 10/01 | 184 |
| 368 | 1186882935 | MARCAL | MARCAL HANKIES | WILLIE WEEPER FINDS MARCAL HANKIES SOOTHING TO TENDER MEMBRANES | WOMAN'S DAY | 1954 | 10/01 | 184 |
| 369 | 1184878221 | STANDARD BRANDS INC. | BLUE BONNET MARGARINE | WHY DO YOU PREFER BLUEBONNET? | WOMAN'S DAY | 1954 | 10/01 | 184 |
| 370 | 1186882619 | MALTEX CEREAL | MALTEX CEREAL | A BETTER DAY BEGINS WITH A BETTER BREAKFAST! | WOMAN'S DAY | 1954 | 10/01 | 184 |
| 371 | 1184880257 | CADACO-ELLIS | TRIPOLEY | THE PERFECT CARD GAME FOR MIXED GROUPS | WOMAN'S DAY | 1954 | 10/01 | 186 |
| 372 | 1184856102 | MILES LABORATORIES | ALKA-SELTZER | YOU'LL SAY ALKA-SELTZER IS WONDERFUL! | WOMAN'S DAY | 1954 | 10/01 | 186 |
| 373 | 1185247781 | LEA & PERRINS INC. | LEA & PERRINS SAUCE | STEW RATES HIGH WHEN YOU SEASON IT WITH HIS FAVORITE SAUCE! | WOMAN'S DAY | 1954 | 10/01 | 189 |
| 374 | 1187658013 | BROWN & WILLIAMSON TOBACCO CORP. | VICEROY CIGARETTES | SMITH GIRL LEADS THE CHEERS ... | WOMAN'S DAY | 1954 | 10/01 | 23 |
| 375 | 1184903042 | RICHMOND-CHASE CO. | DIET DELIGHT DIETETIC FRUITS | DIET ... AND STILL ENJOY SWEETS! | WOMAN'S DAY | 1954 | 10/01 | 24 |
| 376 | 1184903737 | THE R. T. FRENCH COMPANY | FRENCH'S PREPARED MUSTARD | DOES SOMETHING WONDERFUL FOR HAMBURGERS! | WOMAN'S DAY | 1954 | 10/01 | 25 |
| 377 | 1186891985 | MORTON SALT CO. | MORTON SALTERS | READY-FILLED SHAKERS FOR KITCHEN AND TABLE | WOMAN'S DAY | 1954 | 10/01 | 26 |
| 378 | 1187352866 | COLUMBUS COATED FABRICS CORP. | COLUMBUS BLENBACK OIL CLOTH | ADDS BEAUTY ... SAVES WORK ... COSTS LITTLE | WOMAN'S DAY | 1954 | 10/01 | 27 |
| 379 | 1184858581 | ARMOUR & CO. | ARMOUR PANTY-SHELF MEALS | ARMOUR BEEF STEW IS FULL OF TENDER BRAISED CHUCK ... | WOMAN'S DAY | 1954 | 10/01 | 28 |
| 380 | 1187459096 | SUPER SUDS LAUNDRY SOAP | SUPER SUDS LAUNDRY SOAP | RICHER SUDS! WHITER CLOTHES! | WOMAN'S DAY | 1954 | 10/01 | 49 |
| 381 | 1187458928 | LEVER BROS. | SPRY HOMOGENIZED VEGETABLE SHORTENING | SPRY MAKES THE DIFFERENCE | WOMAN'S DAY | 1954 | 10/01 | 53 |
| 382 | 1186882800 | PENICK & FORD LTD. | VERMONT MAID SYRUP | MIGHTY FINE FARE FOR FALL MORNINGS | WOMAN'S DAY | 1954 | 10/01 | 54 |
| 383 | 1184858359 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | ANN PAGE BEANS | A TRADITIONAL ITALIAN DISH GOES AMERICAN | WOMAN'S DAY | 1954 | 10/01 | 62 |
| 384 | 1186884623 | THOS. D. RICHARDSON CO. | RICHARDSON U-ALL-NO PARTY PATTIES | THERE'S FUN AFOOT ... AND CANDY FOR IT! | WOMAN'S DAY | 1954 | 10/01 | 63 |
| 385 | 1103052078 | PFAFF | PFAFF SEWING MACHINES | NEW MIRACLE MACHINE MODERNIZES HOME SEWING! | WOMAN'S DAY | 1954 | 10/01 | 998 |
| 386 | 1102955639 | MARS | MARS MILKY WAY CANDY BAR | HERE KIDDIE, KIDDIE, KIDDIE! | WOMAN'S DAY | 1954 | 10/01 | 999 |
| 387 | 1279560473 | THE NESTLE COMPANY | DECAF INSTANT COFFEE | PLAY BETTER - WORK BETTER - SLEEP BETTER | LIFE | 1954 | 11/24 | 144 |
| 388 | 1100631466 | PENICK & FORD LTD. | MY-T-FINE LEMON FLAVOR PIE FILLING | THE SECRET OF THE FLAVOR IS CAPTURED IN THE MAGIC CAPSULE | WOMAN'S DAY | 1954 | 12/01 | 000 |
| 389 | 1100554633 | BEATRICE FOODS CO. | LA CHOY AMERICAN COOKED CHINESE FOODS | THE WHOLE FAMILY LOVES LA CHOY CHOP SUEY | WOMAN'S DAY | 1954 | 12/01 | 100 |
| 390 | 1100646936 | NORWICH PHARMACAL | PEPTO-BISMOL | TAKE HOSPITAL TESTED PEPTO-BISMOL ... AND FEEL GOOD AGAIN! | WOMAN'S DAY | 1954 | 12/01 | 103 |
| 391 | 1100554046 | G. F. HEUBLEIN & BRO. | A. 1. SAUCE | 3 SECOND TRICK PUTS NEW ZEST IN HASH! | WOMAN'S DAY | 1954 | 12/01 | 104 |
| 392 | 1100553514 | HIP-O-LITE | HIP-O-LITE MARSHMALLOW CREME | UM! CANDY! | WOMAN'S DAY | 1954 | 12/01 | 104 |
| 393 | 1100646766 | THE BORDEN CO. | BORDEN'S VERA-SHARP PASTEURIZED PROCESS CHESSE SPREADS | MAKE PARTY SNACKS IN JIG TIME WITH BORDEN'S CHEESE SPREADS | WOMAN'S DAY | 1954 | 12/01 | 107 |
| 394 | 1100628402 | TOOTSIE ROLL | TOOTSIE ROLL | TOOTSIE CANDIES FOR FILLING CHRISTMAS STOCKINGS | WOMAN'S DAY | 1954 | 12/01 | 108 |
| 395 | 1100705738 | AMERICAN CIGARETTE AND CIGAR CO. | PALL MALL CIGARETTES | THIS CHRISTMAS REWARD YOURSELF (AND YOUR FRIENDS) WITH THE PLEASURE OF SMOOTH SMOKING | WOMAN'S DAY | 1954 | 12/01 | 113 |
| 396 | 1100709673 | YELLOW PAGES | YELLOW PAGES | LOOKING FOR SOMETHING? | WOMAN'S DAY | 1954 | 12/01 | 115 |
| 397 | 1100553382 | THE PYRAMID RUBBER CO. | EVENFLO BABY NURSER | MILLIONS OF BABIES FED WITH EVENFLO | WOMAN'S DAY | 1954 | 12/01 | 116 |
| 398 | 1100553459 | WM. G. BELL CO. | BELL'S SEASONING | I'M PUFFED WITH PRIDE ... I'M STUFFED WITH BELL'S | WOMAN'S DAY | 1954 | 12/01 | 116 |
| 399 | 1100629424 | COLUMBUS PLASTIC PRODUCTS INC. | LUSTRO-WARE PLASTIC HOUSEWARES | GAY AS CHRISTMAS | WOMAN'S DAY | 1954 | 12/01 | 118 |
| 400 | 1100554939 | WHITEHALL PHARMACAL COMPANY | ANACIN ANALGESIC TABLETS | IF YOU SUFFER PAIN ... GET FAST RELIEF WITH ANACIN | WOMAN'S DAY | 1954 | 12/01 | 118 |
| 401 | 1100553212 | ASTHMADOR | ASTHMADOR | ASK YOUR DRUGGIST ABOUT ASTHMADOR | WOMAN'S DAY | 1954 | 12/01 | 118 |
| 402 | 1101837135 | SUN-MAID RAISIN GROWERS OF CALIFORNIA | SUN-MAID RAISINS | FOR THE BEST RAISIN PIE YOUR EVER MADE | WOMAN'S DAY | 1954 | 12/01 | 121 |
| 403 | 1101765394 | STANDARD BRANDS INC. | FLEISCHMANN'S YEAST | HERE'S THE HANDY THRIFTY WAY TO BUY YEAST | WOMAN'S DAY | 1954 | 12/01 | 121 |
| 404 | 1100628189 | NORWICH PHARMACAL | UNGUENTINE FIRST-AID DRESSING | AROUND OUR HOUSE! | WOMAN'S DAY | 1954 | 12/01 | 126 |
| 405 | 1100629043 | TUMS | TUMS ANTACID | NOW MILLIONS OF AMERICANS DON'T SUFFER ... | WOMAN'S DAY | 1954 | 12/01 | 126 |
| 406 | 1100553679 | MILES LABORATORIES | TABCIN COLD REMEDY | RELIEF IN ALL THESE COLD MISERIES | WOMAN'S DAY | 1954 | 12/01 | 127 |
| 407 | 1100553802 | JOHNSON'S FOOT SOAP | JOHNSON'S FOOT SOAP | O-O-O-O MY FEET! THEY'RE KILLING ME! | WOMAN'S DAY | 1954 | 12/01 | 127 |
| 408 | 1100705434 | HABITANT SOUP CO. | HABITANT GENUINE QUEBEC FRENCH STYLE PEA SOUP | SOUPERBE! | WOMAN'S DAY | 1954 | 12/01 | 128 |
| 409 | 1100554193 | SEALTEST | SEALTEST ICE CREAM | GET THE BEST ... GET SEALTEST | WOMAN'S DAY | 1954 | 12/01 | 129 |
| 410 | 1100554339 | CHR. HANSEN'S LABORATORY INC. | JUNKET RENNET-CUSTARD POWDER | PLENTY OF FLAVOR AND FOOD VALUE IN THE "LIGHT" FAMILY DESSERT | WOMAN'S DAY | 1954 | 12/01 | 130 |
| 411 | 1100705494 | SALADA TEA | SALADA TEA | BETTER QUALITY INSURES BETTER FLAVOR | WOMAN'S DAY | 1954 | 12/01 | 131 |
| 412 | 1100554741 | MAYPO OAT CEREAL | MAYPO MAPLE-FLAVORED OAT CEREAL | YOU SHOULD HAVE SEEN ME GO THROUGH THE MAYPO THIS MORNING! | WOMAN'S DAY | 1954 | 12/01 | 132 |
| 413 | 1101837465 | PURITY CHEESE CO. | PURITY WISCONSIN NATURAL CHEESE | MAKES A HIT ANYTIME, ANYWHERE | WOMAN'S DAY | 1954 | 12/01 | 133 |
| 414 | 1101759862 | GRAVY MASTER | GRAVY MASTER | MERRY CHRISTMAS | WOMAN'S DAY | 1954 | 12/01 | 133 |
| 415 | 1101759797 | BROADCAST CORNED BEEF HASH | BROADCAST CORNED BEEF HASH | SERVED BY WOMEN WITH A FLAIR FOR GOOD LIVING | WOMAN'S DAY | 1954 | 12/01 | 133 |
| 416 | 1101837813 | TAYLOR INSTRUMENT COMPANY | TAYLOR COMBINATION CANDY AND DEEP FRYING THERMOMETER | TAYLOR INSTRUMENTS MEAN ACCURACY FIRST | WOMAN'S DAY | 1954 | 12/01 | 133 |
| 417 | 1100554148 | THE PURE FOOD CO. | HERB-OX BOUILLON CUBES | LOW IN CALORIES! HIGH IN PROTEIN! RICH IN FLAVOR! | WOMAN'S DAY | 1954 | 12/01 | 134 |
| 418 | 1100629337 | VITA | VITA BRAND HERRING FILLETS IN WINE SAUCE | INSIST ON VITA! IT TASTES BEST! | WOMAN'S DAY | 1954 | 12/01 | 134 |
| 419 | 1100628252 | JOLLY TIME POPCORN | JOLLY TIME POPCORN | LOAD UP WITH JOLLY TIME FOR HOLIDAY FUN! | WOMAN'S DAY | 1954 | 12/01 | 134 |
| 420 | 1100554872 | STANDARD BRANDS INC. | BLUE BONNET MARGARINE | MISS VANDERBILT WHY DO YOU PREFER BLUE BONNET? | WOMAN'S DAY | 1954 | 12/01 | 134 |
| 421 | 1101765550 | KIRSCH BEVERAGES | NO-CAL SODA | ABSOLUTELY NON-FATTENING | WOMAN'S DAY | 1954 | 12/01 | 135 |
| 422 | 1101841268 | INTERNATIONAL SALT CO. | STERLING IODIZED SALT | THE ONLY SALE GUARANTEED TO POUR IN ANY WEATHER ... AND IODIZED FOR HEALTH! | WOMAN'S DAY | 1954 | 12/01 | 135 |
| 423 | 1100553302 | H-B COUGH DROPS | H-B COUGH DROPS | THROAT FEEL LIKE THIS? | WOMAN'S DAY | 1954 | 12/01 | 137 |
| 424 | 1100553731 | MILES LABORATORIES | ALKA-SELTZER | FIRST AID FOR COLDS | WOMAN'S DAY | 1954 | 12/01 | 137 |
| 425 | 1100553612 | JOS. MARTINSON & CO. | MARTINSON'S COFFEE | WHY DON'T YOU BE ONE OF MARTINSON'S "CLEVER HOSTESSES"? | WOMAN'S DAY | 1954 | 12/01 | 138 |
| 426 | 1100554556 | KAUKAUNA DAIRY CO. | KAUKAUNA KLUB CHEESE | SERVE YOUR HOLIDAY CALLERS KAUKAUNA KLUB CHEESE | WOMAN'S DAY | 1954 | 12/01 | 138 |
| 427 | 1100628578 | STANDARD BRANDS INC. | ROYAL GELATIN | WANT DESSERT TO SUIT EVERYBODY? | WOMAN'S DAY | 1954 | 12/01 | 138 |
| 428 | 1100628843 | LEVER BROS. | BREEZE DETERGENT | 3 SMART BUYS IN 1 FROM BREEZE! | WOMAN'S DAY | 1954 | 12/01 | 138 |
| 429 | 1100553873 | DURKEE-MOWER INC. | MARSHMALLOW FLUFF | THE QUICK CREAMY TOPPING FOR PUDDINGS | WOMAN'S DAY | 1954 | 12/01 | 138 |
| 430 | 1100802488 | GENERAL FOODS | JELL-O PUDDING | MY GOODNESS, YOU CAN EAT JELL-O PUDDINGS HOT! | WOMAN'S DAY | 1954 | 12/01 | 19 |
| 431 | 1100645781 | MENNEN | MENNEN BABY MAGIC SKIN CARE | HOSPITAL-PROVEN ACTUALLY PREVENTS DIAPER RASH! | WOMAN'S DAY | 1954 | 12/01 | 20 |
| 432 | 1100706185 | THE CUDAHY PACKING CO. | OLD DUTCH CLEANSER | WHEN IT TURNS TO GOLDEN SUDS YOU CAN SEE IT GO TO WORK! | WOMAN'S DAY | 1954 | 12/01 | 21 |
| 433 | 1100708576 | LIBBY, MCNEILL & LIBBY | LIBBY'S FRUIT COCKTAIL | 5 LUCIOUS FRUITS IN "SWEET CAHOOTS"! | WOMAN'S DAY | 1954 | 12/01 | 22 |
| 434 | 1100708528 | THE R. T. FRENCH COMPANY | FRENCH'S PREPARED MUSTARD | FRENCH'S MUSTARD DOES SOMETHING WONDERFUL FOR HOLIDAY LEFTOVERS! | WOMAN'S DAY | 1954 | 12/01 | 23 |
| 435 | 1100646846 | R. J. REYNOLDS TOBACCO CO. | CAMEL CIGARETTES | LOVELY YOUNG MATRON DECLARES SHE WOULDN'T BE WITHOUT CAMELS | WOMAN'S DAY | 1954 | 12/01 | 24 |
| 436 | 1100708997 | WILSON & CO. | WILSON'S TENDER MADE HAM | IT'S HARD TO WAIT WHEN IT'S A WILSON TENDER MADE HAM | WOMAN'S DAY | 1954 | 12/01 | 51 |
| 437 | 1100708801 | CALIFORNIA PACKING CORP. | DEL MONTE FRUIT COCKTAIL | NOW YOU'RE TURNING CRACKERS INTO CAKE! | WOMAN'S DAY | 1954 | 12/01 | 52 |
| 438 | 1100709423 | WESSON OIL | WESSON OIL | YOU BAKE THIS LUCIOUS GIFT THE QUICKER WESSON WAY | WOMAN'S DAY | 1954 | 12/01 | 53 |
| 439 | 1100646458 | OCEAN SPRAY | OCEAN SPRAY CRANBERRIES | IT'S OCEAN SPRAY CRANBERRY TIME! | WOMAN'S DAY | 1954 | 12/01 | 54 |
| 440 | 1100709506 | SOPHIE MAE CANDY | SOPHIE MAE PEANUT BRITTLE | THIN AND CRISPY AND NEVER STICKY | WOMAN'S DAY | 1954 | 12/01 | 55 |
| 441 | 1100710751 | LEVER BROS. | SPRY PURE HOMOGENIZED VEGETABLE SHORTENING | ADDING SPRY MAKES THE DIFFERENCE! | WOMAN'S DAY | 1954 | 12/01 | 69 |
| 442 | 1100705997 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P COFFEE | SEE ... SMELL ... TASTE | WOMAN'S DAY | 1954 | 12/01 | 70 |
| 443 | 1100709289 | CALIFORNIA WALNUT GROWERS ASSOCIATION | DIAMOND BRAND WALNUTS | MAKE IT SPARKLE WITH DIAMONDS | WOMAN'S DAY | 1954 | 12/01 | 71 |
| 444 | 1100708881 | CLING PEACH ADVISORY BOARD | FRUIT COCKTAIL FROM CALIFORNIA | QUICK TRICKS FOR THE HOLIDAYS | WOMAN'S DAY | 1954 | 12/01 | 72 |
| 445 | 1100710520 | CURTISS CANDY COMPANY | BABY RUTH CANDY BARS | FRIENDLY GIFTS | WOMAN'S DAY | 1954 | 12/01 | 73 |
| 446 | 1100709166 | HUNT FOODS INC. | HUNT'S TOMATO SAUCE | QUICK STUNTS WITH HUNT'S ... 15-MINUTE MEAT LOAF | WOMAN'S DAY | 1954 | 12/01 | 74 |
| 447 | 1100647009 | THE DOW CHEMICAL COMPANY | SARAN WRAP | TAKE A DRUMSTICK, FOR INSTANCE ... | WOMAN'S DAY | 1954 | 12/01 | 75 |
| 448 | 1100646674 | THE GREAT ATLANTIC AND PACIFIC TEA COMPANY | A & P JANE PARKER FRUIT CAKE | TRADITIONAL ELEGANCE ... FOR HOLIDAY GIVING AND SERVING | WOMAN'S DAY | 1954 | 12/01 | 83 |
| 449 | 1100710608 | MORTON SALT CO. | MORTON SALT | ANY POPCORN WORTH ITS SALT IS WORTH MORTON'S | WOMAN'S DAY | 1954 | 12/01 | 84 |
| 450 | 1100554801 | PHILLIPS' | PHILLIPS' MILK OF MAGNESIA | WHEN OVER-EATING BRINGS ON UPSET STOMACH | WOMAN'S DAY | 1954 | 12/01 | 96 |
| 451 | 1100705579 | SCOTT PAPER CO. | CUT-RITE WAXED PAPER | DIONE LUCAS SHOWS YOU THREE QUICK COOKIE TRICKS | WOMAN'S DAY | 1954 | 12/01 | 99 |
| 452 | 1100709205 | MODESS | MODESS | MODESS ... BECAUSE | WOMAN'S DAY | 1954 | 12/01 | 998 |
| 453 | 1100705917 | P. LORILLARD COMPANY | OLD GOLD CIGARETTES | OUR DISTINGUISHED PAST IS OUR "PRESENT" TO YOU ... | WOMAN'S DAY | 1954 | 12/01 | 999 |